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Javier E

Europe shows the way to protect privacy from Facebook-like violations - MarketWatch - 0 views

www.marketwatch.com/...ook-like-violations-2018-04-12

privacy europe facebook social media technology

shared by Javier E on 15 Apr 18 - No Cached
  • Chris Hughes, a co-founder of Facebook, recently noted that the public scrutiny of Facebook is “very much overdue,” declaring that “it’s shocking to me that they didn’t have to answer more of these questions earlier on.”
  • Stefano Quintarelli, one of Europe’s top IT experts and a leading advocate for online privacy (and, until recently, a member of the Italian Parliament), has been a persistent and prophetic critic of Facebook’s abuse of its market position and misuse of online personal data
  • He has long championed a powerful idea: that each of us should retain control of our online profile, which should be readily transferable across portals. If we decide we don’t like Facebook, we should be able to shift to a competitor without losing the links to contacts who remain on Facebook.
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  • Quintarelli says that the European Union’s General Data Protection Regulation, which takes effect on May 25, following six years of preparation and debate, “can serve as guidance in some aspects.
  • Under the GDPR, he notes, “non-compliant organizations can face heavy fines, up to 4% of their revenues.
  • Had the GDPR already been in place, Facebook, in order to avoid such fines, would have had to notify the authorities of the data leak as soon as the company became aware of it, well in advance of the last U.S. election.”
  • the GDPR should help, because it “introduces the concept of profile portability, whereby a user can move her profile from one service provider to another, like we do when porting our telephone profile — the mobile phone number — from one operator to another.”
  • Just as important is “interconnection: the operator to which we port our profile should be interconnected to the source operator so that we don’t lose contact with our online friends. This is possible today thanks to technologies like IPFS and Solid, developed by the web inventor Tim Berners-Lee.”
  • Spiekermann, a global authority on the trafficking of our online identities for purposes of targeted advertising, political propaganda, public and private surveillance, or other nefarious purposes, emphasizes the need to crack down on “personal data markets.”
  • “personal data markets have thrived on the idea that personal data might be the ‘new oil’ of the digital economy as well as — so it seems — of politics.”
  • “more than a thousand companies are now involved in a digital information value chain that harvests data from any online activity and delivers targeted content to online or mobile users within roughly 36 seconds of their entry into the digital realm.”
Javier E

Facebook Overhauls News Feed to Focus on What Friends and Family Share - The New York T... - 0 views

www.nytimes.com/...facebook-news-feed.html

fb friends family social media psychology meaning

shared by Javier E on 12 Jan 18 - No Cached
  • it would prioritize what their friends and family share and comment on while de-emphasizing content from publishers and brands
  • The changes are intended to maximize the amount of content with “meaningful interaction” that people consume on Facebook, Mark Zuckerberg, the company’s chief executive, sai
  • The social network wants to reduce what Mr. Zuckerberg called “passive content” — videos and articles that ask little more of the viewer than to sit back and watch or read — so that users’ time on the site was well spent.
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  • “We want to make sure that our products are not just fun, but are good for people,” Mr. Zuckerberg said. “We need to refocus the system.”
  • The change may also work against Facebook’s immediate business interests. The company has long pushed users to spend more time on the social network. With different, less viral types of content surfacing more often, people could end up spending their time elsewhere. Mr. Zuckerberg said that was in fact Facebook’s expectation, but that if people end up feeling better about using the social network, the business will ultimately benefit.
  • The goal of the overhaul, ultimately, is for something less quantifiable that may be difficult to achieve: Facebook wants people to feel positive, rather than negative, after visiting.
  • . Publishers, nonprofits, small business and many other groups rely on the social network to reach people, so de-emphasizing their posts will most likely hurt them
  • Thursday’s changes raise questions of whether people may end up seeing more content that reinforces their own ideologies if they end up frequently interacting with posts and videos that reflect the similar views of their friends or family.
  • Facebook has conducted research and worked with outside academics for months to examine the effects that its service has on people. The work was spurred by criticism from politicians, academics, the media and others that Facebook had not adequately considered its responsibility for what it shows its users.
  • “Just because a tool can be used for good and bad, that doesn’t make the tool bad — it just means you need to understand what the negative is so that you can mitigate it,” he said.
  • Facebook and other researchers have particularly homed in on passive content. In surveys of Facebook users, people said they felt the site had shifted too far away from friends and family-related content, especially amid a swell of outside posts from brands, publishers and media companies.
  • “This big wave of public content has really made us reflect: What are we really here to do?” Mr. Zuckerberg said. “If what we’re here to do is help people build relationships, then we need to adjust.”
  • Product managers are being asked to “facilitate the most meaningful interactions between people,” rather than the previous mandate of helping people find the most meaningful content, he said.
  • “It’s important to me that when Max and August grow up that they feel like what their father built was good for the world,” Mr. Zuckerberg said.
Javier E

Parents' Dilemma: When to Give Children Smartphones - WSJ - 0 views

www.wsj.com/...r-americas-children-1515772695

smartphone children addiction psychology brain science technology

shared by Javier E on 15 Jan 18 - No Cached
  • Experience has already shown parents that ceding control over the devices has reshaped their children’s lives, allowing an outside influence on school work, friendships, recreation, sleep, romance, sex and free time.
  • Nearly 75% of teenagers had access to smartphones, concluded a 2015 study by Pew Research Center—unlocking the devices about 95 times a day on average,
  • They spent, on average, close to nine hours a day tethered to screens large
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  • The more screen time, the more revenue.
  • The goal of Facebook Inc., Alphabet Inc.’s Google, Snap Inc. and their peers is to create or host captivating experiences that keep users glued to their screens, whether for Instagram, YouTube, Snapchat or Facebook
  • Snapchat users 25 and younger, for example, were spending 40 minutes a day on the app, Chief Executive Evan Spiegel said in August. Alphabet boasted to investors recently that YouTube’s 1.5 billion users were spending an average 60 minutes a day on mobile.
  • Facebook’s stock slid 4.5% to close at $179 Friday after CEO Mark Zuckerberg announced plans Thursday to overhaul the Facebook news feed in a way that could reduce the time users spend.
  • Tech companies are working to instill viewing habits earlier than ever. The number of users of YouTube Kids is soaring. Facebook recently launched Messenger Kids, a messaging app for children as young as 6.
  • Ms. Ho’s 16-year-old son, Brian is an Eagle Scout and chorister, who at times finds it hard to break away from online videogames, even at 3 a.m. The teen recently told his mother he thinks he is addicted. Ms. Ho’s daughter, Samantha, 14, also is glued to her device, in conversations with friends.
  • “You think you’re buying a piece of technology,” Ms. Shepardson said. “Now it’s like oxygen to her.”
  • Psychologists say social media creates anxiety among children when they are away from their phones—what they call “fear of missing out,” whether on social plans, conversations or damaging gossip teens worry could be about themselves.
  • About half the teens in a survey of 620 families in 2016 said they felt addicted to their smartphones. Nearly 80% said they checked the phones more than hourly and felt the need to respond instantly to messages
  • Children set up Instagram accounts under pseudonyms that friends but not parents recognize. Some teens keep several of these so-called Finsta accounts without their parents knowing.
  • An app called Secret Calculator looks and works like an iPhone calculator but doubles as a private vault to hide files, photos and videos.
  • Mr. Zuckerberg told investors late last year that Facebook planned to boost video offerings, noting that live video generates 10 times as many user interactions. Netflix Inc. chief executive Reed Hastings, said in April about the addictiveness of its shows that the company was “competing with sleep on the margins.”
  • Keeping children away from disturbing content, though, is easier than keeping them off their phones.
  • About 16% of the nation’s high-school students were bullied online in 2015, according to the U.S. Centers for Disease Control and Prevention. Children who are cyberbullied are three times more likely to contemplate suicide
  • Smartphones “bring the outside in,” said Ms. Ahn, whose husband works for a major tech company. “We want the family to be the center of gravity.”
Javier E

Thieves of experience: On the rise of surveillance capitalism - 1 views

www.roughtype.com/?p=8608

tech brain science knowledge memory distraction smartphone learning creativity reasoning problem-solving silicon valley elite surveillance capitalism psychology

