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Best Western Ottumwa Inn & Suites recently opened in Ottumwa, Iowa, and SureStay by Best Western San Francisco opened in San Francisco, California. Owned by Anil Chaudhari, Best Western Ottumwa Inn & Suites offers 41 guest rooms and 20 suites, while SureStay by Best Western San Francisco, owned by Dave Panas, features 37 guest rooms. Best Western Ottumwa Inn & Suites is near attractions such as Bridge View Center, Garrison Rock Resource Management Unit, Graham's Dairy Freeze and Iowa Heartland History Center. Amenities include an indoor pool and a fitness center. "We are excited to introduce the Best Western hospitality experience to Ottumwa," said Chaudhari. "Our focus was on delivering a comfortable, modern stay with value and convenience in mind. Whether guests are in town for leisure, business, or simply passing through, our property ensures attentive service and essential amenities for a memorable stay."

Best Western North Side Inn in Wichita Falls and Best Western SeaWorld San Antonio are now open in Texas. The North Side Inn, owned by Nitin Chanana, offers 94 guestrooms, while the San Antonio property, owned by Aman Patel, features 70 guestrooms and 12 suites, Best Western said in a statement. "After a complete renovation, we are excited to welcome guests to our hotel, with recent updates that keep both leisure and business travelers in mind," said Harry Patel, Best Western North Side Inn's general manager. "With our convenient location that provides quick access to the best of Wichita Falls, the Best Western North Side Inn offers something for everyone." The North Side Inn features a fitness center, a meeting room for up to 25 people, business center services, and an outdoor lounge, Best Western said. The hotel is located near Sheppard Air Force Base, downtown Wichita Falls, the Wichita Falls Multi-Purpose Event Center, and Midwestern State University.

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TO USHER IN 2022, Best Western Hotels & Resorts is offering a new program to allow guests Best Western Rewards to use points to cover the cost of booking a hotel room. The company said its "Pay with Points" will benefit hoteliers as well. Under the new program, BWR members do not have to reach a free room night threshold, but can redeem points for discounted room rates at hotels in North America immediately. During a beta test of the program in which a few Best Western hotels allowed BWR with at least 5,000 points to apply points to their hotel stays, one third used a combination of BWR points and cash to book stays of two nights or more. That ultimately boosted the bottom line for the participating hotels, the company said. Also, 35 percent of Pay with Points redemptions were for hotels where members had not previously stayed. "Pay with Points is designed to help both BWR members and our hoteliers. Our hotel owners will benefit because BWR members are being introduced to new properties within our portfolio," said Dorothy Dowling, Best Western's senior vice president and chief marketing officer. "We're always looking to provide our rewards members with new promotions and benefits, and we're excited to introduce Pay with Points to Best Western-branded hotels across North America."

The Best Western Plus Hershey in Hershey, Pennsylvania, is now open. It is owned by Anish Patel. The 60-room hotel is near Hersheypark, The Hershey Co., Hershey's Chocolate World, Hersheypark Stadium, Giant Center, Milton Hershey School, the Hershey Medical Center and Penn State Health and the Tanger Outlets Hershey. Amenities included 1,000 square feet of meeting space, a heated indoor pool, fitness center and outdoor patio area. "Best Western Plus hotels go beyond the expected, and we are thrilled to be part of this well-respected and highly-regarded brand," said Anish Patel, Owner of the Best Western Plus Hershey. "Hershey is a destination for travelers around the world, and we look forward to our brand-new Best Western Plus® hotel being a preferred travel option for business and leisure travelers alike."

BEST WESTERN HOTELS & Resorts is the most recent large hotel company to meet with AAHOA leaders over the association's 12 Points of Fair Franchising. The two parties discussed their ongoing relationship and the needs of the industry. Members of the Best Western team included Larry Cuculic, president and CEO; John Kelly, board chairman; Danny Lafayette, board vice-chairman; Phil Payne, board secretary-treasurer; and board directors Mike Merchant, Ishwar Naran, Viral "Victor" Patel and Stephen Wahrlich, according to AAHOA. Best Western has a portfolio of 19 brands, and approximately 4,500 hotels across all chain scale segments, and it joins G6 Hospitality, parent company for the Motel 6 and Studio 6 brands, in reviewing the 12 points. "Best Western Hotels & Resorts has been a longtime partner of AAHOA - a span of time that includes more than three decades - and we always welcome the opportunity to continue the dialogue for the betterment and prosperity of the entire industry," said Nishant "Neal" Patel, AAHOA chairman. "Our recent meeting underscores how open communication, collaboration, and partnership are key to maintaining a fruitful relationship that benefits both organizations and, ultimately, the industry as a whole."

