Greg Rutkowski, a hugely popular concept artist, has been used in a prompt for Stable Diffusion upward of 100,000 times. Now, his name is no longer attached to just his own work, but it also summons a slew of imitations of varying quality that he hasn’t approved. This could confuse clients, and it muddies the consistent and precise output he usually produces. When I saw what was happening to him, I thought of my battle with my shadow self. We were each fighting a version of ourself that looked similar but that was uncanny, twisted in a way to which we didn’t consent.