What's The Future Of Business? Brian Solis Tells Us In A Fireside Chat - www.office.com/setup - 0 views
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Akmal Yousuf on 07 Jul 17Last week, we welcomed Brian Solis, Altimeter principal analyst, thought leader and book author, to Yammer HQ to give a fireside chat, followed by signing of his new book: "What's The Future of Business?" I was thrilled to interview Brian, and we covered a variety of really meaty subjects - just check out the video below! The theme of the evening was transformation - transformation that is happening in our lives as individuals, how we relate to each other through technology and what we as businesses must do to stay relevant to the connected customer. Even the book itself is transformation of the book publishing convention. Unlike a regular, information-dense business book, "What's the Future of Business" attempts to bring together the best of both worlds: hard-hitting facts and practical frameworks, as well as a visual experience. The experience of the book is just as important as the content therein. What is the Future of business? The Future of business is experience, according to Solis. We as connected consumers make decisions outside of the sales funnel that companies have organized themselves around. We reference experiences of consumers who came before us, and contribute our own experiences to this dynamic tapestry. When consumers share, they are reacting to an experience, and the Future of any business depends on its ability to provide experiences that are worth sharing. In his talk, Brian talked about the 4 moments of truth that add up to shareable experiences. At every stage of the customer journey, it is our job as businesses to design an experience to trigger the sharing of a moment. The Zero Moment of Truth comes when the consumer is starting to explore choices and is just becoming aware of needs and possible solutions. 1st Moment of Truth happens when the consumer is ready to buy. Consumer packaged goods companies have perfected providing the right experience at this point. 2nd Moment of Truth happens after the consumer purchases,