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The irony gnawed at me: My entire vocation as an investigative reporter was predicated on being able to reveal truths, and yet I could not even rustle up the evidence to convince my own mother that our 45th president was not, in fact, the hero she believed him to be. Or, for that matter, that John F. Kennedy Jr. was dead. Or that Tom Hanks had not been executed for drinking the blood of children.

The theories spun from Q’s messages seemed much easier to disprove. Oprah Winfrey couldn’t have been detained during a wave of deep state arrests because we could still see her conducting live interviews on television. Trump’s 4th of July speech at Mount Rushmore came to an end without John F. Kennedy Jr. revealing he was alive and stepping in as the president’s new running mate. The widespread blackouts that her Patriot friend’s “source from the Pentagon” had warned about failed to materialize. And I could testify firsthand that the CIA had no control over my newsroom’s editorial decisions.

“I believe the Holy Spirit led me to the QAnons to discover the truth which is being suppressed,” she texted me. “Otherwise, how would I be able to know the truth if the lamestream media suppresses the truth?”

Through the years, I’d battled against conspiracy theories my mom threw at me that were far more formidable than QAnon. I’d been stumped when she asked me to prove that Beyoncé wasn’t an Illuminati member, dumbfounded when research studies I sent her weren’t enough to reach an agreement on vaccine efficacy, and too worn down to say anything more than “that’s not true” when confronted with false allegations of murders committed by prominent politicians.

Eventually, I accepted the impasse. It didn’t seem healthy that every conversation we had would devolve into a circuitous debate about which one of us was on the side of the bad guys. So I tried to pick my battles.

But what I had dismissed as damaging inconsistencies turned out to be the core strength of the belief system: It was alive, flexible, sprouting more questions than answers, more clues to study, an investigation playing out in real time, with the fate of the world at stake.

With no overlap between our filters of reality, I was at a loss for any facts that would actually stick.

Meanwhile, she wondered where she’d gone wrong with me

She regretted not taking politics more seriously when I was younger. I’d grown up blinkered by American privilege, trained to ignore the dirty machinations securing my comforts. My mom had shed that luxury long ago.

The year my mom began falling down QAnon rabbit holes, I turned the age she was when she first arrived in the States. By then, I was no longer sure that America was worth the cost of her migration. When the real estate market collapsed under the weight of Wall Street speculation, she had to sell our house at a steep loss to avoid foreclosure and her budding career as a realtor evaporated. Her near–minimum wage jobs weren’t enough to cover her bills, so her credit card debts rose. She delayed retirement plans because she saw no path to breaking even anytime soon, though she was hopeful that a turnaround was on the horizon. Through the setbacks and detours, she drifted into the arms of the people and beliefs I held most responsible for her troubles.

With a fervor I knew was futile, I’d tell my mom she was missing the real conspiracy: The powerful people shaping policy to benefit their own interests, to maintain wealth and white predominance, through tax cuts and voter suppression, were commandeering her support solely by catering to her stance on the one issue she cared most about.

The voice my mom trusted most now was Trump’s. Our disagreements were no longer ideological to her but part of a celestial conflict.

“I love you but you have to be on the side of good,” she texted me. “Im sad cuz u have become part of the deep state. May God have mercy on you...I pray you will see the truth of the evil agenda and be on the side of Trump.”

She likened her fellow Patriots to the early Christians who spread the word of Jesus at the risk of persecution. She often sent me a meme with a caption about “ordinary people who spent countless hours researching, debating, meditating and praying” for the truth to be revealed to them. “Although they were mocked, dismissed and cast off, they knew their souls had agreed long ago to do this work.”

Last summer, as my mom marched in a pink MAGA hat amid maskless crowds, and armed extremists stalked racial justice protests, and a disputed election loomed like a time bomb, I entertained my darkest thoughts about the fate of our country. Was there any hope in a democracy without a shared set of basic facts? Had my elders fled one authoritarian regime only for their children to face another? Amid the gloom, I found only a single morsel of solace: My mom was as hopeful as she’d ever been.

I wish I could offer some evidence showing that the gulf between us might be narrowing, that my love, persistence, and collection of facts might be enough to draw her back into a reality we share, and that when our wager about the storm comes due in a few months, she’ll realize that the voices she trusts have been lying to her. But I don’t think that will happen

What can I do but try to limit the damage? Send my mom movie recommendations to occupy the free time she instead spends on conspiracy research. Shift our conversations to the common ground of cooking recipes and family gossip. Raise objections when her beliefs nudge her toward dangerous decisions.

I now understand our debates as marks of the very bond I thought was disintegrating. No matter how far she believes I’ve fallen into the deep state, how hard I fight for the forces of evil, how imminent the grand plan’s rapture, my mom will be there on the other side of the line putting in a good word for me with the angels and saints, trying to save me from damnation. And those are the two realities we live in. ●

understand

now understand our debates as marks of the very bond I thought was disintegrating. No matter how far she believes I’ve fallen into the deep state, how hard I fight for the forces of evil, how imminent the grand plan’s rapture, my mom will be there on the other side of the line putting in a good word for me with the angels and saints, trying to save me from damnation. And those are the two realities we live in. ●

The volatility of chatbots has made it impossible to predict their impact. In one second, the systems impress by fielding a complex request for a five-day itinerary, making Google’s search engine look archaic. A moment later, they disturb by taking conversations in dark directions and launching verbal assaults.

The result is an industry gripped with the question: What do we do now?

The A.I. systems could disrupt $100 billion in cloud spending, $500 billion in digital advertising and $5.4 trillion in e-commerce sales,

As Microsoft figures out a chatbot business model, it is forging ahead with plans to sell the technology to others. It charges $10 a month for a cloud service, built in conjunction with the OpenAI lab, that provides developers with coding suggestions, among other things.

