I want to ask if this is even possible, but then again, look at where we are. Technology is never-ending, and there's no doubt that there will someday be a breakthrough. The question is only when.

Media reflects the desires and whims of the audience. YouTube already has this, but when there's a sharing attitude prevalent that doesn't restrict the everyday, ordinary Joe Shmoe from posting, it's hard to come up with profitable ideas. No one wants to see commercials; that's why internet clips are so popular! People post what they want to see how they want to see it--and they don't stick in a 30-second add for cookies with it!

This is a major problem. There is a code of ethics that needs to be followed, but a lot of people don't care about that. Maybe some don't realize what they're doing, but still, it's illegal. We inherently accept that lying is wrong, that stealing is wrong, that plagerism is wrong. What's the difference between that and breaking copyright laws? Is that some sort of "golden opportunity" that people can ignore? No! But maybe they just figure they won't get caught. Few others appear to.

This seems to be reflective of everyone's desire for "15 minutes of fame." The internet is making that a reality. The question is whether or not this is a good thing. Yes, it is easy and possible. It is revolutionizing our culture, and people constantly want to search and discover interesting morsels of entertainment. But is it becoming an obsession, especially with some people? With the huge number of broadcasts daily, it makes you think so.

We are in an age of technological advancement. The culture is saturated with it. If networks want to appeal to the generations that have grown up using this technology and prefer it as a mode of entertainment and communicaiton, then the smart business action to take is to begin expanding toward internet broadcasting. The standard television is no longer the central figure in the entertainment and news world, and in order to keep up with it, the networks have to "go with the flow."

Plus, it's excruciating! I felt so bad for him that I just wanted to turn the thing off! It has to be so embarrassing! But instead of eventually forgetting about it--or hoping you can forget about it--YouTube makes it public! It makes embarrassing moments that much more horrifying, and I can't understand how people can get such pleasure out of someone else's pain. It's kind of like a visual gossip center on the web, and though some postings are completely innocent (like the sleeping kitty), others are just plain cruel.