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Until now, that term had been widely understood to refer to fabricated news accounts that are meant to spread virally online.

But conservative cable and radio personalities, top Republicans and even Mr. Trump himself, incredulous about suggestions that that fake stories may have helped swing the election, have appropriated the term and turned it against any news they see as hostile to their agenda.

In defining “fake news” so broadly and seeking to dilute its meaning, they are capitalizing on the declining credibility of all purveyors of information, one product of the country’s increasing political polarization.

“Over the years, we’ve effectively brainwashed the core of our audience to distrust anything that they disagree with. And now it’s gone too far,” said John Ziegler, a conservative radio host, who has been critical of what he sees as excessive partisanship by pundits. “Because the gatekeepers have lost all credibility in the minds of consumers, I don’t see how you reverse it.”

Others see a larger effort to slander the basic journalistic function of fact-checking. Nonpartisan websites like Snopes and Factcheck.org have found themselves maligned when they have disproved stories that had been flattering to conservatives.

“Fake news was a term specifically about people who purposely fabricated stories for clicks and revenue,” said David Mikkelson, the founder of Snopes, the myth-busting website. “Now it includes bad reporting, slanted journalism and outright propaganda. And I think we’re doing a disservice to lump all those things together.”

The right’s labeling of “fake news” evokes one of the most successful efforts by conservatives to reorient how Americans think about news media objectivity: the move by Fox News to brand its conservative-slanted coverage as “fair and balanced.” Traditionally, mainstream media outlets had thought of their own approach in those terms, viewing their coverage as strictly down the middle. Republicans often found that laughable.

conservatives’ appropriation of the “fake news” label is an effort to further erode the mainstream media’s claim to be a reliable and accurate source.

Conservative news media are now awash in the “fake news” condemnations

Many conservatives are pushing back at the outrage over fake news because they believe that liberals, unwilling to accept Mr. Trump’s victory, are attributing his triumph to nefarious external factors.

Journalists who work to separate fact from fiction see a dangerous conflation of stories that turn out to be wrong because of a legitimate misunderstanding with those whose clear intention is to deceive. A report, shared more than a million times on social media, that the pope had endorsed Mr. Trump was undeniably false. But was it “fake news” to report on data models that showed Hillary Clinton with overwhelming odds of winning the presidency? Are opinion articles fake if they cherry-pick facts to draw disputable conclusions?

“They’re trying to float anything they can find out there to discredit fact-checking,”

There are already efforts by highly partisan conservatives to claim that their fact-checking efforts are the same as those of independent outlets like Snopes, which employ research teams to dig into seemingly dubious claims.

Sean Hannity, the Fox News host, has aired “fact-checking” segments on his program. Michelle Malkin, the conservative columnist, has a web program, “Michelle Malkin Investigates,” in which she conducts her own investigative reporting.

The market in these divided times is undeniably ripe. “We now live in this fragmented media world where you can block people you disagree with. You can only be exposed to stories that make you feel good about what you want to believe,” Mr. Ziegler, the radio host, said. “Unfortunately, the truth is unpopular a lot. And a good fairy tale beats a harsh truth every time.”

A false story is much more likely to go viral than a real story, the authors find. A false story reaches 1,500 people six times quicker, on average, than a true story does.

“In short, I don’t think there’s any reason to doubt the study’s results,” said Rebekah Tromble, a professor of political science at Leiden University in the Netherlands, in an email.

It’s a question that can have life-or-death consequences.“[Fake news] has become a white-hot political and, really, cultural topic, but the trigger for us was personal events that hit Boston five years ago,” said Deb Roy, a media scientist at MIT and one of the authors of the new study.

Ultimately, they found about 126,000 tweets, which, together, had been retweeted more than 4.5 million times. Some linked to “fake” stories hosted on other websites. Some started rumors themselves, either in the text of a tweet or in an attached image. (The team used a special program that could search for words contained within static tweet images.) And some contained true information or linked to it elsewhere.

Tweet A and Tweet B both have the same size audience, but Tweet B has more “depth,” to use Vosoughi’s term. It chained together retweets, going viral in a way that Tweet A never did. “It could reach 1,000 retweets, but it has a very different shape,” he said.Here’s the thing: Fake news dominates according to both metrics. It consistently reaches a larger audience, and it tunnels much deeper into social networks than real news does. The authors found that accurate news wasn’t able to chain together more than 10 retweets. Fake news could put together a retweet chain 19 links long—and do it 10 times as fast as accurate news put together its measly 10 retweets.

What does this look like in real life? Take two examples from the last presidential election. In August 2015, a rumor circulated on social media that Donald Trump had let a sick child use his plane to get urgent medical care. Snopes confirmed almost all of the tale as true. But according to the team’s estimates, only about 1,300 people shared or retweeted the story.

Why does falsehood do so well? The MIT team settled on two hypotheses.First, fake news seems to be more “novel” than real news. Falsehoods are often notably different from the all the tweets that have appeared in a user’s timeline 60 days prior to their retweeting them, the team found.Second, fake news evokes much more emotion than the average tweet. The researchers created a database of the words that Twitter users used to reply to the 126,000 contested tweets, then analyzed it with a state-of-the-art sentiment-analysis tool. Fake tweets tended to elicit words associated with surprise and disgust, while accurate tweets summoned words associated with sadness and trust, they found.

It suggests—to me, at least, a Twitter user since 2007, and someone who got his start in journalism because of the social network—that social-media platforms do not encourage the kind of behavior that anchors a democratic government. On platforms where every user is at once a reader, a writer, and a publisher, falsehoods are too seductive not to succeed: The thrill of novelty is too alluring, the titillation of disgust too difficult to transcend. After a long and aggravating day, even the most staid user might find themselves lunging for the politically advantageous rumor. Amid an anxious election season, even the most public-minded user might subvert their higher interest to win an argument.

Users will also be able to report potentially false stories to Facebook or send messages directly to the person posting a questionable article.

The company is focusing, for now, on what Mosseri called the “bottom of the barrel” websites that are purposefully set up to deceive and spread fake news, as well as those that are impersonating other news organizations. “We are not looking to flag legitimate organizations,” Mosseri said. “We’re looking for pages posing as legitimate organizations.” Articles from legitimate sites that are controversial or even wrong should not get flagged, he said.

The company will also prioritize checking stories that are getting lots of flags from users and are being shared widely, to go after the biggest targets possible.

"From a journalistic side, is it enough? It’s a little late.”

