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IN RECENT WEEKS, CBRE Hotels Research has revised its forecast for the hospitality industry upward in light of several factors, such as rising occupancy levels, improvement in domestic travel and some opening in international travel. Recent developments, however, including the rise of the Omicron variant of the virus that causes COVID-19, elevates the uncertainty level of those forecasts, but still the industry is expected to return to 2019 levels by the second half of 2023 rather than 2024. Hotel occupancy in the third quarter rose 35.1 percent over the previous year, according to CBRE's December 2021 edition of Hotel Horizons. ADR also saw gains, reaching 2019 nominal levels in the third quarter. "CBRE expects ADR will continue to exceed 2019 levels, followed by a demand recovery in early 2023," CBRE said in a statement. "Pent-up demand for leisure destinations, an increase in household personal savings and fewer constraints on availability compared with earlier in the pandemic contributed to the brisk pace of ADR recovery. The resumption of inbound international travel will help gateway markets regain occupancy in the coming year."

The AC Hotel by Marriott Greenville Downtown is open in Greenville, South Carolina. It is owned by Auro Hotels led by Dharmendra D.J. Rama as president and CEO. The 8-story, 196-room upscale hotel is in Camperdown Plaza near Falls Park, the Reedy River, the Peace Center Performing Arts center, Kroc Center Greenville, the Shoeless Joe Jackson Museum and Sirrine Stadium. It includes seven restaurants and bars, including the tapas bar Paloma, the rooftop Juniper and The Press Room speakeasy. "The opening of the AC Hotel Greenville Downtown and Paloma marks an exciting milestone for Auro Hotels," Rama said. "This project is a once-in-a-lifetime opportunity due to its location, scale, level of detail and amenities, as well as a unique opportunity to celebrate our hometown of Greenville. The hotel, along with the thoughtfully-curated food and beverage concepts, will be treasured by visitors and the local community for generations." Also, the hotel features more than 100 works by 35 local artists and 29,000 square feet of meeting and event space.

TO USHER IN 2022, Best Western Hotels & Resorts is offering a new program to allow guests Best Western Rewards to use points to cover the cost of booking a hotel room. The company said its "Pay with Points" will benefit hoteliers as well. Under the new program, BWR members do not have to reach a free room night threshold, but can redeem points for discounted room rates at hotels in North America immediately. During a beta test of the program in which a few Best Western hotels allowed BWR with at least 5,000 points to apply points to their hotel stays, one third used a combination of BWR points and cash to book stays of two nights or more. That ultimately boosted the bottom line for the participating hotels, the company said. Also, 35 percent of Pay with Points redemptions were for hotels where members had not previously stayed. "Pay with Points is designed to help both BWR members and our hoteliers. Our hotel owners will benefit because BWR members are being introduced to new properties within our portfolio," said Dorothy Dowling, Best Western's senior vice president and chief marketing officer. "We're always looking to provide our rewards members with new promotions and benefits, and we're excited to introduce Pay with Points to Best Western-branded hotels across North America."

U.S. HOTEL PERFORMANCE moved closer to pre-pandemic levels during the third week of November according to STR. It dipped, however, from the week before. Occupancy was 59.7 percent for the week ending Nov. 20, down from 61.6 percent for the week before and a slight decrease of 2.1 percent from the same period two years ago. ADR for the third week of the month was $126.66, down from $129.98 the week before and increased 1.7 percent when compared to two years ago. RevPAR decreased to $75.60 for the third week of the month from $80.02 the week before, and a slight drop of 0.4 percent for the same period in 2019. Among STR's top 25 markets, Phoenix saw the largest occupancy increase during the week under review, up 6.4 percent to 76.6 percent over 2019. Miami reported the largest ADR increase when compared to 2019, 25.5 percent to $207.72. Oahu Island, Hawaii, experienced the steepest occupancy decline from 2019, down 35.2 percent to 51.8 percent.

