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OF THE TWO in five Americans going on business trips this year, 49 percent intend to turn it into a "bleisure" trip, according to a recent survey by Howdy.com. Bleisure is a blend of "business" and "leisure," differing from "workcations," where workers integrate vacation with work at a destination of their choice. While about a quarter of survey respondents opt for workcations to save paid time off, 60 percent of American business travelers prefer bleisure trips. Approximately 64 percent of American workers attribute the rise of bleisure to improved work-life balance as business travel rebounds post-COVID-19. Despite only about 30 percent of workers being familiar with the term bleisure, many are embracing the concept, said Howdy.com, a talent sourcing firm based in Austin, Texas. The Howdy.com survey of more than 1,000 full-time employees across the U.S., found that more than two-thirds of respondents would be attracted to jobs that encourage bleisure, while many suggest that companies should offer a "free day" on work trips to promote bleisure. The survey revealed that about 75 percent of respondents would be more inclined to collaborate with international teams if provided with increased bleisure travel opportunities.

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AAHOA recently appointed Viral Patel, Central Midwest regional director, and Nilesh Patel, director at large Eastern Division, to its board of directors for 2024-2025 term. "We are thrilled to welcome Viral Patel and Nilesh Patel to the AAHOA board of directors," said Miraj Patel, AAHOA's chairman. "Their proven leadership and deep-rooted commitment to the hospitality industry make them invaluable additions. Undoubtedly, their expertise will greatly benefit AAHOA and the entire hospitality community as we, the board of directors, continue to advocate for our members as we build tomorrow today." AAHOA recently rebranded its Regional Conferences and Trade Shows as "Hotel Owners Conferences & Trade Shows". The event will focus on initiatives like HerOwnership and HYPE roundtables, fostering connections among industry leaders to promote positive change and empower women and the next generation of leaders.

Home2 Suites by Hilton is now open in Chattanooga/East Ridge, Tennessee. The 101-room, four-story hotel is owned by Vision Hospitality Group, led by President and CEO Mitch Patel. This is Vision Hospitality's second hotel opening this year. Construction of the hotel began in February 2023 and was completed in just over a year in collaboration with Wolftever Development, Vision Hospitality said in a statement. The hotel is located next to the company's Hampton Inn in a mixed-use area of East Ridge. "We are proud to continue our partnership with Hilton and broaden our presence in the East Ridge area by launching this Home2 Suites by Hilton," said Patel. "East Ridge continues to see significant growth with new developments, which creates a demand for quality accommodations. We are pleased to meet this need."

U.S. HOTEL INDUSTRY reported lower performance results in the first week of June from the previous week, according to CoStar. However, there was slightly positive comparisons year over year. All key metrics including occupancy, RevPAR and ADR were down compared to prior week. Occupancy declined to 62 percent for the week ending June 1, down from 67.7 percent the prior week, reflecting a 0.9 percent year-over-year increase. ADR decreased to $150.87 from $160.67, yet still showed a 0.1 percent increase compared to last year. RevPAR stood at $93.50, a decline from the previous week's $108.73, but marking a 1 percent increase compared to the same period in 2023. Among the top 25 markets, New Orleans experienced the highest year-over-year occupancy increase, rising 17.8 percent to 66.8 percent.

THE U.S. LEADS the global full-service hotel pipeline in the first quarter of 2024 with 2,272 projects and 341,854 rooms, accounting for 41 percent of all planned or under-construction hotels worldwide, according to Lodging Econometrics. Dallas and Los Angeles are among the top five cities globally in the pipeline. The global pipeline totals 15,366 projects and 2,382,195 rooms, marking a year-over-year increase of 6 percent in projects and 3 percent in rooms. LE's Q1 2024 Global Hotel Construction Pipeline Trend Report showed a record high in global room counts and a significant rise in full-service projects by the end of the first quarter. In the first quarter, there are 6,195 projects and 1,101,602 rooms under construction worldwide, the report said. Projects set to start within the next 12 months total 3,840 projects and 528,251 rooms, an 8 percent increase in projects and a 5 percent increase in rooms year-over-year. Early planning stage projects and rooms have reached all-time highs at 5,331 projects and 752,342 rooms, rising 12 percent and 9 percent year-over-year, respectively.

