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As industry groups file suit against a New York City e-waste recycling program, AT&T is ramping up its own wireless recycling initiatives, showing the divergent attitude that is emerging among sellers of electronic devices. AT&T estimates it will collect roughly 14 million wireless devices for recycling by the end of 2011, which will keep more than 920 tons of primary materials and more than 13 tons of toxic waste out of landfills. Post provides highlights of AT&T e-waste initiative, information on lawsuit filed in NYC, and information on the Electronics Stewardship Association of British Columbia (ESABC). ESABC is revising the Environmental Handling Fees (EHFs) charged on products which were regulated for the launch of the program August 1, 2007. Most charges will be lowered between 20 to 75 percent. These changes will become effective on August 1, 2009 and are directly related to computer, printer, monitor and TV purchases.

Regulations governing disposal of electronic waste can reduce the world's mountains of recycled devices, says Professor Erica Plambeck. She and her coauthor also find that by encouraging manufacturers to slow the rate of new product introductions, consumers are willing to pay more for devices now on the shelves.

Living in an age of disposability has led many durable goods manufacturers to explore ways of reducing the environmental footprint their products leave during their manufacturing process and throughout their lifecycle. The sheer volume of mobile phones produced annually and the propensity of users to chase mobile technology trends leads to an average replacement cycle of between 12 and 18 months, bringing special attention to the greening efforts of mobile device manufacturers. As consumer awareness and environmental legislation continue to evolve, handset vendors are developing their corporate responsibility initiatives to develop new business practices aimed at improving the compliance and environmental sustainability of their handsets. The European commission and industry-led initiatives have made great progress in developing a set of requirements and goals for developing sustainable business practices across the entire life cycle of handset production, distribution, use and disposal. This study identifies and explores key global handset initiatives and the handsets that are coming to market as a result of vendors' efforts to minimize their environmental impact. It also offers an analysis of US consumer interest, awareness and preferences of green handset vendor initiatives. Available for purchase from ABI Research at this URL.