THE OMICRON COVID-19 variant could derail the hotel industry's fledgling recovery if countries like the U.S. move forward to tighten testing policies, according to HotStats. Future hotel bookings, meetings and other hotel-related activity will be impacted by the expectation of travel impediments, whether self-imposed, company-imposed or government-mandated, it added. In the U.S., major indices were still down double digits in October 2021 compared to same month two years ago, according to a blog post by HotStats. "Since a rapid uptick in occupancy from the beginning of the year through the summer, hitting an apex in July, occupancy in the U.S. has since more or less flatlined, a signal that the leisure boom could not be sustained at the same levels prior," said HotStats. "Though much maligned, there is propitious data surfacing in corporate travel. In October, corporate ADR was $7 higher than in October 2019 and $35 higher than in the previous month. Corporate volume mix, defined as the proportion of rooms sold at the corporate rate compared to total rooms sold, has grown 6 percentage points since July."

U.S. hotel performance improved in the fourth week of April from the week before, according to STR. The top 25 markets saw improvement as well. Occupancy was 65.8 percent for the week ending April 23, up from 62 percent the week before and down 4.2 percent from 2019. ADR was $148.35 for the week, increased from $147.25 the week before and up 15.4 percent from three years ago. RevPAR reached $97.66 during the week, up from $91.25 the week before and rose 10.5 percent from 2019. Among STR's top 25 markets, Tampa saw the highest occupancy, up 3.4 percent to 78.1 percent and ADR, increased 38.5 percent to $203.40, over 2019. Minneapolis experienced the largest occupancy decrease, dipped 21.1 percent to 53.8 percent, from 2019.

U.S. HOTEL PERFORMANCE increased in the second week of November compared to the week before, according to STR. All performance metrics improved during the week compared to same period in 2019 as well. Occupancy was 64.6 for the week ending Nov. 12, up from 62.4 the week before and increased 0.9 percent from 2019. ADR was $148.43 during the week, improved from $147.48 the week before and up 17.1 percent from three years ago. RevPAR reached $95.89 during the second week of November, increased from $91.99 the week before and up 18.2 percent from 2019. Among STR's top 25 markets, Norfolk/Virginia Beach reported the largest occupancy increase, up 14.3 percent to 63.6 percent, over November 2019. San Diego posted the largest ADR increase, increased 35.2 percent to $202.86, over 2019.

DALLAS-BASED NEWCRESTIMAGE recently acquired of 45 hotels with around 3,300 rooms in 11 states in the U.S., a statement said. The properties include 35 Marriott, seven Hilton, and three Choice-branded hotels in Arkansas, Colorado, Illinois, Iowa, Kansas, Michigan, Minnesota, North Dakota, Ohio, South Dakota, and Texas, according to the company. NewcrestImage retained the management companies Aimbridge Hospitality and HHM Hospitality to operate the properties. It announced the deal in September. "Each of these hotels represents a strong opportunity for generating revenue in the short-term, as well as for building long-term asset value," said Mehul Patel, NewcrestImage's managing partner and CEO.

DALLAS-BASED NEWCRESTIMAGE plans to acquire 45 hotels from a private investment firm. The portfolio includes approximately 3,300 rooms in 11 states, but other terms of the transaction were not disclosed. The hotels include 35 Marriott International-branded, seven Hilton-branded, two Choice Hotels International-branded and one Radisson Hotels-branded properties. They are in Arkansas, Colorado, Illinois, Iowa, Kansas, Michigan, Minnesota, North Dakota, Ohio, South Dakota and Texas, according to NewcrestImage. "The current financial environment makes it very attractive to buy rather than build, and this group of fine hotels in high-traffic locations provides us with an exceptional opportunity to immediately start generating significant revenue, profit, and return on investment," said Mehul Patel, NewcrestImage managing partner and CEO.

INTERNATIONAL INBOUND TRAVEL is expected to slow down in the fall after surging over the summer, according to the latest U.S. Travel Association forecast. USTA also expects it may take until 2025 for the travel segment to recover to pre-pandemic levels. Inbound travel recovery picked up in summer and reached a pre-pandemic high of 35 percent below 2019 levels in July 2022, said U.S. Travel Association. It improved from a 41 percent decrease in May and declines of more than 50 percent earlier in 2022. The latest report by Aaron Szyf, economist, USTA, said that inbound travel recovery continued from Europe and Latin America in the past few months, which was 22 percent below 2019 levels in July. Meanwhile, Asian markets declined 66 percent in July, largely due to stagnation from China and a very slow return from Japan.

