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TWO-THIRDS OF U.S. travelers think that family and friend reunions bring the most joyful summer vacations, according to a survey from G6 Hospitality's Motel 6. The survey, conducted by SWNS Media Group, revealed that 57 percent of the respondents plan to attend a family or friend reunion this summer. The poll conducted May 20 to 26, also found 2,000 adults traveling this summer said that an average respondent has not gathered with extended family in four years. U.S. travelers will journey nearly 80 miles to reunite with their favorite people and places, while about 32 percent will venture more than 100 miles. More than half of those surveyed believe that reunions will look and feel different this year. The reunion invitee lists include friends (42 percent), significant others (39 percent), neighbors (34 percent) and pets (36 percent). According to the survey, 55 percent of those attending a family reunion this year look forward to celebrating both old traditions while creating new ones, and 64 percent are interested in becoming more connected to their family traditions.

U.S. TRAVELERS SAID that gas prices and inflation will impact their summer travel decisions more than COVID-19 concerns, according to a survey commissioned by the American Hotel & Lodging Association. The survey, conducted by Morning Consult and released just ahead of the Memorial Day holiday weekend ending May 30, revealed that more than half of the respondents, 57 percent, are likely to take fewer leisure trips and 54 percent will take shorter trips due to current gas prices. The majority of people surveyed, 82 percent, said that gas prices will have at least some impact on their travel destinations.

APPROXIMATELY 51 PERCENT of hospitality industry professionals participating in STR's Hospitality Industry Sentiment survey expressed optimism about their business confidence over the next two years. Respondents rated their confidence at "8" or higher on a 10-point scale. Analyzing the results over the survey's first year reveals a gradual, consistent decline in confidence ratings for each time span. Meanwhile, global recession fears have diminished since the last survey, STR said. Among various industry challenges, "concerns regarding a potential recession" saw the most significant drop between the last two surveys, ranking third behind labor costs and supply issues. Energy and utility costs are slightly increasing, while supply chain challenges and group demand issues are gradually diminishing. Regarding hotel performance, outlined trends influence demand forecasting expectations, the survey said. The percentage of respondents anticipating "strong improvement" or "some improvement" is gradually declining across all three hotel demand segments. A majority of experts still foresee growth in both business transient and group demand.

NEARLY EIGHT IN 10 Americans plan to travel by car to their summer destination, with the majority citing the enjoyment of driving, according to a recent survey commissioned by G6 Hospitality, parent company of the Motel 6 and Studio 6 brands. Most travelers prefer hotel stays, though they acknowledge that cost will influence their travel plans. The study, surveying 2,000 Americans with summer leisure plans, found that 80 percent distinguish between a "trip" and a "vacation". "There's nothing better than cruising on the highway with the windows down, sun shining and music playing, especially when you're surrounded by your loved ones - even those on four legs," said Julie Arrowsmith, G6 Hospitality's president and CEO. "Whether you're the planner or just along for the ride, Motel 6 and Studio 6 provide pet-friendly and affordable lodging so you can relax, enjoy the journey and focus on creating memories."

MORE THAN 260 travel industry and business organizations, such as the U.S. Travel Association, urged a repeal of the pre-departure testing requirement for vaccinated international air travelers. The requirement no longer makes sense in the current environment and discourages international travel at a time when a recent survey In a letter to White House COVID-19 Response Coordinator Dr. Ashish Jha, USTA and its cosigners noted that the economic costs associated with maintaining the measure are significant, with international travel spending 78 percent below 2019 levels. The letter stated that many foreign governments with similar infection, vaccination and hospitalization rates-including the UK, Germany and Canada-have already eliminated pre-departure testing requirements for vaccinated travelers.

USING TECHNOLOGY TO enhance the attendee experience remains a key trend for meeting and event planners as they expect meetings volumes to rise, according to a survey. The tech trend is closely followed by a focus on diversity, equity, and inclusion and a more casual meeting atmosphere. The 2023 State of the Meetings Industry survey by group hospitality analytics firm Knowland and full-service global meetings solution company, ConferenceDirect, also revealed that staff shortages and inquiry backlogs are impacting service standards as rising costs redefine goals. The survey also pointed out that rising costs may cause planners to change their approach, including looking at new destinations. However, cost leveling, return of business travel, and budget increases will support the industry recovery. According to the survey, more than 70 percent of 2022 events had attendance at, or above, 80 percent of 2019 levels. As many as 75 percent of event planners did not expect the number of events and meetings to drop.