HILTON WORDLWIDE HOLDINGS aims to double its 350 lifestyle hotels by 2028, planning to add 350 more within four years, including 100 this year. Also, the company appointed Kevin Osterhaus as president of global lifestyle brands to oversee the growth, design, and development of Canopy by Hilton, Curio Collection by Hilton, Graduate by Hilton, Motto by Hilton, Tapestry Collection by Hilton and Tempo by Hilton. The growth will be supported by the addition of the Graduate and NoMad brands, Hilton said in a statement. The company added more than 50 new lifestyle hotels and approved another 100 in 2023. Additionally, this year will mark the debut of Hilton's 400th property in this category. "As we celebrate the 10th anniversary of Hilton's entry into the lifestyle segment, we look ahead to even more rapid growth with a powerhouse lineup of brands that will meet the needs of developers and guests alike in some of the world's most desirable locations," said Kevin Jacobs, Hilton's chief financial officer and president, global development. "The recent addition of the Graduate and NoMad brands to our lifestyle and luxury lifestyle portfolio will accelerate our growth as we look for more opportunities to deliver the exceptional experiences guests want in the world's top hotel destinations."

HOTEL EQUITIES HAS partnered with Grazzy and Visa Direct to launch a digital tipping platform for their associates and guests. This initiative aims to provide a secure and cashless way for guests to tip hotel staff, HE said in a statement. According to a recent study, 83 percent of hotel guests want to tip staff digitally but face limitations. HE and Grazzy's program enables guests to tip housekeeping, front desk and other staff from their mobile devices, the company said. By scanning a hotel branded QR code in their room or on hotel signage, guests can access Grazzy, choose the staff member and enter the desired tip amount. No cash or extra apps are required, the statement added.

Lisa Jordan is the new vice president of marketing at Red Roof. She will lead the development and execution of the company's marketing and digital strategies to drive business growth. Jordan joined the company in 2021 and led the integrated digital marketing team, working on the company's web, advertising, and social media platforms. Jordan played a role in enhancing redroof.com and collaborated across communication, sales, revenue management, and operations to elevate the customer experience and boost revenue, Red Roof said in a statement. "Lisa is a powerful asset on our leadership team and a secret weapon in our marketing mix," said Marina MacDonald, Red Roof's chief marketing officer. "Her promotion is right for the company and a reflection of the value she brings to this critical function, and I know that she will succeed in her new role."

LAS VEGAS SAW 18.5 percent year-over-year growth in group business this May, while Oahu Island, Hawaii, ranked second with a 17.9 percent year over year increase, according to Knowland. The average meeting space in the top 25 markets was 3,615 square feet, compared to 3,625 square feet in secondary markets. The top 25 markets averaged 128 attendees, while secondary markets had 127 attendees, Knowland said. Las Vegas led the top 25 U.S. markets in meeting growth in May, with an average space of 7,803 square feet and 287 attendees, the report said. Key drivers included technology events like the Electronic Distributor Show and national associations such as the International Council of Shopping Centers.

Discover the delicious cuisine of Bhutan with these must-try dishes. Start with Ema Datshi, a spicy stew made with chili peppers and cheese, the national dish of Bhutan. Savor Jasha Maru, a flavorful chicken curry with tomatoes, ginger, and garlic. Don't miss Phaksha Paa, a hearty pork dish cooked with spicy red chilies and radishes. Sample Hoentoe, traditional buckwheat dumplings filled with spinach, cheese, and turnip greens. For a unique treat, try Suja, Bhutanese butter tea, and end your culinary journey with a taste of sweet and crispy Khapse. These dishes offer a delightful glimpse into Bhutan's rich culinary heritage.

