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THE AMERICAN HOTEL and Lodging Association relaunched its "Hospitality is Working" campaign to highlight hotels' commitment to workforce, guests and communities, according to a statement. The campaign aims to reengage travelers and showcase the economic and community benefits hotels provide in neighborhoods across the U.S. As more Americans begin to travel, the initiative will highlight the broad range of benefits hotels provide the communities they serve and point out the industry's strong commitment to investing in its workforce, providing quality career opportunities and protecting employees and guests, AHLA said. "In every American city, hotels support employees and their families and serve our communities," said Chip Rogers, AHLA's president and CEO. "Hotels are investing in our workforce to create good jobs that power local economies. We're keeping guests and employees safe. Six in 10 hotels are small businesses, and they're creating opportunities for other small companies to grow and thrive. Hotels also help fund vital government services through local, state and federal taxes. Hotels are a net benefit to the communities we serve, and as we seek to reignite travel, we look forward to growing together."

OFFICIALS OF THE "She Has a Deal" annual hotel investment pitch contest announced the five teams selected to advance to the final round of SHaDPitch 2023. The competition allows early career women to compete for the prize of $50,000 of equity in SHaD's Prosperity Fund I, following the conclusion of a virtual, preliminary round of pitching, SHaD said in a statement. SHaD 2023 will be held at the new Marriott Headquarters in Bethesda, Maryland, on April 27 to 28. According to the statement, the goal of SHaD is to increase the number of women owning and developing hotels. It provides participants with the ability to source, analyse, raise capital and close hotel real estate investment deals. During the preliminary judging round, eight teams comprising 15 participants pitched their hotel investment acquisition or development projects live on Zoom to a judging panel of hotel business executives, entrepreneurs, and investors. The judges evaluated and selected the following five teams: Sydney Young and Rachel Nicholson with SpartanStone, graduates of Michigan State University, pitching a La Quinta Inn & Suites in Lewisville, Texas. Chandler Williamson with Chanders Core Commitment, graduate of North Carolina Central University, pitching a Hilton Garden Inn in Raleigh/Durham, North Carolina. Isabella Suffredini, Veronica Lewis and Alexandra Neoman with CROWN, graduates of Cornell University, pitching a TownePlace Suites in Houston, Texas. Makenna Price with Hookipa Hospitality, graduate of Washington State University, pitching a Fairfield Inn & Suites in Ft. Lauderdale, Florida Allison Busch and Hannah Takekawa with AH Hospitality, graduates of San Diego State University, pitching a Staybridge Suites in Austin, Texas "Every year, I grow more encouraged that we are making an impact," said Tracy Prigmore, founder of SHaD. "These are brilliant women who benefit from the education and programming that SHaD provides, and their hotel investment acumen has grown by leap

THE HOSPITALITY SHOW 2024, produced by Questex and the American Hotel & Lodging Association, announced highlights recently, including keynote sessions by chef José Andrés on October 28 and franchise expert Scott Greenberg. The show will take place Oct. 28 to 30 at the Henry B. González Convention Center in San Antonio, Texas. Andrés will present "Changing the World Through the Power of Food," while Greenberg will discuss strategies to elevate franchise operations. Greenberg's keynote will be followed by a fireside chat with Geoff Ballotti, president and CEO of Wyndham Hotels & Resorts. On Oct. 30, NFL reporter Erin Andrews will moderate the session "Creative Collaboration: The Ultimate Immersive Guest Experience," joined by Jonathan Tisch, executive chairman of Loews Hotels & Co., and Mark Woodbury, chairman and CEO of Universal Destinations & Experiences. They will discuss how storytelling transforms concepts from books and films into immersive guest experiences. Following the keynote, Andrews will join AHLA Foundation president Anna Blue for a ForWard Segment to discuss her career in sports broadcasting and her entrepreneurial venture, WEAR.

AAHOA MEMBERS IN the U.S. will now have access to more workforce training opportunities and products from India under the new "Made in India" agreement made with that country. The agreement came about as a result of meetings between a delegation of AAHOA board members and Indian officials. Bharat Patel AAHOA chairman, Treasurer Kamalesh "KP" Patel and others met with the Chief Minister of Gujarat Shri Bhupendrabhai Patel to discuss the partnership, AAHOA said in a statement. It includes: Partnering with India-based educational institutions to implement training programs and skill-development initiatives that will equip young individuals to pursue successful and global careers in hospitality. Actively promoting, prioritizing and providing support for the sourcing of "Made in India" products, including textiles, furniture, and plumbing fixtures, for U.S.-based hospitality businesses. "With strong family ties and a significant footprint in the United States encompassing more than 36,000 properties, the AAHOA community is uniquely positioned to showcase the best of India to the world," said Bharat, who mentioned the program in June when Indian Prime Minister Narendra Modi visited the U.S. "Our new initiatives aim to not only fuel economic and workforce development and progress, but to create a stronger platform for the exchange of ideas and innovation between the world's leading democracies."