Facebook is fine to filter out other content -- such as pornography -- for which the definition is unclear. There's no clear explanation for why Facebook hasn't decided to apply similar filters to fake news. “I think that’s a little weak,” Tu said. “If you recognize that it’s bad and journalists at the AP say it’s bad, you shouldn’t have it on your site.”

Others said Facebook's careful approach may be warranted. "I think we'll have to wait and see early results to determine how effective the strategy is," said Alexios Mantzarlis, of Poynter's International Fact-Checking Network. "In my eyes, erring on the side of caution is not a bad idea with something so complicated," he said

Facebook is also trying to crack down on people who have made a business in fake news by tweaking the social network's advertising practices. Any article that has been disputed, for example, cannot be used in an ad. Facebook is also playing around with ways to limit links from publishers with landing pages that are mostly ads — a common tactic for fake-news websites

With those measures in place, “we’re hoping financially motivated spammers might move away from fake news,” Mosseri said

Paul Horner, a fake news writer who makes a living writing viral hoaxes, said he wasn't immediately worried about Facebook's new crackdown on fake news sites. "It's really easy to start a new site. I have 50 domain names. I have a dedicated server. I can start up a new site within 48 hours," he said, shortly after Facebook announced its new anti-hoax programs.  If his sites, which he describes as "satire"-focused, do end up getting hit too hard, Horner says he has "backup plans."

Facebook has long spoken of how it helped influence and stoke democratic movements in places like the Middle East, and it tells its advertisers that it can help sway its users with ads.

It remains to be seen how effective Google’s new policy on fake news will be in practice. The policy will rely on a combination of automated and human reviews to help determine what is fake. Although satire sites like The Onion are not the target of the policy, it is not clear whether some of them, which often run fake news stories written for humorous effect, will be inadvertently affected by Google’s change.

The overarching claims of the story were disingenuous and horrifying; the facts it included had been removed from all useful context and placed in a new, sinister one; its insinuating mention of “Muslim martyrs,” in proximity to mentions of Mr. Khan’s son, and its misleading and strategic mention of Shariah law, amounted to a repulsive smear. It was a story that appealed to bigoted ideas and that would clearly appeal to those who held them.

This was a story the likes of which was an enormous force in this election, clearly designed to function well within Facebook’s economy of sharing. And it probably would not run afoul of the narrow definition of “fake news.”

Stories like that one get to the heart of the rhetorical and strategic risk of holding up “fake news” as a broad media offensive position, especially after an election cycle characterized by the euphoric inversion of rhetoric by some of Mr. Trump’s supporters, and by the candidate himself

This tactic was used on the language of social justice, which was appropriated by opponents and redeployed nihilistically, in an open effort to sap its power while simultaneously taking advantage of what power it retained

Anti-racists were cast as the real racists. Progressives were cast as secretly regressive on their own terms

This was not a new tactic, but it was newly effective. It didn’t matter that its targets knew that it was a bad-faith maneuver, a clear bid for power rather than an attempt to engage or reason. The referees called foul, but nobody could hear them over the roar of the crowds. Or maybe they could, but realized that nobody could make them listen.

This wide formulation of “fake news” will be applied back to the traditional news media, which does not yet understand how threatened its ability is to declare things true, even when they are.

the worst identified defenders make their money outside Facebook anyway.

Another narrow response from Facebook could be to assert editorial control over external forces

Facebook is a place where people construct and project identities to friends, family and peers. It is a marketplace in which news is valuable mainly to the extent that it serves those identities. It is a system built on ranking and vetting and votin

Fake news operations are closely aligned with the experienced incentives of the Facebook economy

the outrage is at risk of being misdirected, and will be followed by the realization that the colloquial “fake news” — the newslike media, amateur and professional, for which truth is defined first in personal and political terms, and which must only meet the bar of not being obviously, inarguably, demonstrably false — will continue growing apace, gaining authority by sheer force

Media companies have spent years looking to Facebook, waiting for the company to present a solution to their mounting business concerns

Those who expect the operator of the dominant media ecosystem of our time, in response to getting caught promoting lies, to suddenly return authority to the companies it has superseded are in for a similar surprise.

Over a 13-week period, our study allowed us to capture people’s assessments of fresh news articles in real time. Each day of the study, we relied on a fixed, pre-registered process to select five popular articles published within the previous 24 hours

The five articles were balanced between conservative, liberal and non-partisan sources, as well as from mainstream news websites and from websites known to produce fake news. In total, we sent 150 total articles to 90 survey respondents each

We also sent these articles separately to six independent fact checkers, and treated their most common response — true, false/misleading, or cannot determine — for each article as the “correct’’ answer for that article.

When shown an article that was rated “true” by the professional fact checkers, respondents correctly identified the article as true 62 percent of the time. When the source of the true news story was a mainstream news source, respondents correctly identified the article as true 73 percent of the time.

However, for each article the professional fact checkers rated “false/misleading,” the study participants were as likely to say it was true as they were to say it was false or misleading. And roughly one-third of the time they told us they were unable to determine the veracity of the article. In other words, people on the whole were unable to correctly classify false or misleading news.

four of the articles in our study that fact checkers rated as false or misleading were related to the coronavirus.

All four articles promoted the unfounded rumor that the virus was intentionally developed in a laboratory. Although accidental releases of pathogens from labs have previously caused significant morbidity and mortality, in the current pandemic multiple pieces of evidence suggest this virus is of natural origin. There’s little evidence that the virus was manufactured or altered.

Only 30 percent of participants correctly classified them as false or misleading.

respondents seemed to have more trouble deciding what to think about false covid-19 stories, leading to a higher proportion of “could not determine” responses than we saw for the stories on other topics our professional fact checkers rated as “false/misleading.” This finding suggests that it may be particularly difficult to identify misinformation in newly emerging topics

Study participants with higher levels of education did better on identifying both fake news overall and coronavirus-related fake news — but were far from being able to correctly weed out misinformation all of the time

In fact, no group, regardless of education level, was able to correctly identify the stories that the professional fact checkers had labeled as false or misleading more than 40 percent of the time.

Taken together, our findings suggest that there is widespread potential for vulnerability to misinformation when it first appears online. This is especially worrying during the current pandemic

In the current environment, misinformation has the potential to undermine social distancing efforts, to lead people to hoard supplies, or to promote the adoption of potentially dangerous fake cures.

our findings suggest that non-trivial numbers of people will believe false information to be true when they first encounter it. And it suggests that efforts to remove coronavirus-related misinformation will need to be swift — and implemented early in an article’s life-cycle — to stop the spread of something else that’s dangerous: misinformation.

