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LINA PATEL IS Red Roof's new director for strategic franchise initiatives. In the new role, Patel will direct the growth of Red Roof among diverse and underrepresented corporate and franchise communities. Patel has been a hotel owner for 23 years, according to the statement. Prior to joining Red Roof, she was the member of one of the industry's largest franchise advisory committees. In 2007, Patel joined the board of LPS of USA, a non-profit religious, cultural, and non-political organization providing support to American immigrants from India's Leuva Patidar region. She will report to Matthew Hostetler, Red Roof's chief development officer, the company said in a statement. "Lina is one of the strongest advocates for growth and diversity in our industry, and we are delighted to have her join our team as director of strategic initiatives," said George Limbert, president of Red Roof. "She brings a unique and multi-faceted background as a franchise owner, industry executive and AAHOA board member to her new role," Limbert added. Patel, who joined the board of AAHOA in 2017, played a role in launching the organization's HerOwnership program in 2022 - to help further foster, promote, and empower women entrepreneurs in hospitality sector. "With six years on the board of AAHOA, Lina has a deep understanding of the challenges everyday hotel owners face, as well as their paths to success, which she has demonstrated by example in her own career," Hostetler said. Hostetler said 35 percent of Red Roof's franchise system is represented by women.

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VIRAL "VICTOR" PATEL and Mahmood "Mike" Merchant are new members of Best Western Hotels & Resorts board of directors. Patel will represent several Midwest states and Ontario, Canada, and Merchant will represent California, Nevada and Hawaii. Patel has been a member of Best Western for more than 20 years, according to the company. He has served as a governor and as the chair of the Best Western Kentucky marketing co-op, liaising between the brand and hoteliers. He is currently the owner and operator of the Best Western Corbin Inn in Corbin, Kentucky, and will represent that state as well as Illinois, Indiana, Michigan, Iowa, Minnesota and Wisconsin. "I've witnessed tremendous growth within our brand over the years and am excited to join my fellow Board members as we move forward under Larry's leadership," said Patel. "Service is extremely important to me, and I feel grateful to have served my colleagues and community in a variety of roles over the years. I look forward to this new set of responsibilities and am fully committed to serving our hoteliers across the Midwest and parts of Canada and our hoteliers at large."

Jessica Kramer is the new CEO of hotel operations and collaboration platform, Lodgistics. Also, Wendy Zapach joined the company as chief revenue officer and Jami Poe is the new vice president for sales. The three new appointments will support the expansion of the operations platform provider, led by Shaunak Patel, the company's co-founder as well as president of North Carolina-based Parks Hospitality Group. Kramer previously served in executive leadership roles at TravelClick, ALICE and SevenRooms, which included running sales, revenue operations, business development, mergers and acquisitions and partnerships, according to the company. "I am thrilled to welcome Jessica as our new CEO. Her deep expertise in hospitality and technology, combined with her history of success scaling SaaS businesses, make her the perfect pick for our company as we embark on our next era of growth." Patel said. "Lodgistics was born inside our hotels and created in direct response to our team members' daily challenges around effectively communicating across teams and efficiently carrying out the wide range of operational tasks that make great hotel experiences possible. That's why it was crucial to find an executive who had deep, hands-on experience with both fast-growing technology companies and hotel operations. It is this unique and critical intersection of Jessica's experience and Lodgistics' DNA that make this the right match."

DOROTHY DOWLING HAS joined her old boss, David Kong, as a principal for Kong's DEI Advisors, a non-profit organization that aims to empower women and other underrepresented groups to achieve their career goals. Previously, Dowling was chief marketing officer at Best Western Hotels & Resorts for 18 years while Kong was Best Western's CEO for 20 years. Kong, along with principals Rachel Humphrey and Lan Elliott, formed DEI Advisors last year. Humphrey is the former executive vice president and COO for AAHOA, and Elliott is co-founder of Acacia Hospitality LLC. Dowling also held senior leadership positions with other hospitality companies, including Wyndham Hotels & Resorts, Forte Hotels, Travelodge Canada, Royal Host REIT and ARAMARK. She serves as a board member and advisor for several organizations, including Cubesmart, HSMAI, and WINiT by GBTA. Dowling recently received the lifetime achievement awards from the Hospitality Sales and Marketing Association International, the NYU International Hospitality Industry Investment Conference for her business performance, and GBTA WINiT for her leadership advancing diversity, equity, and inclusion in the hospitality industry, according to DEI Advisors.

Melissa Ross Smith is now chief operating officer for Peachtree Group. She will be responsible for the overall performance, strategy and organizational development of Peachtree and its operating businesses. Before joining Peachtree, Smith held several high-level positions at organizations. Most recently, Smith was managing director of OS National, where she managed more than 250 professionals and was responsible for evaluating performance management systems and devising improvements to strengthen controls and optimize results, Peachtree said in a statement. "As Peachtree continues to evolve, improving our foundational processes is imperative to the future growth of our business," said Greg Friedman, managing principal and CEO of Peachtree Group. "Melissa is an excellent complement to our team as she has an exceptional blend of leadership, vision and execution needed to be Peachtree's COO." Smith will report to Friedman, and will be a key executive team member, Peachtree's statement said. Peachtree Group is led by Jatin Desai and Mitul Patel as managing principals. "I am deeply impressed by Peachtree's success," Smith said. "Not only am I excited about the future opportunities, knowing that I can help execute and bring operational excellence across all segments, but I am also pleased to be joining an executive team representing some of the best people in commercial real estate."

