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Our tools allow you to opt out of interest-based advertising from companies registered with our not-for-profit organization. Companies engaging in any type of interest-based advertising practices online should be respecting your data privacy rights in Canada by providing you with notice about the collection of data for advertising purposes and the use of interest-based advertising when it's happening. Companies must also give you the ability to opt-out. The opt-out process does not opt you out of receiving all ads, only interest-based ads. You will continue to get ads after you opt out; they will just not have any special relevance to your interests.

Using the tools on this page, you can opt out from receiving interest-based advertising from some or all of our participating companies.

DAA Announces Guidance for Self-Reg Principles in Mobile Environment On behalf of America's largest media and marketing trade associations, the Digital Advertising Alliance (DAA) has unveiled new guidance for advertisers that will bring the ubiquitous transparency consumers have come to know for interest-based ads in the desktop browsing environment to the mobile space.