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as has happened before with other forms of property, the most politically influential owners of the new property are doing their utmost to increase their profits by creating monopolies

The most valuable intellectual properties are platforms so widely used that everyone else has to use them, too. Think of standard operating systems like Microsoft’s Windows or Google’s Android; Google’s search engine; Amazon’s shopping system; and Facebook’s communication network

Despite an explosion in the number of websites over the last decade, page views are becoming more concentrated. While in 2001, the top 10 websites accounted for 31 percent of all page views in America, by 2010 the top 10 accounted for 75 percent

Amazon is now the first stop for almost a third of all American consumers seeking to buy anything

Google and Facebook are now the first stops for many Americans seeking news — while Internet traffic to much of the nation’s newspapers, network television and other news gathering agencies has fallen well below 50 percent of all traffic.

almost all of the profits go to the platforms’ owners, who have all of the bargaining power

The rate at which new businesses have formed in the United States has slowed markedly since the late 1970s. Big Tech’s sweeping patents, standard platforms, fleets of lawyers to litigate against potential rivals and armies of lobbyists have created formidable barriers to new entrants

The law gives 20 years of patent protection to inventions that are “new and useful,” as decided by the Patent and Trademark Office. But the winners are big enough to game the system. They make small improvements warranting new patents, effectively making their intellectual property semipermanent.

They also lay claim to whole terrains of potential innovation including ideas barely on drawing boards and flood the system with so many applications that lone inventors have to wait years.

Big Tech has been almost immune to serious antitrust scrutiny, even though the largest tech companies have more market power than ever. Maybe that’s because they’ve accumulated so much political power.

Economic and political power can’t be separated because dominant corporations gain political influence over how markets are maintained and enforced, which enlarges their economic power further. One of the original goals of antitrust law was to prevent this.

We are now in a new gilded age similar to the first Gilded Age, when the nation’s antitrust laws were enacted. As then, those with great power and resources are making the “free market” function on their behalf. Big Tech — along with the drug, insurance, agriculture and financial giants — dominates both our economy and our politics.

The real question is how government organizes the market, and who has the most influence over its decisions

Yet as long as we remain obsessed by the debate over the relative merits of the “free market” and “government,” we have little hope of seeing what’s occurring and taking the action that’s needed to make our economy work for the many, not the few.

oth parties, at least rhetorically, have embraced the need for Washington to address stagnant middle-class wages and rising income inequality.

Enacting significant remedies — whether through new middle-class tax benefits or spending programs — requires cash Washington doesn’t have.

Antipathy toward taxes remains a core tenet of Republican economic policy.

Google holds a roughly 90 percent share in the region’s search market, and the company contends that in both web searches and Android software it plays fair.

"Jeopardy," with its puns and strangely phrased clues, seemed too hard for a computer. IBM already had teams building machines to answer questions, and their performance, in speed and precision, came nowhere close to even a moderately informed human. How could the next machine grow so much smarter?

He was comfortable conversing about everything from the details of computational linguistics to the evolution of life on Earth and the nature of human thought. This made him an ideal ambassador for a "Jeopardy"-playing machine. After all, his project would raises all sorts of issues, and fears, about the role of brainy machines in society. Would they compete for jobs? Could they establish their own agendas, like the infamous computer, HAL, in "2001: A Space Odyssey," and take control? What was the future of knowledge and intelligence, and how would brains and machines divvy up the cognitive work?

he is planning a possible trip to Mauritania and has used Twitter to query his million-man follower group in search of expertise on the country — with good results.

He has used it also for something that blogs and columns just aren’t appropriate for, he said: publishing a hunch.

Twitter also enables writers to super-publish their work. A piece may be destined for NYTimes.com or the newspaper, but that doesn’t stand in the way of tweeting out a link to it.

If the item is really popular, Twitter is effectively pushing a cloud of links far beyond the reach of The Times’s Web site and print edition.

