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We live in an age shaped by scientific research. Medical practice, for example, changes a bit each year because of new discoveries in the laboratory or in drug trials. We have come to expect progress in a variety of technical fields, and science often lives up to our hopes for it. But science can also falter. One of the challenges for non-scientists - whom I call "normal people" - must address is how to interpret new scientific studies. Which ones contain valuable information that should influence our activities or government policies? Which can be put on the back burner of our minds, awaiting further evidence? Scientists are human. Scientists are people. We do our best, but that doesn't make us perfect. Scientists have several reasons to try to promote the work that's been done, quite apart from whatever merit it may have. Scientists want to have successful careers and that means promoting results obtained in the lab or field. For some scientists, professional status really matters, and for most scientists today, further funding is an issue always kept in mind. Dr. E. Kirsten Peters, a native of the rural Northwest, was trained as a geologist at Princeton and Harvard. This column is a service of the College of Agricultural, Human, and Natural Resource Sciences at Washington State University. Read This Article