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WYNDHAM HOTELS & RESORTS franchisees now have access to a package of new guest engagement platforms at no cost, the company announced at its 2023 Global Conference in Anaheim, California. Wyndham executives also discussed the company's continued growth, including international developments and investments in India. Wyndham Community, the company's new owner engagement platform, was developed with feedback from the company's franchise advisory and brand councils. The software packages cover guest messaging, mobile check-in and check-out and upselling, all rolling out over the next few weeks. "Our focus is really, first and foremost, creating programs that franchisees aren't mandated to participate in, but have the opportunity to opt into," said Geoff Ballotti Wyndham's president and CEO. "Opting into a program like our most opted into program, Signature Reservation Service, allows them to not just drive $22,000 on average of incremental revenue at $1,000 cost, which is why 4,500 of our 6,000 us franchisees have opted into that. They haven't been mandated to sign up for the service, but they know it just makes a whole lot of sense."

WORKFORCE MANAGEMENT SOFTWARE producer Unifocus recently marked its 25th anniversary of doing business. The company recently acquired operations management platform Knowcross and celebrated several other milestones it has met since its founding in 1998. Unifocus was founded in the same year Google started up, the Digital Millennium Copyright Act was released and the first WiFi standards were set. The company's labor management system, the first of its kind according to Unifocus, includes scheduling automation and, with the Knowcross acquisition, real-time data for forecasting, scheduling, task execution and tracking of guest and employee satisfaction. "Twenty-five years of serving the hospitality industry and counting," says Moneesh Arora, Unifocus chief executive. "We're filled with gratitude for our clients who've been part of this journey, as well as our incredibly dedicated team that makes our vision a reality. Our success stems from our commitment to truly understanding the needs of hoteliers, which continually inspires us to enhance and innovate our hotel operations technology."

STAYNTOUCH, A CLOUD-BASED hotel property management software developer, recently launched UpsellPRO, an attribute-based selling platform that allows hotels to unbundle room reservations and market individual room features to guests during the booking process. The launch followed a report stating that half of respondents with a booking window over one month would pay more for ABS, Stayntouch said in a statement. "Attribute-based selling is giving travelers a degree of control over their hotel stay that they never thought possible, and hoteliers can deliver this experience without overwhelming themselves with unmanageable processes," said Nicole Dehler, Stayntouch's vice president of product. "The best part about today's ABS deployments is they can be delivered directly through the hotel PMS, automating inventory and room management without relying on a convoluted network of connected systems." Dehler said any hotel can leverage upselling to enhance service delivery and boost revenue growth organically, in a way that guests love.

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What does the future hold for the airport industry? We ask chief operations officer, Arjen Heeres, and business unit director, Marcel Dreef, at Quintiq for their thoughts. In 1997 in the Netherlands, five computer programmers began working on a new scheduling application for an aluminium hot mill operator.

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MARKING 50 YEARS in the hotel business, Red Roof held its annual brand conference at the Broadmoor Resort in Colorado Springs, Colorado, Nov. 11 to 13. During the conference, the company announced a new partnership with software company HotelKey to install a multi-functional, cloud-based system in its more than 675 properties nationwide. Other news from the conference included details of the company's financial position, which George Limbert, Red Roof president, said is strong. Company officials also discussed Red Roof's new dual brand development prototype, other partnerships and the latest charity efforts of the company's Purpose With Heart. "Red Roof delivered record revenue which is a testament to our resilience and ability to anticipate market trends," Limbert said. "Our financial position is strong, travelers are back and our owners and operators are exceeding performance expectations."