But there is more to it than gathering, understanding and publishing. Twitter, to hear Times staffers talk about it, is an environment. Inside, Mr. Carr said, “you can see what is getting heat and what is not.”

I have made an effort to create a persona out of what I report,” he said. “I am always looking for articles, interesting quotes and things that center around my domain. I think people expect that of me, and that is why they follow me on Twitter.”

Twitter, it seems apparent, enables journalists to report and publish actively in digital space. It allows them to create their own community. But this can become a self-limiting hive or, as Brian Stelter noted, “an echo chamber.”

His theory draws upon many of the most prominent views of how humans emerged. These range from our evolution of the ability to run long distances to our development of the earliest weapons, which involved the improvement of hand-eye coordination. Dramatic climate change in Africa over the course of a few tens of thousands of years also may have forced Australopithecus and Homo to adapt rapidly. And over roughly the same span, humans became cooperative hunters and serious meat eaters, vastly enriching our diet and favoring the development of more-robust brains. By themselves, Wilson says, none of these theories is satisfying. Taken together, though, all of these factors pushed our immediate prehuman ancestors toward what he called a huge pre-adaptive step: the formation of the earliest communities around fixed camps.

“When humans started having a camp—and we know that Homo erectus had campsites—then we know they were heading somewhere,” he told me. “They were a group progressively provisioned, sending out some individuals to hunt and some individuals to stay back and guard the valuable campsite. They were no longer just wandering through territory, emitting calls. They were on long-term campsites, maybe changing from time to time, but they had come together. They began to read intentions in each other’s behavior, what each other are doing. They started to learn social connections more solidly.”

“The humans become consistent with all the others,” he said, and the evolutionary steps were likely similar—beginning with the formation of groups within a freely mixing population, followed by the accumulation of pre-adaptations that make eusociality more likely, such as the invention of campsites. Finally comes the rise to prevalence of eusocial alleles—one of two or more alternative forms of a gene that arise by mutation, and are found at the same place on a chromosome—which promote novel behaviors (like communal child care) or suppress old, asocial traits. Now it is up to geneticists, he adds, to “determine how many genes are involved in crossing the eusociality threshold, and to go find those genes.”

Wilson posits that two rival forces drive human behavior: group selection and what he calls “individual selection”—competition at the level of the individual to pass along one’s genes—with both operating simultaneously. “Group selection,” he said, “brings about virtue, and—this is an oversimplification, but—individual selection, which is competing with it, creates sin. That, in a nutshell, is an explanation of the human condition.

“Within groups, the selfish are more likely to succeed,” Wilson told me in a telephone conversation. “But in competition between groups, groups of altruists are more likely to succeed. In addition, it is clear that groups of humans proselytize other groups and accept them as allies, and that that tendency is much favored by group selection.” Taking in newcomers and forming alliances had become a fundamental human trait, he added, because “it is a good way to win.”

If Wilson is right, the human impulse toward racism and tribalism could come to be seen as a reflection of our genetic nature as much as anything else—but so could the human capacity for altruism, and for coalition- and alliance-building. These latter possibilities may help explain Wilson’s abiding optimism—about the environment and many other matters. If these traits are indeed deeply written into our genetic codes, we might hope that we can find ways to emphasize and reinforce them, to build problem-solving coalitions that can endure, and to identify with progressively larger and more-inclusive groups over time.

Wu wei is integral to romance, religion, politics and commerce. It’s why some leaders have charisma and why business executives insist on a drunken dinner before sealing a deal.

the quest for wu wei has been going on ever since humans began living in groups larger than hunter-gathering clans. Unable to rely on the bonds of kinship, the first urban settlements survived by developing shared values, typically through religion, that enabled people to trust one another’s virtue and to cooperate for the common good.

But there was always the danger that someone was faking it and would make a perfectly rational decision to put his own interest first if he had a chance to shirk his duty.