FOLLOWING NEARLY TWO decades with Noble Investment Group and a 40-year career in real estate and hospitality, Jim Conley will retire and become a senior advisor to the firm. The company has appointed Katherine Seitz as its new compliance officer. Conley joined Noble in 2006 as chief financial officer before becoming the firm's first compliance officer. In this role, he led the oversight and administration of Noble's regulatory and compliance functions and helped oversee the impact of Noble's core ESG initiatives and its duties as a signatory to the United Nations Principles of Responsible Investment, the company said in a statement. "Jim is a trusted friend and respected colleague who has been an important part of our organization's longstanding success," said Mit Shah, Noble CEO. "We are deeply grateful for his profound commitment to our team and to upholding Noble's ethical standards of performance." Conley said Noble is his family and their journey together had been most fulfilling. "I take immense pride in our team's accomplishments and our distinguished record as an institutional fiduciary. I am equally enthusiastic about the firm's future and its next generation of leadership," Conley said. Seitz assumes responsibility for managing and directing Noble's regulatory, compliance and ESG programs. She joined Noble from Carter's Inc., where she was corporate counsel. She has practiced law and served as in-house counsel focusing on real estate and corporate services for nearly twenty years, the statement added.

HOTEL EMPLOYEES NOW have their own day, Sept. 1, thanks to the American Hotel & Lodging Association. AHLA had the date included in the National Day Calendar as part of its effort to increase recruitment of new hospitality workers. National Hotel Employee Day will be celebrated annually to thank hotel employees for their hard work and dedication and recognize the role they play in the nation's travel, tourism and hotel industries, according to AHLA. AHLA's launching of the day is in response to the struggle U.S. hotels are facing to quickly fill more than 120,000 open hotel jobs by offering current and prospective employees higher wages, with better benefits, and more flexibility. "On this inaugural National Hotel Employee Day, we thank America's nearly two million hotel employees. Every day in communities across the nation, hotel employees' service and dedication help facilitate some of Americans' most important life events - from wedding receptions to family reunions and vacations," said Chip Rogers, AHLA president and CEO. "Now is the time to consider one of the more than 200 enriching careers in the hotel industry."

As a young man, Amir Ahmed was more interested in sports than in the career in medicine his family wanted for him. However, he parlayed that competitive spirit and focus on personal relationships into the skills he needed to succeed in business and achieve his current position as executive vice president for DISH TV, part of DISH Network Corp., and he shared his story in Asian Hospitality's Leadership Series. One of the responsibilities in his current role is to oversee DISH's hospitality business. His leadership is paving the way for new technology offered in hotels to attract guests and improve efficiency not only for the hotel but also for the guest during their hotel stay. The company's new OnStream platform, provides personalized service to guests while reducing hotels' labor needs. Through it all, he has remembered his heritage and drawn inspiration from it.

LINA PATEL IS Red Roof's new director for strategic franchise initiatives. In the new role, Patel will direct the growth of Red Roof among diverse and underrepresented corporate and franchise communities. Patel has been a hotel owner for 23 years, according to the statement. Prior to joining Red Roof, she was the member of one of the industry's largest franchise advisory committees. In 2007, Patel joined the board of LPS of USA, a non-profit religious, cultural, and non-political organization providing support to American immigrants from India's Leuva Patidar region. She will report to Matthew Hostetler, Red Roof's chief development officer, the company said in a statement. "Lina is one of the strongest advocates for growth and diversity in our industry, and we are delighted to have her join our team as director of strategic initiatives," said George Limbert, president of Red Roof. "She brings a unique and multi-faceted background as a franchise owner, industry executive and AAHOA board member to her new role," Limbert added. Patel, who joined the board of AAHOA in 2017, played a role in launching the organization's HerOwnership program in 2022 - to help further foster, promote, and empower women entrepreneurs in hospitality sector. "With six years on the board of AAHOA, Lina has a deep understanding of the challenges everyday hotel owners face, as well as their paths to success, which she has demonstrated by example in her own career," Hostetler said. Hostetler said 35 percent of Red Roof's franchise system is represented by women.

MIRAJ PATEL, AAHOA chairman, was named Businessperson of the Year by the Indo-American Chamber of Commerce of Greater Houston at its 25th Anniversary Gala on Sept. 21. The association congratulated Patel on becoming the youngest recipient in the chamber's history. Patel, a second-generation hotelier, began his hospitality career at a young age, growing up in his family's 30-room independent property, AAHOA said in a statement. He is now president of Wayside Investment Group, a Texas-based firm focused on lodging and hospitality real estate. "I am honored to receive the Businessperson of the Year award from the Indo-American Chamber of Commerce of Greater Houston," said Patel. "It's a privilege to be recognized by an organization that champions the entrepreneurial spirit and supports the growth of our community. This award reflects the hard work and dedication of everyone at AAHOA, and I am grateful to be part of such an incredible network of leaders. I look forward to continuing to work alongside the chamber to promote the success of our businesses and our industry."

