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HILTON HAS LAUNCHED a new extended-stay brand, Project H3, designed to meet the needs of the rapidly expanding $300 billion workforce travel market, looking for apartment-style accommodations for 20 nights or more. Launching in the U.S. as Hilton navigates the final stages of the trademark process, this lower midscale, extended-stay brand is the newest addition to Hilton's portfolio, the company said in a statement. Hilton is engaged in more than 100 active development conversations with many owners expressing interest in multiple locations. According to the statement, the product provides a foundation for the long stay, allowing guests to make the most out of every day, and delivers an exciting investment option for developers looking to diversify their portfolio under the Hilton name. "Project H3 is perfectly positioned to serve the unique needs of the long-stay traveler, thanks to its innovative design, strong value proposition for our owners and of course, the hospitality our team members offer every day," said Chris Nassetta, Hilton president and CEO. "We aim to serve any guest, anywhere in the world, for any travel need they may have, and this new brand represents a greater opportunity for us to grow our portfolio while providing the reliable and friendly service our customers expect from Hilton." Hilton's in-house research shows long-stay travelers, including traveling nurses, military personnel, and those experiencing workforce relocations, place quality time and comfort above all else. In addition, those looking for a long stay will book an average of 20 or more nights and desire a reliable home base that allows them to maintain their routines while delivering simplicity, consistency and convenience.

A LETTER APPEARING to be from Marriott International stating that the company was "re-evaluating" its official relationship with AAHOA over the association's new stance on franchise relations is causing some disruption on social media. Marriott and AAHOA have not responded to repeated requests for comment on the letter, but in an email to members AAHOA Chairman Neal Patel said the letter is a draft and the company and association are still in negotiations. The letter specifically cites AAHOA's request that the company reassess its franchising policies in light of AAHOA's recently released "12 Points of Fair Franchising." Also, it mentions AAHOA's support for New Jersey's proposed Assembly Bill 1958 that would make changes to the New Jersey Franchise Practices Act similar to the guidelines laid out in the 12 Points. "Ultimately, Marriott cannot support, either by endorsement and/or financially, any organization that is in direct opposition to our business model and interests," Marriott said in the letter. "We believe quite strongly that the longstanding relationship between Marriott and AAHOA has proven to be mutually beneficial, and we are deeply saddened that AAHOA has chosen to pivot its stance on these key issues in a way that is decidedly anti-franchising and anti-Marriott (especially since, as the AAHOA leadership shared with us in a recent meeting, neither AAHOA's leaders nor its members have any material issues with Marriott's approach to franchising or to our franchisees)."

THE 3RD EDITION of the Vadilal International Gujarati Film Festival brought the red carpet to the Atlanta area on May 20 to 22. Hundreds of members of the local Gujarati community turned out for the event, which featured appearances from major stars and filmmakers straight from India. IGFF, previously held in Los Angeles and New Jersey, set up this time at the Venture Cinema in Duluth. It's mission, apart from entertainment, is to spread awareness one of India's alternatives to Bollywood. This year's festival includes 14 feature films, such as "21st Tiffin," "Divaswapna," "Dhummas," "Gandhi & Co.," "Dear Father" and "Gujarat nu Gaurav"; two documentary feature films, "Sur Shabdnu Sarnamu" and "Shrimad Rajchandra"; five documentary film, such as "Okhamandal - Ek Anokhu Andolan" and "Gandhi"; a short film, "Roha Fort - Ek Visaraati Viraasat"; and six web series, such as "Benaqaab," "Ghaat" and "Yamraj Calling."

THE U.S. TRAVEL ASSOCIATION said that the Biden administration's National Electric Vehicle Infrastructure program will shape the future of travel mobility in the U.S. It will make foundational investments in the national EV charging network, USTA said in a statement. The association urged state departments of transportation to work closely with the community of destination marketing organizations, state tourism offices, and private travel businesses to make data-driven recommendations on the most popular electric vehicle corridors where investments should be made, a statement said. In early February, the Biden administration announced a new program which will make $5 billion available to states over the next five years to help build out their charging networks. The plan is allocating $615 million in funds for 2022, with the disbursements already planned from now through 2026, with the caveat that the government has to approve the state's individual plans for spending.