U.S. HOTEL PERFORMANCE improved in the first week of June compared to the previous week, with mixed year-over-year results, according to CoStar. All key metrics, including occupancy, RevPAR, and ADR, rose compared to the prior week. Occupancy rose to 69.1 percent for the week ending June 8, up from 62 percent the previous week, with a slight 0.1 percent year-over-year decrease. ADR increased to $160.90 from $150.87, showing a 1.8 percent rise compared to last year. RevPAR increased to $111.26 from the previous week's $93.50, marking a 1.7 percent increase compared to the same period in 2023. Among the top 25 markets, Houston saw the highest year-over-year increases in occupancy, rising 14.8 percent to 71.1 percent, and in RevPAR, increasing 19.3 percent to $85.20. New York City recorded the largest increase in ADR, rising 9.1 percent to $358.25.

HILTON HOTELS & RESORTS retained its title as the world's most valuable hotel brand for the ninth consecutive year, while Hyatt Hotels Corp. secured the second spot again, according to the latest data from Brand Finance. Meanwhile, India's Taj Hotels is the world's second-fastest-growing brand, primarily due to revenue growth and improved brand strength. Hilton's brand value is estimated at $11.6 billion in the Brand Finance Global 500 2024 ranking. Hyatt holds a value of $6 billion, and Taj increased its brand value by 45 percent to $545 million, Brand Finance said in a statement. "Many top hotel brands have struggled to grow their brand value as robustly as in the years leading up to 2020, and the Brand Finance Hotels 2024 ranking shows that these challenges are ongoing as the industry recovers," said Henry Farr, Brand Finance's associate director. "Despite an uptick in travel and hotel demand, the actual growth hasn't matched expectations, resulting in slight declines or minimal brand value growth for the world's leading hotel brands."

HOSPITALITY FINANCIAL AND Technology Professionals, the global representative for hospitality technology and producers of HITEC, recently initiated a project to develop a digital responsibility code for the hospitality industry. HFTP is forming a task force of experts and academics to develop the code. HFTP commissioned the University of Houston to write a white paper on digital responsibility, featured in the inaugural issue of HFTP's Tech+Fin Hospitality Magazine at HITEC 2024, HFTP said in a statement. The paper and industry discussions highlighted the need for guidelines on digital responsibility. Task force members include: ProfitSence Favicon Ads by ProfitSence Co-chair Scot Campbell, principal, Integrated Resort Advisors, HFTP Global past president and inductee to the HFTP International Hospitality Technology Hall of Fame Co-chair Agnes DeFranco, Conrad N. Hilton Distinguished Chair at University of Houston and HFTP Global past president Mike Blake, vice president, IT, Kemper Sports Steven Bronken, head of global hospitality, Ruckus Networks Sanovnik Destang, executive director, Bay Gardens Resorts Florian Gallini, CEO, INTEREL Thomas Hempel, vice president, sales and partnerships, VENZA Barry Thomas, vice president, technology, Orient Express and Fairmont Hotels Sherry Marek, founder, Aiken Street Consulting and inductee to the HFTP International Hospitality Technology Hall of Fame Shannon McCallum, vice president, hotel operations, Resorts World Las Vegas, Neal Patel, managing partner, Blue Chip Hotels, AAHOA past chairman Andrew Rubinacci, chief advisory officer, FLYR for Hospitality Thomas Atzenhofer, deputy CEO, HFTP "There are many good practices for digital responsibility throughout the industry, but these have never been aggregated, vetted and published as a compilation of the best practices in a uniform guide," said Atzenhofer. "HFTP's task force of global industry technology and business experts, has agreed to tackle the task and make the ind

THE HOSPITALITY SALES and Marketing Association International Global recently launched its Certified Hotel Sales Leader certification program, focusing on current sales and commercial principles, practices, and strategies. The certification emphasizes hospitality sales leaders' abilities in team leadership, commercial acumen, and implementing effective hotel sales practices to boost revenue, among other key skills, HSMAI said in a statement. "We are very excited to add the CHSL certification to HSMAI's distinguished family of commercial certifications, including the CRME, CHDM, CRMA and CHBA," said Robert Gilbert, HSMAI's president and CEO. "This new certification underscores our commitment to empowering hotel sales professionals with the vital skills and recognition they need to excel as successful commercial leaders."