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SUPER 8 BY Wyndham introduced its INNOV8TE 2.0 design package, the next iteration of its Innov8te program, developed in collaboration with owners and design experts. The program, debuting on the brand's 50th anniversary, is designed for today's travelers, featuring updated color schemes, upgraded furniture, new bedding and durable flooring, while also enhancing operational efficiency. The package, available across the U.S. and Canada, starts at $1,850 per key, excluding freight, tax, and installation, Wyndham said in a statement. "As we celebrate our 50-year milestone, one thing's clear: Super 8 is not slowing down," said Mike Mueller, Super 8 by Wyndham's president. "Our commitment to innovation has driven us to create INNOV8TE 2.0, which is more than just an upgrade-it's a bold leap forward. By placing our owners at the center of everything we do, we're elevating economy with a seamless, easy-to-implement design upgrade that streamlines hotel operations and helps drive success. With Innov8te, we're not just keeping pace-we're setting the standard."

La Quinta by Wyndham Selma is now open in Selma, North Carolina. Owned by Jay Sai Corp., it is the 120th hotel to open using the La Quinta Del Sol prototype. The 80-room hotel is near Raleigh-Durham International Airport and Smithfield Community Park. Amenities include an outdoor pool. Another Del Sol hotel is expected to open in Galveston, Texas, this summer, according to Wyndham. There are 175 La Quinta hotels in the development pipeline and openings scheduled this year in several markets, such as Nashville, Tennessee; Santa Cruz, California and Denver.

OCTOBER WAS A strong month for the extended-stay segment, though the hotels lagged behind the overall hotel industry in occupancy, ADR and RevPAR gains, according to The Highland Group. Demand growth was the highest since March 2022, occupancy saw its largest increase in 21 months, RevPAR grew the most since June 2023, and room revenue growth was the strongest in 18 months. "October was a very good month for extended-stay hotels with four record-high performance metrics compared to the last 30 months," said Mark Skinner, partner at The Highland Group. Extended-stay room supply grew 3.1 percent in October, exceeding the average monthly increase over the past two years, The Highland Group reported. This rise partly reflects the addition of Water Walk by Wyndham, a mid-price extended-stay brand included in the database since May 2024 after affiliating with Wyndham.

EXTENDED-STAY ROOM SUPPLY grew 3.1 percent in July, outpacing the average monthly increase over the past two years, according to The Highland Group. The rise is partly due to WaterWalk by Wyndham, a mid-priced extended-stay brand added to the database in May 2024 after affiliating with Wyndham. July marked 34 consecutive months of supply growth at 4 percent or less, with annual supply changes under 2 percent for two years-both well below the long-term average, the report said. "July was an exceptionally good month for extended-stay hotels which outperformed the overall industry and the economy segment reported a monthly RevPar gain for the first time in more than one year," said Mark Skinner, The Highland Group's partner. The U.S. Extended-Stay Hotels Bulletin for July 2024 reported a 13.9 percent rise in economy extended-stay supply, with smaller gains in mid-price and upscale segments, largely due to conversions. New construction in the economy segment accounts for about 3 percent of rooms open compared to last year.

U.S. EXTENDED-STAY ROOM supply increased 3 percent in September, outpacing the average monthly growth of the past two years, according to The Highland Group. This rise partly reflects the addition of WaterWalk by Wyndham, a mid-price extended-stay brand included in the database in May 2024 after its Wyndham affiliation. September marked 36 consecutive months of 4 percent or less supply growth, with annual supply change under 2 percent for two years-both below the long-term average, as revealed in The Highland Group's U.S. Extended-Stay Hotels Bulletin: September 2024. A 10.9 percent rise in economy extended-stay supply, along with modest gains in mid-price and upscale rooms, is largely due to conversions, as new economy construction represents only about 3 percent of rooms open compared to last year. Supply change comparisons have been affected by rebranding shifts between segments, hotel de-flagging for non-compliance with brand standards, and sales to multi-family apartment companies and municipalities.