Smaller companies like Box need help building chatbot tools, so they are turning to the giants that process, store and manage information across the web. Those companies — Google, Microsoft and Amazon — are in a race to provide businesses with the software and substantial computing power behind their A.I. chatbots.

“The cloud computing providers have gone all in on A.I. over the last few months,

“They are realizing that in a few years, most of the spending will be on A.I., so it is important for them to make big bets.”

Yusuf Mehdi, the head of Bing, said the company was wrestling with how the new version would make money. Advertising will be a major driver, he said, but the company expects fewer ads than traditional search allows.

Google, perhaps more than any other company, has reason to both love and hate the chatbots. It has declared a “code red” because their abilities could be a blow to its $162 billion business showing ads on searches.

“The discourse on A.I. is rather narrow and focused on text and the chat experience,” Mr. Taylor said. “Our vision for search is about understanding information and all its forms: language, images, video, navigating the real world.”

Sridhar Ramaswamy, who led Google’s advertising division from 2013 to 2018, said Microsoft and Google recognized that their current search business might not survive. “The wall of ads and sea of blue links is a thing of the past,” said Mr. Ramaswamy, who now runs Neeva, a subscription-based search engine.

As that underlying tech, known as generative A.I., becomes more widely available, it could fuel new ideas in e-commerce. Late last year, Manish Chandra, the chief executive of Poshmark, a popular online secondhand store, found himself daydreaming during a long flight from India about chatbots building profiles of people’s tastes, then recommending and buying clothes or electronics. He imagined grocers instantly fulfilling orders for a recipe.

“It becomes your mini-Amazon,” said Mr. Chandra, who has made integrating generative A.I. into Poshmark one of the company’s top priorities over the next three years. “That layer is going to be very powerful and disruptive and start almost a new layer of retail.”

In early December, users of Stack Overflow, a popular social network for computer programmers, began posting substandard coding advice written by ChatGPT. Moderators quickly banned A.I.-generated text

t people could post this questionable content far faster than they could write posts on their own, said Dennis Soemers, a moderator for the site. “Content generated by ChatGPT looks trustworthy and professional, but often isn’t,”

When websites thrived during the pandemic as traffic from Google surged, Nilay Patel, editor in chief of The Verge, a tech news site, warned publishers that the search giant would one day turn off the spigot. He had seen Facebook stop linking out to websites and foresaw Google following suit in a bid to boost its own business.

He predicted that visitors from Google would drop from a third of websites’ traffic to nothing. He called that day “Google zero.”

Because chatbots replace website search links with footnotes to answers, he said, many publishers are now asking if his prophecy is coming true.

, strategists and engineers at the digital advertising company CafeMedia have met twice a week to contemplate a future where A.I. chatbots replace search engines and squeeze web traffic.

The group recently discussed what websites should do if chatbots lift information but send fewer visitors. One possible solution would be to encourage CafeMedia’s network of 4,200 websites to insert code that limited A.I. companies from taking content, a practice currently allowed because it contributes to search rankings.

Courts are expected to be the ultimate arbiter of content ownership. Last month, Getty Images sued Stability AI, the start-up behind the art generator tool Stable Diffusion, accusing it of unlawfully copying millions of images. The Wall Street Journal has said using its articles to train an A.I. system requires a license.

In the meantime, A.I. companies continue collecting information across the web under the “fair use” doctrine, which permits limited use of material without permission.

during this same period, students' self-reported narcissism levels have shot through the roof. "Many people see the current group of college students, sometimes called 'Generation Me,' " Konrath continues, "as one of the most self-centered, narcissistic, competitive, confident, and individualistic in recent history."

Reading a book carves brand-new neural pathways into the ancient cortical bedrock of our brains. It transforms the way we see the world—makes us, as Nicholas Carr puts it in his recent essay, "The Dreams of Readers," "more alert to the inner lives of others." We become vampires without being bitten—in other words, more empathic. Books make us see in a way that casual immersion in the Internet, and the quicksilver virtual world it offers, doesn't.

if society really is becoming more psychopathic, it's not all doom and gloom. In the right context, certain psychopathic characteristics can actually be very constructive. A neurosurgeon I spoke with (who rated high on the psychopathic spectrum) described the mind-set he enters before taking on a difficult operation as "an intoxication that sharpens rather than dulls the senses." In fact, in any kind of crisis, the most effective individuals are often those who stay calm—who are able to respond to the exigencies of the moment while at the same time maintaining the requisite degree of detachment.

mental toughness isn't the only characteristic that Special Forces soldiers have in common with psychopaths. There's also fearlessness.

I ask Andy whether he ever felt any regret over anything he'd done. Over the lives he'd taken on his numerous secret missions around the world. "No," he replies matter-of-factly, his arctic-blue eyes showing not the slightest trace of emotion. "You seriously don't think twice about it. When you're in a hostile situation, the primary objective is to pull the trigger before the other guy pulls the trigger. And when you pull it, you move on. Simple as that. Why stand there, dwelling on what you've done? Go down that route and chances are the last thing that goes through your head will be a bullet from an M16. "The regiment's motto is 'Who Dares Wins.' But sometimes it can be shortened to 'F--- It.' "

one of the things that we know about psychopaths is that the light switches of their brains aren't wired up in quite the same way as the rest of ours are—and that one area particularly affected is the amygdala, a peanut-size structure located right at the center of the circuit board. The amygdala is the brain's emotion-control tower. It polices our emotional airspace and is responsible for the way we feel about things. But in psychopaths, a section of this airspace, the part that corresponds to fear, is empty.

