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A CYBER-ATTACK "significantly disrupted" booking channels and other applications for InterContinental Hotels Group last week, according to a statement from the company. Now, AAHOA is demanding an explanation for the breach and assurances that its members' data is protected. IHG has implemented a response plan, including notifying the relevant regulatory authorities, working with its technology suppliers and engaging external specialists to investigate the incident, according to the company. 'IHG is working to fully restore all systems as soon as possible and to assess the nature, extent and impact of the incident," the company said. "We will be supporting hotel owners and operators as part of our response to the ongoing service disruption. IHG's hotels are still able to operate and to take reservations directly."

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HOTEL BRAND HIHOTELS by Hospitality International has partnered with Getaroom, a hotel distribution platform within OTA Priceline. The arrangement is expected to increase hihotels reservations capability through adding Getaroom's website and call center. The benefits for hihotels' five brands, Red Carpet Inn, Scottish Inns, Master Hosts Inns, Downtowner Inns and Passport Inn, include stronger distribution, access to more incremental guests and increased revenue, according to Hospitality International. "Hihotels is thrilled to announce this strategic alliance with Getaroom," said Gary Gobin, hihotels director of operations. "The opportunity to expand the distribution of our hotels is a top priority. This new relationship will help to bring more visibility to our hotels and offer budget-friendly accommodations to travelers."

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TWO HOTELS HAVE converted to the AmeriVu brand founded in 2015 by Wisconsin hotelier Nick Rai. Rai said the company's continued expansion despite the current economic downturn is because of its affordable business model. The hotels are both in Wisconsin. They are a 50-room former Super 8 in Shawano, about 40 miles northwest of Green Bay, and a 47-room former independent in Saint Croix, about 55 miles northeast of Minneapolis-St. Paul. "In today's financial environment, owners are drawn to our unlimited free online reservations and our modest $20 per room per month royalty / marketing charge," said Rai, who now is CEO of Vishav Hotels. "Also popular is our yearly exit opportunity and that we have few mandated amenities." Amerivu is now part of Atlanta-based Hospitality Lodging Systems after Rai signed a long-term exclusive licensing agreement with HLS in 2016. HLS also licenses the Budgetel and Haven Hotel brands. "After a year of economic pain in 2020, hotel owners are ready for the return to more stable, more profitable results that our three brands deliver," said Doug Collins, HLS chairman and CEO.

The Best Western Kennesaw is now open in Kennesaw, Georgia. Darren Patel is the owner and general manager of the hotel. The 59-room hotel is near the Six Flags Over Georgia waterpark, Town Center at Cobb shopping mall, Andretti Indoor Karting and Games, the Georgia Aquarium, the World of Coca-Cola museum and Truist Park, home of the Atlanta Braves baseball team. Also nearby are Dobbins Air Reserve Base, the Southern Museum of Civil War and Locomotive History and the Kennesaw Mountain National Battlefield Park. "Guests will appreciate having everything they need at our newly renovated property, and the warm service and exceptional value that the Best Western brand has been providing for 75 years," Patel said.

A GROUP OF InterContinental Hotels Group franchisees have filed a lawsuit against the company in connection with a cyber-attack that "significantly disrupted" its booking channels and other applications in mid-September. The lawsuit claims that IHG should have taken more steps to prevent the breach in light of warnings it received after a previous breach. IHG implemented a response plan, including notifying the relevant regulatory authorities, working with its technology suppliers and engaging external specialists to investigate the incident, according to the company. The breach affected IHG's reservations and customer care call centers, as well as internal systems, such as Merlin and the IHG Help Desk, according to a statement from AAHOA on the breach. The association said franchisees, including some of its members, saw a complete shutdown in guestroom bookings during this outage. On Sept. 15, several IHG franchisees filed a lawsuit against IHG in the U.S. District Court for the Northern District of Georgia Atlanta Division alleging the company should have done more to prevent the breach. The lawsuit references a similar breach the company experienced in 2017 as an example that IHG should have taken further steps to secure its system.