shared by Javier E on 06 May 20 - No Cached
  • Harvard Business School professor emerita Shoshana Zuboff argues in her new book that the Valley’s wealth and power are predicated on an insidious, essentially pathological form of private enterprise—what she calls “surveillance capitalism.” Pioneered by Google, perfected by Facebook, and now spreading throughout the economy, surveillance capitalism uses human life as its raw material. Our everyday experiences, distilled into data, have become a privately-owned business asset used to predict and mold our behavior, whether we’re shopping or socializing, working or voting.
  • By reengineering the economy and society to their own benefit, Google and Facebook are perverting capitalism in a way that undermines personal freedom and corrodes democracy.
  • Under the Fordist model of mass production and consumption that prevailed for much of the twentieth century, industrial capitalism achieved a relatively benign balance among the contending interests of business owners, workers, and consumers. Enlightened executives understood that good pay and decent working conditions would ensure a prosperous middle class eager to buy the goods and services their companies produced. It was the product itself — made by workers, sold by companies, bought by consumers — that tied the interests of capitalism’s participants together. Economic and social equilibrium was negotiated through the product.
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  • By removing the tangible product from the center of commerce, surveillance capitalism upsets the equilibrium. Whenever we use free apps and online services, it’s often said, we become the products, our attention harvested and sold to advertisers
  • this truism gets it wrong. Surveillance capitalism’s real products, vaporous but immensely valuable, are predictions about our future behavior — what we’ll look at, where we’ll go, what we’ll buy, what opinions we’ll hold — that internet companies derive from our personal data and sell to businesses, political operatives, and other bidders.
  • Unlike financial derivatives, which they in some ways resemble, these new data derivatives draw their value, parasite-like, from human experience.To the Googles and Facebooks of the world, we are neither the customer nor the product. We are the source of what Silicon Valley technologists call “data exhaust” — the informational byproducts of online activity that become the inputs to prediction algorithms
  • Another 2015 study, appearing in the Journal of Computer-Mediated Communication, showed that when people hear their phone ring but are unable to answer it, their blood pressure spikes, their pulse quickens, and their problem-solving skills decline.
  • The smartphone has become a repository of the self, recording and dispensing the words, sounds and images that define what we think, what we experience and who we are. In a 2015 Gallup survey, more than half of iPhone owners said that they couldn’t imagine life without the device.
  • So what happens to our minds when we allow a single tool such dominion over our perception and cognition?
  • Not only do our phones shape our thoughts in deep and complicated ways, but the effects persist even when we aren’t using the devices. As the brain grows dependent on the technology, the research suggests, the intellect weakens.
  • he has seen mounting evidence that using a smartphone, or even hearing one ring or vibrate, produces a welter of distractions that makes it harder to concentrate on a difficult problem or job. The division of attention impedes reasoning and performance.
  • internet companies operate in what Zuboff terms “extreme structural independence from people.” When databases displace goods as the engine of the economy, our own interests, as consumers but also as citizens, cease to be part of the negotiation. We are no longer one of the forces guiding the market’s invisible hand. We are the objects of surveillance and control.
  • Social skills and relationships seem to suffer as well.
  • In both tests, the subjects whose phones were in view posted the worst scores, while those who left their phones in a different room did the best. The students who kept their phones in their pockets or bags came out in the middle. As the phone’s proximity increased, brainpower decreased.
  • In subsequent interviews, nearly all the participants said that their phones hadn’t been a distraction—that they hadn’t even thought about the devices during the experiment. They remained oblivious even as the phones disrupted their focus and thinking.
  • The researchers recruited 520 undergraduates at UCSD and gave them two standard tests of intellectual acuity. One test gauged “available working-memory capacity,” a measure of how fully a person’s mind can focus on a particular task. The second assessed “fluid intelligence,” a person’s ability to interpret and solve an unfamiliar problem. The only variable in the experiment was the location of the subjects’ smartphones. Some of the students were asked to place their phones in front of them on their desks; others were told to stow their phones in their pockets or handbags; still others were required to leave their phones in a different room.
  • the “integration of smartphones into daily life” appears to cause a “brain drain” that can diminish such vital mental skills as “learning, logical reasoning, abstract thought, problem solving, and creativity.”
  •  Smartphones have become so entangled with our existence that, even when we’re not peering or pawing at them, they tug at our attention, diverting precious cognitive resources. Just suppressing the desire to check our phone, which we do routinely and subconsciously throughout the day, can debilitate our thinking.
  • They found that students who didn’t bring their phones to the classroom scored a full letter-grade higher on a test of the material presented than those who brought their phones. It didn’t matter whether the students who had their phones used them or not: All of them scored equally poorly.
  • A study of nearly a hundred secondary schools in the U.K., published last year in the journal Labour Economics, found that when schools ban smartphones, students’ examination scores go up substantially, with the weakest students benefiting the most.
  • Data, the novelist and critic Cynthia Ozick once wrote, is “memory without history.” Her observation points to the problem with allowing smartphones to commandeer our brains
  • Because smartphones serve as constant reminders of all the friends we could be chatting with electronically, they pull at our minds when we’re talking with people in person, leaving our conversations shallower and less satisfying.
  • In a 2013 study conducted at the University of Essex in England, 142 participants were divided into pairs and asked to converse in private for ten minutes. Half talked with a phone in the room, half without a phone present. The subjects were then given tests of affinity, trust and empathy. “The mere presence of mobile phones,” the researchers reported in the Journal of Social and Personal Relationships, “inhibited the development of interpersonal closeness and trust” and diminished “the extent to which individuals felt empathy and understanding from their partners.”
  • The evidence that our phones can get inside our heads so forcefully is unsettling. It suggests that our thoughts and feelings, far from being sequestered in our skulls, can be skewed by external forces we’re not even aware o
  •  Scientists have long known that the brain is a monitoring system as well as a thinking system. Its attention is drawn toward any object that is new, intriguing or otherwise striking — that has, in the psychological jargon, “salience.”
  • even in the history of captivating media, the smartphone stands out. It is an attention magnet unlike any our minds have had to grapple with before. Because the phone is packed with so many forms of information and so many useful and entertaining functions, it acts as what Dr. Ward calls a “supernormal stimulus,” one that can “hijack” attention whenever it is part of our surroundings — and it is always part of our surroundings.
  • Imagine combining a mailbox, a newspaper, a TV, a radio, a photo album, a public library and a boisterous party attended by everyone you know, and then compressing them all into a single, small, radiant object. That is what a smartphone represents to us. No wonder we can’t take our minds off it.
  • The irony of the smartphone is that the qualities that make it so appealing to us — its constant connection to the net, its multiplicity of apps, its responsiveness, its portability — are the very ones that give it such sway over our minds.
  • Phone makers like Apple and Samsung and app writers like Facebook, Google and Snap design their products to consume as much of our attention as possible during every one of our waking hours
  • Social media apps were designed to exploit “a vulnerability in human psychology,” former Facebook president Sean Parker said in a recent interview. “[We] understood this consciously. And we did it anyway.”
  • A quarter-century ago, when we first started going online, we took it on faith that the web would make us smarter: More information would breed sharper thinking. We now know it’s not that simple.
  • As strange as it might seem, people’s knowledge and understanding may actually dwindle as gadgets grant them easier access to online data stores
  • In a seminal 2011 study published in Science, a team of researchers — led by the Columbia University psychologist Betsy Sparrow and including the late Harvard memory expert Daniel Wegner — had a group of volunteers read forty brief, factual statements (such as “The space shuttle Columbia disintegrated during re-entry over Texas in Feb. 2003”) and then type the statements into a computer. Half the people were told that the machine would save what they typed; half were told that the statements would be erased.
  • Afterward, the researchers asked the subjects to write down as many of the statements as they could remember. Those who believed that the facts had been recorded in the computer demonstrated much weaker recall than those who assumed the facts wouldn’t be stored. Anticipating that information would be readily available in digital form seemed to reduce the mental effort that people made to remember it
  • The researchers dubbed this phenomenon the “Google effect” and noted its broad implications: “Because search engines are continually available to us, we may often be in a state of not feeling we need to encode the information internally. When we need it, we will look it up.”
  • as the pioneering psychologist and philosopher William James said in an 1892 lecture, “the art of remembering is the art of thinking.”
  • Only by encoding information in our biological memory can we weave the rich intellectual associations that form the essence of personal knowledge and give rise to critical and conceptual thinking. No matter how much information swirls around us, the less well-stocked our memory, the less we have to think with.
  • As Dr. Wegner and Dr. Ward explained in a 2013 Scientific American article, when people call up information through their devices, they often end up suffering from delusions of intelligence. They feel as though “their own mental capacities” had generated the information, not their devices. “The advent of the ‘information age’ seems to have created a generation of people who feel they know more than ever before,” the scholars concluded, even though “they may know ever less about the world around them.”
  • That insight sheds light on society’s current gullibility crisis, in which people are all too quick to credit lies and half-truths spread through social media. If your phone has sapped your powers of discernment, you’ll believe anything it tells you.
  • A second experiment conducted by the researchers produced similar results, while also revealing that the more heavily students relied on their phones in their everyday lives, the greater the cognitive penalty they suffered.
  • When we constrict our capacity for reasoning and recall or transfer those skills to a gadget, we sacrifice our ability to turn information into knowledge. We get the data but lose the meaning
  • We need to give our minds more room to think. And that means putting some distance between ourselves and our phones.
  • Google’s once-patient investors grew restive, demanding that the founders figure out a way to make money, preferably lots of it.
  • nder pressure, Page and Brin authorized the launch of an auction system for selling advertisements tied to search queries. The system was designed so that the company would get paid by an advertiser only when a user clicked on an ad. This feature gave Google a huge financial incentive to make accurate predictions about how users would respond to ads and other online content. Even tiny increases in click rates would bring big gains in income. And so the company began deploying its stores of behavioral data not for the benefit of users but to aid advertisers — and to juice its own profits. Surveillance capitalism had arrived.
  • Google’s business now hinged on what Zuboff calls “the extraction imperative.” To improve its predictions, it had to mine as much information as possible from web users. It aggressively expanded its online services to widen the scope of its surveillance.
  • Through Gmail, it secured access to the contents of people’s emails and address books. Through Google Maps, it gained a bead on people’s whereabouts and movements. Through Google Calendar, it learned what people were doing at different moments during the day and whom they were doing it with. Through Google News, it got a readout of people’s interests and political leanings. Through Google Shopping, it opened a window onto people’s wish lists,
  • The company gave all these services away for free to ensure they’d be used by as many people as possible. It knew the money lay in the data.
  • the organization grew insular and secretive. Seeking to keep the true nature of its work from the public, it adopted what its CEO at the time, Eric Schmidt, called a “hiding strategy” — a kind of corporate omerta backed up by stringent nondisclosure agreements.
  • Page and Brin further shielded themselves from outside oversight by establishing a stock structure that guaranteed their power could never be challenged, neither by investors nor by directors.
  • What’s most remarkable about the birth of surveillance capitalism is the speed and audacity with which Google overturned social conventions and norms about data and privacy. Without permission, without compensation, and with little in the way of resistance, the company seized and declared ownership over everyone’s information
  • The companies that followed Google presumed that they too had an unfettered right to collect, parse, and sell personal data in pretty much any way they pleased. In the smart homes being built today, it’s understood that any and all data will be beamed up to corporate clouds.
  • Google conducted its great data heist under the cover of novelty. The web was an exciting frontier — something new in the world — and few people understood or cared about what they were revealing as they searched and surfed. In those innocent days, data was there for the taking, and Google took it
  • Google also benefited from decisions made by lawmakers, regulators, and judges — decisions that granted internet companies free use of a vast taxpayer-funded communication infrastructure, relieved them of legal and ethical responsibility for the information and messages they distributed, and gave them carte blanche to collect and exploit user data.
  • Consider the terms-of-service agreements that govern the division of rights and the delegation of ownership online. Non-negotiable, subject to emendation and extension at the company’s whim, and requiring only a casual click to bind the user, TOS agreements are parodies of contracts, yet they have been granted legal legitimacy by the court
  • Law professors, writes Zuboff, “call these ‘contracts of adhesion’ because they impose take-it-or-leave-it conditions on users that stick to them whether they like it or not.” Fundamentally undemocratic, the ubiquitous agreements helped Google and other firms commandeer personal data as if by fiat.
  • n the choices we make as consumers and private citizens, we have always traded some of our autonomy to gain other rewards. Many people, it seems clear, experience surveillance capitalism less as a prison, where their agency is restricted in a noxious way, than as an all-inclusive resort, where their agency is restricted in a pleasing way
  • Zuboff makes a convincing case that this is a short-sighted and dangerous view — that the bargain we’ve struck with the internet giants is a Faustian one
  • but her case would have been stronger still had she more fully addressed the benefits side of the ledger.
  • there’s a piece missing. While Zuboff’s assessment of the costs that people incur under surveillance capitalism is exhaustive, she largely ignores the benefits people receive in return — convenience, customization, savings, entertainment, social connection, and so on
  • hat the industries of the future will seek to manufacture is the self.
  • Behavior modification is the thread that ties today’s search engines, social networks, and smartphone trackers to tomorrow’s facial-recognition systems, emotion-detection sensors, and artificial-intelligence bots.
  • All of Facebook’s information wrangling and algorithmic fine-tuning, she writes, “is aimed at solving one problem: how and when to intervene in the state of play that is your daily life in order to modify your behavior and thus sharply increase the predictability of your actions now, soon, and later.”
  • “The goal of everything we do is to change people’s actual behavior at scale,” a top Silicon Valley data scientist told her in an interview. “We can test how actionable our cues are for them and how profitable certain behaviors are for us.”
  • This goal, she suggests, is not limited to Facebook. It is coming to guide much of the economy, as financial and social power shifts to the surveillance capitalists
  • Combining rich information on individuals’ behavioral triggers with the ability to deliver precisely tailored and timed messages turns out to be a recipe for behavior modification on an unprecedented scale.
  • it was Facebook, with its incredibly detailed data on people’s social lives, that grasped digital media’s full potential for behavior modification. By using what it called its “social graph” to map the intentions, desires, and interactions of literally billions of individuals, it saw that it could turn its network into a worldwide Skinner box, employing psychological triggers and rewards to program not only what people see but how they react.
  • spying on the populace is not the end game. The real prize lies in figuring out ways to use the data to shape how people think and act. “The best way to predict the future is to invent it,” the computer scientist Alan Kay once observed. And the best way to predict behavior is to script it.
  • competition for personal data intensified. It was no longer enough to monitor people online; making better predictions required that surveillance be extended into homes, stores, schools, workplaces, and the public squares of cities and towns. Much of the recent innovation in the tech industry has entailed the creation of products and services designed to vacuum up data from every corner of our lives
  • “The typical complaint is that privacy is eroded, but that is misleading,” Zuboff writes. “In the larger societal pattern, privacy is not eroded but redistributed . . . . Instead of people having the rights to decide how and what they will disclose, these rights are concentrated within the domain of surveillance capitalism.” The transfer of decision rights is also a transfer of autonomy and agency, from the citizen to the corporation.
  • What we lose under this regime is something more fundamental than privacy. It’s the right to make our own decisions about privacy — to draw our own lines between those aspects of our lives we are comfortable sharing and those we are not
  • Other possible ways of organizing online markets, such as through paid subscriptions for apps and services, never even got a chance to be tested.
  • Online surveillance came to be viewed as normal and even necessary by politicians, government bureaucrats, and the general public
  • Google and other Silicon Valley companies benefited directly from the government’s new stress on digital surveillance. They earned millions through contracts to share their data collection and analysis techniques with the National Security Agenc
  • As much as the dot-com crash, the horrors of 9/11 set the stage for the rise of surveillance capitalism. Zuboff notes that, in 2000, members of the Federal Trade Commission, frustrated by internet companies’ lack of progress in adopting privacy protections, began formulating legislation to secure people’s control over their online information and severely restrict the companies’ ability to collect and store it. It seemed obvious to the regulators that ownership of personal data should by default lie in the hands of private citizens, not corporations.
  • The 9/11 attacks changed the calculus. The centralized collection and analysis of online data, on a vast scale, came to be seen as essential to national security. “The privacy provisions debated just months earlier vanished from the conversation more or less overnight,”
Javier E