IGNITE HOTELS RECENTLY acquired the 126-key WaterWalk Phoenix North Happy Valley in Phoenix, marking WaterWalk Holding Company's first asset sale. WaterWalk Hospitality will continue managing the property under the WaterWalk Extended Stay by Wyndham brand, forming a new partnership with Ignite. Ignite Hotels, based in Kennewick, Washington, is led by President Gurbir Sandhu. "We are excited to partner with WaterWalk Hospitality as our management company and the Wyndham team," said Sandhu. "This collaboration allows us to capitalize on the potential of the extended-stay market while leveraging WaterWalk's expertise in operations and guest satisfaction." The Phoenix property, a mix of furnished and unfurnished units, debuted as the first Gen2 prototype in 2023, the companies said in a joint statement. The Gen 2.0 prototype prioritizes efficient design and lower operating costs. The hotel is near major business hubs, shopping, dining and outdoor attractions.

U.S. EXTENDED-STAY room supply grew by 3.5 percent in June, exceeding the average monthly increase of the past two years, according to The Highland Group. June marked the 33rd consecutive month of supply growth at 4 percent or less, with annual changes remaining below 2 percent for the past two years. However, both metrics are well below the long-term average. The growth includes the addition of Water Walk by Wyndham, a mid-priced extended-stay brand, to the database in May following its affiliation with Wyndham, the report said. The 12.8 percent increase in economy extended-stay supply, along with modest gains in midprice and upscale segments, is mainly due to conversions, The Highland Group said. New construction in the economy segment is estimated at about 3 percent of rooms open compared to a year ago. The report noted that supply change comparisons have been affected by re-branding, shifting rooms between segments, de-flagging hotels that no longer meet brand standards, and the sale of hotels to apartment companies and municipalities. The trend is likely to taper off in the second half of 2024, with the full-year increase in extended-stay supply compared to 2023 remaining well below the long-term average.

AMERICINN BY WYNDHAM has launched the State Fair Family contest with a $15,000 family payday, a statement said. The winning family will get a $10,000 travel stipend and $5,000 cash as prize. To participate in the competition, families need to attend at least three separate Midwest state fairs in one week. They then document their experience in photos and videos on social media and contribute to the future AmericInn Best of the Midwest Fair Guide, the statement added. A social-media savvy family with active social media accounts (TikTok and Instagram preferred) over 21 years old can participate in the contest. They must be a U.S. resident with a valid federal or state-issued ID. Entries should be submitted by Aug. 3 along with a 300-word minimum written entry and family photo or 1- to 3-minute video describing what makes your family the ideal candidate for the job. The winner will be selected during the week of August 4, the company said.

Matthew Hostetler, chief development officer at Red Roof, has been operating outside his wheelhouse for about 18 years now. In this installment of Asian Hospitality's Leadership Series, he explains how he does it all with a smile on his face. Hostetler was at the Hunter Hotel Conference in March in Atlanta when he took time to talk about his history in the hotel business along with the current status of Red Roof. Topics also included AAHOA's 12 Points of Fair Franchising, the company's preparations for possible economic headwinds this year and the success of Red Roof's newest brand. Same job, different industry In 2002, Hostetler was recruited by Cendant Hotel Group, which is now Wyndham Hotel Group, to conduct franchise sales under Phil Hugh, who was at that time senior vice president for franchise sales. That was when he stepped out of his comfort zone. "I said yes to an opportunity that was way, in sales was not outside of my wheelhouse, but outside of my industry," Hostetler said. "I was in transportation for 15 years before that. So yeah, that definitely outside the wheelhouse." In 2014, he joined Red Roof as the senior vice president of development, again working under Hugh. In 2020, when Hugh left the company, Hostetler became chief development officer. Now he's settled into the job. "I love the hotel business. I love hospitality. I love the people in this business, how they are so entrepreneurial," Hostetler said. But there's also so people oriented as well. That's what attracts talent so much right? Hospitality. Everyone has a smile on their face most of the time."

U.S. EXTENDED-STAY ROOM supply increased by 3.3 percent in August, surpassing the average monthly growth over the past two years, according to The Highland Group. This rise is partly attributed to the inclusion of WaterWalk by Wyndham, a mid-price extended-stay brand, in the database starting in May after its affiliation with Wyndham. August also marked the 35th consecutive month of supply growth at 4 percent or less, with the annual supply change remaining below 2 percent for the past two years, as revealed in The Highland Group's U.S. Extended-Stay Hotels Bulletin. However, both metrics are well below the long-term average, the report found. The 11.9 percent increase in economy extended-stay supply, along with modest gains in mid-price and upscale segments, is primarily due to conversions. New construction in the economy segment is estimated at only 3 percent of rooms compared to last year, the report noted.