Turn down the signals to the amygdala, of course, and you're well on the way to giving someone a psychopath makeover. Indeed, Liane Young and her team in Boston have since kicked things up a notch and demonstrated that applying TMS to the right temporoparietal junction—a neural ZIP code within that neighborhood—has significant effects not just on lying ability but also on moral-reasoning ability: in particular, ascribing intentionality to others' actions.

at an undisclosed moment sometime within the next 60 seconds, the image you see at the present time will change, and images of a different nature will appear on the screen. These images will be violent. And nauseating. And of a graphic and disturbing nature. "As you view these images, changes in your heart rate, skin conductance, and EEG activity will be monitored and compared with the resting levels that are currently being recorded

"OK," says Nick. "Let's get the show on the road." He disappears behind us, leaving Andy and me merrily soaking up the incontinence ad. Results reveal later that, at this point, as we wait for something to happen, our physiological output readings are actually pretty similar. Our pulse rates are significantly higher than our normal resting levels, in anticipation of what's to come. But with the change of scene, an override switch flips somewhere in Andy's brain. And the ice-cold Special Forces soldier suddenly swings into action. As vivid, florid images of dismemberment, mutilation, torture, and execution flash up on the screen in front of us (so vivid, in fact, that Andy later confesses to actually being able to "smell" the blood: a "kind of sickly-sweet smell that you never, ever forget"), accompanied not by the ambient spa music of before but by blaring sirens and hissing white noise, his physiological readings start slipping into reverse. His pulse rate begins to slow. His GSR begins to drop, his EEG to quickly and dramatically attenuate. In fact, by the time the show is over, all three of Andy's physiological output measures are pooling below his baseline.

Nick has seen nothing like it. "It's almost as if he was gearing himself up for the challenge," he says. "And then, when the challenge eventually presented itself, his brain suddenly responded by injecting liquid nitrogen into his veins. Suddenly implemented a blanket neural cull of all surplus feral emotion. Suddenly locked down into a hypnotically deep code red of extreme and ruthless focus." He shakes his head, nonplused. "If I hadn't recorded those readings myself, I'm not sure I would have believed them," he continues. "OK, I've never tested Special Forces before. And maybe you'd expect a slight attenuation in response. But this guy was in total and utter control of the situation. So tuned in, it looked like he'd completely tuned out."

My physiological output readings, in contrast, went through the roof. Exactly like Andy's, they were well above baseline as I'd waited for the carnage to commence. But that's where the similarity ended. Rather than go down in the heat of battle, in the midst of the blood and guts, mine had appreciated exponentially. "At least it shows that the equipment is working properly," comments Nick. "And that you're a normal human being."

TMS can't penetrate far enough into the brain to reach the emotion and moral-reasoning precincts directly. But by damping down or turning up the regions of the cerebral cortex that have links with such areas, it can simulate the effects of deeper, more incursive influence.

Before the experiment, I'd been curious about the time scale: how long it would take me to begin to feel the rush. Now I had the answer: about 10 to 15 minutes. The same amount of time, I guess, that it would take most people to get a buzz out of a beer or a glass of wine.

The effects aren't entirely dissimilar. An easy, airy confidence. A transcendental loosening of inhibition. The inchoate stirrings of a subjective moral swagger: the encroaching, and somehow strangely spiritual, realization that hell, who gives a s---, anyway? There is, however, one notable exception. One glaring, unmistakable difference between this and the effects of alcohol. That's the lack of attendant sluggishness. The enhancement of attentional acuity and sharpness. An insuperable feeling of heightened, polished awareness. Sure, my conscience certainly feels like it's on ice, and my anxieties drowned with a half-dozen shots of transcranial magnetic Jack Daniel's. But, at the same time, my whole way of being feels as if it's been sumptuously spring-cleaned with light. My soul, or whatever you want to call it, immersed in a spiritual dishwasher.

So this, I think to myself, is how it feels to be a psychopath. To cruise through life knowing that no matter what you say or do, guilt, remorse, shame, pity, fear—all those familiar, everyday warning signals that might normally light up on your psychological dashboard—no longer trouble you.

I suddenly get a flash of insight. We talk about gender. We talk about class. We talk about color. And intelligence. And creed. But the most fundamental difference between one individual and another must surely be that of the presence, or absence, of conscience. Conscience is what hurts when everything else feels good. But what if it's as tough as old boots? What if one's conscience has an infinite, unlimited pain threshold and doesn't bat an eye when others are screaming in agony?

The new history of capitalism is less a movement than what proponents call a “cohort”: a loosely linked group of scholars who came of age after the end of the cold war cleared some ideological ground, inspired by work that came before but unbeholden to the questions — like, why didn’t socialism take root in America? — that animated previous generations of labor historians.

the crisis hit, and people started asking, ‘Oh my God, what has Wall Street been doing for the last 100 years?’ ”

While most scholars in the field reject the purely oppositional stance of earlier Marxist history, they also take a distinctly critical view of neoclassical economics, with its tidy mathematical models and crisp axioms about rational actors.

The history of capitalism has also benefited from a surge of new, economically minded scholarship on slavery, with scholars increasingly arguing that Northern factories and Southern plantations were not opposing economic systems, as the old narrative has it, but deeply entwined.

In a paper called “Toxic Debt, Liar Loans and Securitized Human Beings: The Panic of 1837 and the Fate of Slavery,” Edward Baptist, a historian at Cornell, looked at the way small investors across America and Europe snapped up exotic financial instruments based on slave holdings, much as people over the past decade went wild for mortgage-backed securities and collateralized debt obligations — with a similarly disastrous outcome.

a human life is not just a means to produce outcomes, it is an end in itself. When we evaluate our friends, we don’t just measure the consequences of their lives. We measure who they intrinsically are. We don’t merely want to know if they have done good. We want to know if they are good.

