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HILTON RECENTLY DONATED nearly $500,000 to support local relief efforts in response to the wildfires that consumed more than 2,500 acres of land and took the lives of over 100 residents in Maui, Hawaii. The new donation supplements the $325,000 previously pledged by Hilton, the Hilton Global Foundation and members of the broader Hilton community since early August, the company said in a statement. At a recent gathering in Las Vegas, more than 9,000 Hilton hotel sales and operational leaders from Focused Service and All Suites brands across the Americas raised nearly $175,000 for Maui relief efforts, Hilton said. The donations will benefit the Hawaii Community Foundation's Maui Strong Fund and United Way Maui. The company has been operational in Hawaii for more than 60 years, the statement added. "Hilton stands in solidarity with the people of Maui and the Hawaiian community," said Katherine Lugar, executive vice president of corporate affairs at Hilton. "Lahaina holds a special place in our hearts, and we're dedicated to aiding our team members and relief efforts in every possible manner. The collective efforts of our team members, hotel owners, community partners, and guests have been truly inspiring. Our thoughts remain with those in Maui."

THE LEADERS OF national hotel organizations, including the American Hotel & Lodging Association, the Asian American Hotel Owners Association, the National Association of Black Hotel Owners, Operators & Developers, and the Latino Hotel Association, came together to commemorate the second annual National Hotel Employee Day on Sept. 1. AHLA and the National Day Calendar established National Hotel Employee Day in 2022 to honor the nearly two million employees in the hotel industry, celebrated each year on Sept. 1. AHLA president and CEO Chip Rogers highlighted the essential role of employees in hotels and emphasized the establishment of NHE Day as a way to express gratitude to America's nearly two million hotel professionals, recognizing their dedication and service.

THE AMERICAN HOTEL & Lodging Association has accepted ClubCorp, an owner and operator of private clubs, as a new member, a statement said. The association hopes to attract more clubs with lodging connections. Ron Vlasic, executive vice president of Operations City & Stadium Clubs, ClubCorp, is a member of AHLA's board and former chair of the board. He will remain on AHLA's Board as an individual representative starting June 2022. Founded in 1957, ClubCorp has more than 200 golf and country clubs, city clubs and stadium clubs in 30 states, the District of Columbia, and two foreign countries. It provides services to members and guests.

TIMES ARE QUICKLY changing, but never so much as the ongoing advancements in telecommunications. The Federal Communications Commission is taking steps to force carriers to stop selling copper phone lines, or "plain old telephone service" (POTS), which means the legacy analog copper phone line is being phased out sooner rather than later. Networks are aging, parts are unavailable, and technicians are retiring. How does this affect the phone system in your hotel? Depending on what upgrades and advances you have made over the last five years, you may need to switch your PBX systems to a cloud communication platform sooner than later. Oftentimes, however, it is difficult to see the forest for the trees. Considering the recent upheaval in our industry, the challenges facing hoteliers can be overwhelming. The steady increase in travel as restrictions lift, the ongoing trend of "bleisure" travel as more and more offices shut down and employees are allowed to work from anywhere and the pent-up demand to meet in person are exacerbated by the ongoing staffing shortage. Hoteliers have a lot on their plates and replacing a phone system is likely at the bottom of their list.

The SureStay Hotel by Best Western Floresville is now open in Floresville, Texas. It is owned by Niraj Patel. The 42-room hotel is near Cycle Ranch motocross venue and the Floresville Event Center. Also nearby are The Alamo, San Antonio River Walk, Sea World San Antonio and Six Flags Fiesta Texas, along with Marathon Oil Company, Holland Energy, Cajun Well Services Inc., Schoeffler Energy Group Inc. and Key Energy Services. Amenities include an outdoor pool and a pavilion with barbeque pits and picnic microwaves and mini-fridges.

ACCORDING TO THE March 2022 edition of CBRE's Hotel Horizons national forecast report, the total revenue for a typical U.S. hotel is not expected to return to pre-COVID 2019 nominal dollars until 2023. Accordingly, hotel owners and operators continue to seek ways to control expenses, and that can include property taxes. One potential reduction opportunity is property taxes, according to an article from Robert Mandelbaum, director of research information services for CBRE Hotels Research, and Mark Whitney, managing director of CBRE's Property & Transaction Tax Services platform. Based on a sample of 3,400 hotels from CBRE's Trends in the Hotel Industry database, U.S. hotel property tax expenditures declined by 13 percent from 2020 to 2021. This decline put 2021 property taxes 9.9 percent below 2019 levels. Unfortunately, this compares unfavorably to the 41.3 percent decline in revenues and 57.4 percent falloff in profits during the same period. For this analysis, profits are defined as earnings before interest, taxes, depreciation, and amortization, or EBITDA. Relationship to Profits Compared with other forms of real estate, hotel financial performance is relatively volatile. Because of the lack of long-term leases, hotel revenues and profits will react almost instantaneously to changes in the economy. This was evident during 2020 when we observed a sudden 64.3 percent drop in revenues along with a 109.4 percent decline in EBITDA in reaction to the pandemic.

