This is a bittersweet pill. On the one hand, it's encouraging that the digital humanities look to the outside for inspiration and influence—it's one example of a re-orientation of humanistic practice toward the world and its interests. But on the other hand, the rationale for that orientation is somewhat perverted; it is motivated primarily by an inward-looking reformational interest. This is why so much of the talk in digital humanities is about digital humanities. This is institution-building, not world-building.