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DEMAND FOR U.S. extended-stay hotels in the fourth quarter of 2021 was more than five times greater than supply, resulting in overall occupancy just below its 2019 peak, according to the Highland Group. December's monthly report from the group also showed the segment to be firmly in recovery. According to the research consulting firm's "U.S. Extended-stay Hotels: Fourth quarter 2021" report, the bottom up recovery continues with economy and mid-price extended-stay hotels in the fourth quarter posting record nominal average rate and RevPAR. Demand in the fourth quarter is at a record high and room revenues are almost 97 percent of their nominal high reached during the same period in 2019, the report said. Occupancy and ADR remain 4 to 5 percentage points off previous high levels but should pick up in the near term as the demand change was six times the corresponding change in supply, it added.

THE U.S. HOTEL industry will be well on the way to recovery in 2022, according to consulting firm HVS Americas. However, a full recovery in real terms, after adjusting for inflation, remains a few years away, it added. With more assets, both distressed and well performing, expected to come to market this year, 2022 will be an exciting year for the industry, said Rod Clough, president of HVS, in an article titled 'ALIS 2022 Takeaways - Our Industry Braces for a Big Year Ahead'. A near full recovery in RevPAR at $85 for U.S. hotels is likely to happen by the end of 2022 when compared to $86 in 2018-19. "The higher inflationary environment will continue to bode well for hotels, resulting in ADR pricing power leading to a lift in revenue on top of still lean operational models. Group travel is still lagging the recovery, but near-term, smaller-group bookings (at newly raised room rates) should help bridge the gap while the industry waits for larger meetings to return," Clough wrote in the article. "Rising development costs due to supply-chain disruptions, labor shortages, and overall inflation are leading to a general contraction in new hotel openings. Moreover, development challenges are intensifying for major CBDs, attributed to slow office re-openings, a lag in larger convention bookings, higher operating/labor costs, and even higher construction costs than your average project."

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TRAVELERS AS WELL as hoteliers are ready for business travel to get back to normal, according to the American Hotel & Lodging Association. Nearly two-thirds of business travelers feel that the increased reliance on virtual work during COVID-19 is negatively impacting both productivity and workplace culture. As many as 77 percent of business travelers and 64 percent of American workers think that it is more important than ever to bring back business travel, according to a survey commissioned by the AHLA. The poll, conducted by Morning Consult among a national sample of 2,210 adults from March 8 to 9, also revealed that nearly seven in ten Americans approve the Centers for Disease Control and Prevention's recent move to relax mask requirements. According to the survey, 43 percent of U.S. workers are more likely to travel for business compared to 2020-21.

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APPROXIMATELY 72 PERCENT of Americans are set to either maintain or increase their hotel stays in 2024 compared to 2023, according to a recent survey by American Hotel & Lodging Association. Over the next four months, around 53 percent plan overnight leisure travel, and 32 percent anticipate overnight business travel. Moreover, hotels continue to be the preferred lodging choice, with 71 percent of likely business travelers and 50 percent of likely leisure travelers favoring them. Despite a positive outlook for hoteliers, the survey, commissioned by AHLA and conducted by Morning Consult, found that inflation is preventing hotels and other travel-related businesses from reaching their full potential. Americans favor hotel stays Approximately 51 percent of respondents plan overnight travel for a family trip in the next four months, with 39 percent expressing a likelihood to stay in a hotel, the survey said. For a romantic getaway, around 38 percent are likely to travel overnight, of which 60 percent anticipate staying in a hotel.

HOSPITALITY FINANCIAL AND Technology Professionals, the global representative for hospitality technology and producers of HITEC, recently initiated a project to develop a digital responsibility code for the hospitality industry. HFTP is forming a task force of experts and academics to develop the code. HFTP commissioned the University of Houston to write a white paper on digital responsibility, featured in the inaugural issue of HFTP's Tech+Fin Hospitality Magazine at HITEC 2024, HFTP said in a statement. The paper and industry discussions highlighted the need for guidelines on digital responsibility. Task force members include: ProfitSence Favicon Ads by ProfitSence Co-chair Scot Campbell, principal, Integrated Resort Advisors, HFTP Global past president and inductee to the HFTP International Hospitality Technology Hall of Fame Co-chair Agnes DeFranco, Conrad N. Hilton Distinguished Chair at University of Houston and HFTP Global past president Mike Blake, vice president, IT, Kemper Sports Steven Bronken, head of global hospitality, Ruckus Networks Sanovnik Destang, executive director, Bay Gardens Resorts Florian Gallini, CEO, INTEREL Thomas Hempel, vice president, sales and partnerships, VENZA Barry Thomas, vice president, technology, Orient Express and Fairmont Hotels Sherry Marek, founder, Aiken Street Consulting and inductee to the HFTP International Hospitality Technology Hall of Fame Shannon McCallum, vice president, hotel operations, Resorts World Las Vegas, Neal Patel, managing partner, Blue Chip Hotels, AAHOA past chairman Andrew Rubinacci, chief advisory officer, FLYR for Hospitality Thomas Atzenhofer, deputy CEO, HFTP "There are many good practices for digital responsibility throughout the industry, but these have never been aggregated, vetted and published as a compilation of the best practices in a uniform guide," said Atzenhofer. "HFTP's task force of global industry technology and business experts, has agreed to tackle the task and make the ind

APPROXIMATELY 61 PERCENT of Americans are set to travel overnight for leisure in the upcoming four months, with 34 percent anticipating an uptick in their leisure travels this summer compared to last year, according to a recent survey from the American Hotel & Lodging Association. Additionally, around 31 percent of respondents plan to up their hotel stays this summer versus the previous one. Around 35 percent of Americans anticipate an overnight business trip within the next four months, with 16 percent planning to boost their business-related travel this summer compared to last summer, the survey conducted by Morning Consult found. Meanwhile, hotels remain the preferred lodging option for both business travelers, with 60 percent, and leisure travelers, with 46 percent, this summer, the survey revealed. The survey presents a positive outlook for hoteliers amid ongoing economic challenges like a nationwide labor shortage and high interest rates, AHLA said. However, it indicates that persistent inflation remains a significant obstacle to growth for hoteliers and other travel-related businesses.

HILTON INDIA RECENTLY received the "India's No. 1 Company to Work For" award from Great Place to Work, a global research and consulting firm, for the second consecutive year. The recognition is based on a comprehensive survey of more than 5 million employees from across 1,750 organizations in India. The award ceremony took place in Mumbai last month. "It's a great honour to be named India's #1 Best Company to Work for 2024 for the second consecutive year," said Zubin Saxena, Hilton India's senior vice president and country head. "It embodies our dedication to fostering a work environment that instills pride and fosters meaningful connections for our team members. We are deeply grateful to all members of the Hilton India team, who bring their passion each day to work and deliver outstanding hospitality experiences for our guests." Saxena joined Hilton India in November from Radisson Hotel Group and assumed responsibilities in January, overseeing Hilton's operational hotels in India and leading the company's expansion in South Asia.

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