BLACK HISTORY MONTH is a time to think about unity in general and hoteliers of all races acknowledged that this year. AAHOA observed the month, as did others in the industry through actions and testimonials. A way to engage the local community California hotelier and philanthropist Sunil "Sunny" Tolani in a recent article discussed the importance of the month to him. Tolani is CEO of the Prince Organization in Anaheim, California, and in an interview with New York Wire magazine, he discussed diversity and his company's participation in the Martin Luther King Jr. Day of Service in January. The event supports a sense of family among his employees, Tolani said. "Employees make time to volunteer and the MLK Day of Service is a great way we engage with our local community while honoring the legacy of Dr. King," Tolani said. "Whether we plan on cleaning up a public space, mentoring and providing internships to young people, mentoring our staff, inviting the local students to tour the back of house hotel operations, what they do makes a world of difference. Our entire organization felt a sense of pride at what we were able to achieve." Tolani said supporting minority rights also builds meaningful relationships within the communities in which they operate and "taps the passions of millions of guests."

GOPPAR FOR U.S. hotels in February exceeded the levels of the pre-pandemic comparable time period and was the highest since October 2022, according to STR's February 2023 Profit & Loss data. EBITDA was the only key bottom-line metric on a per-available-room basis to come in lower than February 2019, STR said in a statement. GOPPAR reached $77.37 for the month, up 1.6 percent over the same month in 2019, TRevPAR stood at $217.20, up 3.7 percent, and EBITDA PAR was $51.63, down 0.6 percent against February 2019. Labor costs were $73.70, a 2.9 percent increase. "The profit-and-loss metrics followed typical industry trends, improving from the prior month," said Raquel Ortiz, STR's director of financial performance. "Both GOPPAR and GOP margins were the highest since last fall, while profit margins came in just one percentage point below 2019. Profit margins for limited-service hotels are further behind in recovery than full service, likely due to increasing labor costs that bear heavier weight on the bottom line." "An increase in top-line group demand is beginning to show in the bottom line, as catering and banquet revenues are inching closer to 2019 levels and meeting space rentals and services charges surpassed that threshold. On a per-operating-room basis, nearly all F&B revenues outpaced the pre-pandemic comparables," Ortiz added. Of the major markets, 10 realized both GOPPAR and TRevPAR levels higher than the 2019 comparables, the statement said. "February was a slower month for markets that are more dependent on groups and conventions, such as Atlanta, San Francisco and Minneapolis," Ortiz further said. "Warmer markets have remained at the top, with Phoenix showing the highest TRevPAR recovery and second highest GOPPAR recovery for the month, helped by peak season and Super Bowl LVII."

NISHANT "NEAL" PATEL assumed the chairmanship of AAHOA Friday as the culmination of the association's 2022 Convention & Trade Show in Baltimore, Maryland. More than 5,000 people attended the show, during which new officers also were elected, certain members were recognized for their service and face-to-face networking came back into style. This year's show came with less time after last year's, which was held in August due to delays from the COVID-19 pandemic. That time difference for planning was not as bad as it may seem, said Vinay Patel, outgoing AAHOA chairman, in a press conference before the show. "We start planning this convention way in advance. So yeah, our gap may be eight months from convention to convention, but this convention probably started literally in June, July or January of last year, so that time frame is still there," Vinay said. "There are always things, you pivot all the time. Especially in today's world of the pandemic. But, I think at the end of the day, the team has done a phenomenal job in putting everything together."

More and more top luxury hotels now accept cryptos for rooms and hotel services. Other travel-related sites were already accepting cryptocurrencies before luxury hotels jumped on the bandwagon. The primary reason that travelers use cryptos is because of the favorable conversion rates that save hundreds of dollars over using credit cards. The cards are just as convenient to use because they're totally digital-based. FIVE OF THE TOP LUXURY HOTELS THAT ACCEPT CRYPTOS Among the benefits, using cryptos tends to be less expensive than other methods of payment. Five of the top luxury hotels that accept cryptos include the following properties. 1. CHEDI ANDERMATT, SWITZERLAND 2. SRI PANWA PHUKET 3. SANDMAN HOTELS OF CANADA AND THE U.K. 4. CASUAL HOTELES OF SPAIN AND PORTUGAL 5. PAVILIONS HOTELS & RESORT GLOBAL TRAVEL WITH UTMOST CONVENIENCE Bitcoin ranks as the most popular digital currency. The innovative payment method uses decentralized currency for efficiency, transparency and security.

