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we fail to notice that food marketers use synthetic vitamins to sell unhealthful products. Not only have we become dependent on these synthetic vitamins to keep ourselves safe from deficiencies, but the eating habits they encourage are having disastrous consequences on our health.

vitamins spread from the labs of scientists to the offices of food marketers, and began to take on a life of their own.

Nutritionists are correct when they tell us that most of us don’t need to be taking multivitamins. But that’s only because multiple vitamins have already been added to our food.

the proposal that foreign language learning can be replaced by computer coding knowledge is misguided:

It stems from a widely held but mistaken belief that science and technology education should take precedence over subjects like English, history and foreign languages.

more urgent is my alarm at the growing tendency to accept and even foster the decline of the sort of interpersonal human contact that learning languages both requires and cultivates.

Goldstein’s forthcoming book, Plato at the Googleplex: Why Philosophy Won’t Go Away, offers insight into the significant—and often invisible—progress that philosophy has made. I spoke with Goldstein about her take on the science vs. philosophy debates, how we can measure philosophy’s advances, and why an understanding of philosophy is critical to our lives today.

One of the things about philosophy is that you don’t have to give up on any other field. Whatever field there is, there’s a corresponding field of philosophy. Philosophy of language, philosophy of politics, philosophy of math. All the things I wanted to know about I could still study within a philosophical framework.

There’s a peer pressure that sets in at a certain age. They so much want to be like everybody else. But what I’ve found is that if you instill this joy of thinking, the sheer intellectual fun, it will survive even the adolescent years and come back in fighting form. It’s empowering.

Rosenstein belongs to a small but growing band of Silicon Valley heretics who complain about the rise of the so-called “attention economy”: an internet shaped around the demands of an advertising economy.

“It is very common,” Rosenstein says, “for humans to develop things with the best of intentions and for them to have unintended, negative consequences.”

most concerned about the psychological effects on people who, research shows, touch, swipe or tap their phone 2,617 times a day.

 Just How Stupid Are We?  Facing the Truth About the American Voter.  The book is filled with statistics like these:● A majority of Americans don’t know which party is in control of Congress.  ● A majority can’t name the chief justice of the Supreme Court.  ● A majority don’t know we have three branches of government.

suddenly mainstream media pundits have discovered how ignorant millions of voters are.  See this and this and this and this.  More importantly, the concern with low-information voters has become widespread.  Many are now wondering what country they’re living in. 

The answer science gives us (the title of my last book and this essay notwithstanding) is not that people fall for slick charlatans like Trump because they’re stupid.

Given that human cognition is never the product of pure dispassionate reason, but a subjective interpretation of the facts based on our feelings and biases and instincts, when can we ever say that we know who is right and who is wrong, about anything? When can we declare a fact so established that it’s fair to say, without being called arrogant, that those who deny this truth don’t just disagree…that they’re just plain wrong.

This isn’t about matters of faith, or questions of ultimately unknowable things which by definition can not be established by fact. This is a question about what is knowable, and provable by careful objective scientific inquiry, a process which includes challenging skepticism rigorously applied precisely to establish what, beyond any reasonable doubt, is in fact true.

With enough careful investigation and scrupulously challenged evidence, we can establish knowable truths that are not just the product of our subjective motivated reasoning.

This Is Your Brain on Junk Food

Yet after writing the book, Mr. Moss was not convinced that processed foods could be addictive.

In a legal proceeding two decades ago, Michael Szymanczyk, the chief executive of the tobacco giant Philip Morris, was asked to define addiction.

it turns out that the colors that our language routinely obliges us to treat as distinct can refine our purely visual sensitivity to certain color differences in reality, so that our brains are trained to exaggerate the distance between shades of color if these have different names in our language.

some languages, like Matses in Peru, oblige their speakers, like the finickiest of lawyers, to specify exactly how they came to know about the facts they are reporting. You cannot simply say, as in English, “An animal passed here.” You have to specify, using a different verbal form, whether this was directly experienced (you saw the animal passing), inferred (you saw footprints), conjectured (animals generally pass there that time of day), hearsay or such. If a statement is reported with the incorrect “evidentiality,” it is considered a lie.

For many years, our mother tongue was claimed to be a “prison house” that constrained our capacity to reason. Once it turned out that there was no evidence for such claims, this was taken as proof that people of all cultures think in fundamentally the same way. But surely it is a mistake to overestimate the importance of abstract reasoning in our lives. After all, how many daily decisions do we make on the basis of deductive logic compared with those guided by gut feeling, intuition, emotions, impulse or practical skills? The habits of mind that our culture has instilled in us from infancy shape our orientation to the world and our emotional responses to the objects we encounter, and their consequences probably go far beyond what has been experimentally demonstrated so far; they may also have a marked impact on our beliefs, values and ideologies.

We constantly weigh costs and benefits with thought experiments to imagine what the consequences of different choices might be, and emotion experiments to imagine how different outcomes would feel.

And this makes relevant a crucial neurobiological factor -- during times of stress, we tend to make lousy decisions.

n cognition and rationality (the cortex)

How much authority should we give to such work in our policy decisions?  The question is important because media reports often seem to assume that any result presented as “scientific” has a claim to our serious attention.

A rational assessment of a scientific result must first take account of the broader context of the particular science involved.  Where does the result lie on the continuum from preliminary studies, designed to suggest further directions of research, to maximally supported conclusions of the science? 

Second, and even more important, there is our overall assessment of work in a given science in comparison with other sciences.  The core natural sciences (e.g., physics, chemistry, biology) are so well established that we readily accept their best-supported conclusions as definitive. 

