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"Andrew Pole had just started working as a statistician for Target in 2002, when two colleagues from the marketing department stopped by his desk to ask an odd question: "If we wanted to figure out if a customer is pregnant, even if she didn't want us to know, can you do that? " Multimedia How to Break the Cookie Habit This article is adapted from "The Power of Habit: Why We Do What We Do in Life and Business," which will be published on Feb. 28. More in the Magazine » Readers' Comments Share your thoughts. Post a Comment » Read All Comments (35) » Pole has a master's degree in statistics and another in economics, and has been obsessed with the intersection of data and human behavior most of his life. His parents were teachers in North Dakota, and while other kids were going to 4-H, Pole was doing algebra and writing computer programs. "The stereotype of a math nerd is true," he told me when I spoke with him last year. "I kind of like going out and evangelizing analytics." As the marketers explained to Pole - and as Pole later explained to me, back when we were still speaking and before Target told him to stop - new parents are a retailer's holy grail. Most shoppers don't buy everything they need at one store. Instead, they buy groceries at the grocery store and toys at the toy store, and they visit Target only when they need certain items they associate with Target - cleaning supplies, say, or new socks or a six-month supply of toilet paper. But Target sells everything from milk to stuffed animals to lawn furniture to electronics, so one of the company's primary goals is convincing customers that the only store they need is Target. But it's a tough message to get across, even with the most ingenious ad campaigns, because once consumers' shopping habits are ingrained, it's incredibly difficult to change them. There are, however, some brief periods in a person's life when old routines fall apart and

"An ice cream company banned from using an advert displaying a pregnant nun has vowed to position similar posters in London in time for the Pope's visit."

"Protests by atheists against last week's papal visit to the UK have highlighted the age old friction between religion and science. But for hundreds of years thinkers with a foot in both camps have sought to reconcile these two beliefs, says Dr Thomas Dixon."

"Like salesmen making the rounds, admissions officers from selective colleges spend much of October on the road, pitching their wares to high school students and hoping they'll buy, or at least apply. It's a transaction that, at this point in the process, is a win-win: students get to learn first-hand about universities that may, or may not, be on their radar, and to meet someone who may review their application; the deans get a chance to tell their school's story and to search for that diamond in the rough, a student who might really contribute to the college community. "

"There are lots of expectations and assumptions about how birth order may shape our adult lives, and many of them go back ages. Centuries ago, the oldest son had huge incentives to stay on track and live up to family expectations - that's because, by tradition, he was set to inherit almost everything. "Historically the practice of primogeniture was very common in Europe," says Frank Sulloway, a visiting scholar at the Institute of Personality and Social Research at the University of California, Berkeley. "So firstborns had every reason to preserve the status quo and be on good terms with their parents. Now you may think any "first born" effect would have completely disappeared in modern times. But not so, say experts who study birth order. Researchers first examined the status of firstborns among Washington power brokers in 1972."