(1) A Brief History of Media and Audiences and Twitter and The Bulwark - 0 views
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In the old days—and here I mean even as recently as 2000 or 2004—audiences were built around media institutions. The New York Times had an audience. The New Yorker had an audience. The Weekly Standard had an audience.
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If you were a writer, you got access to these audiences by contributing to the institutions. No one cared if you, John Smith, wrote a piece about Al Gore. But if your piece about Al Gore appeared in Washington Monthly, then suddenly you had an audience.
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There were a handful of star writers for whom this wasn’t true: Maureen Dowd, Tom Wolfe, Joan Didion. Readers would follow these stars wherever they appeared. But they were the exceptions to the rule. And the only way to ascend to such exalted status was by writing a lot of great pieces for established institutions and slowly assembling your audience from theirs.
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