Flipkart pulls the plug on Letsbuy.com; Is it the right strategy for e-com consolidatio... - 0 views
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timtara 01 on 15 Jan 13"It would have been impossible for Flipkart to create a sustainable differentiation for Letsbuy. To finance and spend marketing dollars for Letsbuy which is also hugely loss making would have been potentially disastrous," said Arindam Bose, co-founder of Timtara, another electronics e-tailer.