MARK HOPLAMAZIAN, PRESIDENT and CEO of Hyatt Hotels Corp., will join Greg Friedman, managing principal and CEO of Peachtree Group, for a fireside chat at the Hunter Hotel Investment Conference on March 19. Hunter introduced this format last year with Anthony Capuano, CEO of Marriott International, as the featured guest. In "A Conversation with Mark Hoplamazian," he will share insights on his hospitality career, leadership approach, Hyatt's market position, company outlook and industry developments, Hunter said in a statement. U.S. extended-stay hotels finished 2024 strong after a slow start, with supply, demand and room revenue growth outpacing the industry, while ADR and RevPAR remained positive but gained momentum later in the year, according to The Highland Group.​ "At Hyatt, business is personal-relationships, trust, and a deep understanding of our guests, customers, and owners are at the heart of everything we do," said Hoplamazian. "In today's competitive landscape, hotel performance is driven by the human connections that shape our industry. That's why we collaborate closely with owners and operators like Peachtree Group to create long-term value for their investments."

HOSPITALITY RESEARCH FIRM Knowland recently launched the Knowland Certification Program. The program offers three certification credentials aimed at enabling hotel sales professionals to enhance their skills, elevate their professional profiles and demonstrate proficiency in management, Knowland said in a statement. "Today's data-driven solutions require hoteliers and software companies to work together to ensure software investments are being used to their fullest potential," said Jessica Carey, VP customer operations, Knowland. "Knowland is a vital sales skill and a must-have expertise for today's sales teams; therefore, having a certification program advances our efforts to demonstrate that sales teams are comfortable and knowledgeable in all aspects of the platform and can prove that knowledge." Sales professionals who come to the table with verifiable experience can advance their careers by documenting their skills and efficiently communicating that value to current or potential employers, Knowland said. The program provides three credential levels: Certified Knowland Sales Leader Professional, Certified Knowland Power User Professional and Certified Knowland Revenue Leader Professional (launching in 2024).

AAHOA MADE CHANGES to two leadership positions Monday with a promotion and a new hire. Heather Carnes to executive vice president for communications and chief strategy officer and hired Phelps Hope as its new executive vice president for operations and chief development officer. Carnes has been with AAHOA for three years, most recently as the association's vice president of marketing and communications, and has worked nearly her entire career in the association space, according to AAHOA. In her new role, she will focus on organizational strategy, marketing and communications, organizational culture and HR, education/program development and strategic partnerships. "It's an incredibly important time for AAHOA and our industry," Carnes said. "I'm thrilled to be moving into this new role where I can have an even greater impact on the organization, our overall strategic initiatives, and working alongside Laura Lee, Phelps, and the rest of the AAHOA team to make big things happen on behalf of our nearly 20,000 hotelier members."

SHEILA JOHNSON, FOUNDER and CEO of Salamander Collection, will receive the 2024 Peggy Berg Castell Award at The Lodging Conference 2024 in Phoenix on Oct. 8. The award, presented by the AHLA Foundation's ForWard initiative, recognizes individuals who have made significant contributions to advancing women in hospitality. Johnson, who has developed properties in the U.S. and Jamaica, is active in professional sports, the arts and humanitarian causes. Johnson's Salamander Collection is the largest Black-owned luxury hotel company in the U.S. and ranks among the largest minority- and women-owned businesses in Washington, AHLA Foundation said in a statement. "It is hard to imagine an industry leader who embodies the principles of the Peggy Berg Castell Award more than Sheila Johnson," said Anna Blue, AHLA Foundation's president. "She has been an inspiration in so many areas throughout her career and continues to set standards for excellence in the hotel industry." The foundation said an independent group of industry leaders and stakeholders selected Johnson as the fifth recipient of the annual award. Recipients are principled leaders who champion inclusion in the hotel industry, creating new paths for women to advance. Julienne Smith, chief development officer for the Americas at IHG Hotels & Resorts, received the 2023 Peggy Berg Castell Award.

The American Hotel & Lodging Association, AAHOA, the National Association of Black Hotel Owners, Operators & Developers, and the Latino Hotel Association are marking National Hotel Employee Day on and leading up to Sept. 1, along with hoteliers nationwide. The day recognizes the nearly two million employees in the U.S. hotel industry. AHLA and the National Day Calendar established the day in 2022. "The people employed by America's hotels are the heart and soul of this industry, and their talent and drive create memorable visits for millions of guests every year," said Kevin Carey, AHLA's interim president and CEO. "This National Hotel Employee Day, we thank them for their service and encourage others to explore a career in our vibrant and growing industry."