THERE WAS A family in need, and California hotelier Sunil "Sunny" Tolani could not stand by and idly watch. So, he took action, even though the family was thousands of miles away in Afghanistan. A young girl's life was literally at stake. And now, Tolani is joining an effort to help other refugees from the war-torn country. It began when Tolani saw the story in the Wall Street Journal of Najiba, a 3-year-old girl who was facing being sold to a man to cover her family's $550 debt to the man. Najiba's mother, Saleha, is a housecleaner in western Afghanistan earning only 70 cents a day cleaning homes and her elderly husband does not work at all,according to the non-profit Afghan Assist. Saleha has six children altogether and also raises the children of her sister who died in childbirth. Najiba would not marry the man to whom the family owes money,the charity said.

THE WAR IN Ukraine and lingering concerns about the COVID-19 pandemic are making some travelers nervous, according to a survey from risk and crisis response provider Global Rescue. Still, Global Rescue found that fewer people are experiencing hesitancy about travel. About 71 percent of respondents to Global Rescue's Spring 2022 Traveler Safety and Sentiment Survey said they are somewhat concerned, concerned or much more concerned about international travel since the beginning of the war in Ukraine. The remaining 29 percent said they are not concerned at all. The respondents' destinations also caused some anxiety as well as returning to travel after two years of pandemic-related travel restrictions. At the same time, 89 percent of respondents said the war in Ukraine has not changed their travel plans and 70 percent are not experiencing any re-entry to travel anxiety. An even larger majority, 84 percent, of survey takers report they are less or much less concerned about travel today compared to the beginning of the pandemic.

RISHI SUNAK MADE his first speech as Britain's prime minister on Tuesday (25), acknowledging the mistakes of his predecessor Liz Truss while vowing to fix the economy, lead with integrity and fulfil the promises of the Conservative Party's 2019 manifesto. Below are the highlights from Sunak's speech: ON THE ECONOMY "Our country is facing a profound economic crisis. The aftermath of Covid still lingers. Putin's war in Ukraine has destabilised energy markets and supply chains the world over." "I will place economic stability and confidence at the heart of this government's agenda. This will mean difficult decisions to come." MISTAKES WERE MADE "I want to pay tribute to my predecessor Liz Truss. She was not wrong to want to improve growth in this country. It is a noble aim. And I admired her restlessness to create change. "But some mistakes were made - not born of ill will, or bad intentions. Quite the opposite, in fact. But mistakes, nonetheless. And I have been elected as leader of my party and your prime minister, in part to fix them."

INTERNATIONAL INBOUND TRAVEL is expected to slow down in the fall after surging over the summer, according to the latest U.S. Travel Association forecast. USTA also expects it may take until 2025 for the travel segment to recover to pre-pandemic levels. Inbound travel recovery picked up in summer and reached a pre-pandemic high of 35 percent below 2019 levels in July 2022, said U.S. Travel Association. It improved from a 41 percent decrease in May and declines of more than 50 percent earlier in 2022. The latest report by Aaron Szyf, economist, USTA, said that inbound travel recovery continued from Europe and Latin America in the past few months, which was 22 percent below 2019 levels in July. Meanwhile, Asian markets declined 66 percent in July, largely due to stagnation from China and a very slow return from Japan.

HOSPITAITY FIRM OYO Rooms has filed fresh documents with India's stock market regulator, Securities and Exchange Board of India, for an Initial Public Offering in early next year, media reports said. The company filed fresh financial documents on Sept. 19 and is now targeting an IPO in January 2023, according to CoStar. OYO filed preliminary IPO documents in 2021, only to shelve the listing plan earlier this year after the prolonged pandemic hurt its growth and forced the company to cut thousands of jobs. The latest financial documents showed narrower losses and a rebound in sales for the year through March 2022 and in the three months to June 2022.

Peachtree Group has named Jarred Bussert as vice president of information technology. In this newly created role, Bussert will be responsible for the company's IT infrastructure, including all business applications, information security and data integrity, the company said in a statement. "Jarred's experience and achievements demonstrate his commitment to supporting business strategies with technology infrastructure," said Greg Friedman, Peachtree's managing principal and CEO. "As Peachtree continues to grow, I am pleased to attract talented leaders to our best-in-class team. His leadership will be instrumental in building a successful and high-performing organization." Bussert has extensive enterprise-wide technical and IT leadership experience. Before joining Peachtree, he was vice president, information technology for Majors Management, an Atlanta-based retail operator. Bussert started his career with RaceTrac Petroleum holding numerous leadership positions, leaving as director, information systems. He has an MBA and Master of Technology from Georgia Tech and received his bachelor's degree from the University of Georgia.