IMAGINE a future in which humanity’s accumulated wisdom about Earth — our vast experience with weather trends, fish spawning and migration patterns, plant pollination and much more — turns increasingly obsolete. As each decade passes, knowledge of Earth’s past becomes progressively less effective as a guide to the future. Civilization enters a dark age in its practical understanding of our planet.

as Earth warms, our historical understanding will turn obsolete faster than we can replace it with new knowledge. Some patterns will change significantly; others will be largely unaffected, though it will be difficult to say what will change, by how much, and when.

Until then, farmers will struggle to reliably predict new seasonal patterns and regularly plant the wrong crops. Early signs of major drought will go unrecognized, so costly irrigation will be built in the wrong places. Disruptive societal impacts will be widespread.

Ekman had traveled the globe with photographs that showed faces experiencing six basic emotions—happiness, sadness, fear, disgust, anger, and surprise. Everywhere he went, from Japan to Brazil to the remotest village of Papua New Guinea, he asked subjects to look at those faces and then to identify the emotions they saw on them. To do so, they had to pick from a set list of options presented to them by Ekman. The results were impressive. Everybody, it turned out, even preliterate Fore tribesmen in New Guinea who’d never seen a foreigner before in their lives, matched the same emotions to the same faces. Darwin, it seemed, had been right.

Ekman’s findings energized the previously marginal field of emotion science. Suddenly, researchers had an objective way to measure and compare human emotions—by reading the universal language of feeling written on the face. In the years that followed, Ekman would develop this idea, arguing that each emotion is like a reflex, with its own circuit in the brain and its own unique pattern of effects on the face and the body. He and his peers came to refer to it as the Basic Emotion model—and it had significant practical applications

What if he’s wrong?

Roughly 5 percent of the population has such a problem with chronic procrastination that it seriously affects their lives.

Conventional wisdom has long suggested that procrastination is all about poor time management and willpower. But more recently, psychologists have been discovering that it may have more to do with how our brains and emotions work.

Procrastination, they've realized, appears to be a coping mechanism. When people procrastinate, they're avoiding emotionally unpleasant tasks and instead doing something that provides a temporary mood boost. The procrastination itself then causes shame and guilt — which in turn leads people to procrastinate even further, creating a vicious cycle.

IT’S one of the things we are most afraid might happen to us. We go to great lengths to avoid it. And yet we do it all the same: We marry the wrong person.

Partly, it’s because we have a bewildering array of problems that emerge when we try to get close to others. We seem normal only to those who don’t know us very well. In a wiser, more self-aware society than our own, a standard question on any early dinner date would be: “And how are you crazy?

Marriage ends up as a hopeful, generous, infinitely kind gamble taken by two people who don’t know yet who they are or who the other might be, binding themselves to a future they cannot conceive of and have carefully avoided investigating.

in the most precise sense of the word, facts are meaningless…just disconnected ones and zeroes in the computer until we run them through the software of how those facts feel

Of all the building evidence about human cognition that suggests we ought to be a little more humble about our ability to reason, no other finding has more significance, because Elliott teaches us that no matter how smart we like to think we are, our perceptions are inescapably a blend of reason and gut reaction, intellect and instinct, facts and feelings.

many people, particularly intellectuals and academics and policy makers, maintain a stubborn post-Enlightenment confidence in the supreme power of rationality. They continue to believe that we can make the ‘right’ choices about risk based on the facts, that with enough ‘sound science’ evidence from toxicology and epidemiology and cost-benefit analysis, the facts will reveal THE TRUTH. At best this confidence is hopeful naivete. At worst, it is intellectual arrogance that denies all we’ve learned about the realities of human cognition. In either case, it’s dangerous

In my experience, the more people have, the less likely they are to be contented. Indeed, there is abundant evidence that depression is a “disease of affluence,” a disorder of modern life in the industrialized world. People who live in poorer countries have a lower risk of depression than those in industrialized nations. In general, countries with lifestyles that are furthest removed from modern standards have the lowest rates of depression.

there seems to be something about modern life that creates fertile soil for depression.”

Behaviors strongly associated with depression—reduced physical activity and human contact, overconsumption of processed food, seeking endless distraction—are the very behaviors that more and more people now can do, are even forced to do by the nature of their sedentary, indoor jobs.

A Disconnect in Money, Logic and Emotion

Stop for a minute and think about how we show the value of money. It’s in nice, neat columns on our financial statements. It’s in specific dollars and cents. The value of money appears to be a very clear-cut and logical part of our lives, at least on paper.

Why don’t the conversations we have about money always stay cool and rational?

Why would anyone continue to use recreational drugs despite the medical consequences and social condemnation? What makes someone eat more and more in the face of poor health?

modern humans have designed the perfect environment to create both of these addictions.

Drug exposure also contributes to a loss of self-control. Dr. Volkow found that low D2 was linked with lower activity in the prefrontal cortex, which would impair one’s ability to think critically and exercise restraint

If you go back to the intellectuals of the 1950s, you get the impression that they thought individuals could very much determine their own beliefs.

Busy fighting communism and fascism, people back then emphasized individual reason and were deeply allergic to groupthink.

We don’t think this way anymore, and in fact thinking this way can get you into trouble. I guess the first step was the rise of perspectivism

Some people just aren’t bothered by the cold, no matter how low the temperature dips. And the reason for this may be in a person’s genes. Our new research shows that a common genetic variant in the skeletal muscle gene, ACTN3, makes people more resilient to cold temperatures.

Our recent study, conducted alongside researchers from Lithuania, Sweden and Australia, suggests that if you’re alpha-actinin-3 deficient, then yOur body can maintain a higher core temperature

While only 30% of participants with the alpha-actinin-3 protein reached the full 120 minutes of cold exposure, 69% of those that were alpha-actinin-3 deficient completed the full cold-water exposure time.