THE UPCOMING SHOW "Grand Indian Hotel," premiering on BBC Player, a BBC Studios streaming service available on Prime Video Channel, on June 14, will depict the 90-year history of Oberoi Hotel & Resorts. The three-part series offers insights into The Oberoi Rajvilas in Jaipur, The Oberoi Udaivilas in Udaipur, Rajasthan, and The Oberoi, New Delhi. The show provides a glimpse into the behind-the-scenes efforts of Oberoi's 90-year history of hospitality, according to BBC Studios. The show is developed by UK-based Voltage TV and distributed by BBC Studios. "Grand Indian Hotel is a first-hand account depicting India's Vibrant culture of 'Atithi Devo Bhava' through the lens of legendary Oberoi Hotels & Resorts, and reflects the great story-telling that is synonymous with BBC Studios," said Stanley Fernandes, BBC Studios' vice president of distribution, South Asia.

24SEVEN HOTELS, A California-based third-party hotel management company, has partnered with the digital tipping platform Shiny to improve services for over 450 associates across its 30-hotel portfolio. David Wani is the founder and CEO of 24Seven Hotels. This partnership will include 24Seven's premium-branded, select-service, and lifestyle hotel segments throughout the western U.S., with implementation across various hotel departments, including housekeeping, the companies said in a joint statement. "With one of the tightest labor markets in industry history and ever-rising costs, it has become increasingly important for us to recognize the efforts put forth by our associates," said Wani. "We believe that by consistently rejecting the status quo and insisting that we can always improve and innovate, we conquer complacency-and ultimately improve the efficiency and effectiveness of our operation. Along with our Daily Pay program, this is another example of the additional efforts we take to ensure our employees are among the most satisfied in the industry."

VIRAL "VICTOR" PATEL and Mahmood "Mike" Merchant are new members of Best Western Hotels & Resorts board of directors. Patel will represent several Midwest states and Ontario, Canada, and Merchant will represent California, Nevada and Hawaii. Patel has been a member of Best Western for more than 20 years, according to the company. He has served as a governor and as the chair of the Best Western Kentucky marketing co-op, liaising between the brand and hoteliers. He is currently the owner and operator of the Best Western Corbin Inn in Corbin, Kentucky, and will represent that state as well as Illinois, Indiana, Michigan, Iowa, Minnesota and Wisconsin. "I've witnessed tremendous growth within our brand over the years and am excited to join my fellow Board members as we move forward under Larry's leadership," said Patel. "Service is extremely important to me, and I feel grateful to have served my colleagues and community in a variety of roles over the years. I look forward to this new set of responsibilities and am fully committed to serving our hoteliers across the Midwest and parts of Canada and our hoteliers at large."

EXTENDED STAY AMERICA is continuing its support for The American Cancer Society with a new video series. The series will focus on ESA's Hotel Keys of Hope program that provides free and discounted rooms for cancer patients and their caregivers. The "Stay Stories" video series will feature the stories of families who have to travel for cancer treatment, such as Candace Bennik, the subject of the first video who traveled from her home in Grand Rapids, Michigan, to Houston for treatment for stage four lung cancer. "One of ESA's core values is to put people first and care for our community, a sentiment that is demonstrated through our support of the ACS," said ESA's Director of Creative Services Holly Hester. "As part of this partnership, our goal is to help patients and their families overcome the financial stress of travelling for treatment and gain access to the care they need. We are honored to share their incredible stories."

AAHOA'S NEXT ANNUAL conference and tradeshow, set for April 11 to 14 in Los Angeles, already has set a record for the number of booths sold. It will be the largest conference in 34 years, AAHOA said. The association has sold 81,900 square feet of exhibit space for the upcoming AAHOA Convention & Trade Show, exceeding the 77,500 square feet sold for the 2019 conference, which was previously the record holder. In addition, as of Feb. 8, AAHOA has nearly doubled the registration total of lifetime members compared to AAHOACON22, and the organization is still on pace to exceed 2019 registration totals of more than 8,000 attendees "I've been in the exhibition business for a long time, and I'm so impressed to see the enthusiasm, excitement, and response from vendors who are looking to do business with AAHOA Members," said Dennis Smith, AAHOA vice president of business development. "Our team is thrilled to reach this historical milestone, with the ultimate goal of connecting as many AAHOA Members as possible with the product and service providers who can help them make money, save money, protect their investments, and better serve their guests." AAHOA's 20,000 members spend $50 billion with suppliers attending the event each year. "I always look forward to the industry's Super Bowl event, and this year, as I conclude my term as AAHOA Chairman, I'm proud of the work our association has done to prepare for the event and connect even more vendors directly with decision makers," said Nishant "Neal" Patel, AAHOA chairman. "AAHOA Members spend billions of dollars each year with suppliers, and AAHOA plays an important role in connecting hoteliers directly with those who can help them run a better, more profitable, and more efficient business - AAHOACON is where deals are made."

