developed on 17 different topics for the mobile-based programme. The topics include Islamic teaching, numeracy, health, general knowledge, local government, beauty tips, food recipes, jokes and riddles. Then additional 200 messages were created on topics such as disaster risk management, the economy, the right to free compulsory education, cultural diversity, the culture of Pakistan, the culture of peace, human rights, rights of persons with disabilities, freedom of expression, and the voting process. The BUNYAD head office initially sent simple religious messages and then moved on to messages which address other topics. Learners receive short message service (SMS) on their mobile phones 6–8 times a day. They are instructed to read them, practise writing them in their workbooks, and answer questions. Simple maths is also taught using the calculator function on the mobile phones. Recently, Nokia Pakistan equipped mobile phones with uploaded contents of UNESCO’s interactive DVD through a software application called «e-Taleem App» (e-Education App). The mobile phone, therefore, has also become also a direct medium