How Joe Biden's Digital Team Tamed the MAGA Internet - The New York Times - 1 views

www.nytimes.com/...e-biden-internet-election.html

biden internet strategy authenticity kindness understanding psychology social media

shared by Javier E on 06 Dec 20 - No Cached
  • it’s worth looking under the hood of the Biden digital strategy to see what future campaigns might learn from it.
  • while the internet alone didn’t get Mr. Biden elected, a few key decisions helped his chances.
  • 1. Lean On Influencers and Validators
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  • In the early days of his campaign, Mr. Biden’s team envisioned setting up its own digital media empire. It posted videos to his official YouTube channel, conducted virtual forums and even set up a podcast hosted by Mr. Biden, “Here’s the Deal.”
  • those efforts were marred by technical glitches and lukewarm receptions, and they never came close to rivaling the reach of Mr. Trump’s social media machine.
  • So the campaign pivoted to a different strategy, which involved expanding Mr. Biden’s reach by working with social media influencers and “validators,
  • Perhaps the campaign’s most unlikely validator was Fox News. Headlines from the outlet that reflected well on Mr. Biden were relatively rare, but the campaign’s tests showed that they were more persuasive to on-the-fence voters than headlines from other outlets
  • the “Rebel Alliance,” a jokey nod to Mr. Parscale’s “Death Star,” and it eventually grew to include the proprietors of pages like Occupy Democrats, Call to Activism, The Other 98 Percent and Being Liberal.
  • 2. Tune Out Twitter, and Focus on ‘Facebook Moms’
  • “The whole Biden campaign ethos was ‘Twitter isn’t real life,’” Mr. Flaherty said. “There are risks of running a campaign that is too hyper-aware of your own ideological corner.”
  • As it focused on Facebook, the Biden campaign paid extra attention to “Facebook moms” — women who spend a lot of time sharing cute and uplifting content
  • “Our goal was really to meet people where they were,”
  • 3. Build a Facebook Brain Trust
  • “When people saw a Fox News headline endorsing Joe Biden, it made them stop scrolling and think.”
  • Ultimately, he said, the campaign’s entire digital strategy — the Malarkey Factory, the TikTok creators and Facebook moms, the Fortnite signs and small-batch creators — was about trying to reach a kinder, gentler version of the internet that it still believed existed.
  • “I had the freedom to go for the jugular,” said Rafael Rivero, a co-founder of Occupy Democrats and Ridin’ With Biden, another big pro-Biden Facebook page.
  • “It was sort of a big, distributed message test,” Mr. Flaherty said of the Rebel Alliance. “If it was popping through Occupy or any of our other partners, we knew there was heat there.”
  • These left-wing pages gave the campaign a bigger Facebook audience than it could have reached on its own. But they also allowed Mr. Biden to keep most of his messaging positive, while still tapping into the anger and outrage many Democratic voters felt.
  • 4. Promote ‘Small-Batch Creators,’ Not Just Slick Commercials
  • the Biden campaign found that traditional political ads — professionally produced, slick-looking 30-second spots — were far less effective than impromptu, behind-the-scenes footage and ads that featured regular voters talking directly into their smartphones or webcams about why they were voting for Mr. Biden.
  • “The things that were realer, more grainy and cheaper to produce were more credible.”
  • In addition to hiring traditional Democratic ad firms, the campaign also teamed up with what it called “small-batch creators” — lesser-known producers and digital creators, some of whom had little experience making political ads
  • 5. Fight Misinformation, but Pick Your Battles
  • The campaign formed an in-house effort to combat these rumors, known as the “Malarkey Factory.” But it picked its battles carefully, using data from voter testing to guide its responses.
  • “The Hunter Biden conversation was many times larger than the Hillary Clinton email conversation, but it really didn’t stick, because people think Joe Biden’s a good guy,”
  • the campaign’s focus on empathy had informed how it treated misinformation: not as a cynical Trump ploy that was swallowed by credulous dupes, but as something that required listening to voters to understand their concerns and worries before fighting back
  • On the messaging app Signal, the page owners formed a group text that became a kind of rapid-response brain trust for the campaign.
  • “We made a decision early that we were going to be authentically Joe Biden online, even when people were saying that was a trap.”
peterconnelly

Sheryl Sandberg's Legacy - The New York Times - 0 views

www.nytimes.com/...sheryl-sandberg-legacy.html

new york times

shared by peterconnelly on 02 Jun 22 - No Cached
  • It’s not clear how history will judge Sheryl Sandberg.
  • Sandberg, who said on Wednesday that she was quitting Meta after 14 years as the company’s second in command, leaves behind a complicated professional and personal legacy.
  • But Sandberg was also partly responsible for Facebook’s failures during crucial moments, notably when the company initially denied and deflected blame for Russia-backed trolls that were abusing the site to inflame divisions among Americans ahead of the 2016 U.S. presidential election.
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  • The 23-year-old Zuckerberg hired Sandberg in 2008 to figure out how to build Facebook into a large and lasting business.
  • Sandberg spearheaded a plan to build from scratch a more sophisticated system of advertising that was largely based on what she had helped develop at Google. Ads on Facebook were tied to people’s activities and interests on the site. As at Google, many advertisers bought Facebook ads online rather than through sales personnel, as had been typical for TV or newspaper ads. Later, Sandberg cultivated new systems for Facebook advertisers to pinpoint their potential customers with even more precision.
  • Google and Facebook transformed product marketing from largely an art to a sometimes creepy science, and Sandberg is among the architects of that change. She shares in the credit (or blame) for developing two of the most successful, and perhaps least defensible, business models in internet history.
  • All the anxiety today about apps snooping on people to glean every morsel of activity to better pitch us dishwashers — that’s partly Sandberg’s doing. So are Facebook and Google’s combined $325 billion in annual advertising sales and those of all other online companies that make money from ads.
  • In their 2021 book, “An Ugly Truth,” Sheera and Cecilia wrote that to Sandberg’s detractors, her response was part of a pattern of trying to preserve the company’s reputation or her own rather than do the right thing.
Javier E