(An early conclusion: while we were late to understand how angry white voters were, a perhaps even more serious lapse was in failing to recognize how many disaffected Democrats there were who would stay home rather than support their party’s flawed candidate.)

Stories that would have killed any other politician—truly worrisome revelations about everything from the federal taxes Trump dodged to the charitable donations he lied about, the women he insulted and allegedly assaulted, and the mob ties that have long dogged him—did not stop Trump from thriving in this election year

the Oxford Dictionaries announced that “post-truth” had been chosen as the 2016 word of the year, defining it as a condition “in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.”

Meantime, Trump personally blacklisted news organizations like Politico and The Washington Post when they published articles he didn’t like during the campaign, has openly mused about rolling back press freedoms enshrined by the U.S. Supreme Court, and has now named Stephen Bannon, until recently the executive chairman of Breitbart—a right-wing fringe website with a penchant for conspiracy theories and anti-Semitic tropes—to serve as one of his top White House advisers.

none of this has any modern precedent. And what makes it unique has nothing to do with the outcome of the election. This time, the victor was a right-wing demagogue; next time, it may be a left-wing populist who learns the lessons of Trump’s win.

This is no mere academic argument. The election of 2016 showed us that Americans are increasingly choosing to live in a cloud of like-minded spin, surrounded by the partisan political hackery and fake news that poisons their Facebook feeds.

To help us understand it all, there were choices, but not that many: three TV networks that mattered, ABC, CBS, and NBC; two papers for serious journalism, The New York Times and The Washington Post; and two giant-circulation weekly newsmagazines, Time and Newsweek. That, plus whatever was your local daily newspaper, pretty much constituted the news.

Fake news is thriving In the final three months of the presidential campaign, the 20 top-performing fake election news stories generated more engagement on Facebook than the top stories from major news outlets such as The New York Times.

Eventually, I came to think of the major media outlets of that era as something very similar to the big suburban shopping malls we flocked to in the age of shoulder pads and supply-side economics: We could choose among Kmart and Macy’s and Saks Fifth Avenue as our budgets and tastes allowed, but in the end the media were all essentially department stores, selling us sports and stock tables and foreign news alongside our politics, whether we wanted them or not. It may not have been a monopoly, but it was something pretty close.

This was still journalism in the scarcity era, and it affected everything from what stories we wrote to how fast we could produce them. Presidents could launch global thermonuclear war with the Russians in a matter of minutes, but news from the American hinterlands often took weeks to reach their sleepy capital. Even information within that capital was virtually unobtainable without a major investment of time and effort. Want to know how much a campaign was raising and spending from the new special-interest PACs that had proliferated? Prepare to spend a day holed up at the Federal Election Commission’s headquarters down on E Street across from the hulking concrete FBI building, and be sure to bring a bunch of quarters for the copy machine.

I am writing this in the immediate, shocking aftermath of a 2016 presidential election in which the Pew Research Center found that a higher percentage of Americans got their information about the campaign from late-night TV comedy shows than from a national newspaper. Don Graham sold the Post three years ago and though its online audience has been skyrocketing with new investments from Amazon.com founder Jeff Bezos, it will never be what it was in the ‘80s. That same Pew survey reported that a mere 2 percent of Americans today turned to such newspapers as the “most helpful” guides to the presidential campaign.

In 2013, Mark Leibovich wrote a bestselling book called This Town about the party-hopping, lobbyist-enabling nexus between Washington journalists and the political world they cover. A key character was Politico’s Mike Allen, whose morning email newsletter “Playbook” had become a Washington ritual, offering all the news and tidbits a power player might want to read before breakfast—and Politico’s most successful ad franchise to boot. In many ways, even that world of just a few years ago now seems quaint: the notion that anyone could be a single, once-a-day town crier in This Town (or any other) has been utterly exploded by the move to Twitter, Facebook, and all the rest. We are living, as Mark put it to me recently, “in a 24-hour scrolling version of what ‘Playbook’ was.”

Whether it was Walter Cronkite or The New York Times, they preached journalistic “objectivity” and spoke with authority when they pronounced on the day’s developments—but not always with the depth and expertise that real competition or deep specialization might have provided. They were great—but they were generalists.

I remained convinced that reporting would hold its value, especially as our other advantages—like access to information and the expensive means to distribute it—dwindled. It was all well and good to root for your political team, but when it mattered to your business (or the country, for that matter), I reasoned, you wouldn’t want cheerleading but real reporting about real facts. Besides, the new tools might be coming at us with dizzying speed—remember when that radical new video app Meerkat was going to change absolutely everything about how we cover elections?—but we would still need reporters to find a way inside Washington’s closed doors and back rooms, to figure out what was happening when the cameras weren’t rolling.

And if the world was suffering from information overload—well, so much the better for us editors; we would be all the more needed to figure out what to listen to amid the noise.

Trump turned out to be more correct than we editors were: the more relevant point of the Access Hollywood tape was not about the censure Trump would now face but the political reality that he, like Bill Clinton, could survive this—or perhaps any scandal. Yes, we were wrong about the Access Hollywood tape, and so much else.

These days, Politico has a newsroom of 200-odd journalists, a glossy award-winning magazine, dozens of daily email newsletters, and 16 subscription policy verticals. It’s a major player in coverage not only of Capitol Hill but many other key parts of the capital, and some months during this election year we had well over 30 million unique visitors to our website, a far cry from the controlled congressional circulation of 35,000 that I remember Roll Call touting in our long-ago sales materials.

, we journalists were still able to cover the public theater of politics while spending more of our time, resources, and mental energy on really original reporting, on digging up stories you couldn’t read anywhere else. Between Trump’s long and checkered business past, his habit of serial lying, his voluminous and contradictory tweets, and his revision of even his own biography, there was lots to work with. No one can say that Trump was elected without the press telling us all about his checkered past.

politics was NEVER more choose-your-own-adventure than in 2016, when entire news ecosystems for partisans existed wholly outside the reach of those who at least aim for truth

Pew found that nearly 50 percent of self-described conservatives now rely on a single news source, Fox, for political information they trust.

As for the liberals, they trust only that they should never watch Fox, and have MSNBC and Media Matters and the remnants of the big boys to confirm their biases.

