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The best thing it could do for society would be to implode.

Twitter hooks people in much the same way slot machines do, with what experts call an “intermittent reinforcement schedule.” Most of the time, it’s repetitive and uninteresting, but occasionally, at random intervals, some compelling nugget will appear. Unpredictable rewards, as the behavioral psychologist B.F. Skinner found with his research on rats and pigeons, are particularly good at generating compulsive behavior.

“I don’t know that Twitter engineers ever sat around and said, ‘We are creating a Skinner box,’” said Natasha Dow Schüll, a cultural anthropologist at New York University and author of a book about gambling machine design. But that, she said, is essentially what they’ve built. It’s one reason people who should know better regularly self-destruct on the site — they can’t stay away.

Twitter is not, obviously, the only social media platform with addictive qualities. But with its constant promise of breaking news, it feeds the hunger of people who work in journalism and politics, giving it a disproportionate, and largely negative, impact on those fields, and hence on our national life.

Twitter is much better at stoking tribalism than promoting progress.

According to a 2021 study, content expressing “out-group animosity” — negative feelings toward disfavored groups — is a major driver of social-media engagement

That builds on earlier research showing that on Twitter, false information, especially about politics, spreads “significantly farther, faster, deeper and more broadly than the truth.”

The company’s internal research has shown that Twitter’s algorithm amplifies right-wing accounts and news sources over left-wing ones.

This dynamic will probably intensify quite a bit if Musk takes over. Musk has said that Twitter has “a strong left bias,” and that he wants to undo permanent bans, except for spam accounts and those that explicitly call for violence. That suggests figures like Alex Jones, Steve Bannon and Marjorie Taylor Greene will be welcomed back.

But as one of the people who texted Musk pointed out, returning banned right-wingers to Twitter will be a “delicate game.” After all, the reason Twitter introduced stricter moderation in the first place was that its toxicity was bad for business

For A-list entertainers, The Washington Post reports, Twitter “is viewed as a high-risk, low-reward platform.” Plenty of non-celebrities feel the same way; I can’t count the number of interesting people who were once active on the site but aren’t anymore.

An influx of Trumpists is not going to improve the vibe. Twitter can’t be saved. Maybe, if we’re lucky, it can be destroyed.