The Best Western Plus Magnolia Inn & Suites is now open in Cleveland, Tennessee. The recently renovated 87-room hotel, owned by Jay Patel, is near the Ocoee River which offers recreational activities, such as white-water rafting, swimming, fishing and boating. Also nearby is the national headquarters of Church of God, national headquarters of Life Care Centers of America, a Whirlpool Corp. manufacturing plant, the Wacker Chemical Co. plant and Cleveland State Community College. Amenities include a fitness center, outdoor pool and meeting space to accommodate up to 30 people. "The Best Western brand is known for its 75-year legacy of offering the highest degree of hospitality and unmatched value, and we are proud to be one of its newest members," Patel said. "Our newly-renovated hotel, combined with our exceptional service and outstanding amenities, will exceed guest expectations as they experience all a Best Western Plus hotel has to offer, whether for work or play." In early May, the Best Western Plus Orlando East-UCF Area in Orlando, owned by PRM Hotels led by Ishwar Naran as president and CEO, opened in Orlando. The newly renovated 70-room hotel is near the University of Central Florida and other local colleges, including Strayer University Orlando East Campus and Valencia College East Campus.

VIRAL "VICTOR" PATEL and Mahmood "Mike" Merchant are new members of Best Western Hotels & Resorts board of directors. Patel will represent several Midwest states and Ontario, Canada, and Merchant will represent California, Nevada and Hawaii. Patel has been a member of Best Western for more than 20 years, according to the company. He has served as a governor and as the chair of the Best Western Kentucky marketing co-op, liaising between the brand and hoteliers. He is currently the owner and operator of the Best Western Corbin Inn in Corbin, Kentucky, and will represent that state as well as Illinois, Indiana, Michigan, Iowa, Minnesota and Wisconsin. "I've witnessed tremendous growth within our brand over the years and am excited to join my fellow Board members as we move forward under Larry's leadership," said Patel. "Service is extremely important to me, and I feel grateful to have served my colleagues and community in a variety of roles over the years. I look forward to this new set of responsibilities and am fully committed to serving our hoteliers across the Midwest and parts of Canada and our hoteliers at large."

The Best Western Gallup West is now open in Gallup, New Mexico. It is owned by Murad Mohsin. The 60-room hotel is near Veteran Memorial Pillars, Red Rock State Park, the Gallup Flea Market Fire Rock Navajo Casino and the Navajo Nation Museum. It is two hours from Albuquerque, New Mexico. Amenities include an indoor pool, fitness center, spa and free parking. "We are very excited to join Best Western and to have access to the brand's best-in-class support and resources that will strengthen our property and guest service," said Murad Mohsin, owner of the Best Western Gallup West. "Our hotel offers something for everyone and is near some of Gallup's most interesting sights. We look forward to providing the comfort travelers are looking for in our quaint town situated off Route 66."

The SureStay by Best Western Livingston Merced County, owned by Tushar Patel, is now open in Livingston, California. The recently renovated hotel features 76 guest rooms, Best Western said in a statement. "The SureStay by Best Western Livingston Merced County provides guests with the excellent comfort, outstanding value and warm service they are looking for in a hotel stay," said Dave Panas, SureStay Hotels' managing director of operations. "After spending more than half a million dollars on our renovation, we are thrilled to introduce visitors to Livingston to this new and superior hotel experience." The property is near the University of California, Merced, Castle Air Museum, and several government offices, the statement said. It also serves as a stopover for travelers heading to Yosemite National Park or Pinnacles National Park, both less than a two-hour drive from Merced.