The Age of Social Media Is Ending - The Atlantic - 0 views

www.theatlantic.com/...672074

social media network culture relationship discourse

shared by Javier E on 11 Nov 22 - No Cached
  • Slowly and without fanfare, around the end of the aughts, social media took its place. The change was almost invisible, but it had enormous consequences. Instead of facilitating the modest use of existing connections—largely for offline life (to organize a birthday party, say)—social software turned those connections into a latent broadcast channel. All at once, billions of people saw themselves as celebrities, pundits, and tastemakers.
  • A global broadcast network where anyone can say anything to anyone else as often as possible, and where such people have come to think they deserve such a capacity, or even that withholding it amounts to censorship or suppression—that’s just a terrible idea from the outset. And it’s a terrible idea that is entirely and completely bound up with the concept of social media itself: systems erected and used exclusively to deliver an endless stream of content.
  • “social media,” a name so familiar that it has ceased to bear meaning. But two decades ago, that term didn’t exist
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  • a “web 2.0” revolution in “user-generated content,” offering easy-to-use, easily adopted tools on websites and then mobile apps. They were built for creating and sharing “content,”
  • As the original name suggested, social networking involved connecting, not publishing. By connecting your personal network of trusted contacts (or “strong ties,” as sociologists call them) to others’ such networks (via “weak ties”), you could surface a larger network of trusted contacts
  • The whole idea of social networks was networking: building or deepening relationships, mostly with people you knew. How and why that deepening happened was largely left to the users to decide.
  • That changed when social networking became social media around 2009, between the introduction of the smartphone and the launch of Instagram. Instead of connection—forging latent ties to people and organizations we would mostly ignore—social media offered platforms through which people could publish content as widely as possible, well beyond their networks of immediate contacts.
  • Social media turned you, me, and everyone into broadcasters (if aspirational ones). The results have been disastrous but also highly pleasurable, not to mention massively profitable—a catastrophic combination.
  • A social network is an idle, inactive system—a Rolodex of contacts, a notebook of sales targets, a yearbook of possible soul mates. But social media is active—hyperactive, really—spewing material across those networks instead of leaving them alone until needed.
  • The authors propose social media as a system in which users participate in “information exchange.” The network, which had previously been used to establish and maintain relationships, becomes reinterpreted as a channel through which to broadcast.
  • The toxicity of social media makes it easy to forget how truly magical this innovation felt when it was new. From 2004 to 2009, you could join Facebook and everyone you’d ever known—including people you’d definitely lost track of—was right there, ready to connect or reconnect. The posts and photos I saw characterized my friends’ changing lives, not the conspiracy theories that their unhinged friends had shared with them
  • Twitter, which launched in 2006, was probably the first true social-media site, even if nobody called it that at the time. Instead of focusing on connecting people, the site amounted to a giant, asynchronous chat room for the world. Twitter was for talking to everyone—which is perhaps one of the reasons journalists have flocked to it
  • on Twitter, anything anybody posted could be seen instantly by anyone else. And furthermore, unlike posts on blogs or images on Flickr or videos on YouTube, tweets were short and low-effort, making it easy to post many of them a week or even a day.
  • When we look back at this moment, social media had already arrived in spirit if not by name. RSS readers offered a feed of blog posts to catch up on, complete with unread counts. MySpace fused music and chatter; YouTube did it with video (“Broadcast Yourself”)
  • soon enough, all social networks became social media first and foremost. When groups, pages, and the News Feed launched, Facebook began encouraging users to share content published by others in order to increase engagement on the service, rather than to provide updates to friends. LinkedIn launched a program to publish content across the platform, too. Twitter, already principally a publishing platform, added a dedicated “retweet” feature, making it far easier to spread content virally across user networks.
  • From being asked to review every product you buy to believing that every tweet or Instagram image warrants likes or comments or follows, social media produced a positively unhinged, sociopathic rendition of human sociality.
  • Other services arrived or evolved in this vein, among them Reddit, Snapchat, and WhatsApp, all far more popular than Twitter. Social networks, once latent routes for possible contact, became superhighways of constant content
  • Although you can connect the app to your contacts and follow specific users, on TikTok, you are more likely to simply plug into a continuous flow of video content that has oozed to the surface via algorithm.
  • In the social-networking era, the connections were essential, driving both content creation and consumption. But the social-media era seeks the thinnest, most soluble connections possible, just enough to allow the content to flow.
  • Facebook and all the rest enjoyed a massive rise in engagement and the associated data-driven advertising profits that the attention-driven content economy created. The same phenomenon also created the influencer economy, in which individual social-media users became valuable as channels for distributing marketing messages or product sponsorships by means of their posts’ real or imagined reach
  • “influencer” became an aspirational role, especially for young people for whom Instagram fame seemed more achievable than traditional celebrity—or perhaps employment of any kind.
  • social-media operators discovered that the more emotionally charged the content, the better it spread across its users’ networks. Polarizing, offensive, or just plain fraudulent information was optimized for distribution. By the time the platforms realized and the public revolted, it was too late to turn off these feedback loops.
  • The ensuing disaster was multipar
  • Rounding up friends or business contacts into a pen in your online profile for possible future use was never a healthy way to understand social relationships.
  • when social networking evolved into social media, user expectations escalated. Driven by venture capitalists’ expectations and then Wall Street’s demands, the tech companies—Google and Facebook and all the rest—became addicted to massive scale
  • Social media showed that everyone has the potential to reach a massive audience at low cost and high gain—and that potential gave many people the impression that they deserve such an audience.
  • On social media, everyone believes that anyone to whom they have access owes them an audience: a writer who posted a take, a celebrity who announced a project, a pretty girl just trying to live her life, that anon who said something afflictive
  • When network connections become activated for any reason or no reason, then every connection seems worthy of traversing.
  • people just aren’t meant to talk to one another this much. They shouldn’t have that much to say, they shouldn’t expect to receive such a large audience for that expression, and they shouldn’t suppose a right to comment or rejoinder for every thought or notion either.
  • This is also why journalists became so dependent on Twitter: It’s a constant stream of sources, events, and reactions—a reporting automat, not to mention an outbound vector for media tastemakers to make tastes.
  • That’s no surprise, I guess, given that the model was forged in the fires of Big Tech companies such as Facebook, where sociopathy is a design philosophy.
  • If change is possible, carrying it out will be difficult, because we have adapted our lives to conform to social media’s pleasures and torments. It’s seemingly as hard to give up on social media as it was to give up smoking en masse
  • Quitting that habit took decades of regulatory intervention, public-relations campaigning, social shaming, and aesthetic shifts. At a cultural level, we didn’t stop smoking just because the habit was unpleasant or uncool or even because it might kill us. We did so slowly and over time, by forcing social life to suffocate the practice. That process must now begin in earnest for social media.
  • Something may yet survive the fire that would burn it down: social networks, the services’ overlooked, molten core. It was never a terrible idea, at least, to use computers to connect to one another on occasion, for justified reasons, and in moderation
  • The problem came from doing so all the time, as a lifestyle, an aspiration, an obsession. The offer was always too good to be true, but it’s taken us two decades to realize the Faustian nature of the bargain.
  • when I first wrote about downscale, the ambition seemed necessary but impossible. It still feels unlikely—but perhaps newly plausible.
  • To win the soul of social life, we must learn to muzzle it again, across the globe, among billions of people. To speak less, to fewer people and less often–and for them to do the same to you, and everyone else as well
  • We cannot make social media good, because it is fundamentally bad, deep in its very structure. All we can do is hope that it withers away, and play our small part in helping abandon it.
Javier E

Why the Past 10 Years of American Life Have Been Uniquely Stupid - The Atlantic - 0 views

