Telligent Business Community

Relationships and Identity: Two Sides of the Social Networking Coin

More interestingly to me, though, is that Razorfish reveals in this report a new influence metric call the SIM Score, or social influence marketing measure. The score has two attributes the report calls, "critical." First is the total share of consumer conversations the brand in question has online. The other is the degree to which customers like or dislike your brand when they talk about it online, or a sentiment score.

This handbook is meant for all Red Crossers interested in how social media can help us deliver our mission critical services. This information will familiarize you with our national social media philosophy, invite you to find, join, and participate in our national social media presence, and guide you in creating your own local social media presence.

Does social media really correlate with the bottom line? Color me skeptical

THE BOTTOM LINE: Nearly half of office employees access Facebook during work. Nucleus found companies effectively lose an average of 1.5 percent of total office productivity when employees can access Facebook during the work day.