The Best Western Plus Heritage Rail Inn & Suites is now open in York, Pennsylvania. The hotel, owned by Sagar Shah and his family, recently completed a $3 million renovation. It features 73 rooms and 55 suites, along with amenities such as retro games, a fitness center, a yoga and wellness room, a business center and a meeting room, Best Western said in a statement. "Following a top-to-bottom renovation, we are excited to welcome guests to our reimagined hotel," said Shah. "The redesigned property pays homage to the rich history of York, Pennsylvania, while also providing the modern comforts and conveniences for which the Best Western brand is known." The property is situated near the Colonial Courthouse, Appell Center for the Performing Arts, and York County Historical Center, the statement added, noting that a new lobby bar, The Heritage Rail Tavern, will open soon.

Jay Pricher is the new general counsel for Best Western Hotels & Resorts. He succeeds Larry Cuculic into the role after Cuculic was named Best Western's president and CEO in October. Previously, Pricher was the company's vice president of legal, according to a press release. Prior to joining Best Western, he was vice president and associate general counsel for Financial American Corp., a real estate focused private equity firm. Pricher has a bachelor's degree in legal studies and politics from the University of California, Santa Cruz and a juris doctor degree from UC's Hastings College of the Law. He also holds a Master of Business Administration from the W.P. Carey School of Business at Arizona State University, with an emphasis on International Finance. "Jay is a strategic leader who has a deep understanding of our unique organizational structure and the needs of our hoteliers," said Larry Cuculic, President and Chief Executive Officer, Best Western Hotels & Resorts. "He has a proven track record of supporting our members and hoteliers across a variety of legal issues related to international operations, intellectual property matters and business litigation. I have great confidence that Jay will continue to deliver exceptional leadership as he takes on this expanded role."

The Best Western Plus Orlando East-UCF Area in Orlando opened May 3. It is owned by PRM Hotels led by Ishwar Naran as president and CEO. The newly renovated 70-room hotel is near the University of Central Florida and other local colleges, including Strayer University Orlando East Campus and Valencia College East Campus. Other local attractions include Central Florida Research Park, Orange County Convention Center, Addition Financial Arena and UCF's Bounce House. Amenities include an outdoor pool as well as a 400-square-foot boardroom and 600-square-foot conference room that can accommodate up to 10 and 50 people. "The Best Western Plus Orlando East-UCF Area is ideally situated for business and leisure travelers alike, conveniently located near many popular local attractions," said Ishwar Naran, president and CEO of PRM Hotels. "Our newest hotel also offers a host of amenities and provides the perfect location for families visiting students at UCF and other local colleges. We look forward to welcoming guests to our newly-renovated property in East Orlando and providing our visitors with the unmatched value and comfort they've come to expect with Best Western."

WITH A ROCK and roll theme, Best Western Hotels & Resorts held its annual conference in Cleveland on Oct. 28 to 30. During the event, which marked the completion of the first year of the company's former general counsel Larry Cuculic as president and CEO, the company launched a new extended-stay brand, Home by BWH. Thousands of Best Western members attended the conference, with the theme "BW Rocks 2022." Cuculic, who took over for long-time president and CEO David Kong last year, gave an update on his first year. "When my journey began in this position last year, I was anxious," Cuculic said in the first general session of the recent conference. "The honor of the position and the responsibilities are absolutely huge. Consider, though, that being anxious is actually a good thing. It's a good thing. It's a reflection of my wanting to do my best for you."

Recently, Larry Cuculic, president and CEO of BWH Hotel Group, sat down with Asian Hospitality to share his insights into the status of the Best Western Hotel brand and the industry as a whole. A video of the entire interview, the first in Asian Hospitality's "Leadership Series," is now available on the magazine's website. Subjects included the labor crisis, attracting new franchisees and the state of the economy. Below are excerpts from the interview along with additional information on the subjects discussed, including franchise relations, the labor crisis and changes the company has seen since his appointment to the top role. Franchise relations One of the biggest issues Cuculic discusses in the interview is maintaining positive relations with Best Western franchisees. He emphasized the need for openness and transparency. "We disclose all of our contract terms throughout the negotiation. I tell our people, I believe in karma," Cuculic said in the Leadership Series interview. "Karma doesn't forget a name or an address. If you treat someone who's thinking about coming into your brand reasonably fairly, and then when they sign a contract, you drive revenue to them, that's a win-win relationship. That's what we want. If you don't have that win-win relationship, they're going to leave and your reputation is that you don't support your hoteliers or believe in that relationship, which then hinders development." Cuculic said his training at West Point Military Academy and law school at Notre Dame University instilled in him an innate sense of fairness. Also, due to its structure, the company has to involve its members in every decision. "I'm the president, CEO of Best Western, I cannot design a governance change," Cuculic said. "The members vote on all those changes. Our board of directors approves our contracts."