HILTON IS ONE of the largest hotel companies in the world, known usually as parent company to higher end brands, such as Hilton Garden Inn and Canopy by Hilton. Now, the company is moving into the "premium economy" segment with its new brand, Spark. Spark will include several features meant to appeal to owners, according to Hilton, primarily by providing the company's reservation network, business model and commercial engines. It also includes supply chain management, a cost-effective pricing model and automated customer offerings such as digital check-in and Digital Key. "Spark by Hilton was developed in close collaboration with our developer community, and we are thrilled by the positive feedback and excitement we have received to date," said Alissa Klees, brand leader, Spark by Hilton. "In fact, we already have more than 100 deals in various stages of development across the U.S., with the first properties anticipated to open this year." Each hotel will feature colorful exterior walls and artwork. The public space will feature multi-functional seating, such as communal tables and rocking chairs, for guests to eat breakfast, socialize or work throughout the day. Guest rooms will have practical amenities, including an open closet, in-room refrigerator, multi-purpose work surface and bathroom. To ensure a consistent, quality guest experience, each hotel will be required to complete a full renovation, encompassing all guest-facing areas of the hotel, prior to joining Spark by Hilton. The new brand will fill a certain niche, said Matt Schuyler, Hilton's chief brand officer.

CHOICE HOTELS INTERNATIONAL is implementing "Choice Direct Pay," a system that allows corporate customers to make reservations for their employees and guests at multiple Choice hotels. The new system then bills the companies directly through a single, centralized invoice. Choice Direct Pay also would provide weekly consolidated invoicing so corporate travelers can pay for all stays at one time. Users can download and manage their invoice data through an individualized online portal, and centralized customer support can help with the enrollment process, check the status of payments and invoices and resolve issues with charges. The program also allows users to add project costs and department codes to bills to further simplify the reconciliation process. They also can access to existing negotiated and chainwide rates and search for participating hotels, as well as adjust their stay dates.

WYNDHAM HOTELS & RESORTS franchisees now have access to a package of new guest engagement platforms at no cost, the company announced at its 2023 Global Conference in Anaheim, California. Wyndham executives also discussed the company's continued growth, including international developments and investments in India. Wyndham Community, the company's new owner engagement platform, was developed with feedback from the company's franchise advisory and brand councils. The software packages cover guest messaging, mobile check-in and check-out and upselling, all rolling out over the next few weeks. "Our focus is really, first and foremost, creating programs that franchisees aren't mandated to participate in, but have the opportunity to opt into," said Geoff Ballotti Wyndham's president and CEO. "Opting into a program like our most opted into program, Signature Reservation Service, allows them to not just drive $22,000 on average of incremental revenue at $1,000 cost, which is why 4,500 of our 6,000 us franchisees have opted into that. They haven't been mandated to sign up for the service, but they know it just makes a whole lot of sense."

LESLIE HALE, PRESIDENT and CEO of RLJ Lodging Trust, will join Mit Shah, CEO of Noble Investment Group, for the 10th Annual Bharat Shah Leadership Speaker Series at the Hunter Hotel Investment Conference. The Bharat Shah Leadership Speaker Series was established and endowed in honor of Dr. Bharat Shah at Georgia State's Cecil B. Day School of Hospitality Administration, J. Mack Robinson College of Business. The upcoming series is scheduled for March 21, accessible to registered attendees, special guests, and Georgia State University students. Hale is the first African American woman to lead a publicly listed real estate investment trust. She serves on the board of directors for Delta Airlines, is a trustee of Howard University, and is a board member of the Federal Reserve Bank of Richmond. Currently, she is the board chair for the American Hotel and Lodging Association. Hale said she was honored to be included in the Bharat Shah series, she said in a statement.