And then there are the conspiracy-peddling Breitbarts and the overtly fake-news outlets of this overwhelming new world; untethered from even the pretense of fact-based reporting, their version of the campaign got more traffic on Facebook in the race’s final weeks than all the traditional news outlets combined.

When we assigned a team of reporters at Politico during the primary season to listen to every single word of Trump’s speeches, we found that he offered a lie, half-truth, or outright exaggeration approximately once every five minutes—for an entire week. And it didn’t hinder him in the least from winning the Republican presidential nomination.

when we repeated the exercise this fall, in the midst of the general election campaign, Trump had progressed to fibs of various magnitudes just about once every three minutes!

By the time Trump in September issued his half-hearted disavowal of the Obama “birther” whopper he had done so much to create and perpetuate, one national survey found that only 1 in 4 Republicans was sure that Obama was born in the U.S., and various polls found that somewhere between a quarter and a half of Republicans believed he’s Muslim. So not only did Trump think he was entitled to his own facts, so did his supporters. It didn’t stop them at all from voting for him.

in part, it’s not just because they disagree with the facts as reporters have presented them but because there’s so damn many reporters, and from such a wide array of outlets, that it’s often impossible to evaluate their standards and practices, biases and preconceptions. Even we journalists are increasingly overwhelmed.

So much terrific reporting and writing and digging over the years and … Trump? What happened to consequences? Reporting that matters? Sunlight, they used to tell us, was the best disinfectant for what ails our politics.

2016 suggests a different outcome: We’ve achieved a lot more transparency in today’s Washington—without the accountability that was supposed to come with it.

A recent set of experiments shows us that there is a way to help reduce the effects of misinformation on people: the authors amusingly call it the “inoculation.”

which even then were heavily influenced by their pre-existing worldviews.

teaching about misconceptions leads to greater learning overall then just telling somebody the truth.

“When you show people deepfakes and generative AI, a lot of times they come out of the experiment saying, ‘I just don’t trust anything anymore,’” says David Rand, a professor at MIT Sloan who studies the creation, spread and impact of misinformation.

This problem, which has grown more acute in the age of generative AI, is known as the “liar’s dividend,

The combination of easily-generated fake content and the suspicion that anything might be fake allows people to choose what they want to believe, adds DiResta, leading to what she calls “bespoke realities.”

Examples of misleading content created by generative AI are not hard to come by, especially on social media

The signs that an image is AI-generated are easy to miss for a user simply scrolling past, who has an instant to decide whether to like or boost a post on social media. And as generative AI continues to improve, it’s likely that such signs will be harder to spot in the future.

“What our work suggests is that most regular people do not want to share false things—the problem is they are not paying attention,”

in the course of a lawsuit over the death of a man using Tesla’s “full self-driving” system, Elon Musk’s lawyers responded to video evidence of Musk making claims about this software by suggesting that the proliferation of “deepfakes” of Musk was grounds to dismiss such evidence. They advanced that argument even though the clip of Musk was verifiably real

are now using its existence as a pretext to dismiss accurate information

People’s attention is already limited, and the way social media works—encouraging us to gorge on content, while quickly deciding whether or not to share it—leaves us precious little capacity to determine whether or not something is true

If the crisis of authenticity were limited to social media, we might be able to take solace in communication with those closest to us. But even those interactions are now potentially rife with AI-generated fakes.

what sounds like a call from a grandchild requesting bail money may be scammers who have scraped recordings of the grandchild’s voice from social media to dupe a grandparent into sending money.

companies like Alphabet, the parent company of Google, are trying to spin the altering of personal images as a good thing. 

With its latest Pixel phone, the company unveiled a suite of new and upgraded tools that can automatically replace a person’s face in one image with their face from another, or quickly remove someone from a photo entirely.

Joseph Stalin, who was fond of erasing people he didn’t like from official photos, would have loved this technology.

In Google’s defense, it is adding a record of whether an image was altered to data attached to it. But such metadata is only accessible in the original photo and some copies, and is easy enough to strip out.

The rapid adoption of many different AI tools means that we are now forced to question everything that we are exposed to in any medium, from our immediate communities to the geopolitical, said Hany Farid, a professor at the University of California, Berkeley who

To put our current moment in historical context, he notes that the PC revolution made it easy to store and replicate information, the internet made it easy to publish it, the mobile revolution made it easier than ever to access and spread, and the rise of AI has made creating misinformation a cinch. And each revolution arrived faster than the one before it.

Not everyone agrees that arming the public with easy access to AI will exacerbate our current difficulties with misinformation. The primary argument of such experts is that there is already vastly more misinformation on the internet than a person can consume, so throwing more into the mix won’t make things worse.

it’s not exactly reassuring, especially given that trust in institutions is already at one of the lowest points in the past 70 years, according to the nonpartisan Pew Research Center, and polarization—a measure of how much we distrust one another—is at a high point.

“What happens when we have eroded trust in media, government, and experts?” says Farid. “If you don’t trust me and I don’t trust you, how do we respond to pandemics, or climate change, or have fair and open elections? This is how authoritarianism arises—when you erode trust in institutions.”

“It depends on who’s defining it. One man’s trash is another man’s treasure.”

“All of a sudden they got this big push of registered voters,” Mr. Montgomery said, referring to California. “They were all illegals. The same thing in the state of Washington, Los Angeles and Houston, too.”

That type of insult increases the partisan divide. Paul Indre, a project manager for a hardware goods company in Akron, Ohio, who gets his news from podcasts and television, avoids much of online news. But he understands why people go there in a polarized era.

Among the 20 most popular fake election stories identified by BuzzFeed, all but three favored Mr. Trump or denigrated Hillary Clinton.

“If we are not serious about facts and what’s true and what’s not, and particularly in an age of social media when so many people are getting their information in sound bites and off their phones, if we can’t discriminate between serious arguments and propaganda, then we have problems.”

As a result, false news travels faster, farther and deeper through the social network than true news.

those patterns applied to every subject they studied, not only politics and urban legends, but also business, science and technology.

The stories were classified as true or false, using information from six independent fact-checking organizations including Snopes, PolitiFact and FactCheck.org

with or without the bots, the results were essentially the same.

“It’s not really the robots that are to blame.”

“News” and “stories” were defined broadly — as claims of fact — regardless of the source. And the study explicitly avoided the term “fake news,” which, the authors write, has become “irredeemably polarized in our current political and media climate.”