www.theatlantic.com/...629369

politics history social media technology psychology bias fragmentation

shared by Javier E on 26 Apr 22 - No Cached
  • Social scientists have identified at least three major forces that collectively bind together successful democracies: social capital (extensive social networks with high levels of trust), strong institutions, and shared stories.
  • Social media has weakened all three.
  • gradually, social-media users became more comfortable sharing intimate details of their lives with strangers and corporations. As I wrote in a 2019 Atlantic article with Tobias Rose-Stockwell, they became more adept at putting on performances and managing their personal brand—activities that might impress others but that do not deepen friendships in the way that a private phone conversation will.
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  • the stage was set for the major transformation, which began in 2009: the intensification of viral dynamics.
  • Before 2009, Facebook had given users a simple timeline––a never-ending stream of content generated by their friends and connections, with the newest posts at the top and the oldest ones at the bottom
  • That began to change in 2009, when Facebook offered users a way to publicly “like” posts with the click of a button. That same year, Twitter introduced something even more powerful: the “Retweet” button, which allowed users to publicly endorse a post while also sharing it with all of their followers.
  • “Like” and “Share” buttons quickly became standard features of most other platforms.
  • Facebook developed algorithms to bring each user the content most likely to generate a “like” or some other interaction, eventually including the “share” as well.
  • Later research showed that posts that trigger emotions––especially anger at out-groups––are the most likely to be shared.
  • By 2013, social media had become a new game, with dynamics unlike those in 2008. If you were skillful or lucky, you might create a post that would “go viral” and make you “internet famous”
  • If you blundered, you could find yourself buried in hateful comments. Your posts rode to fame or ignominy based on the clicks of thousands of strangers, and you in turn contributed thousands of clicks to the game.
  • This new game encouraged dishonesty and mob dynamics: Users were guided not just by their true preferences but by their past experiences of reward and punishment,
  • As a social psychologist who studies emotion, morality, and politics, I saw this happening too. The newly tweaked platforms were almost perfectly designed to bring out our most moralistic and least reflective selves. The volume of outrage was shocking.
  • It was just this kind of twitchy and explosive spread of anger that James Madison had tried to protect us from as he was drafting the U.S. Constitution.
  • The Framers of the Constitution were excellent social psychologists. They knew that democracy had an Achilles’ heel because it depended on the collective judgment of the people, and democratic communities are subject to “the turbulency and weakness of unruly passions.”
  • The key to designing a sustainable republic, therefore, was to build in mechanisms to slow things down, cool passions, require compromise, and give leaders some insulation from the mania of the moment while still holding them accountable to the people periodically, on Election Day.
  • The tech companies that enhanced virality from 2009 to 2012 brought us deep into Madison’s nightmare.
  • a less quoted yet equally important insight, about democracy’s vulnerability to triviality.
  • Madison notes that people are so prone to factionalism that “where no substantial occasion presents itself, the most frivolous and fanciful distinctions have been sufficient to kindle their unfriendly passions and excite their most violent conflicts.”
  • Social media has both magnified and weaponized the frivolous.
  • It’s not just the waste of time and scarce attention that matters; it’s the continual chipping-away of trust.
  • a democracy depends on widely internalized acceptance of the legitimacy of rules, norms, and institutions.
  • when citizens lose trust in elected leaders, health authorities, the courts, the police, universities, and the integrity of elections, then every decision becomes contested; every election becomes a life-and-death struggle to save the country from the other side
  • The most recent Edelman Trust Barometer (an international measure of citizens’ trust in government, business, media, and nongovernmental organizations) showed stable and competent autocracies (China and the United Arab Emirates) at the top of the list, while contentious democracies such as the United States, the United Kingdom, Spain, and South Korea scored near the bottom (albeit above Russia).
  • The literature is complex—some studies show benefits, particularly in less developed democracies—but the review found that, on balance, social media amplifies political polarization; foments populism, especially right-wing populism; and is associated with the spread of misinformation.
  • When people lose trust in institutions, they lose trust in the stories told by those institutions. That’s particularly true of the institutions entrusted with the education of children.
  • Facebook and Twitter make it possible for parents to become outraged every day over a new snippet from their children’s history lessons––and math lessons and literature selections, and any new pedagogical shifts anywhere in the country
  • The motives of teachers and administrators come into question, and overreaching laws or curricular reforms sometimes follow, dumbing down education and reducing trust in it further.
  • young people educated in the post-Babel era are less likely to arrive at a coherent story of who we are as a people, and less likely to share any such story with those who attended different schools or who were educated in a different decade.
  • former CIA analyst Martin Gurri predicted these fracturing effects in his 2014 book, The Revolt of the Public. Gurri’s analysis focused on the authority-subverting effects of information’s exponential growth, beginning with the internet in the 1990s. Writing nearly a decade ago, Gurri could already see the power of social media as a universal solvent, breaking down bonds and weakening institutions everywhere it reached.
  • he notes a constructive feature of the pre-digital era: a single “mass audience,” all consuming the same content, as if they were all looking into the same gigantic mirror at the reflection of their own society. I
  • The digital revolution has shattered that mirror, and now the public inhabits those broken pieces of glass. So the public isn’t one thing; it’s highly fragmented, and it’s basically mutually hostile
  • Facebook, Twitter, YouTube, and a few other large platforms unwittingly dissolved the mortar of trust, belief in institutions, and shared stories that had held a large and diverse secular democracy together.
  • I think we can date the fall of the tower to the years between 2011 (Gurri’s focal year of “nihilistic” protests) and 2015, a year marked by the “great awokening” on the left and the ascendancy of Donald Trump on the right.
  • Twitter can overpower all the newspapers in the country, and stories cannot be shared (or at least trusted) across more than a few adjacent fragments—so truth cannot achieve widespread adherence.
  • fter Babel, nothing really means anything anymore––at least not in a way that is durable and on which people widely agree.
  • Politics After Babel
  • “Politics is the art of the possible,” the German statesman Otto von Bismarck said in 1867. In a post-Babel democracy, not much may be possible.
  • The ideological distance between the two parties began increasing faster in the 1990s. Fox News and the 1994 “Republican Revolution” converted the GOP into a more combative party.
  • So cross-party relationships were already strained before 2009. But the enhanced virality of social media thereafter made it more hazardous to be seen fraternizing with the enemy or even failing to attack the enemy with sufficient vigor.
  • What changed in the 2010s? Let’s revisit that Twitter engineer’s metaphor of handing a loaded gun to a 4-year-old. A mean tweet doesn’t kill anyone; it is an attempt to shame or punish someone publicly while broadcasting one’s own virtue, brilliance, or tribal loyalties. It’s more a dart than a bullet
  • from 2009 to 2012, Facebook and Twitter passed out roughly 1 billion dart guns globally. We’ve been shooting one another ever since.
  • “devoted conservatives,” comprised 6 percent of the U.S. population.
  • the warped “accountability” of social media has also brought injustice—and political dysfunction—in three ways.
  • First, the dart guns of social media give more power to trolls and provocateurs while silencing good citizens.
  • a small subset of people on social-media platforms are highly concerned with gaining status and are willing to use aggression to do so.
  • Across eight studies, Bor and Petersen found that being online did not make most people more aggressive or hostile; rather, it allowed a small number of aggressive people to attack a much larger set of victims. Even a small number of jerks were able to dominate discussion forums,
  • Additional research finds that women and Black people are harassed disproportionately, so the digital public square is less welcoming to their voices.
  • Second, the dart guns of social media give more power and voice to the political extremes while reducing the power and voice of the moderate majority.
  • The “Hidden Tribes” study, by the pro-democracy group More in Common, surveyed 8,000 Americans in 2017 and 2018 and identified seven groups that shared beliefs and behaviors.
  • Social media has given voice to some people who had little previously, and it has made it easier to hold powerful people accountable for their misdeeds
  • The group furthest to the left, the “progressive activists,” comprised 8 percent of the population. The progressive activists were by far the most prolific group on social media: 70 percent had shared political content over the previous year. The devoted conservatives followed, at 56 percent.
  • These two extreme groups are similar in surprising ways. They are the whitest and richest of the seven groups, which suggests that America is being torn apart by a battle between two subsets of the elite who are not representative of the broader society.
  • they are the two groups that show the greatest homogeneity in their moral and political attitudes.
  • likely a result of thought-policing on social media:
  • political extremists don’t just shoot darts at their enemies; they spend a lot of their ammunition targeting dissenters or nuanced thinkers on their own team.
  • Finally, by giving everyone a dart gun, social media deputizes everyone to administer justice with no due process. Platforms like Twitter devolve into the Wild West, with no accountability for vigilantes.
  • Enhanced-virality platforms thereby facilitate massive collective punishment for small or imagined offenses, with real-world consequences, including innocent people losing their jobs and being shamed into suicide
  • we don’t get justice and inclusion; we get a society that ignores context, proportionality, mercy, and truth.
  • Since the tower fell, debates of all kinds have grown more and more confused. The most pervasive obstacle to good thinking is confirmation bias, which refers to the human tendency to search only for evidence that confirms our preferred beliefs
  • search engines were supercharging confirmation bias, making it far easier for people to find evidence for absurd beliefs and conspiracy theorie
  • The most reliable cure for confirmation bias is interaction with people who don’t share your beliefs. They confront you with counterevidence and counterargument.
  • In his book The Constitution of Knowledge, Jonathan Rauch describes the historical breakthrough in which Western societies developed an “epistemic operating system”—that is, a set of institutions for generating knowledge from the interactions of biased and cognitively flawed individuals
  • English law developed the adversarial system so that biased advocates could present both sides of a case to an impartial jury.
  • Newspapers full of lies evolved into professional journalistic enterprises, with norms that required seeking out multiple sides of a story, followed by editorial review, followed by fact-checking.
  • Universities evolved from cloistered medieval institutions into research powerhouses, creating a structure in which scholars put forth evidence-backed claims with the knowledge that other scholars around the world would be motivated to gain prestige by finding contrary evidence.
  • Part of America’s greatness in the 20th century came from having developed the most capable, vibrant, and productive network of knowledge-producing institutions in all of human history
  • But this arrangement, Rauch notes, “is not self-maintaining; it relies on an array of sometimes delicate social settings and understandings, and those need to be understood, affirmed, and protected.”
  • This, I believe, is what happened to many of America’s key institutions in the mid-to-late 2010s. They got stupider en masse because social media instilled in their members a chronic fear of getting darted
  • it was so pervasive that it established new behavioral norms backed by new policies seemingly overnight
  • Participants in our key institutions began self-censoring to an unhealthy degree, holding back critiques of policies and ideas—even those presented in class by their students—that they believed to be ill-supported or wrong.
  • The stupefying process plays out differently on the right and the left because their activist wings subscribe to different narratives with different sacred values.
  • The “Hidden Tribes” study tells us that the “devoted conservatives” score highest on beliefs related to authoritarianism. They share a narrative in which America is eternally under threat from enemies outside and subversives within; they see life as a battle between patriots and traitors.
  • they are psychologically different from the larger group of “traditional conservatives” (19 percent of the population), who emphasize order, decorum, and slow rather than radical change.
  • The traditional punishment for treason is death, hence the battle cry on January 6: “Hang Mike Pence.”
  • Right-wing death threats, many delivered by anonymous accounts, are proving effective in cowing traditional conservatives
  • The wave of threats delivered to dissenting Republican members of Congress has similarly pushed many of the remaining moderates to quit or go silent, giving us a party ever more divorced from the conservative tradition, constitutional responsibility, and reality.
  • The stupidity on the right is most visible in the many conspiracy theories spreading across right-wing media and now into Congress.
  • The Democrats have also been hit hard by structural stupidity, though in a different way. In the Democratic Party, the struggle between the progressive wing and the more moderate factions is open and ongoing, and often the moderates win.
  • The problem is that the left controls the commanding heights of the culture: universities, news organizations, Hollywood, art museums, advertising, much of Silicon Valley, and the teachers’ unions and teaching colleges that shape K–12 education. And in many of those institutions, dissent has been stifled:
  • Liberals in the late 20th century shared a belief that the sociologist Christian Smith called the “liberal progress” narrative, in which America used to be horrifically unjust and repressive, but, thanks to the struggles of activists and heroes, has made (and continues to make) progress toward realizing the noble promise of its founding.
  • It is also the view of the “traditional liberals” in the “Hidden Tribes” study (11 percent of the population), who have strong humanitarian values, are older than average, and are largely the people leading America’s cultural and intellectual institutions.
  • when the newly viralized social-media platforms gave everyone a dart gun, it was younger progressive activists who did the most shooting, and they aimed a disproportionate number of their darts at these older liberal leaders.
  • Confused and fearful, the leaders rarely challenged the activists or their nonliberal narrative in which life at every institution is an eternal battle among identity groups over a zero-sum pie, and the people on top got there by oppressing the people on the bottom. This new narrative is rigidly egalitarian––focused on equality of outcomes, not of rights or opportunities. It is unconcerned with individual rights.
  • The universal charge against people who disagree with this narrative is not “traitor”; it is “racist,” “transphobe,” “Karen,” or some related scarlet letter marking the perpetrator as one who hates or harms a marginalized group.
  • The punishment that feels right for such crimes is not execution; it is public shaming and social death.
  • anyone on Twitter had already seen dozens of examples teaching the basic lesson: Don’t question your own side’s beliefs, policies, or actions. And when traditional liberals go silent, as so many did in the summer of 2020, the progressive activists’ more radical narrative takes over as the governing narrative of an organization.
  • This is why so many epistemic institutions seemed to “go woke” in rapid succession that year and the next, beginning with a wave of controversies and resignations at The New York Times and other newspapers, and continuing on to social-justice pronouncements by groups of doctors and medical associations
  • The problem is structural. Thanks to enhanced-virality social media, dissent is punished within many of our institutions, which means that bad ideas get elevated into official policy.
  • In a 2018 interview, Steve Bannon, the former adviser to Donald Trump, said that the way to deal with the media is “to flood the zone with shit.” He was describing the “firehose of falsehood” tactic pioneered by Russian disinformation programs to keep Americans confused, disoriented, and angry.
  • artificial intelligence is close to enabling the limitless spread of highly believable disinformation. The AI program GPT-3 is already so good that you can give it a topic and a tone and it will spit out as many essays as you like, typically with perfect grammar and a surprising level of coherence.
  • Renée DiResta, the research manager at the Stanford Internet Observatory, explained that spreading falsehoods—whether through text, images, or deep-fake videos—will quickly become inconceivably easy. (She co-wrote the essay with GPT-3.)
  • American factions won’t be the only ones using AI and social media to generate attack content; our adversaries will too.
  • In the 20th century, America’s shared identity as the country leading the fight to make the world safe for democracy was a strong force that helped keep the culture and the polity together.
  • In the 21st century, America’s tech companies have rewired the world and created products that now appear to be corrosive to democracy, obstacles to shared understanding, and destroyers of the modern tower.
  • What changes are needed?
  • I can suggest three categories of reforms––three goals that must be achieved if democracy is to remain viable in the post-Babel era.
  • We must harden democratic institutions so that they can withstand chronic anger and mistrust, reform social media so that it becomes less socially corrosive, and better prepare the next generation for democratic citizenship in this new age.
  • Harden Democratic Institutions
  • we must reform key institutions so that they can continue to function even if levels of anger, misinformation, and violence increase far above those we have today.
  • Reforms should reduce the outsize influence of angry extremists and make legislators more responsive to the average voter in their district.
  • One example of such a reform is to end closed party primaries, replacing them with a single, nonpartisan, open primary from which the top several candidates advance to a general election that also uses ranked-choice voting
  • A second way to harden democratic institutions is to reduce the power of either political party to game the system in its favor, for example by drawing its preferred electoral districts or selecting the officials who will supervise elections
  • These jobs should all be done in a nonpartisan way.
  • Reform Social Media
  • Social media’s empowerment of the far left, the far right, domestic trolls, and foreign agents is creating a system that looks less like democracy and more like rule by the most aggressive.
  • it is within our power to reduce social media’s ability to dissolve trust and foment structural stupidity. Reforms should limit the platforms’ amplification of the aggressive fringes while giving more voice to what More in Common calls “the exhausted majority.”
  • the main problem with social media is not that some people post fake or toxic stuff; it’s that fake and outrage-inducing content can now attain a level of reach and influence that was not possible before
  • Perhaps the biggest single change that would reduce the toxicity of existing platforms would be user verification as a precondition for gaining the algorithmic amplification that social media offers.
  • One of the first orders of business should be compelling the platforms to share their data and their algorithms with academic researchers.
  • Prepare the Next Generation
  • Childhood has become more tightly circumscribed in recent generations––with less opportunity for free, unstructured play; less unsupervised time outside; more time online. Whatever else the effects of these shifts, they have likely impeded the development of abilities needed for effective self-governance for many young adults
  • Depression makes people less likely to want to engage with new people, ideas, and experiences. Anxiety makes new things seem more threatening. As these conditions have risen and as the lessons on nuanced social behavior learned through free play have been delayed, tolerance for diverse viewpoints and the ability to work out disputes have diminished among many young people
  • Students did not just say that they disagreed with visiting speakers; some said that those lectures would be dangerous, emotionally devastating, a form of violence. Because rates of teen depression and anxiety have continued to rise into the 2020s, we should expect these views to continue in the generations to follow, and indeed to become more severe.
  • The most important change we can make to reduce the damaging effects of social media on children is to delay entry until they have passed through puberty.
  • The age should be raised to at least 16, and companies should be held responsible for enforcing it.
  • et them out to play. Stop starving children of the experiences they most need to become good citizens: free play in mixed-age groups of children with minimal adult supervision
  • while social media has eroded the art of association throughout society, it may be leaving its deepest and most enduring marks on adolescents. A surge in rates of anxiety, depression, and self-harm among American teens began suddenly in the early 2010s. (The same thing happened to Canadian and British teens, at the same time.) The cause is not known, but the timing points to social media as a substantial contributor—the surge began just as the large majority of American teens became daily users of the major platforms.
  • What would it be like to live in Babel in the days after its destruction? We know. It is a time of confusion and loss. But it is also a time to reflect, listen, and build.
  • In recent years, Americans have started hundreds of groups and organizations dedicated to building trust and friendship across the political divide, including BridgeUSA, Braver Angels (on whose board I serve), and many others listed at BridgeAlliance.us. We cannot expect Congress and the tech companies to save us. We must change ourselves and our communities.
  • when we look away from our dysfunctional federal government, disconnect from social media, and talk with our neighbors directly, things seem more hopeful. Most Americans in the More in Common report are members of the “exhausted majority,” which is tired of the fighting and is willing to listen to the other side and compromise. Most Americans now see that social media is having a negative impact on the country, and are becoming more aware of its damaging effects on children.
Javier E

