Local Foods and Specialty Crops Outreach

(following continued reports from the first years of Facebook that only 0.2% of stories made it to a user's feed), updates to the algorithm over the last several months have made it increasingly more complicated to make an impact using Facebook as a marketing tool. Research, from We Are Social and Socialbakers, shows that reach dropped 40% for the average organic post following the recent EdgeRank updates.

Tara Rawlins, owner of RAW Marketing, a social media management firm believes Facebook advertising is now key to optimal reach. "I've actually just put verbiage in my proposal to clients regarding EdgeRank," she says. "It's gotten so complicated and requires so much work to obtain a high edgerank that I've now made it a mandatory addition to proposals for companies that want us to manage their Facebook." The proposal text recommends that potential clients budget for advertising on Facebook, so that RAW Marketing can help ensure that the company is "maintaining a Facebook EdgeRank Algorithm higher than the standard 10% that Facebook allots its brand pages."

updates to the algorithm over the last several months have made it increasingly more complicated to make an impact using Facebook as a marketing tool. Research, from We Are Social and Socialbakers, shows that reach dropped 40% for the average organic post following the recent EdgeRank updates.