We live in a relentlessly commercial culture, so it’s natural that many people would organize their lives in utilitarian and consequentialist terms. But it’s possible to get carried away with this kind of thinking — to have logic but no wisdom

Increasingly, we seem to live parallel lives – as a person with a body and as an online avatar. Comedy and tragedy will doubtless ensue. That’s what masks can do.

in general what he argues is that if you take a look at animal cognition, human too, it's computational systems. Therefore, you want to look the units of computation. Think about a Turing machine, say, which is the simplest form of computation, you have to find units that have properties like "read", "write" and "address." That's the minimal computational unit, so you got to look in the brain for those. You're never going to find them if you look for strengthening of synaptic connections or field properties, and so on. You've got to start by looking for what's there and what's working and you see that from Marr's highest level.

it's basically in the spirit of Marr's analysis. So when you're studying vision, he argues, you first ask what kind of computational tasks is the visual system carrying out. And then you look for an algorithm that might carry out those computations and finally you search for mechanisms of the kind that would make the algorithm work. Otherwise, you may never find anything.

"Good Old Fashioned AI," as it's labeled now, made strong use of formalisms in the tradition of Gottlob Frege and Bertrand Russell, mathematical logic for example, or derivatives of it, like nonmonotonic reasoning and so on. It's interesting from a history of science perspective that even very recently, these approaches have been almost wiped out from the mainstream and have been largely replaced -- in the field that calls itself AI now -- by probabilistic and statistical models. My question is, what do you think explains that shift and is it a step in the right direction?

AI and robotics got to the point where you could actually do things that were useful, so it turned to the practical applications and somewhat, maybe not abandoned, but put to the side, the more fundamental scientific questions, just caught up in the success of the technology and achieving specific goals.

The approximating unanalyzed data kind is sort of a new approach, not totally, there's things like it in the past. It's basically a new approach that has been accelerated by the existence of massive memories, very rapid processing, which enables you to do things like this that you couldn't have done by hand. But I think, myself, that it is leading subjects like computational cognitive science into a direction of maybe some practical applicability... ..in engineering? Chomsky: ...But away from understanding.

I was very skeptical about the original work. I thought it was first of all way too optimistic, it was assuming you could achieve things that required real understanding of systems that were barely understood, and you just can't get to that understanding by throwing a complicated machine at it.

if success is defined as getting a fair approximation to a mass of chaotic unanalyzed data, then it's way better to do it this way than to do it the way the physicists do, you know, no thought experiments about frictionless planes and so on and so forth. But you won't get the kind of understanding that the sciences have always been aimed at -- what you'll get at is an approximation to what's happening.

Suppose you want to predict tomorrow's weather. One way to do it is okay I'll get my statistical priors, if you like, there's a high probability that tomorrow's weather here will be the same as it was yesterday in Cleveland, so I'll stick that in, and where the sun is will have some effect, so I'll stick that in, and you get a bunch of assumptions like that, you run the experiment, you look at it over and over again, you correct it by Bayesian methods, you get better priors. You get a pretty good approximation of what tomorrow's weather is going to be. That's not what meteorologists do -- they want to understand how it's working. And these are just two different concepts of what success means, of what achievement is.

if you get more and more data, and better and better statistics, you can get a better and better approximation to some immense corpus of text, like everything in The Wall Street Journal archives -- but you learn nothing about the language.

the right approach, is to try to see if you can understand what the fundamental principles are that deal with the core properties, and recognize that in the actual usage, there's going to be a thousand other variables intervening -- kind of like what's happening outside the window, and you'll sort of tack those on later on if you want better approximations, that's a different approach.

take a concrete example of a new field in neuroscience, called Connectomics, where the goal is to find the wiring diagram of very complex organisms, find the connectivity of all the neurons in say human cerebral cortex, or mouse cortex. This approach was criticized by Sidney Brenner, who in many ways is [historically] one of the originators of the approach. Advocates of this field don't stop to ask if the wiring diagram is the right level of abstraction -- maybe it's no

if you went to MIT in the 1960s, or now, it's completely different. No matter what engineering field you're in, you learn the same basic science and mathematics. And then maybe you learn a little bit about how to apply it. But that's a very different approach. And it resulted maybe from the fact that really for the first time in history, the basic sciences, like physics, had something really to tell engineers. And besides, technologies began to change very fast, so not very much point in learning the technologies of today if it's going to be different 10 years from now. So you have to learn the fundamental science that's going to be applicable to whatever comes along next. And the same thing pretty much happened in medicine.

that's the kind of transition from something like an art, that you learn how to practice -- an analog would be trying to match some data that you don't understand, in some fashion, maybe building something that will work -- to science, what happened in the modern period, roughly Galilean science.

it turns out that there actually are neural circuits which are reacting to particular kinds of rhythm, which happen to show up in language, like syllable length and so on. And there's some evidence that that's one of the first things that the infant brain is seeking -- rhythmic structures. And going back to Gallistel and Marr, its got some computational system inside which is saying "okay, here's what I do with these things" and say, by nine months, the typical infant has rejected -- eliminated from its repertoire -- the phonetic distinctions that aren't used in its own language.

people like Shimon Ullman discovered some pretty remarkable things like the rigidity principle. You're not going to find that by statistical analysis of data. But he did find it by carefully designed experiments. Then you look for the neurophysiology, and see if you can find something there that carries out these computations. I think it's the same in language, the same in studying our arithmetical capacity, planning, almost anything you look at. Just trying to deal with the unanalyzed chaotic data is unlikely to get you anywhere, just like as it wouldn't have gotten Galileo anywhere.

with regard to cognitive science, we're kind of pre-Galilean, just beginning to open up the subject

You can invent a world -- I don't think it's our world -- but you can invent a world in which nothing happens except random changes in objects and selection on the basis of external forces. I don't think that's the way our world works, I don't think it's the way any biologist thinks it is. There are all kind of ways in which natural law imposes channels within which selection can take place, and some things can happen and other things don't happen. Plenty of things that go on in the biology in organisms aren't like this. So take the first step, meiosis. Why do cells split into spheres and not cubes? It's not random mutation and natural selection; it's a law of physics. There's no reason to think that laws of physics stop there, they work all the way through. Well, they constrain the biology, sure. Chomsky: Okay, well then it's not just random mutation and selection. It's random mutation, selection, and everything that matters, like laws of physics.

