Survey: Half of U.S. investors plan to increase hotel investments in 2024 - 0 views
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asianhospitality on 19 Jun 24U.S. HOTEL INVESTOR sentiment remains robust, with investors indicating an increase in hotel acquisitions in 2024, according to a recent survey by CBRE Hotels Research. About 35 percent of survey respondents expect acquisition activity to remain the same as in 2023, while less than 16 percent anticipate a decrease. Despite high interest rates, more than 70 percent are targeting value-added and opportunistic hotel investments. CBRE's Global Hotel Investor Intentions Survey, which included more than 130 respondents responsible for U.S. investments, found that value-added acquisitions offer opportunities to reposition assets by adding rooms, redesigning interiors, or adding amenities to increase returns and long-term value.