DALLAS-BASED INVESTMENT firm NewcrestImage will acquire four LaQuinta-branded hotels in a joint venture between Highgate and Cerberus. The properties, with 696 rooms total, include the LaQuinta Inn & Suites at Los Angeles International Airport that is NewcrestImage's first gateway location in California. The company, led by Mehul Patel as managing partner and CEO, also has received the Partnership Circle Award from Marriott International, a statement said. NewcrestImage closed on the LaQuinta Inn & Suites Irving DFW North, located two miles from Dallas Fort Worth International Airport, on July 14. It expects to close in August on the other three hotels, including the LaQuinta Inn & Suites LAX, as well as LaQuinta Inn & Suites Anaheim and LaQuinta Inn Phoenix North. "These properties are uniquely-positioned in strategic destination locations, making them very appealing as we structure a strong investment-based portfolio," Patel said. Mahmood Khimji, Highgate's managing principal, said the four hotels are "well-located and well-positioned." "We are excited to expand our activities with Mehul and the talented NewcrestImage team, along with our friends at Wyndham - all of whom share Highgate's commitment to delivering exceptional guest experiences and operational results," Khimji said.

Red Roof PLUS+ Galveston Beachfront is now open in Galveston, Texas. The beachside hotel, a former Travelodge by Wyndham, recently underwent a $1.1 million renovation. Wayside Investment Group, led by President Miraj Patel, owns the 66-room hotel. Nearby attractions include Galveston Island Historic Pleasure Pier, The Spot restaurant, Galveston Beach, Schlitterbahn Waterpark Galveston and Moody Gardens. Amenities include a swimming pool. The COVID-19 pandemic took its toll on the hotel's opening as Galveston Island temporarily shut down.

The Best Western Houston Bush Intercontinental Airport is now open in Humble, Texas, following a comprehensive renovation. Previously it was a Baymont by Wyndham. The 52-room hotel is owned by Houston-based Wayside Investment Group, led by Miraj Patel as president. It is near the Houston Bush Intercontinental Airport as well as several restaurants, the Deerbrook Mall, Jess H. Jones Parks and the Old MacDonald's Farm. Amenities include a fitness center, meeting room, guest laundry and business center. It is pet friendly. "We are thrilled to open this newly renovated hotel and join the community by offering visitors traveling the Houston-area, a new and memorable travel experience." said Patel. "The transformational enhancements to this acquisition continues to demonstrates our commitment to value creation and best-in-class guest satisfaction."

DAYS INN BY Wyndham has released a new, limited-edition pillow that offers compliments at the push of a button Voiced by comedic actor Patrick Warburton to celebrate summer, according to a statement. From compliments on travelers' PJs to a serenade sung by Warburton-each prerecorded message is a gift for guests, the company said. Best known for characters like Puddy on the NBC comedy Seinfeld, Buzz Lightyear on Buzz Lightyear of Star Command and Joe Swanson on Family Guy, Warburton brings his signature baritone bravado to his newest role with Day Inn. "The absolute best part of any job in entertainment is getting the chance to make people laugh and smile, which is what made this project with Days Inn such a perfect fit," said Warburton. "I can't wait for guests to open their eyes after a great night's sleep and hear fun and unexpected compliments to help them start their day. It's officially my new favorite kind of pillow talk."

Book your stay with Days Inn Richmond and save $5 off the Best Available Rate per night plus earn 1,000 Wyndham Rewards® bonus points through May 24th 2017. Saturday stays are two nights or more.

Alex Cisneros is Red Roof's new senior vice president for revenue generation. Prior to joining Red Roof, he was vice president of revenue generation and distribution for Wyndham Destinations. Cisneros also worked in operations for New Jersey TRANSIT, Delta Services Group and AT&T where he consulted on demand planning, pricing analysis, operations research, customer experience, and consumer analytics. A native of Ecuador, Alex holds a bachelor's degree in economics from Rutgers University and a master's degree in management and hospitality from Fairleigh Dickinson University.