What I think is valuable is the history of science. I think we learn a lot of things from the history of science that can be very valuable to the emerging sciences. Particularly when we realize that in say, the emerging cognitive sciences, we really are in a kind of pre-Galilean stage. We don't know wh

at we're looking for anymore than Galileo did, and there's a lot to learn from that.

So how has Mr. Romney, the other leading contender for the G.O.P. nomination, responded to Mr. Perry’s challenge? In trademark fashion: By running away.

the deepening anti-intellectualism of the political right, both within and beyond the G.O.P., extends far beyond the issue of climate change.

Lately, for example, The Wall Street Journal’s editorial page has gone beyond its long-term preference for the economic ideas of “charlatans and cranks” — as one of former President George W. Bush’s chief economic advisers famously put it — to a general denigration of hard thinking about matters economic. Pay no attention to “fancy theories” that conflict with “common sense,” the Journal tells us. Because why should anyone imagine that you need more than gut feelings to analyze things like financial crises and recessions?

Hank Paulson, a former Goldman Sachs chief executive, refuses to use email. Ben S. Bernanke, a former chairman of the Federal Reserve, once set up an email account under the pseudonym Edward Quince in the hopes of greater privacy.

Similar precautions have been common in Silicon Valley since a 2009 Chinese state cyberattack on servers at Google and other tech companies.

In Hollywood, a breach at Sony Pictures in 2014 spilled out gossipy secrets and persuaded film crews, actors and executives alike to adopt security measures they once considered paranoid. Studios have turned to a new class of companies with names like WatchDox that wrap screenplays with encryption, passwords and monitoring systems that can track who has access to confidential files.

This idea seems laughable if you assume that most swing voters are fiscal conservatives and social moderates, allergic to culture-war appeals and pining for a dream ticket of Michael Bloomberg and Olympia Snowe. But as New York magazine’s Jonathan Chait has explained, there’s more than one kind of “moderate” in American politics:

There are, very roughly speaking, two kinds of swing voters. One kind is economically conservative, socially liberal swing voters. This is the kind of voter you usually read about, because it’s the kind most familiar to political reporters – affluent and college educated. But there’s a second kind of voter at least as numerous – economically populist and socially conservative. Think of disaffected blue-collar workers, downscale white men who love guns, hate welfare, oppose free trade, and want higher taxes on the rich and corporations. Romney appeals to the former, but Santorum more to the latter

his political persona is worlds away from the Washington-New York definitions of “middle-of-the-road.” But a mix of social conservatism and economic populism has a great deal of general-election potential – especially in a contest against a president whose style of liberalism can seem professorial, condescending and aloof.

a Rust Belt background would be a potential advantage for a Republican presidential candidate. But a Rust Belt background that includes an 17-point repudiation from the Pennsylvania electorate that knew Santorum best looks more like a liability instead.

both Catholicism and social conservatism are potential assets in a campaign against a president who has spoken condescendingly about Middle Americans who “get bitter” and “cling to guns or religion.” But a Catholic conservatism that manifests itself in campaign-trail critiques of contraception promises to alienate many more voters (female voters, especially) than it attracts.

All things being equal, a populist style that’s at odds with the Acela corridor’s attitudes and values can often play well in the heartland. But no presidential candidate can succeed without a modicum of favorable media coverage, and so a successful populist needs to be able to disarm elite journalists (as Huckabee so expertly did, schmoozing on The Daily Show and elsewhere) as often as he alienates them. And nobody has ever used the word “disarming” to describe Rick Santorum’s approach to politics.

That’s because the former senator has the instincts of an activist, rather than of a president or statesman.

Whether the topic is social issues or foreign policy, his zeal exceeds his prudence, and as a result his career is littered with debating society provocations (referencing “man-on-dog” sex in an argument about gay marriage, using his doomed 2006 Senate bid to educate Pennsylvanians on the evils of Hugo Chavez, etc.) that have won him far more enemies than friends. His passion for ideas and argument often does him credit, but in a national campaign it would probably do him in.

But neither automaker has convinced Wall Street that it has shed its boom-or-bust reputation tied to broader economic cycles, or is at the forefront of new technology being developed for self-driving vehicles and electric cars.

“It’s almost like Tesla is positioned in people’s minds as an energy storage company that happens to put most of its batteries on wheels,” said Andrew Stewart, chief investment officer at Exchange Capital Management, an investment firm in Ann Arbor, Mich.

While Tesla may enjoy the favor of investors, it still faces some daunting hurdles to reach its goals.

He contends in “Coming Apart” that there was far greater social cohesion across class lines 50 years ago because “the powerful norms of social and economic behavior in 1960 swept virtually everyone into their embrace,” adding in a Jan. 21 op-ed in the Wall Street Journal thatOver the past 50 years, that common civic culture has unraveled. We have developed a new upper class with advanced educations, often obtained at elite schools, sharing tastes and preferences that set them apart from mainstream America. At the same time, we have developed a new lower class, characterized not by poverty but by withdrawal from America’s core cultural institutions.According to Murray, higher education has now become a proxy for higher IQ, as elite colleges become sorting mechanisms for finding, training and introducing to each other the most intellectually gifted young people. Fifty years into the education revolution, members of this elite are likely to be themselves the offspring of cognitively gifted parents, and to ultimately bear cognitively gifted children.

