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PEACHTREE HOSPITALITY MANAGEMENT has contracted with TEKMAK Development Co., a full-service hospitality development company, to provide third-party management services for a portion of its hotel portfolio. The three hotels are all in Texas. PHM will assume operations of the SpringHill Suites Dallas Rockwall in Rockwall, Texas, on Aug. 1, and is slated to manage two under-construction hotels, a dual-branded TownePlace Suites by Marriott and Fairfield by Marriott in Paris, Texas, and a TownePlace Suites by Marriott in Forney, Texas, the company said in a statement. "This is the second long-term management agreement we've entered into already in 2023, and we will continue to seek best-in-class partners like TEKMAK as we pursue our own third-party management growth goals," said Patrick Short, PHM president. "Our third-party operated portfolio continues to expand, currently accounting for nearly a third of our entire managed portfolio. We expect to continue growing our third-party portfolio moving forward, ultimately surpassing our owned hotels." A division of Peachtree Group, which is led by Jatin Desai and Mitul Patel as managing principals, PHM operates branded, limited-, select- and compact full-service hotels primarily in the upper-midscale and upscale segments. The company presently manages 92 hotels across 28 brands with 11,186 rooms in 22 states. These three TEKMAK hotels increase PHM's third-party operations to 34 hotels, the statement added.

ANOTHER LARGE HOTEL company, Red Roof, has met with AAHOA leaders to discuss the association's 12 Points of Fair Franchising. Red Roof executives, including President George Limbert, affirmed their commitment to work with AAHOA on maintaining strong relationships with its franchisees. Along with Limbert, Red Roof's representatives included Matthew Hostetler, chief development officer; and Fouad Malouf, senior vice president franchise operations. The company's portfolio includes 680 properties in the U.S., Brazil and Japan. AAHOA released the 12 Points in April as part of educational offerings, and previously executives with G6 Hospitality and BWH Hotel Group, parent company to Best Western Hotels & Resorts, held similar meetings to discus the points. "Red Roof has been a longtime partner of AAHOA, and we appreciate their commitment to open dialogue for the betterment of our hoteliers and the broader hotel industry," said Nishant "Neal" Patel, AAHOA chairman. "We look forward to continuing our productive and mutually beneficial partnership with Red Roof, including conversations about AAHOA's efforts to educate its members and promote fair franchising across our industry."

"BE ONE BODY" and roar like a pride of lions, Pujya Brahmviraharidas Swami, one of India's leading saints, told attendees of the 2023 AAHOA Conference and Trade Show in Los Angeles last week in his keynote speech. However, his call for unity came at a time when several large hotel companies boycotted AAHOACON23 over AAHOA's support for franchising reform. The association's new chairman, Bharat Patel, will have to lead the effort to follow Pujya Brahmviraharidas Swami's guidance and unite the membership in light of the split with Marriott Hotels International, Choice Hotels International and others. The leadership required will take courage, said Pujya Brahmviraharidas Swami, who spearheads the global outreach of BAPS in the U.S. to spread harmony and collaboration and who the Indian government and heads of state have called upon for guidance. "This is not just a story of celebrating the past or creating the future, but also of recalibrating the present. This is not a story of a motel and a mouse," Brahmaviharidas said. "This is a story of an empire of hospitality and a pride of lions. Roar in the right direction, in the right way, and the world will listen." Also during AAHOACON23, which set a record level of booth sales for the trade show, members elected new board members. The association also announced a new charity organization dedicated to helping victims of natural disasters, and software company Virdee took the top prize in the inaugural AAHOA Tech Pitch Competition. Change of command New Chairman Bharat Patel officially moved into the top spot on the board on the last day of the conference at the Los Angeles Convention Center. He replaced Nishant "Neal" Patel and will be followed next year by Miraj Patel, who is now vice chairman. "Like the theme from AAHOACON23, I look forward to honoring the past and creating a bolder future by working with AAHOA's nearly 20,000 members to ensure we reestablish strong partnerships with our state associations

Giri Bar Harbor Kebo Inc. and Giri Peabody 57 LLC, doing business as Giri Hotel Management led by Ash Sangani, recently acquired Hampton Inn and Homewood Suites Boston Peabody hotels in Peabody, Massachusetts, respectively. The two properties offer a total of 205 rooms. The hotels are within a 10-mile radius of Salem and 13 miles south of Boston. The properties are near the headquarters of Analogic Corp., Neurological, Lahey Medical, North Shore Medical, and Boston Children's Hospital Peabody. "With the acquisition of these two hotels, we're thrilled to announce the expansion of our portfolio to include eight Hilton-branded hotels," said Sagar Malavia, GHM's partner. "Situated along Route 1, these locations offer prime positioning for an exceptional guest experience for short- and long-term guests. We're dedicated to fostering a welcoming, family atmosphere for our new hotel team members and look forward to fostering excellent relationships with the community for mutual economic success."