False claims were 70 percent more likely than the truth to be shared on Twitter. True stories were rarely retweeted by more than 1,000 people, but the top 1 percent of false stories were routinely shared by 1,000 to 100,000 people. And it took true stories about six times as long as false ones to reach 1,500 people.

the researchers enlisted students to annotate as true or false more than 13,000 other stories that circulated on Twitter.

“The comprehensiveness is important here, spanning the entire history of Twitter,” said Jon Kleinberg, a computer scientist at Cornell University. “And this study shines a spotlight on the open question of the success of false information online.”

The M.I.T. researchers pointed to factors that contribute to the appeal of false news. Applying standard text-analysis tools, they found that false claims were significantly more novel than true ones — maybe not a surprise, since falsehoods are made up.

The goal, said Soroush Vosoughi, a postdoctoral researcher at the M.I.T. Media Lab and the lead author, was to find clues about what is “in the nature of humans that makes them like to share false news.”

The study analyzed the sentiment expressed by users in replies to claims posted on Twitter. As a measurement tool, the researchers used a system created by Canada’s National Research Council that associates English words with eight emotions

False claims elicited replies expressing greater surprise and disgust. True news inspired more anticipation, sadness and joy, depending on the nature of the stories.

The M.I.T. researchers said that understanding how false news spreads is a first step toward curbing it. They concluded that human behavior plays a large role in explaining the phenomenon, and mention possible interventions, like better labeling, to alter behavior.

For all the concern about false news, there is little certainty about its influence on people’s beliefs and actions. A recent study of the browsing histories of thousands of American adults in the months before the 2016 election found that false news accounted for only a small portion of the total news people consumed.

In fall 2016, Mr. Roy, an associate professor at the M.I.T. Media Lab, became a founder and the chairman of Cortico, a nonprofit that is developing tools to measure public conversations online to gauge attributes like shared attention, variety of opinion and receptivity. The idea is that improving the ability to measure such attributes would lead to better decision-making that would counteract misinformation.

Mr. Roy acknowledged the challenge in trying to not only alter individual behavior but also in enlisting the support of big internet platforms like Facebook, Google, YouTube and Twitter, and media companies

“Polarization,” he said, “has turned out to be a great business model.”

If you would like to improve your own lie detection, a good first step is to learn the common logical fallacies -- red herrings, appeals to ignorance, straw men and "ad populum" appeals to the bandwagon -- that purveyors of misinformation may use to create the illusion of truth.

These efforts are often called "inoculations," since they use a real-life example in one domain to teach people about the strategies used to spread lies and therefore equipping people to spot them more easily. Educating people about the tobacco industry's attempts to question the medical consensus on smoking, for example, led people to be more skeptical of articles denying climate change, according to one study.

Another project aimed to inoculate students at North Carolina State University in Raleigh, involved a course on misinformation throughout history. The class was taught about everything from the myth that aliens somehow built the Egyptian pyramids to the theories that NASA's moon landings were faked. Along the way, the students had to identify the erroneous logic that helped create the arguments, and the motivations that may lead some people to spread those ideas.

You could also try basic strategies such as cross-checking different outlets and finding the original source of a claim. You might also look at independent fact-checking websites used in the MIT study such as Snopes, PolitiFact and TruthOrFiction.com.

The psychological literature offers us one good strategy against bias, called the "consider the opposite" method. This involves asking yourself whether you would have been so credulous of a claim if its opinions had differed from your own. And if not, what kind of additional scrutiny might you have applied? This should help you to identify the weaknesses in your own thinking.

Falsehoods may fly, but with this lie detection kit, you can better ensure your actions and beliefs remain grounded in the truth.

This is just one more indication that the Times can’t tell the difference between real news and fake news. Earlier today, the paper had to recant because it reported an obviously fake tweet as news.

The New York Times, overwhelmed by ignorance and bias, may have arrived at that juncture.

When we talk about the reef dying, what we are talking about are the corals that form the reef’s structure – the things that when in a good state of health can be splendorous enough to support about 69,000 jobs in Queensland and add about $6bn to Australia’s economy every year.

The Great Barrier Reef has suffered mass coral bleaching three times – in 1998, 2002 and 2016 – with a fourth episode now unfolding. The cause is increasing ocean temperatures.

So it seems we are now at a stage where absolutely nothing is real unless you have seen it for yourself,

Senator Pauline Hanson and her One Nation climate science-denying colleagues tried to pull a similar stunt last year by taking a dive on a part of the reef that had escaped bleaching and then claiming this as proof that everything was OK everywhere else.

Corals bleach when they are exposed to abnormally high ocean temperatures for too long. Under stress, the corals expel the algae that give them their colour and more of their nutrients.

After the 2016 bleaching, a quarter of all corals on the reef, mostly located in the once “pristine” northern section, died before there was a chance for recovery.

Essentially, the study found the only measure that would give corals on the reef a fighting chance was to rapidly reduce greenhouse gas emissions.

Some commentators have suggested a key cause of the 2016 bleaching was the El Niño weather pattern that tends to deliver warmer global temperatures. But Hughes says that before 1998, the Great Barrier Reef went through countless El Niños without suffering the extensive mass bleaching episodes that are being seen, photographed, filmed and documented now.

When we consider how we engage with the news, some shortcuts we may want to pay close attention to, and reflect carefully on, are cognitive biases.

In fact, without these heuristics, it would be impossible for us to process all the information we receive daily. However, the use of these shortcuts can lead to “blind spots,” or unintentional ways we respond to information that can have negative consequences for how we engage with, digest, and share the information we encounter

These shortcuts, also called heuristics, streamline our problem-solving process and help us make relatively quick decisions.

Confirmation bias is the tendency to seek out and value information that confirms our pre-existing beliefs while discarding information that proves our ideas wrong.

Cognitive biases are best described as glitches in how we process information

Echo chamber effect refers to a situation in which we are primarily exposed to information, people, events, and ideas that already align with our point of view.

Anchoring bias, also known as “anchoring,” refers to people’s tendency to consider the first piece of information they receive about a topic as the most reliable

The framing effect is what happens when we make decisions based on how information is presented or discussed, rather than its actual substance.

Fluency heuristic occurs when a piece of information is deemed more valuable because it is easier to process or recall

Everyone operates under one or more cognitive biases. So, when searching for and reading the news (or other information), it is important to be aware of how these biases might shape how we make sense of this information.

In conclusion, we may not be able to control the content of the news — whether it is fake, reliable, or somewhere in between — but we can learn to be aware of how we respond to it and adjust our evaluations of the news accordingly.