To be trusted, it wasn’t enough just to be a sensible, law-abiding citizen, and it wasn’t even enough to dutifully strive to be virtuous. You had to demonstrate that your virtue was so intrinsic that it came to you effortlessly.

the discovery in 1993 of bamboo strips in a tomb in the village of Guodian in central China. The texts on the bamboo, composed more than three centuries before Christ, emphasize that following rules and fulfilling obligations are not enough to maintain social order.

These texts tell aspiring politicians that they must have an instinctive sense of their duties to their superiors: “If you try to be filial, this not true filiality; if you try to be obedient, this is not true obedience. You cannot try, but you also cannot not try.”

is that authentic wu wei? Not according to the rival school of Taoists that arose around the same time as Confucianism, in the fifth century B.C. It was guided by the Tao Te Ching, “The Classic of the Way and Virtue,” which took a direct shot at Confucius: “The worst kind of Virtue never stops striving for Virtue, and so never achieves Virtue.”

Through willpower and the rigorous adherence to rules, traditions and rituals, the Confucian “gentleman” was supposed to learn proper behavior so thoroughly that it would eventually become second nature to him.

Taoists did not strive. Instead of following the rigid training and rituals required by Confucius, they sought to liberate the natural virtue within. They went with the flow. They disdained traditional music in favor of a funkier new style with a beat. They emphasized personal meditation instead of formal scholarship.

Variations of this debate would take place among Zen Buddhist, Hindu and Christian philosophers, and continue today among psychologists and neuroscientists arguing how much of morality and behavior is guided by rational choices or by unconscious feelings.

“Psychological science suggests that the ancient Chinese philosophers were genuinely on to something,” says Jonathan Schooler, a psychologist at the University of California, Santa Barbara. “Particularly when one has developed proficiency in an area, it is often better to simply go with the flow. Paralysis through analysis and overthinking are very real pitfalls that the art of wu wei was designed to avoid.”

Before signing a big deal, businesspeople often insist on getting to know potential partners at a boozy meal because alcohol makes it difficult to fake feelings.

Some people, like politicians and salespeople, can get pretty good at faking spontaneity, but we’re constantly looking for ways to expose them.

However wu wei is attained, there’s no debate about the charismatic effect it creates. It conveys an authenticity that makes you attractive, whether you’re addressing a crowd or talking to one person.

what’s the best strategy for wu wei — trying or not trying? Dr. Slingerland recommends a combination. Conscious effort is necessary to learn a skill, and the Confucian emphasis on following rituals is in accord with psychological research showing we have a limited amount of willpower. Training yourself to follow rules automatically can be liberating, because it conserves cognitive energy for other tasks.

He likes the compromise approach of Mencius, a Chinese philosopher in the fourth century B.C. who combined the Confucian and Taoist approaches: Try, but not too hard.

“But in many domains actual success requires the ability to transcend our training and relax completely into what we are doing, or simply forget ourselves as agents.”

The sprouts were Mencius’ conception of wu wei: Something natural that requires gentle cultivation. You plant the seeds and water the sprouts, but at some point you need to let nature take its course. Just let the sprouts be themselves.

Jean-Benoît Nadeau, a Canadian who co-wrote a forthcoming book on French conversation, told me that the penchant for saying “no” or “it’s not possible” is often a cover for the potential humiliation of seeming not to know something. Only once you trust someone can you turn down the wit and reveal your weaknesses

At least it’s not boring. Even among friends, being dull is almost criminal. A French entrepreneur told me her rules for dinner-party topics: no kids, no jobs, no real estate. Provocative opinions are practically required. “You must be a little bit mean but also a little bit vulnerable,” she said.

It’s dizzying to switch to the British conversational mode, in which everyone’s trying to show they don’t take themselves seriously. The result is lots of self-deprecation and ironic banter. I’ve sat through two-hour lunches in London waiting for everyone to stop exchanging quips so the real conversation could begin. But “real things aren’t supposed to come up,” my husband said. “Banter can be the only mode of conversation you ever have with someone.”