SOME 87 PERCENT of hotels are now experiencing a staffing shortage and 36 percent said they witness severe shortage, according to a survey by the American Hotel & Lodging Association. However, the situation has improved now compared to May when 97 percent of respondents said they struggled to recruit staff. As many as 43 percent of the hotels said that the most critical staffing need is housekeeping, the AHLA survey found. To address the crisis, 81 percent of hotels have increased wages to potential hires, 64 percent are offering greater flexibility with hours, and 35 percent have expanded benefits, the survey said. But 91 percent said they are still unable to get adequate staff. Now, hotels are trying to fill an average of 10.3 positions per property, which was 12 vacancies in May. In May, 49 percent of those surveyed said they are severely short-staffed and 58 percent admitted housekeeping was the biggest challenge.

Phil Norman is executive vice-president of people resources and development for third-party hospitality management company Twenty Four Seven Hotels. Previously, he was chief human resources officer with Canyon Ranch where he operated human resources functions for 1,840 U.S. employees across hotels and cruise ships. Norman will provide oversight for talent management, including leadership development, organizational capability and change management in this newly created role, the company said. He also held similar positions as human resources director at the Homestead, America's oldest resort property dating to 1766, and the Arizona Biltmore Resort & Spa, where he oversaw 1,250 team members, while ensuring safety and building an inclusive environment. "With 35 years of hospitality human resources experience, Phil is the ideal candidate to take over our people resources and development team as well as provide immediate support to our on-property teams," said David Wani, CEO for Twenty Four Seven Hotels. "His performance at both the hotel and corporate levels has been amazing, creating workplaces where every associate is gratified by their work and where they feel they belong. Phil's reputation of aligning systems and processes and his focus on workplace culture create the potential for exceptional stakeholder returns and in turn support the growth of the company."

FOUR HOTELS RECENTLY joined Hospitality International's hihotels brand, including three Red Carpet Inns along the East Coast and a new-build Scottish Inns outside of Houston, Texas. The company expects more growth in the future. Hihotels includes five brands Scottish Inns, Red Carpet Inn, Master Hosts Inns, Downtowner Inns and Passport Inn. The new properties include. Red Carpet Inn in Elkton, Maryland, 55 rooms, former Days Inn Red Carpet Inn in North Brunswick, New Jersey, 50 rooms, former independent Red Carpet Inn in Edison, New Jersey, 42 rooms, former OYO Hotel Scottish Inns in Richmond, Texas, 35 rooms, new construction While three of the four are conversions, the property in Richmond is the latest new build to join the brand. Two other Scottish Inns construction projects are currently ongoing in Texas in Houston and Forest Hill. Another new build recently opened in Hitchcock, Texas.

APPROXIMATELY 35 PERCENT of U.S. travelers have concerns about potential airport delays and flight cancellations for the upcoming 2023 holiday travel season, according to a recent survey by exchange services firm IPX103. Despite 23 percent experiencing flight disruptions this year, a substantial 62 percent of Americans are planning to travel this season. The IPX103 survey found that of the Americans intending to travel, 42 percent are opting for air travel and 54 percent are choosing to drive. Moreover, if gas prices decrease during the holiday season, two in three individuals express a higher likelihood of choosing to drive. Specifically, 44 percent plan to travel for Thanksgiving, while 84 percent have plans for December travel. Regarding holiday destinations, 38 percent are venturing to a neighboring state, 25 percent are embarking on cross-country journeys, 25 percent are remaining within their own state, and 12 percent are venturing abroad.

HOTEL INVESTMENT AND management company Banyan Investment Group announced the initial closing of $20 million Banyan Lodging Enhanced Value Fund, also known as BLEV or "Believe." The fund gives investors an opportunity to purchase hotels that have been impacted by the COVID-19 pandemic, a statement said. The group said that the first Closing delivered more than half of capital sought to acquire pandemic-impacted hotels. According to prospective investors, BLEV will reach its $35 million hard cap early next year, well before the formal end of its offering period. "The hospitality industry continues to reel from the COVID pandemic and its uneven recovery, and many markets continue to suffer from a sustained, record decline in hotel performance, a lack of liquidity in the capital markets and value dislocation," said Andy Chopra, managing partner and CIO at Banyan Investment Group. "We believe the impact caused by the pandemic has created a number of investment opportunities, ranging from newer assets selling at below replacement costs to discounts resulting from owners facing liquidity crises. BLEV will take advantage of these prevailing headwinds as we move further into a post-pandemic world." The fund will be used to form joint venture partnerships with institutional investors and/or syndicates of retail investors, with a total investible equity in the range of $350,000,000. The BLEV will focus on high-barrier-to-entry hotel locations, targeting properties with significant discounts and expects to deliver superior, risk-adjusted returns for investors when the hospitality industry re-stabilizes.