Facebook said these News Feed modifications were not identical to those introduced last fall in six countries through its Explore program, but both alterations favor posts from friends and family over professional news sites. And what happened in those countries illustrates the unintended consequences of such a change in an online service that now has a global reach of more than two billion people every month.

The fabricated story circulated so widely that the local police issued a statement saying it wasn’t true. But when the police went to issue the warning on Facebook, they found that the message — unlike the fake news story they meant to combat — could no longer appear on News Feed because it came from an official account.Facebook explained its goals for the Explore program in Slovakia, Sri Lanka, Cambodia, Bolivia, Guatemala and Serbia in a blog post in October. “The goal of this test is to understand if people prefer to have separate places for personal and public content,” wrote Adam Mosseri, head of Facebook’s News Feed. “There is no current plan to roll this out beyond these test countries.”

The loss of visitors from Facebook was readily apparent in October, and Mr. Huallpa could communicate with Facebook only through a customer service form letter. He received an automatic reply in return.

ech giant may play in her country.“It’s a private company — they have the right to do as they please, of course,” she said. “But the first question we asked is ‘Why Bolivia?’ And we don’t even have the possibility of asking why. Why us?”

the stage was set for the major transformation, which began in 2009: the intensification of viral dynamics.

Before 2009, Facebook had given users a simple timeline––a never-ending stream of content generated by their friends and connections, with the newest posts at the top and the oldest ones at the bottom

That began to change in 2009, when Facebook offered users a way to publicly “like” posts with the click of a button. That same year, Twitter introduced something even more powerful: the “Retweet” button, which allowed users to publicly endorse a post while also sharing it with all of their followers.

“Like” and “Share” buttons quickly became standard features of most other platforms.

Facebook developed algorithms to bring each user the content most likely to generate a “like” or some other interaction, eventually including the “share” as well.

Later research showed that posts that trigger emotions––especially anger at out-groups––are the most likely to be shared.

By 2013, social media had become a new game, with dynamics unlike those in 2008. If you were skillful or lucky, you might create a post that would “go viral” and make you “internet famous”

If you blundered, you could find yourself buried in hateful comments. Your posts rode to fame or ignominy based on the clicks of thousands of strangers, and you in turn contributed thousands of clicks to the game.

This new game encouraged dishonesty and mob dynamics: Users were guided not just by their true preferences but by their past experiences of reward and punishment,

As a social psychologist who studies emotion, morality, and politics, I saw this happening too. The newly tweaked platforms were almost perfectly designed to bring out our most moralistic and least reflective selves. The volume of outrage was shocking.

It was just this kind of twitchy and explosive spread of anger that James Madison had tried to protect us from as he was drafting the U.S. Constitution.

The Framers of the Constitution were excellent social psychologists. They knew that democracy had an Achilles’ heel because it depended on the collective judgment of the people, and democratic communities are subject to “the turbulency and weakness of unruly passions.”

The key to designing a sustainable republic, therefore, was to build in mechanisms to slow things down, cool passions, require compromise, and give leaders some insulation from the mania of the moment while still holding them accountable to the people periodically, on Election Day.

The tech companies that enhanced virality from 2009 to 2012 brought us deep into Madison’s nightmare.

a less quoted yet equally important insight, about democracy’s vulnerability to triviality.

Madison notes that people are so prone to factionalism that “where no substantial occasion presents itself, the most frivolous and fanciful distinctions have been sufficient to kindle their unfriendly passions and excite their most violent conflicts.”

Social media has both magnified and weaponized the frivolous.

It’s not just the waste of time and scarce attention that matters; it’s the continual chipping-away of trust.

a democracy depends on widely internalized acceptance of the legitimacy of rules, norms, and institutions.

when citizens lose trust in elected leaders, health authorities, the courts, the police, universities, and the integrity of elections, then every decision becomes contested; every election becomes a life-and-death struggle to save the country from the other side

The most recent Edelman Trust Barometer (an international measure of citizens’ trust in government, business, media, and nongovernmental organizations) showed stable and competent autocracies (China and the United Arab Emirates) at the top of the list, while contentious democracies such as the United States, the United Kingdom, Spain, and South Korea scored near the bottom (albeit above Russia).

The literature is complex—some studies show benefits, particularly in less developed democracies—but the review found that, on balance, social media amplifies political polarization; foments populism, especially right-wing populism; and is associated with the spread of misinformation.

When people lose trust in institutions, they lose trust in the stories told by those institutions. That’s particularly true of the institutions entrusted with the education of children.

Facebook and Twitter make it possible for parents to become outraged every day over a new snippet from their children’s history lessons––and math lessons and literature selections, and any new pedagogical shifts anywhere in the country

The motives of teachers and administrators come into question, and overreaching laws or curricular reforms sometimes follow, dumbing down education and reducing trust in it further.

young people educated in the post-Babel era are less likely to arrive at a coherent story of who we are as a people, and less likely to share any such story with those who attended different schools or who were educated in a different decade.

former CIA analyst Martin Gurri predicted these fracturing effects in his 2014 book, The Revolt of the Public. Gurri’s analysis focused on the authority-subverting effects of information’s exponential growth, beginning with the internet in the 1990s. Writing nearly a decade ago, Gurri could already see the power of social media as a universal solvent, breaking down bonds and weakening institutions everywhere it reached.

he notes a constructive feature of the pre-digital era: a single “mass audience,” all consuming the same content, as if they were all looking into the same gigantic mirror at the reflection of their own society. I

The digital revolution has shattered that mirror, and now the public inhabits those broken pieces of glass. So the public isn’t one thing; it’s highly fragmented, and it’s basically mutually hostile

Facebook, Twitter, YouTube, and a few other large platforms unwittingly dissolved the mortar of trust, belief in institutions, and shared stories that had held a large and diverse secular democracy together.

I think we can date the fall of the tower to the years between 2011 (Gurri’s focal year of “nihilistic” protests) and 2015, a year marked by the “great awokening” on the left and the ascendancy of Donald Trump on the right.

Twitter can overpower all the newspapers in the country, and stories cannot be shared (or at least trusted) across more than a few adjacent fragments—so truth cannot achieve widespread adherence.

fter Babel, nothing really means anything anymore––at least not in a way that is durable and on which people widely agree.

Politics After Babel

“Politics is the art of the possible,” the German statesman Otto von Bismarck said in 1867. In a post-Babel democracy, not much may be possible.