How Facebook Warps Our Worlds - The New York Times - 0 views

www.nytimes.com/...facebook-warps-our-worlds.html

facebook social network shaming groupthink fragmentation partisan epistemic tribal conformity crisis culture psychology social media

shared by Javier E on 23 May 16 - No Cached
  • THOSE who’ve been raising alarms about Facebook are right: Almost every minute that we spend on our smartphones and tablets and laptops, thumbing through favorite websites and scrolling through personalized feeds, we’re pointed toward foregone conclusions. We’re pressured to conform
  • We’re the real culprits. When it comes to elevating one perspective above all others and herding people into culturally and ideologically inflexible tribes, nothing that Facebook does to us comes close to what we do to ourselves.
  • I’m talking about how we use social media in particular and the Internet in general — and how we let them use us. They’re not so much agents as accomplices, new tools for ancient impulses, part of “a long sequence of technological innovations that enable us to do what we want
  • ...13 more annotations...
  • “And one of the things we want is to spend more time with people who think like us and less with people who are different,” Haidt added. “The Facebook effect isn’t trivial. But it’s catalyzing or amplifying a tendency that was already there.”
  • prevalent for many users are the posts we see from friends and from other people and groups we follow on the network, and this information is utterly contingent on choices we ourselves make
  • The Internet isn’t rigged to give us right or left, conservative or liberal — at least not until we rig it that way. It’s designed to give us more of the same, whatever that same is
  • So it goes with the fiction we read, the movies we watch, the music we listen to and, scarily, the ideas we subscribe to. They’re not challenged. They’re validated and reinforced.
  • this colors our days, or rather bleeds them of color, reducing them to a single hue.
  • We construct precisely contoured echo chambers of affirmation that turn conviction into zeal, passion into fury, disagreements with the other side into the demonization of it
  • Carnival barkers, conspiracy theories, willful bias and nasty partisanship aren’t anything new, and they haven’t reached unprecedented heights today. But what’s remarkable and sort of heartbreaking is the way they’re fed by what should be strides in our ability to educate ourselves.
  • The proliferation of cable television networks and growth of the Internet promised to expand our worlds, not shrink them. Instead they’ve enhanced the speed and thoroughness with which we retreat into enclaves of the like-minded.
  • there’s no argument that in an era that teems with choice, brims with niche marketing and exalts individualism to the extent that ours does, we’re sorting ourselves with a chillingly ruthless efficiency. We’ve surrendered universal points of reference. We’ve lost common ground.
  • Marc Dunkelman, adding that it also makes it easier for us to avoid “face-to-face interactions with diverse ideas.” He touched on this in an incisive 2014 book, “The Vanishing Neighbor,” which belongs with Haidt’s work and with “Bowling Alone,” “Coming Apart” and “The Fractured Republic” in the literature of modern American fragmentation, a booming genre all its own.
  • We’re less committed to, and trustful of, large institutions than we were at times in the past. We question their wisdom and substitute it with the groupthink of micro-communities, many of which we’ve formed online, and their sensibilities can be more peculiar and unforgiving.
  • Facebook, along with other social media, definitely conspires in this. Haidt noted that it often discourages dissent within a cluster of friends by accelerating shaming. He pointed to the enforced political correctness among students at many colleges.
  • It’s not about some sorcerer’s algorithm. It’s about a tribalism that has existed for as long as humankind has and is now rooted in the fertile soil of the Internet, which is coaxing it toward a full and insidious flower
sissij

Facebook Said to Create Censorship Tool to Get Back Into China - The New York Times - 0 views

www.nytimes.com/...ook-censorship-tool-china.html

censorship bias social media

shared by sissij on 24 Nov 16 - No Cached
  • But the project illustrates the extent to which Facebook may be willing to compromise one of its core mission statements, “to make the world more open and connected,” to gain access to a market of 1.4 billion Chinese people.
  • sissij on 24 Nov 16
     
    As Facebook planning to enter the Chinese market, it has to compromise the government's request on censorship, which ironically opposed Facebook's core mission statement. But I think censorship is not all that bad because the false use of the mass media such as the "fake news"  would make the society very unstable. For a country that has 1.4 billion of population, an totally open and free internet may cause much more problem than a censorship. It all depends on a balance. I hope the more open Facebook and the Chinese government and negotiate their points and reach a balance between too open and too restrained. --Sissi (11/24/2016)
Duncan H

Facebook Is Using You - NYTimes.com - 0 views

www.nytimes.com/...facebook-is-using-you.html

facebook social media knowledge research education

shared by Duncan H on 06 Feb 12 - Cached
  • Facebook’s inventory consists of personal data — yours and mine.
  • Facebook makes money by selling ad space to companies that want to reach us. Advertisers choose key words or details — like relationship status, location, activities, favorite books and employment — and then Facebook runs the ads for the targeted subset of its 845 million users
  • The magnitude of online information Facebook has available about each of us for targeted marketing is stunning. In Europe, laws give people the right to know what data companies have about them, but that is not the case in the United States.
  • ...8 more annotations...
  • The bits and bytes about your life can easily be used against you. Whether you can obtain a job, credit or insurance can be based on your digital doppelgänger — and you may never know why you’ve been turned down.
  • Stereotyping is alive and well in data aggregation. Your application for credit could be declined not on the basis of your own finances or credit history, but on the basis of aggregate data — what other people whose likes and dislikes are similar to yours have done
  • Even though laws allow people to challenge false information in credit reports, there are no laws that require data aggregators to reveal what they know about you. If I’ve Googled “diabetes” for a friend or “date rape drugs” for a mystery I’m writing, data aggregators assume those searches reflect my own health and proclivities. Because no laws regulate what types of data these aggregators can collect, they make their own rules.
  • The term Weblining describes the practice of denying people opportunities based on their digital selves. You might be refused health insurance based on a Google search you did about a medical condition. You might be shown a credit card with a lower credit limit, not because of your credit history, but because of your race, sex or ZIP code or the types of Web sites you visit.
  • Advertisers are drawing new redlines, limiting people to the roles society expects them to play
  • Data aggregators’ practices conflict with what people say they want. A 2008 Consumer Reports poll of 2,000 people found that 93 percent thought Internet companies should always ask for permission before using personal information, and 72 percent wanted the right to opt out of online tracking. A study by Princeton Survey Research Associates in 2009 using a random sample of 1,000 people found that 69 percent thought that the United States should adopt a law giving people the right to learn everything a Web site knows about them. We need a do-not-track law, similar to the do-not-call one. Now it’s not just about whether my dinner will be interrupted by a telemarketer. It’s about whether my dreams will be dashed by the collection of bits and bytes over which I have no control and for which companies are currently unaccountable.
  • LAST week, Facebook filed documents with the government that will allow it to sell shares of stock to the public. It is estimated to be worth at least $75 billion. But unlike other big-ticket corporations, it doesn’t have an inventory of widgets or gadgets, cars or phones.
  • If you indicate that you like cupcakes, live in a certain neighborhood and have invited friends over, expect an ad from a nearby bakery to appear on your page.
Javier E

Austrian Law Student Faces Down Facebook - NYTimes.com - 0 views

www.nytimes.com/...06iht-rawdata06.html

facebook privacy Europe

shared by Javier E on 06 Feb 12 - Cached
  • The plan put forward by Viviane Reding, the European justice commissioner, would give E.U. residents the right to opt out more easily of standard data collection practices used by businesses like Facebook. It would also compel companies to expunge all personal data, permanently, at a consumer’s request. Both elements have the potential to hamper the data-harvesting engine that is at the heart of Facebook’s advertising-driven business, and of its value.
  • Mr. Schrems appeared on Facebook’s radar last June when he filed a complaint against the company with the Irish regulator, the office of the Irish Data Protection Commissioner, in Port Arlington, Ireland. He alleged 22 violations of European law. Mr. Schrems filed the grievance after using a provision of Irish law to obtain from Facebook a copy of all of the information the company had been keeping on him. Facebook sent Mr. Schrems a computer disc containing 1,222 pages of information.
  • The disc, Mr. Schrems said, showed that Facebook was routinely collecting data that he had never consented to give, like his physical location, which he assumes was determined from his computer’s unique address identifiers, which can be traced geographically. Facebook was also retaining data he had deleted, Mr. Schrems said.
dpittenger