FLORIDA ATTORNEY GENERAL Ashley Moody is targeting fake postings offering vacation rental properties. The state's campaign against these specific scams plays into AAHOA's call for more short-term rental regulation, the association said. The scams involve fake postings offering vacation rental properties with requests for application fees or security deposits, according to Moody's office. Victims of the scam pay the deposit, only to find the listing has disappeared and so has the deposit money. The would-be vacationers often show up at the property and find that the actual owners have no record or intention of renting. "Florida is one of the most popular vacation destinations in the nation," Moody said. "Scammers will take advantage of this by creating fake vacation rental listings in hopes of stealing personal information and money. Whether you are traveling within the state or from out of state, make sure to take extra precautions when renting a vacation home to avoid being burned this summer vacation season."

AAHOA'S NEWEST PROJECT aimed at promoting women in hospitality is the "ElevateHER Women's Initiative to Highlight and Support Women Hoteliers and Leaders in the Industry." The initiative, launched Tuesday, will offer networking and educational opportunities for women hoteliers and hospitality industry professionals. As part of ElevateHER, AAHOA is hosting the Women Hoteliers ElevateHER Conference on Oct. 26 to 27 in Cincinnati. The conference will focus on bringing together AAHOA's community of women hoteliers for education, inspiration, and empowerment. "AAHOA has been proud to celebrate the important work women are doing at every level of hospitality, and this initiative further underscores our commitment to the women of AAHOA and elevating their contributions to the industry," said Laura Lee Blake, AAHOA's first full-time female president and CEO appointed in May. "While there's still much work to be done, AAHOA recognizes the significant strides women have made to be seen at industry events, heard in the boardroom, and valued in the workplace. ElevateHER celebrates these accomplishments and will further drive our association's work around elevating and supporting women in the industry."

IT'S BEEN SIX decades of keeping the light on for guests by Motel 6. To mark the occasion, the economy brand is thanking its team members, owners and guests, with plans to stick to the same business model for the next 60 years. Motel 6 began in 1962 in Santa Barbara, California, for just $6 a night in keeping with the philosophy of providing affordable, clean and comfortable lodging, according to the company. Since then, the brand, owned by G6 Hospitality, has followed a strategic development plan that has led it to expand more than 1,400 Motel 6 and Studio 6 locations throughout the U.S. and Canada, said Rob Palleschi, G6 CEO, in a video for the June 25 anniversary. "Years later, our value proposition remains rooted in the same belief, that everyone has the right to travel," Palleschi said. "As we look to the next 60 years, I want to thank every team member and owner for their dedication to our brand."

ALL FORMS OF travel are experiencing a post-pandemic resurgence, including cruises, according to a survey from risk and crisis response provider Global Rescue. Some have concerns about their destination, but most are ready to hit the seven seas. According to the Global Rescue Traveler Sentiment and Safety Survey, 30 percent of respondents were experiencing some hesitancy about where to go, or when to get back to travel after two years of pandemic-related travel restrictions. Meanwhile, 70 percent of respondents are not experiencing any re-entry to travel anxiety in general or on cruise ships, according to the survey. "Nineteen percent of survey takers say they feel safer or much safer about taking a cruise compared to last year," said Dan Richards, CEO of Global Rescue and a member of the U.S. Travel and Tourism Advisory Board at the U.S. Department of Commerce.

"Copyright" can look like a familiar yet technical term to understand in its absolute sense. Mainly, if referred to in context with websites, this can be a term that most people might not know fully about. To help you have complete knowledge about it, we will try to cover everything you need to know about website copyright in a comprehensive way for you to simplify all the legality that surrounds the term. What is website copyright? Website copyright is a legal authorization that gives the website owner the ultimate right over all the content. With the copyright, the website owner can sell or display their work in whatever regard on any platform. Copyright does not apply to any or everything. But, the digital content uploaded on the website specifically falls under the category of intellectual property, so whatever information goes on can be covered as copyrighted property.

