For Lee Tilghman, There Is Life After Influencing - The New York Times - 0 views
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At her first full-time job since leaving influencing, the erstwhile smoothie-bowl virtuoso Lee Tilghman stunned a new co-worker with her enthusiasm for the 9-to-5 grind.
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The co-worker pulled her aside that first morning, wanting to impress upon her the stakes of that decision. “This is terrible,” he told her. “Like, I’m at a desk.”“You don’t get it,” Ms. Tilghman remembered saying. “You think you’re a slave, but you’re not.” He had it backward, she added. “When you’re an influencer, then you have chains on.’”
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In the late 2010s, for a certain subset of millennial women, Ms. Tilghman was wellness culture, a warm-blooded mood board of Outdoor Voices workout sets, coconut oil and headstands. She had earned north of $300,000 a year — and then dropped more than 150,000 followers, her entire management team, and most of her savings to become an I.R.L. person.
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