Although the human brain and its cognitive biases have been the same for as long as we have been doing science, some important things have changed, says psychologist Brian Nosek, executive director of the non-profit Center for Open Science in Charlottesville, Virginia, which works to increase the transparency and reproducibility of scientific research. Today's academic environment is more competitive than ever. There is an emphasis on piling up publications with statistically significant results — that is, with data relationships in which a commonly used measure of statistical certainty, the p-value, is 0.05 or less. “As a researcher, I'm not trying to produce misleading results,” says Nosek. “But I do have a stake in the outcome.” And that gives the mind excellent motivation to find what it is primed to find.