Earnestness makes British people gag

After being besieged by British irony and French wit, I sometimes yearn for the familiar comfort of American conversations, where there are no stupid questions. Among friends, I merely have to provide reassurance and mirroring: No, you don’t look fat, and anyway, I look worse.

It might not matter what I say, since some American conversations resemble a succession of monologues. A 2014 study led by a psychologist at Yeshiva University found that when researchers crossed two unrelated instant-message conversations, as many as 42 percent of participants didn’t notice

A lot of us — myself included — could benefit from a basic rule of improvisational comedy: Instead of planning your next remark, just listen very hard to what the other person is saying. Call it “mindful conversation,” if you like. That’s what the French tend to do

beating of a homeless Hispanic man in Boston, allegedly inspired by Donald J. Trump’s anti-immigration rhetoric, and by the shooting deaths of police officers in California, Texas and Illinois, which some have attributed to anti-police sentiment expressed at Black Lives Matter protests.

history does show that a heightening of rhetoric against a certain group can incite violence against that group, even when no violence is called for. When a group is labeled hostile and brutal, its members are more likely to be treated with hostility and brutality. Visual images are particularly powerful, spurring actions that may well be unintended by the images’ creators.

Official Christian theology and policy toward Jews remained largely unchanged in the Middle Ages. Over roughly 1,000 years, Christianity condemned the major tenets of Judaism and held “the Jews” responsible for the death of Jesus. But the terms in which these ideas were expressed changed radically.

Before about 1100, Christian devotions focused on Christ’s divine nature and triumph over death. Images of the crucifixion showed Jesus alive and healthy on the cross. For this reason, his killers were not major focuses in Christian thought. No anti-Jewish polemics were composed during these centuries

worry that heated anti-Muslim political rhetoric would spark an increase in attacks against Muslims.

The “Goad of Love,” a retelling of the crucifixion that is considered the first anti-Jewish Passion treatise, was written around 1155-80. It describes Jews as consumed with sadism and blood lust. They were seen as enemies not only of Christ, but also of living Christians; it was at this time that Jews began to be accused of ritually sacrificing Christian children.

Ferocious anti-Jewish rhetoric began to permeate sermons, plays and polemical texts. Jews were labeled demonic and greedy. In one diatribe, the head of the most influential monastery in Christendom thundered at the Jews: “Why are you not called brute animals? Why not beasts?” Images began to portray Jews as hooknosed caricatures of evil.

the First Crusade had called only for an “armed pilgrimage” to retake Jerusalem from Muslims, the first victims of the Crusade were not the Turkish rulers of Jerusalem but Jewish residents of the German Rhineland. Contemporary accounts record the crusaders asking why, if they were traveling to a distant land to “kill and to subjugate all those kingdoms that do not believe in the Crucified,” they should not also attack “the Jews, who killed and crucified him?”

At no point did Christian authorities promote or consent to the violence. Christian theology, which applied the Psalm verse “Slay them not” to Jews, and insisted that Jews were not to be killed for their religion, had not changed. Clerics were at a loss to explain the attacks. A churchman from a nearby town attributed the massacres to “some error of mind.”

But not all the Rhineland killers were crazy. The crusaders set out in the Easter season. Both crusade and Easter preaching stirred up rage about the crucifixion and fear of hostile and threatening enemies.

Sometimes the perpetrators were zealous holy warriors, sometimes they were opportunistic business rivals, sometimes they were parents grieving for children lost to accident or crime, or fearful of the ravages of a new disease.

