Telligent Business Community

If you weren't around Twitter Friday afternoon, you might've missed that Bryan Person and I launched a new chat, #CmtyChat. Sure, there are a lot of great chats out like the original, #JournChat, but we felt the increasing need to talk about the growing business of online communities and how community managers are building, managing, and measuring those communities.

Can an enterprise leverage collaborative software like blogs, wikis and microblogging platforms and retain compliance? It can, if collaboration platforms are built in-house from selected technologies, as opposed to an all-in-one suite from an Enterprise 2.0 (E20) vendor. Enterprise 2.0 compliance, in other words, is something best baked in from day one. What lies beneath that reality? Mike Gotta, a senior analyst at Burton Group Inc., believes that "compliance isn't a first-order design point for more enterprise 2.0 vendors," he said at the recent Enterprise 2.0 Conference 2009 in Boston. "How many vendors have permission models around their activity streams?"

In this recession, marketers have learned that interactive marketing is more effective, and advertising less effective, per dollar spent.

The 9X Email Problem