WITH DISNEYWORLD AND Universal Studios as a backdrop, the AAHOA Convention & Trade Show 2024 got under way in Orlando, Florida, Tuesday. The show had just begun but attendees were already feeling excited about the week. "I think that is great, the venue is great, and the turnout," said Raj Patel, CEO of Apsilon Hotels in Atlanta. "This is going to be an excellent show. Looking forward to it." More than 6,000 people registered to attend the trade show with more than 1,000 booths and 520 exhibitors. Keynote speakers included: Kevin O'Leary, businessman, SPAC investor, director of Stream Global Services, chairman of O'Shares ETF Investments and Beanstox. Rashmi Airan, professional speaker and coach, speaking at the HerOwnership Women Hoteliers Luncheon and Session. Rahul Kapoor, mindset coach, motivational speaker and author. "It's going to be a fantastic show. It's going to be some great conversations, good educational seminars too," said Raj Trivedi, former La Quinta Hotels head and now managing principal at TST Capital in Dallas. "Most importantly, it's a lot of fun. I think people are going to have a great time."

3H GROUP INC., led by Hiren Desai as president and CEO, broke ground on Caption by Hyatt Chattanooga, Hyatt Hotels Corp.'s inaugural launch of the brand in Tennessee. The upscale 123-room hotel, developed under a franchise agreement, is set to open in early 2026. The company is developing a Hyatt Studios hotel in Mobile, Alabama, slated to open in early 2025. "Our decision to continue our collaboration with Hyatt stems from their unwavering commitment to understanding the needs of both owners and guests," said Desai, also the owner of the Chattanooga property. "Caption by Hyatt is an innovative brand, and that approach, coupled with its flexible design and focus on guest experience makes it an attractive addition to our portfolio. We're excited to bring the vibrant energy of the first Caption by Hyatt hotel to our hometown of Chattanooga and look forward to enriching the local hospitality landscape."

HomeTowne Studios Yuba City and Red Roof Inn Yuba City are now opened in Northern California's Yuba City. The properties are owned by Surendra and Hema Patel of Greenleaf Hospitality from the San Francisco Bay area, Red Roof said in a statement. The HomeTowne Studios offers 76 extended-stay rooms, while the adjacent Red Roof Inn features 43 rooms, according to Red Roof. "The dual-branded HomeTowne Studios and Red Roof Inn Yuba City are important pieces in Red Roof's strategy to expand its presence on the West Coast," said Matthew Hostetler, Red Roof's chief development officer. "Surendra and Hema Patel have been leaders in the California hospitality industry for three decades, and we're confident this partnership, along with these newly renovated properties, will propel the brand forward in the region." The property is near Sutter Buttes, Toyota Amphitheatre, Bonanza Convention Center, Beale Air Force Base, Rideout Memorial Hospital, and Thunder Valley Casino. Additionally, Yuba County Airport, Auburn Municipal Airport, and Sacramento International Airport are also nearby. Amenities include a fitness facility, an outdoor hot tub and a seasonal pool.

KEVIN JACOBS, HILTON's CFO and president of Global Development, is the 2024 chair of the American Hotel & Lodging Association. The association also named new officers, executive committee and board of directors, including Mitch Patel, president and CEO of Vision Hospitality Group, as vice chair. The association also named other new officers, executive committee and board of directors. They include Liam Brown, group president for Marriott International, U.S. and Canada, as secretary/treasurer and Julienne Smith, chief development officer, Americas, for IHG Hotels & Resorts, as the chair of the AHLA Foundation Board of Trustees, AHLA said in a statement. "It's an honor to serve as chair and help build upon AHLA's impressive record of accomplishments on behalf of the hospitality industry nationwide," said Jacobs. "I look forward to helping AHLA advance policies in support of our incredible industry, deliver exceptional member services and communications support, and rally the industry around our shared priorities."

