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Let's be clear. This isn't a technological issue. It's an anthropological one. Businesses that are looking to benefit from social technologies are going to need better and more intimate understandings of the people and cultures of those they hope will leverage their services.

There is a value to this. We have a mix of real friends, people pulled up from the past, and new connections. Many fall into the category of ‘weak ties,’ becoming part of your ambient awareness, monitored somewhere at the periphery of your consciousness. We form digital social bonds through our behaviors and interactions, and there’s a feeling of being part of something substantial. It seems to fulfill some basic human needs of inclusion and validation.

That means that tomorrow I can choose to be different from today, to make an unexpected decision, or to change my mind completely. I am not one thing. I am not one identity. I am a system in flux. And so I’m frightened when someone is so quick to say that who they are online is who they are. Reduced to bits.

I place value on interacting and sharing, but at what point do we become so intertwined with the upkeep of the persona that we forget how to be fully engaged in the experiences of our physical lives? How strong is the itch to update? Are you in control of your online self? Or is it in control of you?