THE U.S. IS expected to lift its requirement for pre-departure COVID testing by international travelers bound for the country. Travel industry organizations that have been lobbying for ending the test requirement welcomed the decision announced on Friday. Beginning Sunday, fully vaccinated travelers will no longer have to test negative before entering the U.S., according to media reports. After learning of the plan to lift the testing requirement, the U.S. Travel Association, which last month met with White House officials, along with Airlines for America, to make their case against the pre-departure testing said in a statement that the decision was expected to add 5.4 million visitors to U.S. and $9 billion in travel spending through remainder of 2022. "Today marks another huge step forward for the recovery of inbound air travel and the return of international travel to the U.S. The Biden administration is to be commended for this action, which will welcome back visitors from around the world and accelerate the recovery of the U.S. travel industry," said Roger Dow, USTA president and CEO. "International inbound travel is vitally important to businesses and workers across the country who have struggled to regain losses from this valuable sector. More than half of international travelers in a recent survey pointed to the pre-departure testing requirement as a major deterrent for inbound travel to the U.S."

ATLANTA-BASED BANYAN Investment Group has completed the sale of the 112-room Holiday Inn Express & Suites Bluffton at Hilton Head Area in South Carolina, to Trishul Hospitality, the company said. The transaction, for an undisclosed amount, generated a 24 percent internal rate of return and a 3.3x equity multiple for Banyan. "We purchased the Bluffton Holiday Inn Express & Suites back in 2014 with the idea that this South Carolina coastal submarket was poised for long term growth. We were confident Bluffton would evolve into a tourist destination, aided by its proximity to several year-round destinations such as Hilton Head Island, South Carolina; Savannah, Georgia; and Charleston, South Carolina," said Samir Yajnik, principal and EVP of investments, Banyan Investment Group. "Our underwriting and research at that time proved to be correct given Beaufort has become the fastest growing town in Beaufort County, South Carolina, with its population having grown by more than 124 percent in the last decade.

DURING HIS LIFE and career, Jayanti P. "J.P." Rama touched a lot of lives and inspired people on all levels of the hospitality industry. Below are tributes from some of Rama's many friends and colleagues, as well as two of his brothers, following his death on Thursday. Hasmukh "H.P." Rama, brother "My bother JP was man of principle and in his own way he pursued what he strongly believed in. He was man of tremendous courage and stood up for a number of causes, many of which he made his life's mission. He was, like a coconut : from outside he appeared tough but inside was very soft and willing to accommodate anyone and do the right thing at the right time. He was a great entrepreneur who willingly learned all trades of the hospitality business, be it technology, understanding all aspects of the construction process or absorbing or financial information.

TRAVEL INDUSTRY LEADERS are continuing their press of federal officials and the Biden Administration to end pre-departure testing for COVID-19 by vaccinated international air travelers bound for the U.S. This time they went directly to the White House. On May 24, representatives from the U.S. Travel Association and Airlines for America met at the White House to make their case that pre-departure testing is no longer required at this stage in the pandemic. USTA and other organizations have been lobbying the White House persistently for the past few months to take the step, and in May they sent a letter to White House COVID-19 Response Coordinator Dr. Ashish Jha saying the requirement is discouraging international travelers. Roger Dow, USTA president and CEO, reiterated that point after last week's meeting.

AAHOA'S NEXT ANNUAL conference and tradeshow, set for April 11 to 14 in Los Angeles, already has set a record for the number of booths sold. It will be the largest conference in 34 years, AAHOA said. The association has sold 81,900 square feet of exhibit space for the upcoming AAHOA Convention & Trade Show, exceeding the 77,500 square feet sold for the 2019 conference, which was previously the record holder. In addition, as of Feb. 8, AAHOA has nearly doubled the registration total of lifetime members compared to AAHOACON22, and the organization is still on pace to exceed 2019 registration totals of more than 8,000 attendees "I've been in the exhibition business for a long time, and I'm so impressed to see the enthusiasm, excitement, and response from vendors who are looking to do business with AAHOA Members," said Dennis Smith, AAHOA vice president of business development. "Our team is thrilled to reach this historical milestone, with the ultimate goal of connecting as many AAHOA Members as possible with the product and service providers who can help them make money, save money, protect their investments, and better serve their guests." AAHOA's 20,000 members spend $50 billion with suppliers attending the event each year. "I always look forward to the industry's Super Bowl event, and this year, as I conclude my term as AAHOA Chairman, I'm proud of the work our association has done to prepare for the event and connect even more vendors directly with decision makers," said Nishant "Neal" Patel, AAHOA chairman. "AAHOA Members spend billions of dollars each year with suppliers, and AAHOA plays an important role in connecting hoteliers directly with those who can help them run a better, more profitable, and more efficient business - AAHOACON is where deals are made."