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"Well, we were very interested in two ideas. One was how do the patterns of brain activity differ when you're doing an internet search versus reading, since computers are such a big part of our lives these days? And then we also wanted to look at different groups of people, people who were internet-savvy and had lots of computer exposure and experience, and compared that to naive subjects - with "naive" we mean people who don't use computers or the internet very often."