U.S. HOTEL PERFORMANCE dropped in the first week of June compared to the week before due to the expected slowdown following the Memorial Day holiday, according to STR. However, ADR increased for the week compared to 2019. Occupancy was 63.2 percent for the week ending June 4, down from 66.5 percent the week before and dropped 12.1 percent from 2019. ADR was $147.35 for the week, down from $151.73 the week before and up 11.3 percent from three years ago. RevPAR reached $93.16 during the week, decreased from $100.97 the week before and dropped 2.2 percent from 2019. None of STR's top 25 markets showed an occupancy increase over 2019 during the post Memorial Day week. Orlando came closest to its pre-pandemic levels, down just 2.5 percent to 68.9 percent, and Miami posted the largest ADR gain, up 37.8 percent to $209.55.

BANYAN INVESTMENT GROUP recently sold its Kimpton Goodland Hotel Fort Lauderdale Beach, Florida, to DiamondRock Hospitality Co. for $35.3 million. The sale is expected to bring a substantial return for investors in the Atlanta-based company, led by Andy Chopra as managing partner. The 96-room hotel is near Las Olas and Sebastian Street beach parks, Bonnet House Museum and Gardens, Sea Turtle OP Headquarters and multiple shops and eateries. Hotel amenities include an outdoor, heated pool, fitness center, loaner beach cruisers and beach items including boogie boards to folding chairs. F&B options include food and tiki-themed cocktails at Botanic at the Goodland or poolside drinks and snacks at the Good Bar. Originally the company was planning to hold the deal for a longer period, Chopra said. However, conditions changed to allow a deal that could generate a 49.4 percent internal rate of return for Banyan's investors.

THE REVPAR OF U.S. hotels reached an all-time weekly high on a nominal basis in the second week of June as performance jumped, according to STR. The ADR and occupancy levels were the second and third highest of the pandemic-era, respectively, during the week. Occupancy was 70.6 percent for the week ending June 11, up from 63.2 percent the week before and dropped 4.1 percent from 2019. ADR was $155.37 for the week, up from $147.35 the week before and increased 15.4 percent from three years ago. RevPAR reached $109.76 during the week, up from $93.16 the week before and up 10.7 percent from 2019. According to STR, the top 25 markets posted their highest metrics since the beginning of the pandemic in aggregate during June's second week. Leading the major markets in absolute occupancy for the week were Seattle with 85.2 percent, San Francisco/San Mateo with 84.3 percent and New York with 85.1 percent.

U.S. HOTEL PERFORMANCE fell slightly in the first week of February from the week before, according to STR. Occupancy was 55.3 percent for the week ending Feb. 4, down from 56.3 percent the week before and decreased 7.3 percent from 2019. ADR was $145.35 during the week, increased from $142.66 the week before and up 13.9 percent from three years ago. RevPAR reached $80.45 in the first week, slightly up from $80.32 the week before and up 5.6 percent from January 2019. None of STR's top 25 markets saw an occupancy increase during the week. Las Vegas came closest to its 2019 occupancy at 78.2 percent, down 1.4 percent. It also reported the highest ADR, up 79.5 percent to $221.38 and RevPAR, up 76.9 percent to $173.20, over 2019 mainly due to Design & Construction Week 2023 and the NFL Pro Bowl Games.

THE U.S. LED the global hotel construction pipeline in the fourth quarter of 2021, according to Lodging Econometrics. The global pipeline decreased 1 percent by projects during the period. The U.S. accounted for 35 percent of global construction pipeline with 4,814 hotels containing 581,953 rooms out of 13,770 projects containing 2,304,386 rooms in the global pipeline. The U.S. was followed by China at 27 percent of the global pipeline, and the two countries together account for 62 percent of all global projects, LE said in its latest trend report. During the fourth quarter, China's construction pipeline reached a new all-time high with 3,693 projects containing 700,567 rooms. This is followed by the UK with 313 hotels containing 48,770 rooms, Indonesia with 304 projects with 48,175 rooms, and Germany with 277 hotel projects with 48,827 rooms, the report said.