Create Your Very Own False Memories by Lying on Facebook - 1 views

www.smithsonianmag.com/...ories-lying-facebook-180953796

memories facebook Science brain science social media Technology

shared by dpittenger on 16 Jan 15 - No Cached
  • dpittenger on 16 Jan 15
     
    This article talks about false memories, like we talked about in class. It says that Facebook can actualyl create false memories when you lie on it. Facebook memories are easier to remember than anything else that you read.
Javier E

Facebook Is Watching What You Read, to Show You Similar Posts - Digits - WSJ - 0 views

blogs.wsj.com/...read-to-show-you-similar-posts

facebook algorithms personalization ad-financed business model

shared by Javier E on 16 Jun 15 - No Cached
  • Facebook said in a blog post it is tweaking the all-important algorithm that determines what posts a user sees, with an eye toward featuring topics that interest you, whether you “like” them or not.
  • The change takes advantage of the fact that Facebook doesn’t just track how long you pore over your friend’s vacation pictures or a news article – it also compares that to your typical reading patterns. It then promotes content that captures more of your attention.
  • Facebook said data on how long people spend on posts is not shared with publishers or advertisers. Users cannot block Facebook from tracking their reading habits, the company said.
  • ...2 more annotations...
  • Facebook’s algorithm displays in a user’s news feed only a fraction of what’s available in the user’s social network. All of that content is given a “relevancy score” based in part on whether the user prefers links, videos or photos, and what other users find interesting
  • Posts with the highest scores typically top a person’s feed, but engineers frequently adjust the algorithm.
Javier E

The Fall of Facebook - The Atlantic - 0 views

www.theatlantic.com/...2

gatekeeper information facebook social network messaging smartphone technology social media

shared by Javier E on 19 Nov 14 - No Cached
  • Alexis C. Madrigal Nov 17 2014, 7:59 PM ET Social networking is not, it turns out, winner take all. In the past, one might have imagined that switching between Facebook and “some other network” would be difficult, but the smartphone interface makes it easy to be on a dozen networks. All messages come to the same place—the phone’s notifications screen—so what matters is what your friends are doing, not which apps they’re using.
  • if I were to put money on an area in which Facebook might be unable to dominate in the future, it would be apps that take advantage of physical proximity. Something radically new could arise on that front, whether it’s an evolution of Yik Yak
  • The Social Machine, predicts that text will be a less and less important part of our asynchronous communications mix. Instead, she foresees a “very fluid interface” that would mix text with voice, video, sensor outputs (location, say, or vital signs), and who knows what else
  • ...5 more annotations...
  • the forthcoming Apple Watch seems like a step toward the future Donath envisions. Users will be able to send animated smiley faces, drawings, voice snippets, and even their live heartbeats, which will be tapped out on the receiver’s wrist.
  • A simple but rich messaging platform—perhaps with specialized hardware—could replace the omnibus social network for most purposes. “I think we’re shifting in a weird way to one-on-one conversations on social networks and in messaging apps,” says Shani Hilton, the executive editor for news at BuzzFeed, the viral-media site. “People don’t want to perform their lives publicly in the same way that they wanted to five years ago.”
  • Facebook is built around a trade-off that it has asked users to make: Give us all your personal information, post all your pictures, tag all your friends, and so on, forever. In return, we’ll optimize your social life. But this output is only as good as the input. And it turns out that, when scaled up, creating this input—making yourself legible enough to the Facebook machine that your posts are deemed “relevant” and worthy of being displayed to your mom and your friends—is exhausting labor.
  • These new apps, then, are arguments that we can still have an Internet that is weird, and private. That we can still have social networks without the social network. And that we can still have friends on the Internet without “friending” them.
  • A Brief History of Information Gatekeepers 1871: Western Union controls 90 percent of U.S. telegraph traffic. 1947: 97 percent of the country’s radio stations are affiliated with one of four national networks. 1969: Viewership for the three nightly network newscasts hits an all-time high, with 50 percent of all American homes tuning in. 1997: About half of all American homes with Internet access get it through America Online. 2002: Microsoft Internet Explorer captures 97 percent of the worldwide browser market. 2014: Amazon sells 63 percent of all books bought online—and 40 percent of books overall.
Javier E

The Irrational Consumer: Why Economics Is Dead Wrong About How We Make Choices - Derek ... - 4 views

www.theatlantic.com/...267255

rational choice rationality psychology consumer economics

shared by Javier E on 20 May 15 - No Cached
  • Atlantic.displayRandomElement('#header li.business .sponsored-dropdown-item'); Derek Thompson - Derek Thompson is a senior editor at The Atlantic, where he oversees business coverage for the website. More Derek has also written for Slate, BusinessWeek, and the Daily Beast. He has appeared as a guest on radio and television networks, including NPR, the BBC, CNBC, and MSNBC. All Posts RSS feed Share Share on facebook Share on linkedin Share on twitter « Previous Thompson Email Print Close function plusOneCallback () { $(document).trigger('share'); } $(document).ready(function() { var iframeUrl = "\/ad\/thanks-iframe\/TheAtlanticOnline\/channel_business;src=blog;by=derek-thompson;title=the-irrational-consumer-why-economics-is-dead-wrong-about-how-we-make-choices;pos=sharing;sz=640x480,336x280,300x250"; var toolsClicked = false; $('#toolsTop').click(function() { toolsClicked = 'top'; }); $('#toolsBottom').click(function() { toolsClicked = 'bottom'; }); $('#thanksForSharing a.hide').click(function() { $('#thanksForSharing').hide(); }); var onShareClickHandler = function() { var top = parseInt($(this).css('top').replace(/px/, ''), 10); toolsClicked = (top > 600) ? 'bottom' : 'top'; }; var onIframeReady = function(iframe) { var win = iframe.contentWindow; // Don't show the box if there's no ad in it if (win.$('.ad').children().length == 1) { return; } var visibleAds = win.$('.ad').filter(function() { return !($(this).css('display') == 'none'); }); if (visibleAds.length == 0) { // Ad is hidden, so don't show return; } if (win.$('.ad').hasClass('adNotLoaded')) { // Ad failed to load so don't show return; } $('#thanksForSharing').css('display', 'block'); var top; if(toolsClicked == 'bottom' && $('#toolsBottom').length) { top = $('#toolsBottom')[0].offsetTop + $('#toolsBottom').height() - 310; } else { top = $('#toolsTop')[0].offsetTop + $('#toolsTop').height() + 10; } $('#thanksForSharing').css('left', (-$('#toolsTop').offset().left + 60) + 'px'); $('#thanksForSharing').css('top', top + 'px'); }; var onShare = function() { // Close "Share successful!" AddThis plugin popup if (window._atw && window._atw.clb && $('#at15s:visible').length) { _atw.clb(); } if (iframeUrl == null) { return; } $('#thanksForSharingIframe').attr('src', "\/ad\/thanks-iframe\/TheAtlanticOnline\/channel_business;src=blog;by=derek-thompson;title=the-irrational-consumer-why-economics-is-dead-wrong-about-how-we-make-choices;pos=sharing;sz=640x480,336x280,300x250"); $('#thanksForSharingIframe').load(function() { var iframe = this; var win = iframe.contentWindow; if (win.loaded) { onIframeReady(iframe); } else { win.$(iframe.contentDocument).ready(function() { onIframeReady(iframe); }) } }); }; if (window.addthis) { addthis.addEventListener('addthis.ready', function() { $('.articleTools .share').mouseover(function() { $('#at15s').unbind('click', onShareClickHandler); $('#at15s').bind('click', onShareClickHandler); }); }); addthis.addEventListener('addthis.menu.share', function(evt) { onShare(); }); } // This 'share' event is used for testing, so one can call // $(document).trigger('share') to get the thank you for // sharing box to appear. $(document).bind('share', function(event) { onShare(); }); if (!window.FB || (window.FB && !window.FB._apiKey)) { // Hook into the fbAsyncInit function and register our listener there var oldFbAsyncInit = (window.fbAsyncInit) ? window.fbAsyncInit : (function() { }); window.fbAsyncInit = function() { oldFbAsyncInit(); FB.Event.subscribe('edge.create', function(response) { // to hide the facebook comments box $('#facebookLike span.fb_edge_comment_widget').hide(); onShare(); }); }; } else if (window.FB) { FB.Event.subscribe('edge.create', function(response) { // to hide the facebook comments box $('#facebookLike span.fb_edge_comment_widget').hide(); onShare(); }); } }); The Irrational Consumer: Why Economics Is Dead Wrong About How We Make Choices By Derek Thompson he
  • First, making a choice is physically exhausting, literally, so that somebody forced to make a number of decisions in a row is likely to get lazy and dumb.
  • Second, having too many choices can make us less likely to come to a conclusion. In a famous study of the so-called "paradox of choice", psychologists Mark Lepper and Sheena Iyengar found that customers presented with six jam varieties were more likely to buy one than customers offered a choice of 24.
  • ...7 more annotations...
  • Many of our mistakes stem from a central "availability bias." Our brains are computers, and we like to access recently opened files, even though many decisions require a deep body of information that might require some searching. Cheap example: We remember the first, last, and peak moments of certain experiences.
  • The third check against the theory of the rational consumer is the fact that we're social animals. We let our friends and family and tribes do our thinking for us
  • neurologists are finding that many of the biases behavioral economists perceive in decision-making start in our brains. "Brain studies indicate that organisms seem to be on a hedonic treadmill, quickly habituating to homeostasis," McFadden writes. In other words, perhaps our preference for the status quo isn't just figuratively our heads, but also literally sculpted by the hand of evolution inside of our brains.
  • The popular psychological theory of "hyperbolic discounting" says people don't properly evaluate rewards over time. The theory seeks to explain why many groups -- nappers, procrastinators, Congress -- take rewards now and pain later, over and over again. But neurology suggests that it hardly makes sense to speak of "the brain," in the singular, because it's two very different parts of the brain that process choices for now and later. The choice to delay gratification is mostly processed in the frontal system. But studies show that the choice to do something immediately gratifying is processed in a different system, the limbic system, which is more viscerally connected to our behavior, our "reward pathways," and our feelings of pain and pleasure.
  • the final message is that neither the physiology of pleasure nor the methods we use to make choices are as simple or as single-minded as the classical economists thought. A lot of behavior is consistent with pursuit of self-interest, but in novel or ambiguous decision-making environments there is a good chance that our habits will fail us and inconsistencies in the way we process information will undo us.
  • Our brains seem to operate like committees, assigning some tasks to the limbic system, others to the frontal system. The "switchboard" does not seem to achieve complete, consistent communication between different parts of the brain. Pleasure and pain are experienced in the limbic system, but not on one fixed "utility" or "self-interest" scale. Pleasure and pain have distinct neural pathways, and these pathways adapt quickly to homeostasis, with sensation coming from changes rather than levels
  • Social networks are sources of information, on what products are available, what their features are, and how your friends like them. If the information is accurate, this should help you make better choices. On the other hand, it also makes it easier for you to follow the crowd rather than engaging in the due diligence of collecting and evaluating your own information and playing it against your own preferences
Javier E

