According to the latest study from Ipsos, there are marked differences between American and Canadian young adults when it comes to lifestyle decisions and values.
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“This group is growing in their consumption, gaining in their economic value, and asserting their preferences regarding lifestyle and brand choices. Knowing how they think and act is an investment in the future.”
Calgary, AB - When looking at the values and lifestyles of North American young adults ages 18-34, there is a clear line of division: the U.S.-Canada border.