As Sonata turns cautious, Camry flees good-but-frumpy image - 0 views
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With an ambitious, sporty restyling just three years into the current cycle, Toyota sought to change the Camry's image as a bland appliance. Hyundai, meanwhile, positioned its 2015 Sonata to cast a wider net by offering shoppers a more upscale driving experience and a design less flamboyant than that of the swoopy, value-priced version that burst into the segment five years ago.
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The twin unveilings spotlighted two competitors -- one a perennial but aging champion, the other a small but feisty challenger -- that still have something to prove in a mature market.
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As an attention-hungry challenger, "We had to do something fairly dramatic five years ago," Dave Zuchowski, Hyundai Motor America CEO, said in an interview, referring to the outgoing Sonata's polarizing shape.
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