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STONEBRIDGE COS. RECENTLY acquired the DoubleTree by Hilton Hotel Las Vegas Airport, marking the Denver-based companies entrée in the Las Vegas market. The company, led by Aly-khan Merali as president and managing partner and founder and CEO Navin Dimond, plans to renovate the 190-room hotel. The DoubleTree, built in 1998, is near both the Harry Reid International Airport and the Las Vegas Strip. The planned renovations will include guest rooms and common areas, with work is anticipated to begin in the second quarter of 2023 and anticipated to end in the fourth quarter of that year. "We are excited to continue our growth with the recent acquisition of the DoubleTree Las Vegas Airport hotel. Our new partnership with TowerBrook Capital Partners and other private investors provides us a tremendous platform for us to achieve our significant growth plans throughout the U.S. and this acquisition is the first of many going forward," said Tom Brinkman, Stonebridge's president and chief operating officer. "Through our growth, we look forward to not only creating new jobs but also providing our team members exciting new opportunities, and we look forward to welcoming our newest team members at the DoubleTree to our Distinguished Hospitality team here at Stonebridge."

LAS VEGAS HOTEL ADR is anticipated to reach $573 during February 9-11, setting a record for any Super Bowl weekend, according to STR. The research firm also foresees an 87.9 percent occupancy rate for the market from Friday to Sunday night, translating to a RevPAR of $504. Miami set records for the highest Super Bowl ADR and RevPAR in 2020, STR said. However, a significant difference lies in size: Las Vegas, the largest U.S. market with 393 hotels and 172,707 rooms, has more than double Miami's room inventory. "The Super Bowl's unique volume of demand, driven by not only the game but the leadup festivities, as well as the attractions Las Vegas has to offer, is the perfect recipe to drive record-breaking prices," said Chris Klauda, STR's senior director of market insights. "While the F1 Vegas Grand Prix impact was the greatest on and around the Las Vegas Strip, the reach and impact of Super Bowl LVIII will spread to areas well beyond the Strip."

Sonesta Essential La Porte is now open in La Porte, Texas. The 84-room upper-midscale property is owned by Hinesh Patel. The hotel is near Sylvan Beach Park and historical sites such as the San Jacinto Museum and Battlefield, the final battle of the Texas Revolution. Amenities include an indoor pool and fitness center, and it is pet-friendly. "The growth of the Sonesta Essential brand continues with the opening of Sonesta Essential La Porte, which is the brand's sixth location in Texas," said Keith Pierce, Sonesta's executive vice president and president franchise and development. "Focused on providing just the essentials, this brand has seen immediate success with its appeal to both owners and guests alike."

La Quinta by Wyndham Selma is now open in Selma, North Carolina. Owned by Jay Sai Corp., it is the 120th hotel to open using the La Quinta Del Sol prototype. The 80-room hotel is near Raleigh-Durham International Airport and Smithfield Community Park. Amenities include an outdoor pool. Another Del Sol hotel is expected to open in Galveston, Texas, this summer, according to Wyndham. There are 175 La Quinta hotels in the development pipeline and openings scheduled this year in several markets, such as Nashville, Tennessee; Santa Cruz, California and Denver.

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THE AMERICAN HOTEL & Lodging Association is set to host the inaugural General Manager Summit at "The Hospitality Show" on June 28 at The Venetian Resort Las Vegas. The first-of-its kind event will be held annually and bring together hotel GMs from across the country to hear from expert speakers, share best practices and network. The event will also celebrate the industry's best GMs via an awards ceremony, AHLA said in a statement. "General Managers are the backbone of any hotel, and that's precisely why AHLA offers this important group of professionals a host of top-notch professional development, networking and event opportunities," said Chip Rogers, president and CEO of AHLA. "AHLA's General Manager Summit at The Hospitality Show is the can't-miss event of the year for GMs, and we're excited to see you there this June." AHLA said the event is free for all GMs attending The Hospitality Show, which takes place June 27-29 at The Venetian Las Vegas, but GM summit attendees must register for the event here.