ATTORNEY LAURA LEE Blake is the president and CEO of AAHOA, succeeding Ken Greene. Previously she was a partner with Connor, Fletcher, and Hedenkamp LLP in Irvine, California. Blake previously worked for AAHOA for nearly 10 years, from 2005 to 2014, according to AAHOA. That was one of the highlights of her career, she said. "I was frequently inspired by the work ethic and business acumen of AAHOA members, and I was surrounded by numerous dedicated board members, executive staff, and team members - many of whom are still my friends today," Blake said. "AAHOA members embody the American dream. They exhibit how success is possible with hard work and an opportunity to grow and expand their businesses under our free enterprise system. There is simply no place like AAHOA to make a real difference for our members, hotel owners, and the industry at large."

NATALIE ROBINSON IS now vice president of people and culture for Peachtree Group. Also, the Atlanta-based company, led by Jatin Desai and Mitul Patel as managing principals, also says it's on the way to a record year for new hotel construction. Good with people Previously, Robinson was the human resource director of title company OS National, according to Peachtree Group. She began her career developing accounting and billing policies and procedures, as well as human resources systems for two Atlanta law firms. She holds a bachelor's degree in sociology and criminal justice from the University of Georgia. "It's an exciting time at Peachtree as our organization expands and evolves," said Vivian Clarke, Peachtree's senior vice president of people and culture. "Natalie's strong leadership skills will advance our culture, drive our growth and talent strategy, and strengthen our reputation as an employer of choice. We are proud of Peachtree's high team member engagement, and the company culture built and recognize the opportunity to improve our people processes and discipline as we further scale the business." Peachtree made several changes to its structure and leadership in September.

Zubin Saxena is the new senior vice president and country head for Hilton India. Saxena joins Hilton from Radisson Hotel Group, where he worked for more than eight years, most recently as the managing director/area senior vice president for South Asia. He is scheduled to assume his new responsibilities in January, Hilton said in a statement. Saxena has a 24-year career in hospitality, including a 4-year tenure at IHG as director of development for South Asia, Hilton said. He held senior advisory positions at Jones Lang LaSalle Hotels in India and HVS in New York. In his new role, he will oversee Hilton's 25 operational hotels in India and lead the company's expansion in South Asia with 20 properties in the development pipeline. He takes over the position from Navjit Ahluwalia, who leaves Hilton after six years.

Peachtree Group has named Jarred Bussert as vice president of information technology. In this newly created role, Bussert will be responsible for the company's IT infrastructure, including all business applications, information security and data integrity, the company said in a statement. "Jarred's experience and achievements demonstrate his commitment to supporting business strategies with technology infrastructure," said Greg Friedman, Peachtree's managing principal and CEO. "As Peachtree continues to grow, I am pleased to attract talented leaders to our best-in-class team. His leadership will be instrumental in building a successful and high-performing organization." Bussert has extensive enterprise-wide technical and IT leadership experience. Before joining Peachtree, he was vice president, information technology for Majors Management, an Atlanta-based retail operator. Bussert started his career with RaceTrac Petroleum holding numerous leadership positions, leaving as director, information systems. He has an MBA and Master of Technology from Georgia Tech and received his bachelor's degree from the University of Georgia.

MIRAJ PATEL OFFICIALLY became AAHOA's chairman as the association's 35th Annual Convention & Trade Show in Orlando ended on Friday. At 26, he is the youngest person to take on the leadership role. However, Patel also is a second-generation hotelier who began his career in hospitality at a young age, growing up in his family's first 30-room independent property. He served as an AAHOA committee member for several years and joined the AAHOA board of directors in 2019 after being elected as young professional director Western Division. "Serving as the youngest chair in the association's history further demonstrates AAHOA's commitment to fostering the growth and success of the next generation," Miraj said. "I'm always encouraging young professionals not to let age determine success. Many times, people may say you're too young, but that is absolutely not true. There are so many folks who are young but still do whatever it takes to find success. If you never try, you'll never know what you're capable of achieving."

CHOICE UNIVERSITY, OPERATED by Choice Hotels International, recently launched the online "School of Business Principles & Financial Management" program to train owners and operators of Choice Hotels-branded properties in hotel management. The program equips owners with the tools and knowledge to make informed decisions, improve operations and increase profitability, Choice said in a statement. "Choice University's schools offer our community of owners targeted learning in key areas of hotel management," said Jeneane Becker, Choice University's dean. "Our new School of Business Principles & Financial Management is designed to help them elevate their hotels' financial performance." The new program includes instruction on benchmarking performance, enabling owners to measure their hotel's results against industry standards and competitors to identify areas for improvement, the statement said. It also covers income statement and balance sheet basics, helping owners understand and analyze financial statements to make informed decisions.