The ideological distance between the two parties began increasing faster in the 1990s. Fox News and the 1994 “Republican Revolution” converted the GOP into a more combative party.

So cross-party relationships were already strained before 2009. But the enhanced virality of social media thereafter made it more hazardous to be seen fraternizing with the enemy or even failing to attack the enemy with sufficient vigor.

What changed in the 2010s? Let’s revisit that Twitter engineer’s metaphor of handing a loaded gun to a 4-year-old. A mean tweet doesn’t kill anyone; it is an attempt to shame or punish someone publicly while broadcasting one’s own virtue, brilliance, or tribal loyalties. It’s more a dart than a bullet

from 2009 to 2012, Facebook and Twitter passed out roughly 1 billion dart guns globally. We’ve been shooting one another ever since.

“devoted conservatives,” comprised 6 percent of the U.S. population.

the warped “accountability” of social media has also brought injustice—and political dysfunction—in three ways.

First, the dart guns of social media give more power to trolls and provocateurs while silencing good citizens.

a small subset of people on social-media platforms are highly concerned with gaining status and are willing to use aggression to do so.

Across eight studies, Bor and Petersen found that being online did not make most people more aggressive or hostile; rather, it allowed a small number of aggressive people to attack a much larger set of victims. Even a small number of jerks were able to dominate discussion forums,

Additional research finds that women and Black people are harassed disproportionately, so the digital public square is less welcoming to their voices.

Second, the dart guns of social media give more power and voice to the political extremes while reducing the power and voice of the moderate majority.

The “Hidden Tribes” study, by the pro-democracy group More in Common, surveyed 8,000 Americans in 2017 and 2018 and identified seven groups that shared beliefs and behaviors.

Social media has given voice to some people who had little previously, and it has made it easier to hold powerful people accountable for their misdeeds

The group furthest to the left, the “progressive activists,” comprised 8 percent of the population. The progressive activists were by far the most prolific group on social media: 70 percent had shared political content over the previous year. The devoted conservatives followed, at 56 percent.

These two extreme groups are similar in surprising ways. They are the whitest and richest of the seven groups, which suggests that America is being torn apart by a battle between two subsets of the elite who are not representative of the broader society.

they are the two groups that show the greatest homogeneity in their moral and political attitudes.

likely a result of thought-policing on social media:

political extremists don’t just shoot darts at their enemies; they spend a lot of their ammunition targeting dissenters or nuanced thinkers on their own team.

Finally, by giving everyone a dart gun, social media deputizes everyone to administer justice with no due process. Platforms like Twitter devolve into the Wild West, with no accountability for vigilantes.

Enhanced-virality platforms thereby facilitate massive collective punishment for small or imagined offenses, with real-world consequences, including innocent people losing their jobs and being shamed into suicide

we don’t get justice and inclusion; we get a society that ignores context, proportionality, mercy, and truth.

Since the tower fell, debates of all kinds have grown more and more confused. The most pervasive obstacle to good thinking is confirmation bias, which refers to the human tendency to search only for evidence that confirms our preferred beliefs

search engines were supercharging confirmation bias, making it far easier for people to find evidence for absurd beliefs and conspiracy theorie

The most reliable cure for confirmation bias is interaction with people who don’t share your beliefs. They confront you with counterevidence and counterargument.

In his book The Constitution of Knowledge, Jonathan Rauch describes the historical breakthrough in which Western societies developed an “epistemic operating system”—that is, a set of institutions for generating knowledge from the interactions of biased and cognitively flawed individuals

English law developed the adversarial system so that biased advocates could present both sides of a case to an impartial jury.

Newspapers full of lies evolved into professional journalistic enterprises, with norms that required seeking out multiple sides of a story, followed by editorial review, followed by fact-checking.

Universities evolved from cloistered medieval institutions into research powerhouses, creating a structure in which scholars put forth evidence-backed claims with the knowledge that other scholars around the world would be motivated to gain prestige by finding contrary evidence.

Part of America’s greatness in the 20th century came from having developed the most capable, vibrant, and productive network of knowledge-producing institutions in all of human history

But this arrangement, Rauch notes, “is not self-maintaining; it relies on an array of sometimes delicate social settings and understandings, and those need to be understood, affirmed, and protected.”

This, I believe, is what happened to many of America’s key institutions in the mid-to-late 2010s. They got stupider en masse because social media instilled in their members a chronic fear of getting darted

it was so pervasive that it established new behavioral norms backed by new policies seemingly overnight

Participants in our key institutions began self-censoring to an unhealthy degree, holding back critiques of policies and ideas—even those presented in class by their students—that they believed to be ill-supported or wrong.

The stupefying process plays out differently on the right and the left because their activist wings subscribe to different narratives with different sacred values.

The “Hidden Tribes” study tells us that the “devoted conservatives” score highest on beliefs related to authoritarianism. They share a narrative in which America is eternally under threat from enemies outside and subversives within; they see life as a battle between patriots and traitors.

they are psychologically different from the larger group of “traditional conservatives” (19 percent of the population), who emphasize order, decorum, and slow rather than radical change.

The traditional punishment for treason is death, hence the battle cry on January 6: “Hang Mike Pence.”

Right-wing death threats, many delivered by anonymous accounts, are proving effective in cowing traditional conservatives

The wave of threats delivered to dissenting Republican members of Congress has similarly pushed many of the remaining moderates to quit or go silent, giving us a party ever more divorced from the conservative tradition, constitutional responsibility, and reality.

The stupidity on the right is most visible in the many conspiracy theories spreading across right-wing media and now into Congress.

The Democrats have also been hit hard by structural stupidity, though in a different way. In the Democratic Party, the struggle between the progressive wing and the more moderate factions is open and ongoing, and often the moderates win.

The problem is that the left controls the commanding heights of the culture: universities, news organizations, Hollywood, art museums, advertising, much of Silicon Valley, and the teachers’ unions and teaching colleges that shape K–12 education. And in many of those institutions, dissent has been stifled:

Liberals in the late 20th century shared a belief that the sociologist Christian Smith called the “liberal progress” narrative, in which America used to be horrifically unjust and repressive, but, thanks to the struggles of activists and heroes, has made (and continues to make) progress toward realizing the noble promise of its founding.