WYNDHAM HOTELS & RESORTS franchisees now have access to a package of new guest engagement platforms at no cost, the company announced at its 2023 Global Conference in Anaheim, California. Wyndham executives also discussed the company's continued growth, including international developments and investments in India. Wyndham Community, the company's new owner engagement platform, was developed with feedback from the company's franchise advisory and brand councils. The software packages cover guest messaging, mobile check-in and check-out and upselling, all rolling out over the next few weeks. "Our focus is really, first and foremost, creating programs that franchisees aren't mandated to participate in, but have the opportunity to opt into," said Geoff Ballotti Wyndham's president and CEO. "Opting into a program like our most opted into program, Signature Reservation Service, allows them to not just drive $22,000 on average of incremental revenue at $1,000 cost, which is why 4,500 of our 6,000 us franchisees have opted into that. They haven't been mandated to sign up for the service, but they know it just makes a whole lot of sense."

COSTAR GROUP, A real estate marketplace and analytics provider, granted STR's hotel data subscribers access to its full product suite, enabling users to leverage multisegmented market analytics and forecasts. The services include a tenant database of 7.8 million spaces, an inventory of 6.7 million properties, a pipeline tracking 79,000 projects and a transactions database with 4.2 million sales comparables, CoStar said in a statement. "Today, CoStar becomes the product for tens of thousands of hotel users worldwide," said Andy Florance, CoStar Group's founder and CEO. "With access to the full product offering, hotel owners, operators and brand representatives will gain comprehensive insights across all commercial asset categories, enabling them to refine their sales strategy and identify new investment opportunities." STR's latest benchmarking solution debuted within the CoStar product in May 2023, the statement added. This comprehensive, multilingual tool offers enriched STAR Reports, detailed property and portfolio insights, and advanced visualizations to streamline revenue and performance management, operations, sales, marketing, and finance.

GOPPAR FOR U.S. hotels dropped in July but once again exceeded 2019 levels for the fourth consecutive month, according to STR. The summer peak still brought an increase in demand, but the cost of ramping up to meet that demand cut into profit margins. GOPPAR was $78.30 for the month, down from $91.23 reported in June. It was $88.63 in May and stood at $90.96 in April. EBITDA PAR was $55.29 for July, TRevPAR was $209.66 and labor costs per room were $67.27. "While each of the key bottom-line metrics decreased slightly from June on a per-available-room basis, total profits increased with peak summer room demand and revenues," said Raquel Ortiz, STR's director of financial performance. "Profit margins were stronger than July 2019 for both full- and limited-service hotels, but GOP margins were at lower levels than the previous four months. The dip in margins can be attributed to higher expenses associated with more ramped-up operations as well as the general rise in costs around the country. Rising wages are being somewhat balanced by hotels using more contract labor and reducing benefits costs."

A CYBER-ATTACK "significantly disrupted" booking channels and other applications for InterContinental Hotels Group last week, according to a statement from the company. Now, AAHOA is demanding an explanation for the breach and assurances that its members' data is protected. IHG has implemented a response plan, including notifying the relevant regulatory authorities, working with its technology suppliers and engaging external specialists to investigate the incident, according to the company. 'IHG is working to fully restore all systems as soon as possible and to assess the nature, extent and impact of the incident," the company said. "We will be supporting hotel owners and operators as part of our response to the ongoing service disruption. IHG's hotels are still able to operate and to take reservations directly."

Kamara Batchelor is the new director of fund and corporate accounting at Noble Investment Group. Batchelor, a specialist in audit, tax, fund management, REIT compliance, and cash flow projections and analytics, previously held a position at One10, a consulting firm focused on CFO and transaction services, Noble said in a statement. "Kam is a valuable addition to our team," said George Dabney, managing principal and CFO, Noble Investment Group. "He brings with him an impressive track record that will enhance the continuous growth of Noble's institutional investment management platform." Batchelor also spent 10 years at PricewaterhouseCoopers, where he worked with real estate clients. He was also a member of the launch team for the Center of Excellence verticals, the statement added.