Some may well have been insane. But sane or deranged, they did not pick their victims in a vacuum. It was repeated and dehumanizing excoriation that led those medieval Christians to attack people who had long been their neighbors.

modern civilisation, like all civilisations before it, has settled around a set of myths and legends as the basis of its culture. They are more complex, more interesting, more sophisticated, and with a much richer interaction between creators and fans than you might think

shared mythos, the cultural touchpoints we can use as a framework to tell each other stories, is no longer the Bible or the Odyssey. It's Star Wars and Star Trek, Gotham City and Westeros

For fans of all of these extended worlds, there is scholarship, debates, and a need to get the stories straight that rivals contemporary mainstream theology.

employs a whole team dedicated to keeping the mythos consistent. Recently, there has been a schism in the Star Wars canon, and stories known as the backdrop of this insanely popular world are being reassessed, with no sense of oddity, as to their actual historical accuracy.

write new archetypes. Fan fiction is our new folklore - a continuation of the traditions that gave us the tales of Robin Hood

In 2014, Wynn noticed a trend on YouTube that disturbed her: Videos with hyperbolic titles like “why feminism ruins everything,” “SJW cringe compilation,” and “Ben Shapiro DESTROYS Every College Snowflake” were attracting millions of views and spawning long, jeering comment threads. Wynn felt she was watching the growth of a community of outrage that believes feminists, Marxists, and multiculturalists are conspiring to destroy freedom of speech, liquidate gender norms, and demolish Western civilization

Wynn created ContraPoints to offer entertaining, coherent rebuttals to these kinds of ideas. Her videos also explain left-wing talking points—like rape culture and cultural appropriation—and use philosophy to explore topics that are important to Wynn, such as the meaning of gender for trans people.

Wynn thinks it’s a mistake to assume that viewers of angry, right-wing videos are beyond redemption. “It’s quite difficult to get through to the people who are really committed to these anti-progressive beliefs,” Wynn told me recently. However, she said, she believes that many viewers find such ideas “psychologically resonant” without being hardened reactionaries. This broad, not fully committed center—comprising people whose minds can still be changed—is Wynn’s target audience.

Usually, the videos to which Wynn is responding take the stance of dogged reason cutting through the emotional excesses of so-called “political correctness.” For example, the American conservative commentator Ben Shapiro, who is a target of a recent ContraPoints video, has made “facts don’t care about your feelings” his motto. Wynn’s first step in trying to win over those who find anti-progressive views appealing is to show that these ideas often rest on a flimsy foundation. To do so, she fully adopts the rational standards of argument that her rivals pride themselves on following, and demonstrates how they fail to achieve them

Wynn dissects her opponents’ positions, holding up fallacies, evasions, and other rhetorical tricks for examination, all the while providing a running commentary on good argumentative method.

The host defends her own positions according to the same principles. Wynn takes on the strongest version of her opponent’s argument, acknowledges when she thinks her opponents are right and when she has been wrong, clarifies when misunderstood, and provides plenty of evidence for her claims

Wynn is a former Ph.D. student in philosophy, and though her videos are too rich with dick jokes for official settings, her argumentative practice would pass muster in any grad seminar.

she critiques many of her leftist allies for being bad at persuasion.

Socrates persuaded by both the logic of argument and the dynamic of fandom. Wynn is beginning to grow a dedicated following of her own: Members of online discussion groups refer to her as “mother” and “the queen,” produce fan art, and post photos of themselves dressed as characters from her videos.

she shares Socrates’s view that philosophy is more an erotic art than a martial one

As she puts it, she’s not trying to destroy the people she addresses, but seduce them

for Wynn, the true key to persuasion is to engage her audience on an emotional level.

One thing she has come across repeatedly is a disdain for the left’s perceived moral superiority. Anti-progressives of all stripes, Wynn told me, show an “intense defensiveness against being told what to do” and a “repulsion in response to moralizing.”

Matching her speech to the audience’s tastes presents a prickly rhetorical challenge. In an early video, Contra complains: “The problem is this medium. These goddamn savages demand a circus, and I intend to give them one, but behind the curtain, I really just want to have a conversation.

Philosophical conversation requires empathy and good-faith engagement. But the native tongue of political YouTube is ironic antagonism. It’s Wynn’s inimitable way of combining these two ingredients that gives ContraPoints its distinctive mouthfeel.

