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business to grow at larger scale, you must invest to hire the trade show trainer. Craig S. Collins offers trade show training courses for various needs of your business. You can join different webinars hosted by him to learn the art of trade show marketing. Trade Show Trainer or Craig S. Collins also provides turbo training where you do not have to join a webinar. Instead, you are provided with a short video in your inbox.

When you intend to take part in a trade show, the target audience for your booth is the high-value customerslike purchase managers, business owners, and potential clients. Typically, high-value customers will: Decide on which booths to visit 2 to 3 days before the show Visit around 7 booths per show Remain on the show floor...