CONTACTLESS CHECK-IN TECHNOLOGY firm Virdee is now integrated with commerce technology platform FreedomPay. The companies will offer a PCI-validated, point-to-point encryption solution with EMV, NFC, currency conversion and real-time data capabilities. The transition will help Virdee to offer end-to-end protection for credit card payments made through FreedomPay's cloud-based payments platform. It also provided FreedomPay compatibility with Virdee's check-in/check-out process with software for identity verification, payment collection, access control and remote support, according to Virdee. "Our integration with Virdee offers our customers expanded options, flexibility and, most important, security," said Chris Kronenthal, president of FreedomPay. "We help streamline and simplify complex payment options, while providing a single flow of data to facilitate consumer insights and engagement for our hotel clients. We're proud to partner with best-in-class solution providers, like Virdee, as we work together to revolutionize hotel operations and guest-facing technologies."

"UNSTOPPABLE" WAS THE theme for Choice Hotels International's 67th Owner & Franchisee Convention in Las Vegas last week. In keeping with that, the company announced new software tools, a new prototype and more news on the incorporation of more than 600 newly acquired Radisson Hotels Americas properties. Nearly 6,000 hotel owners, general managers and Choice associates attended the three-day event at Mandalay Bay Resort and Casino, according to the company. It included more than 85 educational and brand sessions as well as 275 vendor exhibits. "At our 67th Annual Convention, we celebrated our shared success with thousands of Choice franchisees, examined key travel industry trends, and revealed our plans to capitalize on them and keep the momentum going," said Pat Pacious, Choice's president and CEO. "We're inspired by the ways these entrepreneurs bet on themselves, and we are committed to being by their side as we continue to disrupt the industry together."

STR IS LAUNCHING a new phase, STR Benchmarking, a market share product for the global hotel industry, according to STR's parent company, real estate marketplaces, information and analytics provider CoStar Group. The new software platform will offer property-level data and analytics for hotel owners and operators with functionality built on the STAR Report. Acquired by CoStar in 2019, STR draws its benchmarking data from a sample of 77,000 participating properties with 10 million rooms around the world. STR Benchmarking provides new functions, including user and competitive set self-management as well as high-frequency updates to data. Future product enhancements, which are expected to begin rolling out later this year, include portfolio-level benchmarking, monthly P&L, average-length-of-stay data, and forward-looking occupancy.

Hotels are a business and business is about are making money.That's why a major focus for the industry now is on the technology that improves revenue generation. One company aiming to meet that need in Bloomington-Minnesota based ideas founded by life-long friends and colleagues Ravi Mehrotra and Sanjay Nagalia.Using their background in artificial intelligence ,they have created a revenue management system, that has been deployed by 19000 hotel properties, including recently added Choice Hotels International with that company's launch of its ChoiceMax program. Ideas software offers clients the ability to make rate decisions based on multiple factors that are most human brains can fully calculate.The program puts all the relevant data together in a comprehensive manner.

ELECTRIC VEHICLE CHARGING stations are a growing fixture at hotels around the U.S. Now, EV charging hardware and software producer EVPassport has released a new cloud-based system that connects its users to the hotel's guest services platform. The EVPassport Hotel Cloud, a variation of the company's cloud platform designed specifically for the hospitality industry, offers several options beside a simple charge. Guests can use the platform to locate the hotel on all EV charging location maps and apps. It allows owners to set charging prices, manage access and get details on energy usage, earnings history and carbon offset. EVPassport Hotel Cloud's "scan and charge" QR code technology allows users to pay without needing fobs, apps or cards. Hotels get an extra revenue stream from the stations, which can be wrapped in the hotel's name, logo and colors.

MAGNUSON HOTELS HAS added a new hotel to its Magnuson Independent Collection portfolio, the Studios & Suites 4 Less Charlotte, in Charlotte, North Carolina. It is the sixth hotel added to the Independent Collection by owner Ray Patel of Charlotte. The 126-room hotel is near Charlotte Douglas International Airport, The Billy Graham Library, the NASCAR Hall of Fame and the Levine Museum of the New South, according to Magnuson. The new hotel looks to draw a 52-week nonseasonal business base from the regional banking, finance, software, and biotech sectors. Charlotte is also home to the Research Triangle Park, a globally prominent research center with over 170 companies and federal agencies in the U.S. "When Ray Patel called us in 2005, he wanted to build his own brand called Studios & Suites 4 Less, and that is exactly what Ray did," said Thomas Magnuson, CEO of Magnuson Hotels. As Patel's team manages the Studios & Suites 4 Less brand and operations, Magnuson Hotels provides the technology, distribution, and marketing for the brand. "We appreciate our partnership with Magnuson Hotels, which is now entering its 17th year of consecutive increases," said Patel of Charlotte. "It is a pleasure and privilege to continually add new properties in our home market of Charlotte, North Carolina," he added.