Even for a company that specialises in PR disasters, Facebook has excelled with its Aus... - 0 views

www.theguardian.com/...d-with-its-australian-blackout

facebook google news media business model

shared by Javier E on 19 Feb 21 - No Cached
  • Facebook released a statement on Wednesday stating that regrettably it was abandoning its plans to “significantly increase our investments with local publishers” and instead pulled the plug. Google meanwhile has managed to sidestep the proposition of a “link tax” by delivering the government’s objective of lucrative deals with Australian media companies from News Corp down to the smallest publishers. By flexing a little Google has for now avoided mandatory payment arbitration.
  • Governments have arguably not paid nearly enough attention to producing alternative digital solutions to giant centralised advertising companies that provide an increasing number of communication services for their citizens. Facebook’s petulance has inadvertently made a case in Australia for more regulation rather than less.
  • News organisations need to develop alternative platforms, and governments need to provide more regulated certainty. Highly digital newsrooms that have resources and strong relationships with their audiences started moving away from Facebook a long time ago, and are less affected by its volatility.
  • ...1 more annotation...
  • Smaller publishers, and those with communities with low resources themselves, are much more dependent. A withdrawal from Facebook could be a galvanising moment for Australia, and beyond.
Javier E

Obama, With Angela Merkel in Berlin, Assails Spread of Fake News - The New York Times - 0 views

www.nytimes.com/...ngela-merkel-donald-trump.html

obama fake news social media

shared by Javier E on 18 Nov 16 - No Cached
  • “Because in an age where there’s so much active misinformation and its packaged very well and it looks the same when you see it on a Facebook page or you turn on your television,” Mr. Obama said. “If everything seems to be the same and no distinctions are made,
  • Bogus news stories appearing online and on social media appear to have had a greater reach in the final months of the campaign than articles by authoritative, mainstream news outlets, according to an analysis of Facebook activity by BuzzFeed
  • In the three months before Election Day, the most popular stories produced by hoax sites and “hyperpartisan blogs” generated more engagement — likes, shares and comments — on Facebook than the most popular articles by major news websites, the analysis found.
  • ...2 more annotations...
  • Among the 20 most popular fake election stories identified by BuzzFeed, all but three favored Mr. Trump or denigrated Hillary Clinton.
  • “If we are not serious about facts and what’s true and what’s not, and particularly in an age of social media when so many people are getting their information in sound bites and off their phones, if we can’t discriminate between serious arguments and propaganda, then we have problems.”
Javier E

Facebook's Subtle Empire - The New York Times - 1 views

www.nytimes.com/...facebooks-subtle-empire.html

facebook psychology social media centralization power

shared by Javier E on 23 May 16 - No Cached
  • Mark Zuckerberg’s empire has become an immensely powerful media organization in its own right, albeit one that effectively subcontracts actual news gathering to other entities (this newspaper included). And its potential influence is amplified by the fact that this Cronkite-esque role is concealed by Facebook’s self-definition as “just” a social hub.
  • Beck is right that Facebook is different in kind from any news organization before it, and that traditional critiques of media bias — from the Chomskyite left as well as from the right — don’t apply neatly to what it’s doing.
  • the more plausible (and inevitable) exercise of Facebook’s power would be basically unconscious
  • ...4 more annotations...
  • Domenech is right that Zuckerberg’s empire still needs vigilant watchdogs and rigorous critiques. True, any Facebook bias is likely to be subtler-than-subtle. But because so many people effectively live inside its architecture while online, there’s a power in a social network’s subtlety that no newspaper or news broadcast could ever match.
  • Human nature being what it is, a social network managed and maintained by people who tend to share a particular worldview — left-libertarian and spiritual-but-not-religious, if I judge the biases of Silicon Valley right — will tend to gently catechize its users into that perspective.
  • . The way even an “impersonal” algorithm is set up, the kind of stories it elevates and buries, is also a form of catechesis, a way of teaching human beings about how they should think about the world.
  • even what seem like offhand choices — like Google’s choice of its Doodle subject, to cite a different new media entity — point people toward particular icons, particular ideals.
Javier E

[Six Questions] | Astra Taylor on The People's Platform: Taking Back Power and Culture ... - 1 views

harpers.org/...taylor-on-the-peoples-platform

monopoly Internet libertarian media market freedom capitalism Big Data discrimination centralization commercial

shared by Javier E on 12 Aug 14 - No Cached
  • Astra Taylor, a cultural critic and the director of the documentaries Zizek! and Examined Life, challenges the notion that the Internet has brought us into an age of cultural democracy. While some have hailed the medium as a platform for diverse voices and the free exchange of information and ideas, Taylor shows that these assumptions are suspect at best. Instead, she argues, the new cultural order looks much like the old: big voices overshadow small ones, content is sensationalist and powered by advertisements, quality work is underfunded, and corporate giants like Google and Facebook rule. The Internet does offer promising tools, Taylor writes, but a cultural democracy will be born only if we work collaboratively to develop the potential of this powerful resource
  • Most people don’t realize how little information can be conveyed in a feature film. The transcripts of both of my movies are probably equivalent in length to a Harper’s cover story.
  • why should Amazon, Apple, Facebook, and Google get a free pass? Why should we expect them to behave any differently over the long term? The tradition of progressive media criticism that came out of the Frankfurt School, not to mention the basic concept of political economy (looking at the way business interests shape the cultural landscape), was nowhere to be seen, and that worried me. It’s not like political economy became irrelevant the second the Internet was invented.
  • ...15 more annotations...
  • How do we reconcile our enjoyment of social media even as we understand that the corporations who control them aren’t always acting in our best interests?
  • hat was because the underlying economic conditions hadn’t been changed or “disrupted,” to use a favorite Silicon Valley phrase. Google has to serve its shareholders, just like NBCUniversal does. As a result, many of the unappealing aspects of the legacy-media model have simply carried over into a digital age — namely, commercialism, consolidation, and centralization. In fact, the new system is even more dependent on advertising dollars than the one that preceded it, and digital advertising is far more invasive and ubiquitous
  • the popular narrative — new communications technologies would topple the establishment and empower regular people — didn’t accurately capture reality. Something more complex and predictable was happening. The old-media dinosaurs weren’t dying out, but were adapting to the online environment; meanwhile the new tech titans were coming increasingly to resemble their predecessors
  • I’m resistant to the tendency to place this responsibility solely on the shoulders of users. Gadgets and platforms are designed to be addictive, with every element from color schemes to headlines carefully tested to maximize clickability and engagement. The recent news that Facebook tweaked its algorithms for a week in 2012, showing hundreds of thousands of users only “happy” or “sad” posts in order to study emotional contagion — in other words, to manipulate people’s mental states — is further evidence that these platforms are not neutral. In the end, Facebook wants us to feel the emotion of wanting to visit Facebook frequently
  • these services aren’t free even if we don’t pay money for them; we pay with our personal data, with our privacy. This feeds into the larger surveillance debate, since government snooping piggybacks on corporate data collection. As I argue in the book, there are also negative cultural consequences (e.g., when advertisers are paying the tab we get more of the kind of culture marketers like to associate themselves with and less of the stuff they don’t) and worrying social costs. For example, the White House and the Federal Trade Commission have both recently warned that the era of “big data” opens new avenues of discrimination and may erode hard-won consumer protections.
  • I use lots of products that are created by companies whose business practices I object to and that don’t act in my best interests, or the best interests of workers or the environment — we all do, since that’s part of living under capitalism. That said, I refuse to invest so much in any platform that I can’t quit without remorse
  • there’s a pervasive and ill-advised faith that technology will promote competition if left to its own devices (“competition is a click away,” tech executives like to say), but that’s not true for a variety of reasons. The paradox of our current media landscape is this: our devices and consumption patterns are ever more personalized, yet we’re simultaneously connected to this immense, opaque, centralized infrastructure. We’re all dependent on a handful of firms that are effectively monopolies — from Time Warner and Comcast on up to Google and Facebook — and we’re seeing increased vertical integration, with companies acting as both distributors and creators of content. Amazon aspires to be the bookstore, the bookshelf, and the book. Google isn’t just a search engine, a popular browser, and an operating system; it also invests in original content
  • That it’s invisible or at least harder to track and prove. We haven’t figured out how to deal with the unique ways prejudice plays out over digital channels, and that’s partly because some folks can’t accept the fact that discrimination persists online. (After all, there is no sign on the door that reads Minorities Not Allowed.)
  • just because the Internet is open doesn’t mean it’s equal; offline hierarchies carry over to the online world and are even amplified there. For the past year or so, there has been a lively discussion taking place about the disproportionate and often outrageous sexual harassment women face simply for entering virtual space and asserting themselves there — research verifies that female Internet users are dramatically more likely to be threatened or stalked than their male counterparts — and yet there is very little agreement about what, if anything, can be done to address the problem.
  • What steps can we take to encourage better representation of independent and non-commercial media? We need to fund it, first and foremost. As individuals this means paying for the stuff we believe in and want to see thrive. But I don’t think enlightened consumption can get us where we need to go on its own. I’m skeptical of the idea that we can shop our way to a better world. The dominance of commercial media is a social and political problem that demands a collective solution, so I make an argument for state funding and propose a reconceptualization of public media. More generally, I’m struck by the fact that we use these civic-minded metaphors, calling Google Books a “library” or Twitter a “town square” — or even calling social media “social” — but real public options are off the table, at least in the United States. We hand the digital commons over to private corporations at our peril.
  • 6. You advocate for greater government regulation of the Internet. Why is this important?
  • I’m for regulating specific things, like Internet access, which is what the fight for net neutrality is ultimately about. We also need stronger privacy protections and restrictions on data gathering, retention, and use, which won’t happen without a fight.
  • I challenge the techno-libertarian insistence that the government has no productive role to play and that it needs to keep its hands off the Internet for fear that it will be “broken.” The Internet and personal computing as we know them wouldn’t exist without state investment and innovation, so let’s be real.
  • social inequalities that exist in the real world remain meaningful online. What are the particular dangers of discrimination on the Internet?
  • So it’s not that the Internet needs to be regulated but that these big tech corporations need to be subject to governmental oversight. After all, they are reaching farther and farther into our intimate lives. They’re watching us. Someone should be watching them.
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