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ELECTRIC VEHICLE CHARGING points are becoming a standard amenity at hotels, akin to the rise of Wi-Fi in the early 2000s. Benefits for the hotel owners and franchisers can include additional revenue, carbon credits as well as attracting guests from the growing number of electric vehicle drivers. A 2022 Green Lodging survey by the American Hotel and Lodging Association revealed a surge in the deployment of EV chargers within the hospitality sector, with 26.6 percent of all U.S. hotels equipped with charging stations. The EV charging facilities are more commonly found at luxury hotels (nearly 90 percent offer them), while only about one in five limited-service hotels provides charging, representing significant growth opportunities. Hotel brands such as Hilton Hotels & Resorts, Marriott International, BWH Hotel Group, IHG Hotels & Resorts, Choice Hotels International, Hyatt Hotel Corp. and G6 Hospitality have prioritized deploying EV charging based on customer preferences. Their franchisees have begun incorporating EV charging infrastructures into their properties. "We've heard from our owners that offering EV charging solutions is increasingly influential for guests when choosing hotels," said Brian McGuiness, IHG's senior vice president of global guest experience. "This is backed by our observation of guests using EVC filters on the IHG One Rewards mobile app and website. Our integrated EV-charger search filter within the IHG One Rewards mobile app allows travelers to easily find properties with EV charging capabilities, empowering them to plan their journeys conveniently and confidently."

MARRIOTT INTERNATION RECENTLY released its 2024 Serve 360 Report, detailing the company's global environmental, social and governance efforts and progress towards its 2025 sustainability and social impact goals. The report outlines data on sustainable operations, diversity and inclusion, volunteerism, and other ESG activities led by Marriott associates and hotels worldwide. Based on the United Nations Sustainable Development Goals, Marriott's sustainability and social impact platform, Serve 360: Doing Good in Every Direction, guides the company's ESG efforts through four focus areas: Nurture Our World, Sustain Responsible Operations, Empower Through Opportunity and Welcome All and Advance Human Rights. The report reflects data for the calendar year ending Dec. 31, 2023, Marriott said in a statement.