Matthew Hostetler, chief development officer at Red Roof, has been operating outside his wheelhouse for about 18 years now. In this installment of Asian Hospitality's Leadership Series, he explains how he does it all with a smile on his face. Hostetler was at the Hunter Hotel Conference in March in Atlanta when he took time to talk about his history in the hotel business along with the current status of Red Roof. Topics also included AAHOA's 12 Points of Fair Franchising, the company's preparations for possible economic headwinds this year and the success of Red Roof's newest brand. Same job, different industry In 2002, Hostetler was recruited by Cendant Hotel Group, which is now Wyndham Hotel Group, to conduct franchise sales under Phil Hugh, who was at that time senior vice president for franchise sales. That was when he stepped out of his comfort zone. "I said yes to an opportunity that was way, in sales was not outside of my wheelhouse, but outside of my industry," Hostetler said. "I was in transportation for 15 years before that. So yeah, that definitely outside the wheelhouse." In 2014, he joined Red Roof as the senior vice president of development, again working under Hugh. In 2020, when Hugh left the company, Hostetler became chief development officer. Now he's settled into the job. "I love the hotel business. I love hospitality. I love the people in this business, how they are so entrepreneurial," Hostetler said. But there's also so people oriented as well. That's what attracts talent so much right? Hospitality. Everyone has a smile on their face most of the time."

FOUR HOTELS RECENTLY joined Hospitality International's hihotels brand, including three Red Carpet Inns along the East Coast and a new-build Scottish Inns outside of Houston, Texas. The company expects more growth in the future. Hihotels includes five brands Scottish Inns, Red Carpet Inn, Master Hosts Inns, Downtowner Inns and Passport Inn. The new properties include. Red Carpet Inn in Elkton, Maryland, 55 rooms, former Days Inn Red Carpet Inn in North Brunswick, New Jersey, 50 rooms, former independent Red Carpet Inn in Edison, New Jersey, 42 rooms, former OYO Hotel Scottish Inns in Richmond, Texas, 35 rooms, new construction While three of the four are conversions, the property in Richmond is the latest new build to join the brand. Two other Scottish Inns construction projects are currently ongoing in Texas in Houston and Forest Hill. Another new build recently opened in Hitchcock, Texas.

Katherine Minnock is now director of investments for Noble Investment Group in Atlanta. Owen Berry is the company's new development manager. Both new hires will support the expansion of Noble's investment platform, according to the company, which is led by Mit Shah as CEO. Prior to joining Noble, Minnock was director of development for the U.S. and Asia Pacific at Starwood Capital affiliate SH Hotels & Resorts. Prior to that she held leadership roles at BRE Hotels & Resorts, a Blackstone company, and Hilton. Minnock has a bachelor's degree in hotel administration from Cornell University, where she serves as a board member of the Cornell Hotel Society. In her new role, she will oversee acquisition and development strategies across Noble's investment platforms. "Katie's addition to our team supports Noble's commitment to recruiting top talent as we continue to expand the depth and breadth of our hospitality investment strategies," said Dustin Fisher, Noble's senior vice president.

Rodney Williams is retiring from his position as principal and chief investment officer at Noble Investment Group at the end of the year. He will continue to serve on the firm's investment committee as a senior advisor. Williams joined Noble in 2004 as the company's first CIO overseeing the company's sourcing and investment underwriting as well as executing project developments. Prior to joining Noble, he was a managing principal with Hardin Capital, a joint venture between DLJ Real Estate Capital Partners and Hardin Construction, and held senior executive roles with Coopers & Lybrand, InterContinental Hotels, and Laventhol & Horwath. "Rodney's impact on our Noble organization has been profound," said Mit Shah, Noble CEO. "His vision, integrity, and devotion have made us a better team. His benevolence and grace have made me a better person. Perhaps Rodney's most important legacy will be his most valued endeavor - helping to develop and inspire our next generation of Noble stewards to lead lives that matter."

CHIP ROGERS, PRESIDENT and CEO of American Hotel & Lodging Association, is joining the cast of a magazine-style television series "Hotels ByDesign." The program's host Mike Chapman will showcase up to 35 hotels across the U.S. throughout its four half-hour episodes. Rogers will be part of a panel of architectural, innovation and industry experts who will discuss key design aspects of various hotels, AHLA said in a statement. "Hotels are at the cutting edge of informed design, as brands and hotel companies are constantly evolving to meet the changing needs of guests," Rogers said. "I'm excited to work with Hotels ByDesign to showcase the beauty and ingenuity of our industry." "It is with great pleasure that we turn our design lens towards hotels and vacation experiences," said Chapman, who also serves as the series' executive producer. "ByDesign continues the design conversation in front of a mainstream American and international audience, celebrating, commentating, and educating on excellent design. We are excited to be collaborating with the AHLA as we embark on new adventures - broadening our audience and telling exceptional design stories together."