“Industriousness: The norms for work and women were revolutionized after 1960, but the norm for men putatively has remained the same: Healthy men are supposed to work. In practice, though, that norm has eroded everywhere.”

Murray makes the case that cognitive ability is worth ever more in modern advanced, technologically complex hypercompetitive market economies. As an example, Murray quotes Bill Gates: “Software is an IQ business. Microsoft must win the IQ war or we won’t have a future.”

Murray alleges that those with higher IQs now exhibit personal and social behavioral choices in areas like marriage, industriousness, honesty and religiosity that allow them to enjoy secure and privileged lives. Whites in the lower social-economic strata are less cognitively able – in Murray’s view – and thus less well-equipped to resist the lure of the sexual revolution and doctrines of self-actualization so they succumb to higher rates of family dissolution, non-marital births, worklessness and criminality. This interaction between IQ and behavioral choice, in Murray’s framework, is what has led to the widening income and cultural gap.

Despised by the left, Murray has arguably done liberals a service by requiring them to deal with those whose values may seem alien, to examine the unintended consequences of their policies and to grapple with the political impact of assertions made by the right. He has also amassed substantial evidence to bolster his claims and at the same time elicited a formidable academic counter-attack.

To Murray, the overarching problem is that liberal elites, while themselves living lives of probity, have refused to proselytize for the bourgeois virtues to which they subscribe, thus leaving their less discerning fellow-citizens to flounder in the anti-bourgeois legacy of the counter-cultural 1960s.

“Great Civic Awakening” among the new upper class – an awakening that will lead to the kind of “moral rearmament” and paternalism characteristic of anti-poverty drives in the 19th century. To achieve this, Murray believes, the “new upper class must once again fall in love with what makes America different.”

The cognitive elites Murray cites are deeply committed to liberal norms of cultural tolerance and permissiveness. The antipathy to the moralism of the religious right has, in fact, been a major force driving these upscale, secular voters into the Democratic party.

changes in the world economy may be destructive in terms of the old social model, but they are profoundly liberating and benign in and of themselves. The family farm wasn’t dying because capitalism had failed or a Malthusian crisis was driving the world to starvation. The family farm died of abundance; it died of the rapidly rising productivity that meant that fewer and fewer people had to work to produce the food on which humanity depended.Mead continues:Revolutions in manufacturing and, above all, in communications and information technology create the potential for unprecedented abundance and a further liberation of humanity from meaningless and repetitive work. Our problem isn’t that the sources of prosperity have dried up in a long drought; our problem is that we don’t know how to swim. It is raining soup, and we are stuck holding a fork.The 21st century, Mead adds,must reinvent the American Dream. It must recast our economic, social, familial, educational and political systems for new challenges and new opportunities. Some hallowed practices and institutions will have to go under the bus. But in the end, the changes will make us richer, more free and more secure than we are now.Mead’s predictions may or may not prove prescient, but it his thinking, more than Murray’s, that reflects the underlying optimism that has sustained the United States for more than two centuries — a refusal to believe that anything about human nature is essentially “intractable.” Mead’s way of looking at things is not only more inviting than Murray’s, it is also more on target.

To refuse to discuss ideas such as types of capitalism deprives us of language with which to think about these problems. It makes it easier to stop thinking about what the economic system is for and in whose interests it is working.

Perhaps the protesters occupying Wall Street are not so misguided after all. The questions they raise — how do we deal with the local costs of global downturns? Is it fair that those who suffer the most from such downturns have their safety net cut, while those who generate the volatility are bailed out by the government? — are the same ones that a big-picture economic vision should address. If economists want to help create a better world, they first have to ask, and try to answer, the hard questions that can shape a new vision of capitalism’s potential.

The proper question is: How can we ourselves overcome our natural tendency to evade and self-deceive. That was the proper question after Abu Ghraib, Madoff, the Wall Street follies and a thousand other scandals. But it’s a question this society has a hard time asking because the most seductive evasion is the one that leads us to deny the underside of our own nature.

Psychologists would count this tendency as a manifestation of “myside bias,” or “confirmation bias.”

A full tabulation of all 17 questions showed that no group clearly out-stupids the others. They appear about equally stupid when faced with proper challenges to their position.

Consistently, the more a statement challenged a group’s position, the worse the group did.

Education had very little impact on responses, we found; survey respondents who’d gone to college did only slightly less badly than those who hadn’t.

the fact that a college education showed almost no effect—at least for those inclined to take such a survey—strongly suggests that the classroom is no great corrective for myside bias. At least when it comes to public-policy issues, the corrective value of professional academic experience might be doubted as well.

Mr. Murray and other conservatives often seem to assume that the decline of the traditional family has terrible implications for society as a whole. This is, of course, a longstanding position. Reading Mr. Murray, I found myself thinking about an earlier diatribe, Gertrude Himmelfarb’s 1996 book, “The De-Moralization of Society: From Victorian Virtues to Modern Values,” which covered much of the same ground, claimed that our society was unraveling and predicted further unraveling as the Victorian virtues continued to erode.

But is it really all about morals? No, it’s mainly about money.

Still, something is clearly happening to the traditional working-class family. The question is what. And it is, frankly, amazing how quickly and blithely conservatives dismiss the seemingly obvious answer: A drastic reduction in the work opportunities available to less-educated men.

For lower-education working men, however, it has been all negative. Adjusted for inflation, entry-level wages of male high school graduates have fallen 23 percent since 1973. Meanwhile, employment benefits have collapsed. In 1980, 65 percent of recent high-school graduates working in the private sector had health benefits, but, by 2009, that was down to 29 percent.