It is also the view of the “traditional liberals” in the “Hidden Tribes” study (11 percent of the population), who have strong humanitarian values, are older than average, and are largely the people leading America’s cultural and intellectual institutions.

when the newly viralized social-media platforms gave everyone a dart gun, it was younger progressive activists who did the most shooting, and they aimed a disproportionate number of their darts at these older liberal leaders.

Confused and fearful, the leaders rarely challenged the activists or their nonliberal narrative in which life at every institution is an eternal battle among identity groups over a zero-sum pie, and the people on top got there by oppressing the people on the bottom. This new narrative is rigidly egalitarian––focused on equality of outcomes, not of rights or opportunities. It is unconcerned with individual rights.

The universal charge against people who disagree with this narrative is not “traitor”; it is “racist,” “transphobe,” “Karen,” or some related scarlet letter marking the perpetrator as one who hates or harms a marginalized group.

The punishment that feels right for such crimes is not execution; it is public shaming and social death.

anyone on Twitter had already seen dozens of examples teaching the basic lesson: Don’t question your own side’s beliefs, policies, or actions. And when traditional liberals go silent, as so many did in the summer of 2020, the progressive activists’ more radical narrative takes over as the governing narrative of an organization.

This is why so many epistemic institutions seemed to “go woke” in rapid succession that year and the next, beginning with a wave of controversies and resignations at The New York Times and other newspapers, and continuing on to social-justice pronouncements by groups of doctors and medical associations

The problem is structural. Thanks to enhanced-virality social media, dissent is punished within many of our institutions, which means that bad ideas get elevated into official policy.

In a 2018 interview, Steve Bannon, the former adviser to Donald Trump, said that the way to deal with the media is “to flood the zone with shit.” He was describing the “firehose of falsehood” tactic pioneered by Russian disinformation programs to keep Americans confused, disoriented, and angry.

artificial intelligence is close to enabling the limitless spread of highly believable disinformation. The AI program GPT-3 is already so good that you can give it a topic and a tone and it will spit out as many essays as you like, typically with perfect grammar and a surprising level of coherence.

Renée DiResta, the research manager at the Stanford Internet Observatory, explained that spreading falsehoods—whether through text, images, or deep-fake videos—will quickly become inconceivably easy. (She co-wrote the essay with GPT-3.)

American factions won’t be the only ones using AI and social media to generate attack content; our adversaries will too.

In the 20th century, America’s shared identity as the country leading the fight to make the world safe for democracy was a strong force that helped keep the culture and the polity together.

In the 21st century, America’s tech companies have rewired the world and created products that now appear to be corrosive to democracy, obstacles to shared understanding, and destroyers of the modern tower.

What changes are needed?

I can suggest three categories of reforms––three goals that must be achieved if democracy is to remain viable in the post-Babel era.

We must harden democratic institutions so that they can withstand chronic anger and mistrust, reform social media so that it becomes less socially corrosive, and better prepare the next generation for democratic citizenship in this new age.

Harden Democratic Institutions

we must reform key institutions so that they can continue to function even if levels of anger, misinformation, and violence increase far above those we have today.

Reforms should reduce the outsize influence of angry extremists and make legislators more responsive to the average voter in their district.

One example of such a reform is to end closed party primaries, replacing them with a single, nonpartisan, open primary from which the top several candidates advance to a general election that also uses ranked-choice voting

A second way to harden democratic institutions is to reduce the power of either political party to game the system in its favor, for example by drawing its preferred electoral districts or selecting the officials who will supervise elections

These jobs should all be done in a nonpartisan way.

Reform Social Media

Social media’s empowerment of the far left, the far right, domestic trolls, and foreign agents is creating a system that looks less like democracy and more like rule by the most aggressive.

it is within our power to reduce social media’s ability to dissolve trust and foment structural stupidity. Reforms should limit the platforms’ amplification of the aggressive fringes while giving more voice to what More in Common calls “the exhausted majority.”

the main problem with social media is not that some people post fake or toxic stuff; it’s that fake and outrage-inducing content can now attain a level of reach and influence that was not possible before

Perhaps the biggest single change that would reduce the toxicity of existing platforms would be user verification as a precondition for gaining the algorithmic amplification that social media offers.

One of the first orders of business should be compelling the platforms to share their data and their algorithms with academic researchers.

Prepare the Next Generation

Childhood has become more tightly circumscribed in recent generations––with less opportunity for free, unstructured play; less unsupervised time outside; more time online. Whatever else the effects of these shifts, they have likely impeded the development of abilities needed for effective self-governance for many young adults

Depression makes people less likely to want to engage with new people, ideas, and experiences. Anxiety makes new things seem more threatening. As these conditions have risen and as the lessons on nuanced social behavior learned through free play have been delayed, tolerance for diverse viewpoints and the ability to work out disputes have diminished among many young people

Students did not just say that they disagreed with visiting speakers; some said that those lectures would be dangerous, emotionally devastating, a form of violence. Because rates of teen depression and anxiety have continued to rise into the 2020s, we should expect these views to continue in the generations to follow, and indeed to become more severe.

The most important change we can make to reduce the damaging effects of social media on children is to delay entry until they have passed through puberty.

The age should be raised to at least 16, and companies should be held responsible for enforcing it.

et them out to play. Stop starving children of the experiences they most need to become good citizens: free play in mixed-age groups of children with minimal adult supervision

while social media has eroded the art of association throughout society, it may be leaving its deepest and most enduring marks on adolescents. A surge in rates of anxiety, depression, and self-harm among American teens began suddenly in the early 2010s. (The same thing happened to Canadian and British teens, at the same time.) The cause is not known, but the timing points to social media as a substantial contributor—the surge began just as the large majority of American teens became daily users of the major platforms.

What would it be like to live in Babel in the days after its destruction? We know. It is a time of confusion and loss. But it is also a time to reflect, listen, and build.

In recent years, Americans have started hundreds of groups and organizations dedicated to building trust and friendship across the political divide, including BridgeUSA, Braver Angels (on whose board I serve), and many others listed at BridgeAlliance.us. We cannot expect Congress and the tech companies to save us. We must change ourselves and our communities.

when we look away from our dysfunctional federal government, disconnect from social media, and talk with our neighbors directly, things seem more hopeful. Most Americans in the More in Common report are members of the “exhausted majority,” which is tired of the fighting and is willing to listen to the other side and compromise. Most Americans now see that social media is having a negative impact on the country, and are becoming more aware of its damaging effects on children.

the idea that in a perfectly open media market, truth will prevail may have been disproven: fake viral stories outperform real news almost every single time.