WYNDHAM HOTELS & RESORTS has entered into a new agreement with Groups360 to bring instant online multi-room bookings to Wyndham hotels in 2023. Using Groups360's GroupSync Marketplace direct booking solution, Wyndham hotel owners will have the opportunity to integrate the platform with their hotel reservation systems, providing travel planners, including groups and events organizers along with those managing infrastructure, logistics and corporate accounts, with rates and availability as well as booking of rooms online, the company said in a statement. "Over the last three years, Wyndham has invested over $100 million in major technology initiatives, giving our franchisees access to best-in-class offerings that unlock new efficiencies while helping to grow their bottom line," said Lisa Checchio, Wyndham's chief marketing officer. "Bringing franchisees access to GroupSync is just the latest example and one we believe offers incredible opportunity for franchisees, particularly those in the economy segment, where such technology is an industry first." Hotels that publish live inventory and rates within the GroupSync Marketplace save travel planners' valuable time by allowing them to search, shop and book blocks of rooms. Possible users include short one- to-two-night group events such as youth sports, weddings and family reunions, as well as multi-week infrastructure or logistics projects such as commercial construction, bridge repair or highway expansion, Wyndham's statement said.

ATLANTA-BASED HOSPITALITY Lodging Systems has added two Budgetel Inn & Suites and two Haven Hotel properties to its portfolio, according to HLS. Currently, there are 37 Budgetel hotels with 3,813 rooms operating in 10 states plus China and 12 Haven Hotels with 698 rooms in nine states. Both the Budgetel hotels are in metro Atlanta, a 218-room conversion former Clarion, located on the north side of the city and a 121-room property in suburban Lilburn. The new Haven Hotels are 50-all suites, boutique property in the Atlanta suburb of Marietta and a 130-room property in Hazelwood, Missouri, a statement said. "Our brands are attracting owners who want to lower costs and boost profits, especially as our industry struggles to recover from two years of pandemic slowdown," said Doug Collins, chairman and CEO of HLS. "Among the most popular features of our contract are unlimited free online reservations, fewer mandated amenities, and an annual exit opportunity."

CLOUD-BASED HOSPITALITY software provider HotelKey has added its central reservation system to an already existing portfolio of its products for Extended Stay America. ESA already uses a portfolio of HotelKey products across its properties, including HotelKey's property-management system since 2018 and call center module since 2020, HotelKey said in a statement. According to the statement, HotelKey's CRS product includes direct connectivity to leading OTAs and GDS systems, a call center module, integration with channel managers and seamless integration with the HotelKey PMS. "We are excited to further expand our relationship with Extend Stay America," said Aditya Thyagarajan, co-founder and president of HotelKey. "ESA has an unwavering commitment to innovation and adoption of next-gen solutions. The new agreement is not only further validation of that commitment, but also brings HotelKey one step closer to our vision - helping enterprises across the hotel industry implement full-stack solutions that support owners and franchisees and hotel managers to effectively manage their properties from anywhere." "We are pleased to continue working with HotelKey, with the addition of its CRS product," said John Laplante, ESA's chief information officer. "They have helped enable innovation of our tech platforms and further provides strategic value to our business."

SureStay Plus by Best Western Corydon is now open in Corydon, Indiana. Manish Kumar is its general manager. The newly renovated 76-room hotel has a business center, and 24-hour fitness facilities. It will open an outdoor pool later this year, BWH Hotels said in a statement. "We are proud to welcome travelers to the SureStay Plus by Best Western Corydon and cannot wait for them to experience the SureStay Hotels difference," said Dave Panas, SureStay's managing director of operations. "Guests will appreciate having all the necessities for a comfortable stay - including a complimentary hot breakfast each day - and the warm service of the hotel's caring team." The property is located near Squire Boone Caverns, Marengo Cave (a U.S. National Landmark), Turtle Run Winery, Corydon Capital State Historic Site, Hayswood Nature Reserve, and the Red Barn Antique Mall, the statement added.