So we have become a society in which less-educated men have great difficulty finding jobs with decent wages and good benefits. Yet somehow we’re supposed to be surprised that such men have become less likely to participate in the work force or get married, and conclude that there must have been some mysterious moral collapse caused by snooty liberals.

it’s impossible to know for sure, but, according to one publisher’s estimate, book sales in the U.S. now make up no more than seven per cent of the company’s roughly seventy-five billion dollars in annual revenue.

A monopoly is dangerous because it concentrates so much economic power, but in the book business the prospect of a single owner of both the means of production and the modes of distribution is especially worrisome: it would give Amazon more control over the exchange of ideas than any company in U.S. history.

“The key to understanding Amazon is the hiring process,” one former employee said. “You’re not hired to do a particular job—you’re hired to be an Amazonian. Lots of managers had to take the Myers-Briggs personality tests. Eighty per cent of them came in two or three similar categories, and Bezos is the same: introverted, detail-oriented, engineer-type personality. Not musicians, designers, salesmen. The vast majority fall within the same personality type—people who graduate at the top of their class at M.I.T. and have no idea what to say to a woman in a bar.”

According to Marcus, Amazon executives considered publishing people “antediluvian losers with rotary phones and inventory systems designed in 1968 and warehouses full of crap.” Publishers kept no data on customers, making their bets on books a matter of instinct rather than metrics. They were full of inefficiences, starting with overpriced Manhattan offices.

For a smaller house, Amazon’s total discount can go as high as sixty per cent, which cuts deeply into already slim profit margins. Because Amazon manages its inventory so well, it often buys books from small publishers with the understanding that it can’t return them, for an even deeper discount

According to one insider, around 2008—when the company was selling far more than books, and was making twenty billion dollars a year in revenue, more than the combined sales of all other American bookstores—Amazon began thinking of content as central to its business. Authors started to be considered among the company’s most important customers. By then, Amazon had lost much of the market in selling music and videos to Apple and Netflix, and its relations with publishers were deteriorating

In its drive for profitability, Amazon did not raise retail prices; it simply squeezed its suppliers harder, much as Walmart had done with manufacturers. Amazon demanded ever-larger co-op fees and better shipping terms; publishers knew that they would stop being favored by the site’s recommendation algorithms if they didn’t comply. Eventually, they all did.

Brad Stone describes one campaign to pressure the most vulnerable publishers for better terms: internally, it was known as the Gazelle Project, after Bezos suggested “that Amazon should approach these small publishers the way a cheetah would pursue a sickly gazelle.”

ithout dropping co-op fees entirely, Amazon simplified its system: publishers were asked to hand over a percentage of their previous year’s sales on the site, as “marketing development funds.”

The figure keeps rising, though less for the giant pachyderms than for the sickly gazelles. According to the marketing executive, the larger houses, which used to pay two or three per cent of their net sales through Amazon, now relinquish five to seven per cent of gross sales, pushing Amazon’s percentage discount on books into the mid-fifties. Random House currently gives Amazon an effective discount of around fifty-three per cent.

In December, 1999, at the height of the dot-com mania, Time named Bezos its Person of the Year. “Amazon isn’t about technology or even commerce,” the breathless cover article announced. “Amazon is, like every other site on the Web, a content play.” Yet this was the moment, Marcus said, when “content” people were “on the way out.”

By 2010, Amazon controlled ninety per cent of the market in digital books—a dominance that almost no company, in any industry, could claim. Its prohibitively low prices warded off competition

In 2004, he set up a lab in Silicon Valley that would build Amazon’s first piece of consumer hardware: a device for reading digital books. According to Stone’s book, Bezos told the executive running the project, “Proceed as if your goal is to put everyone selling physical books out of a job.”

Lately, digital titles have levelled off at about thirty per cent of book sales.

The literary agent Andrew Wylie (whose firm represents me) says, “What Bezos wants is to drag the retail price down as low as he can get it—a dollar-ninety-nine, even ninety-nine cents. That’s the Apple play—‘What we want is traffic through our device, and we’ll do anything to get there.’ ” If customers grew used to paying just a few dollars for an e-book, how long before publishers would have to slash the cover price of all their titles?

As Apple and the publishers see it, the ruling ignored the context of the case: when the key events occurred, Amazon effectively had a monopoly in digital books and was selling them so cheaply that it resembled predatory pricing—a barrier to entry for potential competitors. Since then, Amazon’s share of the e-book market has dropped, levelling off at about sixty-five per cent, with the rest going largely to Apple and to Barnes & Noble, which sells the Nook e-reader. In other words, before the feds stepped in, the agency model introduced competition to the market

But the court’s decision reflected a trend in legal thinking among liberals and conservatives alike, going back to the seventies, that looks at antitrust cases from the perspective of consumers, not producers: what matters is lowering prices, even if that goal comes at the expense of competition. Barry Lynn, a market-policy expert at the New America Foundation, said, “It’s one of the main factors that’s led to massive consolidation.”

Publishers sometimes pass on this cost to authors, by redefining royalties as a percentage of the publisher’s receipts, not of the book’s list price. Recently, publishers say, Amazon began demanding an additional payment, amounting to approximately one per cent of net sales

brick-and-mortar retailers employ forty-seven people for every ten million dollars in revenue earned; Amazon employs fourteen.

Since the arrival of the Kindle, the tension between Amazon and the publishers has become an open battle. The conflict reflects not only business antagonism amid technological change but a division between the two coasts, with different cultural styles and a philosophical disagreement about what techies call “disruption.”