U.S. HOTEL OCCUPANCY was down in first week of March week-over-week, according to STR. All metrics were higher than comparable time periods in the last two years. Occupancy stood at 62.8 percent for the week ending March 4, down from 64.2 percent the week before, 3 percent more than the comparable week in 2022 and 5.6 percent below the comparable week in 2019. ADR stood at $151.35 for, up from $156.51 the previous week and also up 8.9 percent and 14.1 percent over the same month in 2022 and 2019, respectively. RevPAR was reported at $95.06, down from $100.43 the previous week, and up 12.1 percent and 7.7 percent increase over the same month in 2022 and 2019. Among the Top 25 Markets, Detroit saw the highest occupancy increase over 2019, up 5 percent to 63.2 percent, while Washington, D.C., was up the most from last year, an increase of 23.6 percent to 64.1 percent. D.C. also reported the most substantial year-over-year RevPAR growth, up 52.2 percent to $113.56. Las Vegas reported the highest ADR increase at $196.65 when measuring against 2019, up 56.8 percent and an increase of 33.7 percent in 2022. Las Vegas also saw the largest jump in RevPAR over 2019, up 54.3 percent to $153.55.

IN THE WAKE of spring break travel, U.S hotel performance continues to register growth in the third week of March compared to the previous week, according to STR's latest data through 18 March. Occupancy stood at 67.6 percent for the week ending March 18, up from 64.7 percent the week before, 1.3 percent more than the comparable week in 2002 and 2.5 percent down the comparable week in 2019. ADR was $167.04, increased from $158.20 the week before and up 8.9 percent and 23.9 percent over the same month in 2022 and 2019, respectively. RevPAR arrived at $112.89 in the third week, up from $102.38 the previous week, and an increase of 10.4 percent and 20.8 percent against the same month in 2022 and 2019. Among the Top 25 Markets, Boston saw the highest year-over-year increase in occupancy, up 17.8 percent to 71.8 percent, while Houston witnessed the highest occupancy increase over 2019, increased 9.6 percent to 72.5 percent. Las Vegas reported the highest ADR, up 77.9 percent to $306.79 and RevPAR increased 101.5 percent to $277.09 year-over-year. Las Vegas market also posted the highest increases in the measuring of ADR (up 113.2 percent to $306.79) and RevPAR (increased 116.9 percent to $277.09 percent), against 2019.

UNITY WAS THE theme at Sonesta International Hotels' inaugural conference in Las Vegas. Sonesta essentially completed its integration with Red Lion Hotels Corp. with the announcement of a unified loyalty program, Sonesta Travel Pass, and combined website. Approximately 1,300 attendees, including franchisees, general managers of Sonesta's corporate owned properties and employees, came to the conference and trade show at The Venetian Resort Las Vegas. Along with keynote speakers and entertainment, the conference provided updates on the company's status. "My team and I have been looking forward to this moment for months to finally be with you, to talk with you, to listen to you and your guests and to show off a little to you," said John Murray, executive vice president for The RMR Group that owns Sonesta. "Because we really do have a lot to show off. We also have a lot to celebrate. Today we're here to celebrate the transformation of Sonesta and Red Lion's histories into our future as one Sonesta."

NASHVILLE RECORDED A 38 percent year-over-year increase in meetings and events in April, according to Knowland. Meanwhile, Las Vegas maintained a steady ascent with a 22.8 percent year-over-year growth. Overall, the industry saw a marginal 1.3 percent year-over-year increase in meeting volume. Among the top 25 markets, meetings averaged 3,768 square feet, compared to 3,684 square feet in secondary markets, the report said. Average attendance in the top 25 rose slightly to 133, while secondary markets saw an average of 127 attendees. Top five markets with highest YOY event volume growth Nashville stood out as a meeting destination in April, leading in growth among the top 25 U.S. markets, the report added. It recorded an average space use of 3,885 square feet with 131 average attendees, largely driven by national associations such as the Association of Physical Plant Administrators.

