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"MID the squawks and pings of our digital devices, the old-fashioned virtues of reading novels can seem faded, even futile. But new support for the value of fiction is arriving from an unexpected quarter: neuroscience. Brain scans are revealing what happens in our heads when we read a detailed description, an evocative metaphor or an emotional exchange between characters. Stories, this research is showing, stimulate the brain and even change how we act in life. Researchers have long known that the "classical" language regions, like Broca's area and Wernicke's area, are involved in how the brain interprets written words. What scientists have come to realize in the last few years is that narratives activate many other parts of our brains as well, suggesting why the experience of reading can feel so alive. Words like "lavender," "cinnamon" and "soap," for example, elicit a response not only from the language-processing areas of our brains, but also those devoted to dealing with smells. In a 2006 study published in the journal NeuroImage, researchers in Spain asked participants to read words with strong odor associations, along with neutral words, while their brains were being scanned by a functional magnetic resonance imaging (fMRI) machine. When subjects looked at the Spanish words for "perfume" and "coffee," their primary olfactory cortex lit up; when they saw the words that mean "chair" and "key," this region remained dark. The way the brain handles metaphors has also received extensive study; some scientists have contended that figures of speech like "a rough day" are so familiar that they are treated simply as words and no more. Last month, however, a team of researchers from Emory University reported in Brain & Language that when subjects in their laboratory read a metaphor involving texture, the sensory cortex, responsible for perceiving texture through touch, became active. Metaphors like "The singer had a velvet vo

Biologist Stewart Firestein and world-renowned perfumer Christophe Laudamiel team up to tackle the science of smell.

"The 21-year-old woman was carefully trained not to flirt with anyone who came into the laboratory over the course of several months. She kept eye contact and conversation to a minimum. She never used makeup or perfume, kept her hair in a simple ponytail, and always wore jeans and a plain T-shirt. Each of the young men thought she was simply a fellow student at Florida State University participating in the experiment, which ostensibly consisted of her and the man assembling a puzzle of Lego blocks. But the real experiment came later, when each man rated her attractiveness. Previous research had shown that a woman at the fertile stage of her menstrual cycle seems more attractive, and that same effect was observed here - but only when this woman was rated by a man who wasn't already involved with someone else. The other guys, the ones in romantic relationships, rated her as significantly less attractive when she was at the peak stage of fertility, presumably because at some level they sensed she then posed the greatest threat to their long-term relationships. To avoid being enticed to stray, they apparently told themselves she wasn't all that hot anyway. This experiment was part of a new trend in evolutionary psychology to study "relationship maintenance." Earlier research emphasized how evolution primed us to meet and mate: how men and women choose partners by looking for cues like facial symmetry, body shape, social status and resources. "