Wynn spends weeks in the online communities of her opponents—whether they’re climate skeptics or trans-exclusionary feminists—trying to understand what they believe and why they believe it. In Socrates’s words, she’s studying the souls of her audience.

Live Nation Rules Music Ticketing, Some Say With Threats

To the Stoics, contributing to public affairs was a critical duty of the philosopher. Could Seneca decline to serve because he disagreed with the emperor? Could he leave a deranged Nero unsupervised? In time, Seneca would also come to the conclusion that when “the state is so rotten as to be past helping, if evil has entire dominion over it, the wise man will not labor in vain or waste his strength in unprofitable efforts.”

My own early career involved some questionable service to businesspeople. Employed and paid by them, I planned and carried out controversial publicity stunts, and used dishonest tactics with the public and the media. When I finally left those roles, I found a knowledge of Stoic philosophy integral to my ability to assess my past actions, and set a more honorable course going forward.

Seneca seemed to realize only belatedly that one can contribute to his fellow citizens in ways other than through the state — for instance, by writing or simply by being a good man at home.

In 65 A.D., Seneca would again find that philosophy did not exist only in the ethereal world. Conspirators began to plot against Nero’s life, and Seneca, finally accepting that the monster he had helped create needed to be stopped, appears to have participated — or covered for those who did.

The effort failed but provided Seneca an opportunity: His life up to that point had contradicted many of his own teachings, but now when Nero’s guards came and demanded his life, he would be brave and wise. The man who had written much about learning how to die and facing the end without fear would comfort his friends, finish an essay he was writing and distribute some finished pieces for safekeeping. Then, he slit his veins, took hemlock and succumbed to the suffocating steam of a bath.

You see the same thing on climate change. Global warming is a myth — a hoax concocted by a vast conspiracy of scientists around the world. O.K., the climate is changing, but it’s a natural phenomenon that has nothing to do with human activity. O.K., man-made climate change is real, but we can’t do anything about it without destroying the economy.

What the right’s positioning on inequality, climate and now Russian election interference have in common is that in each case the people pretending to be making a serious argument are actually apparatchiks operating in bad faith.

in each case those making denialist arguments, while they may invoke evidence, don’t actually care what the evidence says; at a fundamental level, they aren’t interested in the truth. Their goal, instead, is to serve a predetermined agenda.

eporting about these debates typically frames them as disputes about the facts and what they mean, when the reality is that one side isn’t interested in the facts.

the pressures that often lead to false equivalence. Calling out dishonesty and bad faith can seem like partisan bias when, to put it bluntly, one side of the political spectrum lies all the time, while the other side doesn’t.

pretending that good faith exists when it doesn’t is unfair to readers. The public deserves to know that the big debates in modern U.S. politics aren’t a conventional clash of rival ideas.

The Australopithecines, the relatively small-brained, bipedal ancestors of our genus that lived in Africa somewhere between 1 million and 4 million years ago, probably threw projectiles as well, since their hand bones hint at their ability to grip objects and throw them.

Once the ability to throw quickly and accurately became critical to success in combat and hunting, our male ancestors would have been more likely than females to develop, through natural selection, these skills, since anthropologists have shown that males tended to fight and hunt big game.

Sex differences in throwing do not exist just because males are, on average, larger and stronger. The relative size, shape and orientation of the shoulders of men increase the range of motion of the arm during the cocking phase, which facilitates better throwing.

The bureau’s powers became clear during the Trump administration, which wielded its authority aggressively, though somewhat erratically, using the agency to curb exports of advanced technology goods like semiconductors to the telecommunications company Huawei and other Chinese businesses.

The Biden administration is still carrying out a review of its China policies and has not indicated how it plans to use the bureau’s powers.

They have an overall goal to become the leading country in the world, the wealthiest country in the world and the most powerful country in the world. That’s not going to happen on my watch because the United States are going to continue to grow and expand.”