U.S. HOTEL PERFORMANCE improved in the fourth week of January compared to the previous week, according to CoStar. However, year-over-year comparisons remained mixed, with key metrics like occupancy, ADR, and RevPAR experiencing an increase compared to the preceding period. Occupancy came in at 56.2 percent for the week ending Jan. 27, up from the previous week's 52.2 percent but down 0.3 percent year-over-year. ADR increased to $149.76 from the prior week's $142.27, a 5.1 percent rise from the previous year. RevPAR rose to $84.13 from the prior week's $74.31, reflecting a 4.8percent increase compared to the corresponding period in 2023. Among the top 25 markets, Las Vegas exhibited the highest year-over-year growth across all key performance metrics: a 28.9 percent increase in occupancy to 83.4 percent, a 46.3 percent rise in ADR to $228.37, and an 88.5 percent growth in RevPAR to $190.42. This performance surge was attributed to the SHOT Show and World of Concrete events.

Isaac Collazo is the new vice president of analytics for STR. Previously, he was vice president of capacity at InterContinental Hotels Group. Previously, Collazo conducted performance analysis, predictive analytics, modeling and macroeconomic interpretation for Marriott International, Promus Hotel Corporation and La Quinta Inns & Suites. He also is a content committee member for STR's Hotel Data Conference. "Isaac will be an immediate voice in conversations around STR methodology as well as our ongoing product development in the CoStar platform," said Amanda Hite, STR president. "Long-term, he'll contribute to the evolution of the holistic solution we will deliver to the industry." Commercial real estate research company CoStar acquired STR in 2019. Collazo called the new position a "dream come true."

Jennifer Stilwell is the new vice president of marketing for auroHOTELS, led by D.J. Rama as president and CEO. Previously, she served as chief marketing officer for VisitGreenvilleSC, the destination marketing organization for Greenville, South Carolina, where auroHOTELS is based. Prior to VisitGreenvilleSC, Stilwell led tourism brand marketing for Leslie Advertising, handling accounts such as the South Carolina Department of Parks, Recreation & Tourism. She also worked for New York ad agency Warren/Kremer representing NYCVB, Four Seasons Hotels & Resorts, La Cabana in Aruba and Club Med. A native of New Jersey, Stilwell graduated from Rollins College. While at VisitGreenvilleSC, where she also served as executive vice president and chief strategic officer, she directed and launched the "yeahTHATgreenville" rebranding campaign for the city.

The AC Hotel by Marriott At Arizona Center is open in Phoenix, Arizona. It is a joint venture between Dallas-based NewcrestImage, led by Mehul Patel as chairman and CEO, and Las Vegas-based LaPour Partners. The 199-room, 13-floor boutique hotel is the first joint venture between NewcrestImage and LaPour Partners. It is in Arizona Center, a million square-foot mixed use development. Nearby attractions include the Phoenix Convention Center, the state capital complex, Phoenix Suns Arena and Chase Field, Arizona State University Downtown and the University of Arizona College of Pharmacy. Amenities include a penthouse fitness center, an outdoor patio with fireplaces and water features and almost 5,000 square feet of meeting space, including a ballroom, two media salons, and a board room.

THREE LARGE HOTEL companies took advantage of last week's 2021 AAHOA Convention & Trade Show at the Kay Bailey Hutchison Convention Center in Dallas to announce new brand prototypes and refurbishments. They include two new extended-stay concepts and investments in existing midscale brands. Red Roof Inn introduced its new HomeTowne Studios prototype that the company said features a cost-effective development footprint, and a layout that offers improved operational efficiency. Also, G6 Hospitality, parent company for Motel 6 and Studio 6, introduced its Studio 6 Suites to meet what it sees as increased demand of extended-stay brands. Also, Wyndham Hotels & Resorts announced it would invest more than $40 million over the next three years in its Microtel and La Quinta by Wyndham brands. The company's Microtel Lift Incentive Program aims to encourage renovations that will bring existing properties parallel to the new build prototypes followed by the brands.