MARRIOTT INTERNATIONAL RECENTLY picked the Agilysys point-of-sale platform, InfoGenesis, as an option for its hotels throughout the U.S. and Canada. Marriott's luxury, premium and select tiers hotels in both countries can now use the platform for guest-facing and staff-facing operations in F&B, retail and activity centers at each property. Agilysys is led by CEO Ramesh Srinivasan. InfoGenesis consolidates guest and staff purchasing transactions onto a single comprehensive cloud platform tailored for the hospitality industry, Agilysis said in a statement. InfoGenesis POS integrates with Marriott property management systems, furnishing front desk operators with detailed POS transactional information aimed at enhancing operational efficiency. "Marriott International is a globally admired organization and we look forward to offering properties across the U.S. and Canada the opportunity to leverage our enterprise-grade InfoGenesis omnichannel point-of-sale technology platform," said Srinivasan.

PHILADELPHIA-BASED HOVR, a website content delivery software, recently launched its generative AI product, "Suggestions," and mobile experience, "Pathways," to boost business engagement and conversion rates through strategic video delivery. The software analyzes website dynamics and user behavior, providing actionable insights using machine-learning algorithms, Hovr said in a statement. "This generative AI feature marks an important leap forward for digital marketers and website managers," said Jason Craparo, Hovr's CEO. "By harnessing the power of AI, we are empowering businesses to significantly enhance their website outcomes, instantly and effortlessly. Utilizing advanced artificial intelligence capabilities, we can streamline processes that originally took hours down to seconds. Equally importantly, the products allow guests to engage with booking websites in a unique, novel way. These products have the potential to revolutionize the booking process."

Rebecca Trumbo and William Gullion recently joined Greenville-based Auro Hotels as procurement director and vice president of design and construction, respectively. Trumbo previously held procurement roles at Best Western Hotels & Resorts, IHG Hotels & Resorts and Hilton Hotels. Gullion's past positions include president of architecture, design and construction at Virage Creative and vice president of global shared technical services at Hilton Worldwide, Auro said in a statement. "We are excited to welcome Rebecca and William to the Auro Hotels family," said DJ Rama, Auro Hotels' president and CEO. "Their extensive experience and proven track records in the hospitality industry will be invaluable as we continue to drive growth and innovation. We look forward to the significant contributions they will make to our team and the positive impact they will have on our operations and guest experiences."

Moxy Boulder, a new hotel on University Hill in Boulder, Colorado, is now open. It is the first hotel to open in Boulder since 2018. The hotel was developed by Vision Hospitality Group, led by Mitch Patel as president and CEO, The Nichols Partnership, led by President and Founder Randy Nichols, and BMC Investments, led by Jarret Posner as chairman and founding partner. "We are thrilled to collaborate with The Nichols Partnership and BMC Investments on this project in this sought-after location and continue our longstanding partnership with Marriott," said Patel. "We look forward to introducing this unique experience to the Boulder community." Moxy Boulder has 189 rooms, 5,300 square feet of indoor and outdoor space and a fitness center. Marriott International's Moxy Hotels brand operates more than 125 properties in 25 countries.

ROB SMITH WILL become president and CEO of Stonebridge Cos. in July. He succeeds Navin Dimond, who founded the Denver-based hotel management company in 1991 and will now serve as chairman. In his new role, Smith will lead the development and execution of the organization's long-term strategies and report to the board of directors, Stonebridge said in a statement. "I am proud of the success our team has achieved as we've built the distinct Stonebridge brand over more than 30 years-and am confident that the best is yet to come," said Dimond. "Rob epitomizes our culture of leveraging innovation and an entrepreneurial spirit to enhance value for our owners, investors and other stakeholders. His extensive, successful track record makes him the ideal person to advance our growth strategy. I look forward to working closely with Rob to take Stonebridge to the next level of growth."

AAHOA RECENTLY CHOSE Bookit N Go, a travel tech startup, as its strategic booking partner. The company, led by Aman Mohindra as CEO, will use its advanced online travel platform to drive bookings for AAHOA member hotels, offering the lowest flat commissions, AAHOA and Bookit N Go said in a joint statement. "We look forward to collaborating with Bookit N Go as a strategic booking partner," said Miraj Patel, AAHOA's chairman. "This partnership represents a paradigm shift in how hotel bookings are handled with a focus on putting money back in the pockets of AAHOA Members. This partnership provides a booking engine partner invested in our members' success as we continue to focus on how we can help AAHOA Members save on their bottom lines." The partnership shows Bookit N Go's focus on improving the travel and hospitality sectors, the statement added. By providing AAHOA member hotels with a strategic booking solution, the company aims to drive value and growth for all stakeholders.

