Roche Holding Ltd. (ADR) (OTCMKTS:RHHBY) News: FDA Gives Roche Priority Review For Cerv... - 0 views
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While viewers enjoy watching episodes of their favorite TV shows back-to-back, advertisers suffer because video-on-demand (VOD) providers do not want to alienate their viewers by running advertisements.
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Critics say that the company’s reliance on subscriptions alone poses a problem, because an increase in price will translate into lost subscribers.
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This loyal customer base can also be used to leverage the findings of a study by Annalect, – Omnicom Media Group’s marketing technology platform – which suggests that binge viewers don’t actually mind ads.
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