"Thanksgiving 2011 witnessed record breaking online retail sales with 39.3 percent increase for the holiday. IBM Coremetrics data showed a growth of 24.3 percent in online sales on Black Friday sales as compared to same period a year ago."
"The news organizations were much more similar in the focus of their Twitter activity. The vast majority of the postings promoted the organizations' own work and sent users back to their websites. On the main news feeds studied, fully 93% of the postings over the course of the week offered a link to a news story on the organization's own website."