UNITY WAS THE theme at Sonesta International Hotels' inaugural conference in Las Vegas. Sonesta essentially completed its integration with Red Lion Hotels Corp. with the announcement of a unified loyalty program, Sonesta Travel Pass, and combined website. Approximately 1,300 attendees, including franchisees, general managers of Sonesta's corporate owned properties and employees, came to the conference and trade show at The Venetian Resort Las Vegas. Along with keynote speakers and entertainment, the conference provided updates on the company's status. "My team and I have been looking forward to this moment for months to finally be with you, to talk with you, to listen to you and your guests and to show off a little to you," said John Murray, executive vice president for The RMR Group that owns Sonesta. "Because we really do have a lot to show off. We also have a lot to celebrate. Today we're here to celebrate the transformation of Sonesta and Red Lion's histories into our future as one Sonesta."

The American Hotel & Lodging Association Foundation's third annual "No Room for Trafficking Summit" will take place on July 30, coinciding with the United Nations' World Day Against Trafficking in Persons. The upcoming summit will evaluate the first-year impact of NRFT Survivor Fund grants on nearly 650 human trafficking survivors, AHLA Foundation said in a statement. "In 2022, we launched the NRFT Survivor Fund - a first for the hotel industry - to expand the hotel and lodging industry's efforts to support trafficking survivors," said Anna Blue, AHLA Foundation's president. "Since launching the Survivor Fund, we have grown our total raised to $7.5 million towards our goal of $10 million, and we look forward to awarding $1 million in grants to community-based organizations that support human trafficking survivors at our third annual summit." Last year's NRFT Summit announced the inaugural grantees of the NRFT Survivor Fund, including Safe House Project, BEST, Restore NYC, and the University of Maryland SAFE Center for Human Trafficking Survivors, the statement said. AHLA Foundation also shared data showing the impact of the $500,000 distributed to the four Survivor Grantees.

ONLY ONE IN five hotel professionals believe the current tech stack is sufficient for achieving efficiencies, cost savings and adequate guest care, according to a recent survey by the Hospitality Women's Innovation Council. Approximately 91 percent of survey respondents indicated that better collaboration among technology companies on integrations is needed, while 86 percent felt improved integration processes would encourage greater investment in technology. HWIC, a group of hotel brand executives, managers, and innovators, conducted the survey between May 25 and June 15, HWIC said in a statement. More than 300 owners, managers, and technologists participated in the survey. The study was supported by Visual Matrix, a PMS software developer in Richardson, Texas. "Industry professionals have confirmed that more than any other factor, collaboration is the key to driving better business results for hoteliers-collaboration among technology providers and between the providers and the hoteliers they serve," said Georgine Muntz, HWIC co-chair and CEO of Visual Matrix. "When we created the council close to a year ago, we began with the assumption that women leaders in hospitality can help improve the ways industry professionals collaborate for common ends and encourage better standardized integrations. Now that assumption has been fully validated. We look forward to sharing the council's recommendations on better integration, collaboration and advancing innovation, in the weeks ahead."

FF&E PROVIDER HÄFELE and Like Magic, a guest experience platform, are producing a new multifunctional hotel room concept. The "Work and Sleep" concept allows hotel operators to transform rooms into offices, meeting spaces and other functional areas using digitally enabled furniture, fitting solutions and specialized software. Work and Sleep integrates a booking engine, guest platform, employee interface and monitoring tools into one central hub, streamlining hotel management, the companies said in a joint statement. It will combine Like Magic's guest and employee experience platform with Häfele's hardware systems, the statement said. The collaboration aims to introduce new revenue models by activating otherwise vacant rooms while reducing outfitting costs. "Our goal is to lead the way in hotel industry innovation with our forward-thinking concepts," said Gregor Riekena, Häfele's CEO. "We are currently testing these new ideas at the ibis Styles Hotel in Nagold, Germany, which serves as a valuable proving ground for our initiatives. This innovation not only allows us to gather essential insights and refine our concepts, but also demonstrates our commitment to pushing the boundaries of what modern hotels can offer. By continuously evolving and enhancing our solutions, we aim to set new standards for guest experience and operational efficiency."

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