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Iain Williamson

Warner Bros., For Your Imagination to Bow Watchmen Work - 0 views

www.mediaweek.com/...240e57cc09e20ba3a577ca6e42cef5

Online advertising media synergy crossover

shared by Iain Williamson on 01 Mar 09 - Cached
  • set of specially-created crossover storylines
    • Iain Williamson
      Iain Williamson on 02 Mar 09
       
      This is a specific comic book term relating to stories which involve more than one comic book character, e.g. Batman appears in a Superman strip.
  • Warner Bros. has partnered with the Web production studio
  • For Your Imagination has scripted three original Watchmen-themed episodes, the first of which is titled “3 6 9” - the date of Watchmen’s release. While a Watchmen trailer precedes the episode, it also features numerous visual and spoken references to the movie.
    • Iain Williamson
      Iain Williamson on 02 Mar 09
       
      Count the multi-media references here. To my Y11 Media students reading this, note how different media forms can feed one from another...this is what you need to master with re: to Q2 & Q6 of your GCSE examination.
  • ...2 more annotations...
  • Starpulse.com and MovieWeb.com
    • Iain Williamson
      Iain Williamson on 02 Mar 09
       
      The importance of getting 'eye-balls' moving in your direction for the purpose of 'word of mouth' advertising.
  • Kyle Piccolo in three other series from its Axis of Comedy content network
    • Iain Williamson
      Iain Williamson on 02 Mar 09
       
      Intertextual references??
  • Iain Williamson on 01 Mar 09
     
    Very interesting article for the purposes of teaching changes in advertising and contemporary advertising techniques.
Iain Williamson

Epicenter - Wired Blogs - 0 views

blog.wired.com/business

Depeche Mode micro-subscription i-tunes media synergy

shared by Iain Williamson on 03 Mar 09 - Cached
  • micro-subscription
    • Iain Williamson
      Iain Williamson on 03 Mar 09
       
      A useful modern media term for our future Y11 Media Studies students to learn, as WJEC concentrate on the music industry for the next 3 years.
  • receiving extra content over an extended period of time
    • Iain Williamson
      Iain Williamson on 03 Mar 09
       
      Would you go for this kind of deal? Is it worth paying for or would you simply download the new album anyway...obviously any band, not just Depeche Mode!
  • timeliness and exclusive
    • Iain Williamson
      Iain Williamson on 03 Mar 09
       
      Is this enough?
  • ...8 more annotations...
  • could help revive flagging album sales
    • Iain Williamson
      Iain Williamson on 03 Mar 09
       
      What do you think? Will it?
  • $19 flat fee
    • Iain Williamson
      Iain Williamson on 03 Mar 09
       
      Is this a reasonable amunt to charge? Is it too much?
  • 150-year-old Rocky Mountain News published its final edition last Friday
    • Iain Williamson
      Iain Williamson on 03 Mar 09
       
      This is quite dramatic when you consider the long history of the publication. The context of 'changing media' forms is crucial...
  • The Christian Science Monitor is switching to Web-only publication in April
    • Iain Williamson
      Iain Williamson on 03 Mar 09
       
      Yet again, showing the growing influence of new media.
  • JPG Magazine, jpgmag.com and everywheremag.com."
    • Iain Williamson
      Iain Williamson on 03 Mar 09
       
      Note the blending of old and new media as part of this business model...
  • newspapers could do worse than to follow its lead
    • Iain Williamson
      Iain Williamson on 03 Mar 09
       
      In other words have newspapers really embraced the new business model?
  • content marketing
    • Iain Williamson
      Iain Williamson on 03 Mar 09
       
      Interesting new marketing term...
  • the publication becoming little better than a mag-length advertorial
    • Iain Williamson
      Iain Williamson on 03 Mar 09
       
      Hence, not just synergy but media ownership for the benefit of brands to advertise directly towards their target market.
  • Iain Williamson on 03 Mar 09
     
    A very interesting article re: to the idea of micro-subscription, a form of media synergy which connects straight into i-tunes. This example relates to Depeche Mode and their forthcoming album.
  • anonymous on 04 Mar 09
     
    in relation to the highlighted sections of this article there are solutions already being explored by many vendors, that may possibly lead to their redundancies. For example: i use an app on my iphone by the New York Times that allows me to view all their latest articles, blogs and all that jazz. it looks good, feels good and is easy to use. the point being that with the internet people no longer want to wait till tomorrow for news, they want it today (the cliche'd "tomorrows news today" is now true!) so income news paper websites. the problem i'd say for the newspapers themselves is that the majority of them get their articles from companies such as Reuters, AFP, AP and so on, who all have websites of their own with RSS feeds. could there be a turning point in the near future where people start making these vendors their first stops for News (not editorials or analysis, the Economist still has a place in the world, so does my favourite magazine of all time: Monocle (by: Tyler Brule) absoloutely awesome and i recommend you buy the latest issue and give it a spin, impressive journalism! - any bookshop will sell it) or maybe people still want an editor to oversee and decide for them which articles are important?
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