SureStay Plus by Best Western Corydon is now open in Corydon, Indiana. Manish Kumar is its general manager. The newly renovated 76-room hotel has a business center, and 24-hour fitness facilities. It will open an outdoor pool later this year, BWH Hotels said in a statement. "We are proud to welcome travelers to the SureStay Plus by Best Western Corydon and cannot wait for them to experience the SureStay Hotels difference," said Dave Panas, SureStay's managing director of operations. "Guests will appreciate having all the necessities for a comfortable stay - including a complimentary hot breakfast each day - and the warm service of the hotel's caring team." The property is located near Squire Boone Caverns, Marengo Cave (a U.S. National Landmark), Turtle Run Winery, Corydon Capital State Historic Site, Hayswood Nature Reserve, and the Red Barn Antique Mall, the statement added.

The Best Western Kennesaw is now open in Kennesaw, Georgia. Darren Patel is the owner and general manager of the hotel. The 59-room hotel is near the Six Flags Over Georgia waterpark, Town Center at Cobb shopping mall, Andretti Indoor Karting and Games, the Georgia Aquarium, the World of Coca-Cola museum and Truist Park, home of the Atlanta Braves baseball team. Also nearby are Dobbins Air Reserve Base, the Southern Museum of Civil War and Locomotive History and the Kennesaw Mountain National Battlefield Park. "Guests will appreciate having everything they need at our newly renovated property, and the warm service and exceptional value that the Best Western brand has been providing for 75 years," Patel said.

BEST WESTERN HOTELS & Resort executives say the company is riding a wave of success that brought its members to Hawaii for its 2023 Annual Convention. Best Western benefited from budgeting for a forecasted recession that now seems unlikely this year, and saw continued growth domestically and internationally with India "top of mind." Other topics addressed during the convention at Hilton Hawaiian Village in Honolulu last week include the strategy to be followed by Joelle Park, Best Western's newly hired senior vice president and chief marketing officer. Also, the company's new program to advance women in hotel ownership was getting under way. Making waves Larry Cuculic, president and CEO, opened the conference giving details on the company's performance. "The Big Wave reflects the surge that BWH Hotels has made in the travel industry and how we are making 'big waves' together all over the world," Cuculic said. "Our Big Wave has rippled through our organization, our industry, and our lives, touching our guests, our communities, and leaving a rich legacy of success."

THE BWH HOTEL Group board of directors elected Danny Lafayette as board chairman for 2023. Previously, Lafayette served as vice-chairman of the board of directors and has been a Best Western owner for more than 40 years. Lafayette also served as a Best Western governor for more than 25 years, according to the company. He was elected to the board of directors in 2018 to represent Best Western's District VII, which includes the Northeastern region of the U.S. and the eastern provinces of Canada. "I'm pleased to announce Danny Lafayette as our new chairman of the board," said Larry Cuculic, BWH Hotel Group president and CEO. "Danny has been a trusted member of our organization for over four decades. His deep knowledge of our brand, together with his extensive industry experience, make Danny the ideal selection to serve as Chairman. I look forward to working alongside Danny and his colleagues on the board of directors as we continue to grow our brand, deliver industry-leading customer care to our guests, and drive superior revenue to our hoteliers."

DALLAS-BASED NEWCRESTIMAGE formed a joint venture with Dabu Hotels, and Countrywide Hospitality to acquire the 130-room Best Western Plus at Lake Powell in Page, Arizona, operated by Terrapin Hospitality, a statement said. The company said that the Arizona property is located in a leisure destination area that is visited by more than 4.5 million visitors. Nearby attractions are the Grand Canyon, Lake Powell, Monument Valley, Glen Canyon Dam, Antelope Canyon, and Horseshoe Bend, the statement added. "This hotel is a key stop for travelers who are making the 'grand circle' tour of western national parks such as Zion Park and Bryce National Park," said Mehul Patel, managing partner and CEO of NewcrestImage. "We are always looking to acquire well-positioned properties such as this one, and we are excited to partner with strong investment partners like Dabu Hotels and Countrywide Hospitality."