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ADR FOR U.S. hotels was the highest in February for any month since August 2021, according to STR. The U.S. hotel industry reported higher performance during the month from the month before. Occupancy was 56.9 percent for February, up from 47.8 percent in January and down 8.2 percent compared to same period in 2019. ADR was $137.39 for the month, increased from $123.51 the prior month and up 6.8 percent from the same month two years ago. RevPAR was $78.24, up from $58.98 in January and down 1.9 percent from two years ago. The February ADR level was roughly 5 percent below the 2019 level when adjusted for inflation, the report said.

U.S. HOTEL PERFORMANCE improved in the fourth week of January compared to the previous week, according to CoStar. However, year-over-year comparisons remained mixed, with key metrics like occupancy, ADR, and RevPAR experiencing an increase compared to the preceding period. Occupancy came in at 56.2 percent for the week ending Jan. 27, up from the previous week's 52.2 percent but down 0.3 percent year-over-year. ADR increased to $149.76 from the prior week's $142.27, a 5.1 percent rise from the previous year. RevPAR rose to $84.13 from the prior week's $74.31, reflecting a 4.8percent increase compared to the corresponding period in 2023. Among the top 25 markets, Las Vegas exhibited the highest year-over-year growth across all key performance metrics: a 28.9 percent increase in occupancy to 83.4 percent, a 46.3 percent rise in ADR to $228.37, and an 88.5 percent growth in RevPAR to $190.42. This performance surge was attributed to the SHOT Show and World of Concrete events.

U.S. HOTEL REVENUES and profitability saw an increase in 2023 compared to 2022, with improvements in group business across the top 25 markets and upper-scale chains, according to STR's 2023 P&L data. Overall, 14 of the top 25 markets reported double-digit increases in GOPPAR. "Total industry revenues and profits were well beyond 2022 levels as pricing power continued to outweigh the impact of softer leisure demand," said Claudia Alvarado Cruz, senior analytics manager at STR. "A lift in corporate demand made improvements especially notable across the upper-upscale brands and major markets. New York City was the shining example with 47 percent growth in GOPPAR." In 2023, GOPPAR reached $75.83, marking an 8.2 percent increase from 2022. TRevPAR stood at $211.49, indicating a 9.6 percent rise, while EBITDA PAR amounted to $53.05, up 7.6 percent from the prior year. Labor costs notably increased, reaching $71.56, reflecting a 13.2 percent rise.

U.S. HOTEL PERFORMANCE decreased slightly in the first week of February from the previous week, while year-over-year comparisons remained mixed, according to CoStar. Key metrics, including occupancy, ADR, and RevPAR, all declined in the first week of February compared to the previous week. Occupancy dipped slightly to 55.2 percent for the week ending Feb. 3, from the previous week's 56.2 percent, reflecting a 0.1 percent decrease year-over-year. ADR decreased to $147.99 from the prior week's $149.76, marking a 1.9 percent increase compared to the previous year. RevPAR declined to $81.69 from the prior week's $84.13, reflecting a 1.7 percent increase compared to the corresponding period in 2023. Among the top 25 markets, Seattle saw the largest year-over-year increases, with occupancy rising 19.3 percent to 60.1 percent and RevPAR increasing by 27.5 percent to $89.11.

U.S. HOTEL PERFORMANCE rose in the second week of February compared to the previous week, according to CoStar. However, year-over-year comparisons remained mixed. Key metrics, such as occupancy, ADR, and RevPAR, all showed increases in the second week of February compared to the preceding week. Occupancy rose to 56.2 percent for the week ending Feb. 10, from the previous week's 55.2 percent, reflecting a 2.7 percent year-over-year decrease. ADR increased to $160.96 from $147.99 the prior week, marking a 6.8 percent rise compared to the previous year. RevPAR also increased to $90.4 from $81.69 the prior week, reflecting a 3.9 percent increase compared to the corresponding period in 2023. Among the top 25 markets, Oahu Island saw the largest year-over-year increases, with occupancy rising 8 percent to 82.9 percent.

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A destination where the epic memories of the Battle of Dien Bien Phu still resonates, Dien Bien now becomes a favorite destinations for many Vietnamese and foreign backpackers.   Although the war has receded for decades, the story still remains in many historical heritages in Dien Bien, such as Independence Cemetery, A1 Hill, French Bunker, Dien Bien Phu Victory Headquarter, Monument and Museum. Dien Bien is also renowned for its enchanting natural beauty of Muong Thanh Rice Terrace, Pa Khoang Lake, Pha Din Hill, Pa Thom Cave and Xa Nhe Cave. Come to Dien Bien, you will also have the chance to feast on many exotic food that can only be found in Vietnam's North Western Region.   Dien Bien Phu  is located in Muong Thanh Valley which is approximately 20km long and 6km wide. this city is 35km from the Laos border and  474km to Hanoi. This was a battlefield between the Viet Minh Army and French Army in 1954.   The result was the French in Indochina was cut and Viet Nam was divided into two parts: North and South. Nowadays, Dien Bien Phu became one of the tourist attraction sites for many local and international tourists.   The major attraction is the battlefield, its associated museum and relicts, and more recently, the largest statue in Vietnam erected to commemorate the 2004 anniversary. It is noticeable that for the adventurous visitor, this is an attractive center for majestic scenery and an access point for encounters with wide variety of ethnic minority groups that have hardly been touched by tourism.   The battle development in summary   At 5 p.m, March 13, 1954, we opened fire,  starting the Dien Bien Phu campaign. The fight took place fiercely right at the beginning and it was divided into three stages. The first stage (from March 13 to March 17, 1954): We held the  Him Lam, Doc Lap, Ban Keo strongholds. They was strong defense obstructing the access from Tuan Giao and Lai Chau into Dien Bien Phu. The second stage (from March 30 to April 30, 1954): W