That includes how to use the Commerce Department’s powers, including whether to block more exports of American technology, whether to keep or scrap Mr. Trump’s tariffs on foreign metals, and how to set the standards for national security reviews of foreign investments.

“China is the only country with the economic, diplomatic, military, and technological power to seriously challenge the stable and open international system — all the rules, values, and relationships that make the world work the way we want it to,”

Congress updated its laws governing export controls, giving the Bureau of Industry and Security more power to determine what kind of emerging technologies cannot be shared with China and other geopolitical rivals.

It’s that these guys have been trained for 30 years to think that exports are good for America and that’s that,” Mr. Scissors said. “So surprise, they don’t want tighter export controls.”

“The sense of urgency in recent years inclined our leadership to make decisions without reference to what industry thought,

the Biden administration is considering candidates to lead the Bureau of Industry and Security.

Mr. Wolf, who was previously assistant secretary at the bureau, issued the sanctions against ZTE. He has consistently argued that restrictions that are unclear and unpredictable can backfire, “harming the very interests they were designed to protect.”

The administration may also be considering less prominent candidates for the bureau’s three Senate-confirmed posts,

Whoever leads the bureau, officials at the National Security Council are likely to play a guiding role, according to people familiar with the deliberations.

For the sake of everyone who stands to gain from a better knowledge of politics, economics and society, the social sciences need to overcome their inferiority complex, reject hypothetico-deductivism and embrace the fact that they are mature disciplines with no need to emulate other sciences.

Or consider the famous “impossibility theorem,” developed by the economist Kenneth Arrow, which shows that no single voting system can simultaneously satisfy several important principles of fairness. There is no need to test this model with data — in fact, there is no way to test it — and yet the result offers policy makers a powerful lesson: there are unavoidable trade-offs in the design of voting systems.

Unfortunately, the belief that every theory must have its empirical support (and vice versa) now constrains the kinds of social science projects that are undertaken, alters the trajectory of academic careers and drives graduate training. Rather than attempt to imitate the hard sciences, social scientists would be better off doing what they do best: thinking deeply about what prompts human beings to behave the way they do.

theoretical models can be of great value even if they are never supported by empirical testing. In the 1950s, for instance, the economist Anthony Downs offered an elegant explanation for why rival political parties might adopt identical platforms during an election campaign. His model relied on the same strategic logic that explains why two competing gas stations or fast-food restaurants locate across the street from each other — if you don’t move to a central location but your opponent does, your opponent will nab those voters (customers). The best move is for competitors to mimic each other. This framework has proven useful to generations of political scientists even though Mr. Downs did not empirically test it and despite the fact that its main prediction, that candidates will take identical positions in elections, is clearly false. The model offered insight into why candidates move toward the center in competitive elections

Likewise, the analysis of empirical data can be valuable even in the absence of a grand theoretical model. Did the welfare reform championed by Bill Clinton in the 1990s reduce poverty? Are teenage employees adversely affected by increases in the minimum wage?

Answering such questions about the effects of public policies does not require sweeping theoretical claims, just careful attention to the data.

theories are like maps: the test of a map lies not in arbitrarily checking random points but in whether people find it useful to get somewhere.

Economists, political scientists and sociologists have long suffered from an academic inferiority complex: physics envy. They often feel that their disciplines should be on a par with the “real” sciences and self-consciously model their work on them, using language (“theory,” “experiment,” “law”) evocative of physics and chemistry.

The ideal of hypothetico-deductivism is flawed for many reasons. For one thing,

In the early days of his campaign, Mr. Biden’s team envisioned setting up its own digital media empire. It posted videos to his official YouTube channel, conducted virtual forums and even set up a podcast hosted by Mr. Biden, “Here’s the Deal.”

those efforts were marred by technical glitches and lukewarm receptions, and they never came close to rivaling the reach of Mr. Trump’s social media machine.

