Opinion | Tesla suffers from the boss's addiction to Twitter - The Washington Post - 0 views
www.washingtonpost.com/...n-musk-tesla-twitter-obsession
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For some perspective on what’s happening with Elon Musk and Twitter, I suggest spending a few minutes familiarizing yourself with one of Twitter’s sillier episodes from the past, a fight that erupted almost a year ago between the “shape rotators” of Silicon Valley and the “wordcels” (aspersion intended) of journalism and related professions. Many of the combatants were, at first, merely fighting over which group should have higher social status (theirs), but the episode also highlighted real divisions between West Coast and East — math and verbal, free-speech culture and safety culture, people who make things happen and people who talk about them afterward.
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For years now, conflict between the two groups has been boiling over onto social media, into courtrooms and onto the pages of major news outlets. Team Shape Rotator believes Team Wordcel is parasitic and dangerous, ballyragging institutions into curbing both free speech and innovation in the name of safety. Team “Stop calling me a Wordcel” sees its opponents as self-centered and reckless, disrupting and mean-meming their way toward some vaguely imagined doom.
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You can think of Musk’s acquisition of Twitter as the latest sortie, a takeover of the ultimate wordcel site by the world’s most successful shape rotator.
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more likely, he fell prey to a different delusion, one in which the shape rotators and the wordcels are united: thinking of Twitter in terms of words and arguments, as a “digital public square” where vital questions are hashed out. It is that, sometimes, but that’s not what it’s designed for. It’s designed to maximize engagement, which is to say, it’s an addiction machine for the highly verbal.
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Both groups theoretically understand what the machine is doing — the wordcels write endless articles about bad algorithms, and the shape rotators build them. But both nonetheless talk as though they’re saving the world even as they compulsively follow the programming. The shape rotators bait the wordcels because that’s what makes the machine spit out more rewarding likes and retweets. We wordcels return the favor for the same reason.
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Musk could theoretically rework Twitter’s architecture to downrank provocation and make it less addictive. But of course, that would make it a less profitable business
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More to the point, the reason he bought it is that he, like his critics, is hooked on it the way it is now. Unfortunately for Tesla shareholders, Musk has now put himself in the position of a dealer who can spend all day getting high on his own supply.