THE WINDSOR HOTEL in Americus, Georgia, a boutique hotel owned by Edgewater Group LLC, has joined Choice Hotels International's Ascend Hotel Collection. The historical building recently underwent a multi-year renovation. Edgewater is led by founding partners Ketan Vora and Robert Brier. Originally built in 1892, the 53-room, the five-story Victorian-style Windsor features a tower and turret, balconies, and a three-story open atrium lobby, according to Choice. It occupies nearly an entire city block and was the site of numerous balls and celebrations. The Windsor closed in 1972 and underwent extensive renovations in 1991, 2010 and most recently in 2019. Nearby attractions are The Plains Depot, the Jimmy Carter Peanut of Plains statue, Civil War prison Andersonville National Historic Site and the Drummer Boy Civil War Museum. Former President Jimmy Carter and his wife spent the night at the hotel in 2002. Hotel amenities include a fitness center, two on-site restaurants and bars and a veranda.

FOLLOWING NEARLY TWO decades with Noble Investment Group and a 40-year career in real estate and hospitality, Jim Conley will retire and become a senior advisor to the firm. The company has appointed Katherine Seitz as its new compliance officer. Conley joined Noble in 2006 as chief financial officer before becoming the firm's first compliance officer. In this role, he led the oversight and administration of Noble's regulatory and compliance functions and helped oversee the impact of Noble's core ESG initiatives and its duties as a signatory to the United Nations Principles of Responsible Investment, the company said in a statement. "Jim is a trusted friend and respected colleague who has been an important part of our organization's longstanding success," said Mit Shah, Noble CEO. "We are deeply grateful for his profound commitment to our team and to upholding Noble's ethical standards of performance." Conley said Noble is his family and their journey together had been most fulfilling. "I take immense pride in our team's accomplishments and our distinguished record as an institutional fiduciary. I am equally enthusiastic about the firm's future and its next generation of leadership," Conley said. Seitz assumes responsibility for managing and directing Noble's regulatory, compliance and ESG programs. She joined Noble from Carter's Inc., where she was corporate counsel. She has practiced law and served as in-house counsel focusing on real estate and corporate services for nearly twenty years, the statement added.

HE WORLD TRAVEL & Tourism Council's Hotel Sustainability Basics, a global initiative assisting hoteliers in improving their sustainability ratings, recently surpassed 1,700 verified hotels across 70 countries worldwide. Hotel groups from destinations such as France, China, Mexico, India, Germany, South Africa, Philippines and Norway joined the initiative, WTTC said in a statement. During its first year, Hotel Sustainability Basics gained endorsements from destinations worldwide, including the Caribbean, Mauritius, Colombia, UAE, Azerbaijan, Mexico, and Ecuador, the statement said. Hotel brands, including Jin Jiang, Louvre Hotel Group, Choice Hotels and Radisson Hotel Group, have adopted Basics. Other major brands joining the initiative include Intrepid, British Airways Holidays, HBX Group, WebBeds and Abercrombie & Kent. "Our goal is to have a globally recognised trademark that shows customers at a glance, that a hotel is supporting the planet by saving energy, cutting plastics, protecting nature, and supporting their local community," said Julia Simpson, WTTC's president and CEO. "It is a win win. We launched the scheme only a year ago and the uptake has been incredible. 70 countries have signed up with over 1700 properties verified with a long waiting list. It will bring lasting change."

STONEBRIDGE COS. LLC, a Denver-based hotel management firm with a diverse portfolio of full-service, select-service, and extended-stay properties, recently acquired Real Hospitality Group LLC, an Ocean City, Maryland-based hotel management company. Stonebridge is chaired and led by CEO Navin Dimond, while RHG was founded and led by Ben Seidel, president and CEO. Seidel will join Stonebridge as a principal and member of the board of directors, the companies said in a joint statement. However, the terms of the deal were not disclosed. "We're thrilled to join forces with RHG as we embark on this next chapter of our evolution," said Dimond. "The blending of these two companies will create a dynamic, leading hotel management group that will drive innovation and create exciting growth opportunities for our team members."

Summit just confirmed our break last week that Kate Winslet is aboard Divergent, the Neil Burger-directed film based on Veronica Roth's bestselling novel about a futuristic world where people are herded into factions based on their personalities.

After having a dream run with huge profits in consecutive years, there is some more good news for IndiGo, the leading low-cost carrier (LCC) in the Indian aviation market. Recently, some pilots of the soon-to-be-launched AirAsia India have quit this airline and has joined the Indian aviation giant. As a result of this, the Malaysian LCC will have to hire new crew to launch its services in 2014 in the Indian market.