Bezos told Charlie Rose, “Amazon is not happening to bookselling. The future is happening to bookselling.”

n Grandinetti’s view, the Kindle “has helped the book business make a more orderly transition to a mixed print and digital world than perhaps any other medium.” Compared with people who work in music, movies, and newspapers, he said, authors are well positioned to thrive. The old print world of scarcity—with a limited number of publishers and editors selecting which manuscripts to publish, and a limited number of bookstores selecting which titles to carry—is yielding to a world of digital abundance. Grandinetti told me that, in these new circumstances, a publisher’s job “is to build a megaphone.”

it offers an extremely popular self-publishing platform. Authors become Amazon partners, earning up to seventy per cent in royalties, as opposed to the fifteen per cent that authors typically make on hardcovers. Bezos touts the biggest successes, such as Theresa Ragan, whose self-published thrillers and romances have been downloaded hundreds of thousands of times. But one survey found that half of all self-published authors make less than five hundred dollars a year.

The business term for all this clear-cutting is “disintermediation”: the elimination of the “gatekeepers,” as Bezos calls the professionals who get in the customer’s way. There’s a populist inflection to Amazon’s propaganda, an argument against élitist institutions and for “the democratization of the means of production”—a common line of thought in the West Coast tech world

“Book publishing is a very human business, and Amazon is driven by algorithms and scale,” Sargent told me. When a house gets behind a new book, “well over two hundred people are pushing your book all over the place, handing it to people, talking about it. A mass of humans, all in one place, generating tremendous energy—that’s the magic potion of publishing. . . . That’s pretty hard to replicate in Amazon’s publishing world, where they have hundreds of thousands of titles.”

By producing its own original work, Amazon can sell more devices and sign up more Prime members—a major source of revenue. While the company was building the

Like the publishing venture, Amazon Studios set out to make the old “gatekeepers”—in this case, Hollywood agents and executives—obsolete. “We let the data drive what to put in front of customers,” Carr told the Wall Street Journal. “We don’t have tastemakers deciding what our customers should read, listen to, and watch.”

book publishers have been consolidating for several decades, under the ownership of media conglomerates like News Corporation, which squeeze them for profits, or holding companies such as Rivergroup, which strip them to service debt. The effect of all this corporatization, as with the replacement of independent booksellers by superstores, has been to privilege the blockbuster.

The combination of ceaseless innovation and low-wage drudgery makes Amazon the epitome of a successful New Economy company. It’s hiring as fast as it can—nearly thirty thousand employees last year.

the long-term outlook is discouraging. This is partly because Americans don’t read as many books as they used to—they are too busy doing other things with their devices—but also because of the relentless downward pressure on prices that Amazon enforces.

he digital market is awash with millions of barely edited titles, most of it dreck, while r

Amazon believes that its approach encourages ever more people to tell their stories to ever more people, and turns writers into entrepreneurs; the price per unit might be cheap, but the higher number of units sold, and the accompanying royalties, will make authors wealthier

In Friedman’s view, selling digital books at low prices will democratize reading: “What do you want as an author—to sell books to as few people as possible for as much as possible, or for as little as possible to as many readers as possible?”

The real talent, the people who are writers because they happen to be really good at writing—they aren’t going to be able to afford to do it.”

Seven-figure bidding wars still break out over potential blockbusters, even though these battles often turn out to be follies. The quest for publishing profits in an economy of scarcity drives the money toward a few big books. So does the gradual disappearance of book reviewers and knowledgeable booksellers, whose enthusiasm might have rescued a book from drowning in obscurity. When consumers are overwhelmed with choices, some experts argue, they all tend to buy the same well-known thing.

These trends point toward what the literary agent called “the rich getting richer, the poor getting poorer.” A few brand names at the top, a mass of unwashed titles down below, the middle hollowed out: the book business in the age of Amazon mirrors the widening inequality of the broader economy.

“If they did, in my opinion they would save the industry. They’d lose thirty per cent of their sales, but they would have an additional thirty per cent for every copy they sold, because they’d be selling directly to consumers. The industry thinks of itself as Procter & Gamble*. What gave publishers the idea that this was some big goddam business? It’s not—it’s a tiny little business, selling to a bunch of odd people who read.”

Bezos is right: gatekeepers are inherently élitist, and some of them have been weakened, in no small part, because of their complacency and short-term thinking. But gatekeepers are also barriers against the complete commercialization of ideas, allowing new talent the time to develop and learn to tell difficult truths. When the last gatekeeper but one is gone, will Amazon care whether a book is any good? ♦

In other words, it was unclear to many Americans what, exactly, they had won. A great evil had been defeated; and Union forcibly defined and defended. But so rapid were the changes unleashed by the war that soldiers blinked their eyes in amazement when they returned home.

Nearly all of the national triumphs of the last century, from the civil rights movement to the exploration of space to the birth of the digital age, stemmed from the contributions of Southerners, Northerners and Westerners working together. We have had failures too — we see them on a daily basis. But the refusal to fall apart in 1861 made a difference.

Perhaps what makes Bernanke's case so worrisome is that he has an almost universal reputation for probity. If the revolving-door system is so powerful that it can make even him look suspect, is it beyond redemption?

That doesn't even include non-hedge-fund and private-equity moves. Peter Orszag, who led President Obama's Office of Management and Budget, took a job with Citigroup when he left. The Obama administration had been closely involved with Citi in the aftermath of the financial collapse, and the bank received nearly $500 billion in bailouts. Orszag is not allowed to deal with the federal government directly, but as The Times noted, perhaps wryly, "Mr. Orszag’s actual duties are murky at best. He is expected to draw on his deep knowledge of public sector financial issues and his experience overseeing the federal budget to counsel Citi’s clients on various policy actions."

This is, of course, how systemic problems work—few individual cases are obviously unacceptable, but the whole is horrifying. In this case, it's the "revolving door" of movement between government positions and the financial sector—that is to say, from modestly paying positions in the public sector, overseeing financial firms, to higher-paying jobs in the private sector.