We now live at a moment where every story, image, brand, relationship plays itself out across the maximum number of media platforms, shaped top down by decisions made in corporate boardrooms and bottom up by decisions made in teenager's bedrooms.
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Being online: Identity, anonymity, and all things in between - 1 views
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This is the first part of an eight part essay by Andy Oran of O"Reilly media on digital identity. The other seven parts can be accessed from this one. I am bookmarking it here because it alludes to a transmedia approach to the construction of personal narratives.
Confessions of an Aca/Fan: Archives: Transmedia Storytelling and Entertainment -- A Syl... - 1 views
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The result has been the push towards franchise-building in general and transmedia entertainment in particular
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A transmedia story represents the integration of entertainment experiences across a range of different media platforms. A story like Heroes or Lost might spread from television into comics, the web, computer or alternate reality games, toys and other commodities, and so forth, picking up new consumers as it goes and allowing the most dedicated fans to drill deeper.
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This is a post from Jenkins' blog that contains course info/syllabus for a new course he is running at USC (Fall 09). His blog contains many references to and discussions about the concept of 'transmedia'
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What us the course level for this class?
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