So the campaign pivoted to a different strategy, which involved expanding Mr. Biden’s reach by working with social media influencers and “validators,

Perhaps the campaign’s most unlikely validator was Fox News. Headlines from the outlet that reflected well on Mr. Biden were relatively rare, but the campaign’s tests showed that they were more persuasive to on-the-fence voters than headlines from other outlets

“When people saw a Fox News headline endorsing Joe Biden, it made them stop scrolling and think.”

2. Tune Out Twitter, and Focus on ‘Facebook Moms’

“The whole Biden campaign ethos was ‘Twitter isn’t real life,’” Mr. Flaherty said. “There are risks of running a campaign that is too hyper-aware of your own ideological corner.”

As it focused on Facebook, the Biden campaign paid extra attention to “Facebook moms” — women who spend a lot of time sharing cute and uplifting content

“Our goal was really to meet people where they were,”

3. Build a Facebook Brain Trust

the “Rebel Alliance,” a jokey nod to Mr. Parscale’s “Death Star,” and it eventually grew to include the proprietors of pages like Occupy Democrats, Call to Activism, The Other 98 Percent and Being Liberal.

On the messaging app Signal, the page owners formed a group text that became a kind of rapid-response brain trust for the campaign.

“I had the freedom to go for the jugular,” said Rafael Rivero, a co-founder of Occupy Democrats and Ridin’ With Biden, another big pro-Biden Facebook page.

“It was sort of a big, distributed message test,” Mr. Flaherty said of the Rebel Alliance. “If it was popping through Occupy or any of our other partners, we knew there was heat there.”

These left-wing pages gave the campaign a bigger Facebook audience than it could have reached on its own. But they also allowed Mr. Biden to keep most of his messaging positive, while still tapping into the anger and outrage many Democratic voters felt.

4. Promote ‘Small-Batch Creators,’ Not Just Slick Commercials

the Biden campaign found that traditional political ads — professionally produced, slick-looking 30-second spots — were far less effective than impromptu, behind-the-scenes footage and ads that featured regular voters talking directly into their smartphones or webcams about why they were voting for Mr. Biden.

“The things that were realer, more grainy and cheaper to produce were more credible.”

In addition to hiring traditional Democratic ad firms, the campaign also teamed up with what it called “small-batch creators” — lesser-known producers and digital creators, some of whom had little experience making political ads

5. Fight Misinformation, but Pick Your Battles

The campaign formed an in-house effort to combat these rumors, known as the “Malarkey Factory.” But it picked its battles carefully, using data from voter testing to guide its responses.

“The Hunter Biden conversation was many times larger than the Hillary Clinton email conversation, but it really didn’t stick, because people think Joe Biden’s a good guy,”

the campaign’s focus on empathy had informed how it treated misinformation: not as a cynical Trump ploy that was swallowed by credulous dupes, but as something that required listening to voters to understand their concerns and worries before fighting back

Ultimately, he said, the campaign’s entire digital strategy — the Malarkey Factory, the TikTok creators and Facebook moms, the Fortnite signs and small-batch creators — was about trying to reach a kinder, gentler version of the internet that it still believed existed.

“We made a decision early that we were going to be authentically Joe Biden online, even when people were saying that was a trap.”

This short moment of ugly collapse should not lead Americans to dismiss the extraordinary eloquence and value of their system.

Wednesday's violence didn't really fit the conventional description of an "attempted coup"

It was uglier.

the departing President's supporters did not take over parliament and change the government. The army did not switch sides. The rightful winner of the last election is not in hiding

Yet remember, between horror at what a sense of privilege among a small mob can do, there is also a moment of hope. Values worked.

But when you woke up each morning in Donetsk, the system continued to fall apart. In Washington DC, the opposite was true.

Now is not a time for chest-thumping over American values that have slowly deteriorated for years to get to this point.

The singular reason the US system has advantages over its authoritarian rivals is that it is based on the open competition and truth of ideas.

Many perhaps taking for granted how lucky they are to live in a nation where such a staggering abuse of democracy can still be eclipsed by its virtues.