"BE ONE BODY" and roar like a pride of lions, Pujya Brahmviraharidas Swami, one of India's leading saints, told attendees of the 2023 AAHOA Conference and Trade Show in Los Angeles last week in his keynote speech. However, his call for unity came at a time when several large hotel companies boycotted AAHOACON23 over AAHOA's support for franchising reform. The association's new chairman, Bharat Patel, will have to lead the effort to follow Pujya Brahmviraharidas Swami's guidance and unite the membership in light of the split with Marriott Hotels International, Choice Hotels International and others. The leadership required will take courage, said Pujya Brahmviraharidas Swami, who spearheads the global outreach of BAPS in the U.S. to spread harmony and collaboration and who the Indian government and heads of state have called upon for guidance. "This is not just a story of celebrating the past or creating the future, but also of recalibrating the present. This is not a story of a motel and a mouse," Brahmaviharidas said. "This is a story of an empire of hospitality and a pride of lions. Roar in the right direction, in the right way, and the world will listen." Also during AAHOACON23, which set a record level of booth sales for the trade show, members elected new board members. The association also announced a new charity organization dedicated to helping victims of natural disasters, and software company Virdee took the top prize in the inaugural AAHOA Tech Pitch Competition. Change of command New Chairman Bharat Patel officially moved into the top spot on the board on the last day of the conference at the Los Angeles Convention Center. He replaced Nishant "Neal" Patel and will be followed next year by Miraj Patel, who is now vice chairman. "Like the theme from AAHOACON23, I look forward to honoring the past and creating a bolder future by working with AAHOA's nearly 20,000 members to ensure we reestablish strong partnerships with our state associations

CLOUD-BASED HOSPITALITY software provider HotelKey has added its central reservation system to an already existing portfolio of its products for Extended Stay America. ESA already uses a portfolio of HotelKey products across its properties, including HotelKey's property-management system since 2018 and call center module since 2020, HotelKey said in a statement. According to the statement, HotelKey's CRS product includes direct connectivity to leading OTAs and GDS systems, a call center module, integration with channel managers and seamless integration with the HotelKey PMS. "We are excited to further expand our relationship with Extend Stay America," said Aditya Thyagarajan, co-founder and president of HotelKey. "ESA has an unwavering commitment to innovation and adoption of next-gen solutions. The new agreement is not only further validation of that commitment, but also brings HotelKey one step closer to our vision - helping enterprises across the hotel industry implement full-stack solutions that support owners and franchisees and hotel managers to effectively manage their properties from anywhere." "We are pleased to continue working with HotelKey, with the addition of its CRS product," said John Laplante, ESA's chief information officer. "They have helped enable innovation of our tech platforms and further provides strategic value to our business."

THE AMERICAN HOTEL & Lodging Association has partnered with hiring software provider Hireology to provide AHLA members access to industry-specific tools and services, AHLA and Hireology said in a joint statement. Hireology also will organize a series of leadership exchange events, aiming to bring together professionals in the hospitality sector to discuss current challenges, trends, and solutions. "Hireology is a hiring technology leader and provider of hotel-specific workforce knowledge," said Chip Rogers, AHLA president and CEO. "Joining forces will allow us to take our services to the next level and further our mission to empower the American hospitality industry." Partnering with Hireology brings hiring technology and expertise into the association's catalog of resources, the statement said. The program stands as a practical resource for hotel operators addressing their business challenge in the coming years.